Apple claimed a **** percent share of the market in the second quarter of 2024, an increase from the previous quarter. Apple's long time competitor, Samsung, ranked first with a market share of **** percent. Apple and Samsung continue to dominate the smartphone market Apple has been among the top-five smartphone vendors in the world since 2009. With the decline of former market leaders Nokia and RIM, Apple and Samsung were able to grow their presence in the market. As a result of political pressure, tariffs and restrictions imposed by the U.S, Chinese manufacturer Huawei has recently dropped off of the top five list in the smartphone market, while Xiaomi, Oppo, and Transsion have gained ground. Coronavirus (COVD-19) pandemic impact on iPhone sales While the long-term impact of the coronavirus (COVID-19) pandemic on sale is difficult to determine, the immediate impact was quickly visible. While large quarterly fluctuations are normal for Apple’s revenue cycle, one must look back to 2017 to find two consecutive quarters in which Apple generated less than ** billion U.S. dollars in revenue from the iPhone. A less strong performance in the first quarter of 2024, lead by the iPhone 16, gave Apple the ****** spot in terms of quarterly global unit shipments after Samsung, although strong sales in the fourth quarter of every year is a common occurrence with Apple products.

In the second quarter of 2025, Apple's market share of smartphones in Japan amounted to approximately **** percent. In comparison, Apple's market share of smartphones in Papua New Guinea was the lowest among surveyed countries in the region, at around *** percent during the same period.

Apple’s iOS mobile operating system held around **** percent of the global smartphone market share in the fourth quarter of 2024, an increase from the previous quarter but a marginal decrease from the same quarter in the previous year. This is consistent with Apple's distribution pattern in recent years, claiming a strong share of the market during the fourth quarter of the year and shipping devices at a slower rate throughout the remainder of the year.

Android maintained its position as the leading mobile operating system worldwide in the first quarter of 2025 with a market share of about ***** percent. Android's closest rival, Apple's iOS, had a market share of approximately ***** percent during the same period. The leading mobile operating systems Both unveiled in 2007, Google’s Android and Apple’s iOS have evolved through incremental updates introducing new features and capabilities. The latest version of iOS, iOS 18, was released in September 2024, while the most recent Android iteration, Android 15, was made available in September 2023. A key difference between the two systems concerns hardware - iOS is only available on Apple devices, whereas Android ships with devices from a range of manufacturers such as Samsung, Google and OnePlus. In addition, Apple has had far greater success in bringing its users up to date. As of February 2024, ** percent of iOS users had iOS 17 installed, while in the same month only ** percent of Android users ran the latest version. The rise of the smartphone From around 2010, the touchscreen smartphone revolution had a major impact on sales of basic feature phones, as the sales of smartphones increased from *** million units in 2008 to **** billion units in 2023. In 2020, smartphone sales decreased to **** billion units due to the coronavirus (COVID-19) pandemic. Apple, Samsung, and lately also Xiaomi, were the big winners in this shift towards smartphones, with BlackBerry and Nokia among those unable to capitalize.

Introduction

iPhone Vs Android Statistics: The iPhone-Android rivalry has been one of the leading forces shaping the smartphone industry for over a decade. By 2024, this competition will continue influencing user preferences, market dynamics, and technological advancements.

By 2024, the rivalry between iPhone and Android continued to shape the smartphone industry through clear numerical contrasts. Android commanded roughly 70.9 percent of the global mobile OS market, while iOS held about 28 percent. In the United States, iPhone usage remained strong with approximately 57.7 percent market share, leaving Android at around 42.1 percent.

Worldwide, there were nearly 4 billion active Android users compared to roughly 1.5 billion iOS users. Apple shipped around 226 million iPhones in 2024, a 1 percent decline from the previous year, within a total smartphone shipment volume of approximately 1.22 billion units. In 2024, Android devices represented about 76 percent of smartphone shipments in Q1, with iOS at 19 percent.

This paper provides detailed iPhone vs Android statistics across various parameters such as market share, users, revenue, etc.

As of 2023, for the first time ever, Apple ranked as the market leader in the global smartphone market with a **** percent share of all shipments. The tech giant retained the top title in 2024, with a share of nearly ** percent of the global smartphone market. Samsung ranked second, holding ** percent of the market share. Global smartphone market shareSamsung has seen its popularity steadily increase since it held just a *** percent of the smartphone vendor market at the beginning of 2010. Samsung’s share of the overall mobile phone market, has fluctuated in recent times, dropping to under ** percent in the most recent year. Apple became smartphone market leader based on shipments in 2023. Apple’s smartphone sales are relatively cyclical and peak in the fourth quarter each year. In the fourth quarter of 2024, ** percent of all smartphones new smartphones sold were iPhones. The iPhone generated considerable revenue for Apple with sales of the device amounting to over *** billion U.S. dollars in their 2024 financial year.

Introduction

iPhone Vs. Android Statistics: Smartphones have become the epicenter of mobile telephony for about two decades now. While there are many mobile brands to choose from, users tend to select a phone with an iPhone or Android-based platform, which are very different. While Apple is the sole provider of iOS, Android has umpteen brands ranging from budget to premium segments for users looking for a holistic comparative advantage on iPhone vs Android.

Introduction

iPhone vs Android Statistics: ​Android and iOS are the leading mobile operating systems globally, each with distinct market shares and user demographics. As of February 2025, Android holds approximately 71.75% of the global mobile operating system market, while iOS accounts for about 27.78%. In the United States, iOS has a higher adoption rate, with a market share of around 58%, compared to Android's 42%.

Customer loyalty remains strong for both platforms; Android boasts a retention rate of 91%, slightly surpassing iOS at 86%. These figures underscore the competitive landscape of the mobile operating system market, with each platform maintaining a dedicated user base and varying regional dominance.​

This statistic shows the iPhone X iOS market share in selected countries worldwide as of January 2018. At that point in time, Singapore showed the highest adoption rate for the latest iPhone model with nearly ***** percent, followed by the United Arab Emirates with a market share of around *** percent.

Introduction

iPhone Users Statistics: Apple’s iPhone has become a cornerstone of the global smartphone market, renowned for its premium design, strong brand loyalty, and deep integration within the Apple ecosystem. Since its 2007 debut, the iPhone has cultivated a vast and diverse user base worldwide. This report explores key iPhone user statistics, including demographics, geographic distribution, market share, usage patterns, and purchasing behaviour.

By analyzing current trends and historical data, the report offers valuable insights into consumer preferences and mobile technology adoption, serving as a strategic resource for businesses, developers, and industry stakeholders seeking to navigate the evolving digital landscape.

In December 2018, the iPhone * accounted for nearly ** percent of all iPhone sales worldwide. Newer models such as the iPhone XS and XS Max, which were released in September of 2018, make up a smaller share of sales, retaining **** and **** percent of the iPhone market share respectively.

Apple iPhone

Apple released the first iPhone in June of 2007, and the product has become a staple of their line of electronics ever since. Twenty-one different models have been released over the product’s life span, with at least one new iPhone hitting the market in every year since 2007. Apple routinely reports annual iPhone sales figures of more than *** million units, and the company’s iPhone segment accounts for more than ** percent of total revenue.

The iPhone’s place in the smartphone market

Once accounting for nearly a quarter of global smartphone market share, the iPhone has since faced increased competition from the South Korean electronics giant Samsung, as well as Chinese smartphone manufacturers like Huawei, Xiaomi, Vivo, and Oppo. The global average price for smartphones is forecast to grow in the near future, reaching a projected *** U.S. dollars in 2021. With some newer models having a price tag of over ***** dollars, the iPhone is clearly positioned as a luxury product.

4G LTE Industrial Smartphone Market Outlook

The global 4G LTE industrial smartphone market size was valued at USD 2.5 billion in 2023 and is projected to reach USD 5.8 billion by 2032, growing at a compound annual growth rate (CAGR) of 9.5% during the forecast period. The growth of this market is driven by the increasing demand for rugged and durable smartphones that can withstand harsh industrial environments, coupled with the advent of advanced technologies like IoT and AI which enhance operational efficiencies in industrial settings.

The primary growth factor for the 4G LTE industrial smartphone market is the rising need for robust communication devices in industries such as manufacturing, construction, mining, and oil & gas. These sectors require smartphones that not only support high-speed data transmission but also endure extreme conditions such as dust, water exposure, high temperatures, and drops. The ability of 4G LTE industrial smartphones to operate efficiently under such conditions makes them indispensable tools for field workers and engineers, thereby driving market demand.

Additionally, the increasing integration of Internet of Things (IoT) in industrial applications has necessitated the use of reliable and high-speed communication devices. These industrial smartphones offer seamless connectivity, enabling real-time data collection and monitoring, which are crucial for predictive maintenance and decision-making processes. The implementation of IoT enhances operational efficiency, reduces downtimes, and increases productivity, thereby augmenting the demand for 4G LTE industrial smartphones.

Furthermore, advancements in artificial intelligence (AI) and machine learning (ML) technologies have spurred the adoption of smart devices in industrial environments. Industrial smartphones equipped with AI capabilities can analyze data on-the-go, providing insights and automating complex tasks. This not only reduces human error but also accelerates response times to critical issues, further propelling the market growth. The ongoing digital transformation across various industries is expected to sustain this growth trajectory in the coming years.

From a regional perspective, North America currently leads the market due to the early adoption of advanced technologies and the presence of key industry players. However, Asia Pacific is expected to witness the highest growth rate during the forecast period, driven by rapid industrialization and increasing investments in smart factory initiatives. The growing focus on enhancing communication infrastructure in these regions also contributes significantly to market expansion.

Operating System Analysis

The 4G LTE industrial smartphone market is segmented by operating system into Android, iOS, Windows, and others. Among these, the Android segment dominates the market, primarily due to its open-source nature, which allows for extensive customization and flexibility. Android-based industrial smartphones are preferred in various industries for their ability to support a wide range of applications and functionalities, such as barcode scanning, GPS tracking, and field data collection. The high adaptability of Android OS to different industrial environments contributes significantly to its market share.

iOS, while less prevalent than Android, holds a respectable share in the market due to its high security and seamless integration with other Apple devices. iOS-based industrial smartphones are often used in sectors where data security and privacy are of utmost importance. The construction and transportation industries, for instance, value iOS devices for their robust security features and consistent performance. The premium nature of iOS devices also positions them as reliable tools in critical industrial operations.

Windows OS for industrial smartphones has seen a decline in recent years due to the growing preference for Android and iOS platforms. However, it still maintains a niche market, particularly in industries that rely heavily on Microsoft’s suite of productivity and enterprise applications. The Windows operating system offers compatibility with various enterprise systems, making it a preferred choice for certain industrial applications that require integration with existing IT infrastructure.

The 'others' category encompasses operating systems like Linux and proprietary systems tailored for specific industrial needs. Though these OSes hold a smaller market share, they cater to specialized requirements in industries such as

Smartphone Market Outlook

The global smartphone market size was valued at approximately USD 520 billion in 2023, and it is projected to reach around USD 780 billion by 2032, with a Compound Annual Growth Rate (CAGR) of 4.6% during the forecast period. The growth of the smartphone market is driven by rapid technological advancements, increasing internet penetration, and growing consumer demand for high-performance mobile devices. As smartphones become more integrated into daily life, the demand for innovative features and seamless connectivity continues to propel market expansion.

The proliferation of 5G technology is a significant growth factor in the smartphone market. As 5G networks become more widespread, they enable faster data speeds and lower latency, enhancing the user experience for various applications, including streaming, gaming, and augmented reality. This technological advancement encourages consumers to upgrade their devices to take full advantage of 5G capabilities. Additionally, smartphone manufacturers are investing heavily in research and development to produce 5G-compatible devices, further fueling market growth.

Another critical driver of market growth is the increasing affordability and availability of smartphones. Manufacturers are now offering a wide range of devices at various price points, making smartphones accessible to a broader audience. Low-end and mid-range smartphones have seen significant improvements in terms of features and performance, attracting more cost-conscious consumers. This democratization of technology has expanded the market reach, especially in developing regions where smartphone penetration was previously limited due to high costs.

The integration of advanced features, such as artificial intelligence, augmented reality, and enhanced camera systems, also contributes to the growth of the smartphone market. Consumers are increasingly looking for multifunctional devices that can serve as tools for work, entertainment, and communication. Smartphones equipped with powerful processors, high-resolution displays, and sophisticated camera technology meet these demands, driving consumer interest and sales. The trend towards multifunctionality is expected to continue as manufacturers innovate to meet evolving consumer preferences.

Regionally, Asia Pacific is the largest and fastest-growing market for smartphones, driven by high population density, rapid urbanization, and increasing disposable incomes. Countries like China and India are significant contributors to market growth, with large numbers of new users entering the market. North America and Europe also exhibit strong growth, driven by high consumer spending and the early adoption of new technologies. Meanwhile, Latin America and the Middle East & Africa are emerging markets with significant growth potential, as improving economic conditions and increasing internet penetration boost smartphone adoption.

Operating System Analysis

The smartphone market is segmented by operating systems, including Android, iOS, and others. Android dominates the global smartphone operating system market, holding a significant market share due to its open-source nature and wide adoption by various manufacturers. Android's flexibility allows manufacturers to customize the user interface and features, catering to diverse consumer preferences. This widespread adoption is further supported by the availability of Android devices across all price ranges, from low-end to premium smartphones, making it accessible to a broader audience.

iOS, developed by Apple Inc., holds a substantial market share in the premium segment of the smartphone market. iOS is known for its seamless integration with other Apple products, high security, and consistent user experience. The brand loyalty of Apple users and the premium positioning of iOS devices contribute to its strong market presence. Despite being limited to Apple's devices, iOS continues to attract a significant number of consumers who prioritize performance, security, and ecosystem integration.

Other operating systems, such as HarmonyOS by Huawei and various Linux-based systems, hold a minor share of the market. These operating systems are often used in niche markets or by manufacturers aiming to create a distinct user experience. While their market presence is relatively small compared to Android and iOS, they offer alternatives for consumers seeking different features or enhanced privacy. The growth of these alternative operating systems is gradual, as they face the challenge of competing with the well

Smart Keyboard for iPhone Market Outlook

The global market size for smart keyboards for iPhone was valued at approximately $0.8 billion in 2023 and is projected to reach around $1.5 billion by 2032, growing at a compound annual growth rate (CAGR) of 7.2% during the forecast period. The growth in this market is primarily driven by the increasing integration of smart technologies into everyday devices and rising consumer demand for enhanced typing experiences on mobile devices.

One of the key growth factors in the smart keyboard for iPhone market is the surging demand for productivity tools among mobile device users. As more people rely on their iPhones for professional and personal tasks, the need for efficient typing solutions has increased. Smart keyboards offer a seamless typing experience, which enhances productivity and convenience for users on the go. This trend is particularly prominent among professionals who use their iPhones for work-related tasks, making smart keyboards an essential accessory.

Additionally, the advancements in Bluetooth technology have significantly contributed to the growth of the smart keyboard market. The latest Bluetooth versions offer faster connectivity, lower energy consumption, and improved range, making Bluetooth-enabled smart keyboards more appealing to consumers. The convenience of wireless connectivity eliminates the need for cables, thereby providing a clutter-free experience. Moreover, the compatibility of these keyboards with multiple devices, including iPhones, further boosts their demand.

The growing trend of remote work and online learning has also fueled the demand for smart keyboards. With more people working and studying from home, there is an increased need for efficient and comfortable typing solutions. Smart keyboards, with their enhanced features such as backlighting and customizable keys, cater to this demand by offering a superior typing experience. This shift in work and learning environments is expected to continue driving the market growth in the coming years.

In the realm of mobile accessories, Portable Folding Keyboards have emerged as a game-changer, especially for those who prioritize convenience and functionality. These keyboards are designed to be compact and lightweight, making them an ideal choice for travelers and professionals who are constantly on the move. With the ability to fold into a small, easy-to-carry size, they offer the perfect solution for those who need to type efficiently without being tethered to a desk. The integration of Bluetooth technology in these keyboards further enhances their appeal, allowing users to connect seamlessly with multiple devices, including iPhones. As the demand for portable and versatile tech accessories continues to rise, Portable Folding Keyboards are poised to capture a significant share of the market.

Regionally, North America holds a significant share in the smart keyboard for iPhone market due to the high adoption rate of advanced technologies and the presence of leading market players. The Asia Pacific region is also expected to witness substantial growth during the forecast period, driven by the increasing penetration of smartphones and rising consumer disposable income. Europe follows closely as the market sees steady growth influenced by the demand for tech-savvy accessories and the presence of a large base of tech enthusiasts.

Product Type Analysis

The smart keyboard for iPhone market is segmented based on product types, including foldable keyboards, standard keyboards, backlit keyboards, and others. Foldable keyboards are gaining popularity due to their portability and convenience. These keyboards can be easily folded and carried in small bags or pockets, making them ideal for users who need to type on the go. Their compact design does not compromise on functionality, offering a full-sized keyboard experience in a portable form factor.

Standard keyboards remain a staple in the market due to their familiarity and widespread acceptance. These keyboards offer a traditional typing experience that many users prefer. They are typically more durable and provide a comfortable typing experience with well-spaced keys. The steady demand for standard keyboards is expected to persist, driven by users who prioritize reliability and comfort.

Backlit keyboards are becoming increasingly popular among users who often work in low-light conditions. The backlighti

Apple's iOS continues to hold the largest share of the smartphone operating systems market in the United States, claiming more than **** of the market in 2024. Apple's share of the U.S. market has remained stable since 2018, when it accounted for around ** percent. This is reflected in all markets, with Apple's global share remaining stable year-on-year. Apple growing at home Under CEO Tim Cook, Apple has continued to follow a stunning growth trajectory. Apple became the first U.S. company with a market capitalization exceeding two trillion dollars, just two years on from becoming the first trillion-dollar company. The iPhone, responsible for much of the company’s growth, has cemented its status as the smartphone of choice for many Americans during recent quarters. Google's Android operating system is a close competitor in the U.S. OS market, accounting for around ** percent of the market as of **********. However, Apple commands a far wider lead in the U.S. smartphone manufacturer market, with the Android user base split between various vendors such as Samsung and Motorola. Apple’s popularity across markets Apple has seen success with the iPhone in developed markets across the globe. iPhones accounted for **** of the **** most-sold handsets in the United Kingdom as of ************, and four of the leading five in Germany. Yet, the high price of Apple devices puts Apple at a disadvantage outside of wealthier markets. In Africa, iOS accounted for around ** percent of the mobile OS market in *************, while Android dominated with an ** percent share.

Global Iphone Accessories market size 2021 was recorded $20585.9 Million whereas by the end of 2025 it will reach $27800 Million. According to the author, by 2033 Iphone Accessories market size will become $50698.5. Iphone Accessories market will be growing at a CAGR of 7.8% during 2025 to 2033.

E Sports Mobile Phone Market Outlook

In 2023, the global eSports mobile phone market size was valued at approximately USD 3.5 billion, and it is projected to reach around USD 15.2 billion by 2032, growing at a compound annual growth rate (CAGR) of 17.4% during the forecast period. The market is driven by advancements in mobile technology and increasing investments in eSports infrastructure.

The growth of the eSports mobile phone market is significantly influenced by the increasing popularity of mobile gaming across the globe. With mobile games now rivaling PC and console games in terms of graphics and gameplay quality, the demand for high-performance mobile devices tailored specifically for gaming has surged. Additionally, the growing trend of mobile eSports tournaments, which attract millions of viewers and participants, has bolstered the need for specialized gaming phones that can handle intensive gaming sessions without compromising performance.

Another crucial growth factor is the proliferation of high-speed internet and 5G technology. The roll-out of 5G networks has revolutionized mobile gaming by providing faster data speeds and lower latency, which are critical for an optimal gaming experience. This technological advancement has not only enhanced gamer satisfaction but also expanded the potential user base, including those who previously faced connectivity issues. Manufacturers are now focusing on incorporating 5G capabilities into their gaming phones to cater to this growing demand.

Furthermore, the increasing involvement of major tech companies and brands in the mobile gaming ecosystem has provided a significant boost to the eSports mobile phone market. Companies such as Apple, Samsung, and Xiaomi are either releasing gaming-centric phones or optimizing their existing models for better gaming performance. Moreover, sponsorship and partnerships with gaming leagues and influencers have increased brand visibility and credibility, further encouraging consumers to invest in high-quality gaming phones.

Regionally, the Asia Pacific dominates the eSports mobile phone market, accounting for the largest share. The region’s dominance is attributed to the high number of mobile gamers, particularly in countries like China, India, and South Korea. These countries have a robust gaming culture and a rapidly growing number of mobile internet users. North America and Europe also hold substantial market shares, driven by the high disposable incomes and advanced technological infrastructure in these regions. The Middle East & Africa and Latin America are emerging markets, showing promising growth potential due to increasing smartphone penetration and improving internet connectivity.

Operating System Analysis

The operating system segment of the eSports mobile phone market is primarily divided into Android, iOS, and others. Android holds a significant share of the market, driven by its open-source nature and widespread adoption across various brands. The diverse range of Android devices available at different price points makes them accessible to a broad audience, thereby boosting their popularity among mobile gamers. Manufacturers like Samsung, OnePlus, and Xiaomi are at the forefront, continually innovating to offer better gaming experiences on their Android devices.

iOS, on the other hand, is synonymous with Apple’s iPhone range, which is known for its premium quality and seamless performance. Despite having a smaller market share compared to Android, iOS enjoys a loyal and affluent user base that often prioritizes gaming performance and device quality. Apple’s consistent updates and optimization for gaming apps make iPhones a preferred choice for many serious mobile gamers. The integration of powerful processors and high-quality displays further enhances the gaming experience on iOS devices.

The 'Others' category, although relatively small, includes alternative operating systems like HarmonyOS by Huawei and emerging platforms from smaller manufacturers. These OS options are gradually gaining traction, especially in regions where specific brand loyalties exist or where alternatives to Android and iOS are being explored due to geopolitical reasons or unique user preferences. Growth in this segment is expected as these alternative OS platforms continue to evolve and cater to niche markets.

Market dynamics within the operating system segment are also influenced by software optimization and the availability of exclusive gaming features. For instance, both Android and iOS have

Snapshot img

Smartphone Market Size 2025-2029

The smartphone market size is forecast to increase by USD 99.8 million, at a CAGR of 4.1% between 2024 and 2029.

The market is experiencing significant growth, driven by several key trends. One major factor is the increasing adoption of artificial intelligence (AI) in smartphones, enhancing user experience through features like voice recognition and facial recognition. Sensor fusion technology is another trend, enabling devices to collect and analyze data from various sensors for improved functionality and accuracy. However, ongoing trade wars are posing challenges to market growth, with tariffs and import taxes affecting smartphone sales, particularly in key markets. These trends and challenges are shaping the future of the smartphone industry.

What will be the Size of the Smartphone Market During the Forecast Period?

Request Free Sample

The market continues to evolve, driven by advancements in telecom infrastructure and the proliferation of affordable handsets. Mobile phone users increasingly seek devices capable of leveraging 5G network technologies, with chipmakers responding by producing 5G chips for integration into mobile handsets. Android and Windows Phone operating systems dominate the market, while third-party originators challenge the status quo. Improved hardware and software capabilities enable advanced digital functions such as web browsing, music, video, gaming, and camera capability. The integration of artificial intelligence enhances user experience. Governmental assistance and the transition from feature phones to smartphones further fuel market growth. Overall, the market remains dynamic, with a focus on affordable, high-performance devices that cater to the diverse needs of consumers.

How is this Smartphone Industry segmented and which is the largest segment?

The smartphone industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Technology

  Android
  IOS
  Others


Price Range

  Between USD 150-USD 800
  Greater than USD 800
  Less than USD150


Screen Size

  Greater than 6 inches
  Between 5-6 inches
  Less than 5 inches


Geography

  APAC

    China
    India
    Japan
    South Korea


  Europe

    Germany
    UK
    France


  North America

    Canada
    US


  Middle East and Africa



  South America

    Brazil

By Technology Insights

The android segment is estimated to witness significant growth during the forecast period.

The Android operating system, provided by Alphabet Inc. (Google), is a globally popular choice for smartphones. With over 2.5 million apps available In the Google Play Store, users have access to a vast selection of applications catering to their diverse needs. Notable features of the Android OS include smart reply for messaging apps, focus mode options, Wi-Fi sharing via QR codes, and Google Assistant. Google offers essential web services such as Google Search, Google Maps, and YouTube free of charge. The Android OS's extensive feature set has contributed to its increasing popularity among consumers worldwide.

In addition, high-speed data connectivity and integration with Internet of Things (IoT) applications further enhance its appeal. Application developers create software for various lifestyle, social media, mobile utility, and other categories, ensuring a rich and diverse app ecosystem. The Android OS is written primarily in Java and C++, with support for in-app purchases and in-app course subscriptions.

Get a glance at the Smartphone Industry report of share of various segments Request Free Sample

The android segment was valued at USD 203.60 million in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

APAC is estimated to contribute 48% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

For more insights on the market share of various regions, Request Free Sample

The market in APAC has experienced substantial growth, with China, Japan, India, South Korea, and Indonesia being the primary contributors to revenue generation. The expansion of urban populations and the subsequent increase in disposable income have fueled the demand for smartphones In the region. Key drivers of this market growth include the advancement of telecom infrastructure and the emergence of affordable smartphone options. Major global smartphone manufacturers have established manufacturing facilities in China, Taiwan, South Korea, Japan, and India to cater to the increasing demand.

Additionally, digital information consumption, human-computer interaction advancements, and t

The Report Includes Smartphones Market in Middle East and Africa and is Segmented by Operating System (Android, IOS) and Country (Saudi Arabia, United Arab Emirates, South Africa, Egypt, East Africa (Kenya, Tanzania, and Uganda), West Africa (Nigeria and Ghana) Turkey). The Market Sizes and Forecasts are Provided in Terms of Value in (USD) for all the Above Segments.

The global 4G and 5G smartphone market is experiencing robust growth, driven by increasing smartphone adoption, particularly in emerging economies, and the ongoing rollout of 5G networks globally. The market's expansion is fueled by several key factors: the affordability of 4G devices, continuous technological advancements leading to improved performance and features in both 4G and 5G models, and the increasing demand for high-speed data connectivity for applications like streaming, gaming, and augmented reality. While 4G still holds a significant market share, the rapid adoption of 5G is expected to reshape the market landscape in the coming years. The shift towards 5G is primarily driven by the need for faster download and upload speeds, lower latency, and enhanced network capacity, which are crucial for supporting data-intensive applications and the burgeoning Internet of Things (IoT). This transition, however, faces challenges such as the higher cost of 5G devices and the uneven rollout of 5G infrastructure across regions. The market is segmented by operating system (Android and iOS dominating), application (online and offline sales channels), and geographic region, with North America and Asia-Pacific currently holding the largest market shares. Competition among major players like Apple, Samsung, Huawei, Xiaomi, and others is intense, driving innovation and price reductions, ultimately benefiting consumers. The forecast period of 2025-2033 indicates a substantial increase in market value, with 5G expected to become the dominant technology within this timeframe. The competitive landscape is marked by strategic partnerships, mergers and acquisitions, and continuous product development to enhance user experience and cater to diverse market segments. Regional disparities in 5G infrastructure development and affordability impact the market penetration rate. While North America and parts of Europe lead in 5G adoption, Asia-Pacific is showing significant growth potential due to its large population base and rapid economic development. Factors such as increasing disposable incomes, improved digital literacy, and government initiatives supporting technological advancements are further accelerating market growth. However, factors like economic downturns, supply chain disruptions, and evolving consumer preferences present potential restraints to the market's continuous expansion. The market's future trajectory hinges on the speed of 5G network deployment, the affordability of 5G devices, and the continued development of compelling applications that leverage 5G capabilities.