Apple's iOS continues to hold the largest share of the smartphone operating systems market in the United States, claiming more than **** of the market in 2024. Apple's share of the U.S. market has remained stable since 2018, when it accounted for around ** percent. This is reflected in all markets, with Apple's global share remaining stable year-on-year. Apple growing at home Under CEO Tim Cook, Apple has continued to follow a stunning growth trajectory. Apple became the first U.S. company with a market capitalization exceeding two trillion dollars, just two years on from becoming the first trillion-dollar company. The iPhone, responsible for much of the company’s growth, has cemented its status as the smartphone of choice for many Americans during recent quarters. Google's Android operating system is a close competitor in the U.S. OS market, accounting for around ** percent of the market as of **********. However, Apple commands a far wider lead in the U.S. smartphone manufacturer market, with the Android user base split between various vendors such as Samsung and Motorola. Apple’s popularity across markets Apple has seen success with the iPhone in developed markets across the globe. iPhones accounted for **** of the **** most-sold handsets in the United Kingdom as of ************, and four of the leading five in Germany. Yet, the high price of Apple devices puts Apple at a disadvantage outside of wealthier markets. In Africa, iOS accounted for around ** percent of the mobile OS market in *************, while Android dominated with an ** percent share.

Apple claimed a **** percent share of the market in the second quarter of 2024, an increase from the previous quarter. Apple's long time competitor, Samsung, ranked first with a market share of **** percent. Apple and Samsung continue to dominate the smartphone market Apple has been among the top-five smartphone vendors in the world since 2009. With the decline of former market leaders Nokia and RIM, Apple and Samsung were able to grow their presence in the market. As a result of political pressure, tariffs and restrictions imposed by the U.S, Chinese manufacturer Huawei has recently dropped off of the top five list in the smartphone market, while Xiaomi, Oppo, and Transsion have gained ground. Coronavirus (COVD-19) pandemic impact on iPhone sales While the long-term impact of the coronavirus (COVID-19) pandemic on sale is difficult to determine, the immediate impact was quickly visible. While large quarterly fluctuations are normal for Apple’s revenue cycle, one must look back to 2017 to find two consecutive quarters in which Apple generated less than ** billion U.S. dollars in revenue from the iPhone. A less strong performance in the first quarter of 2024, lead by the iPhone 16, gave Apple the ****** spot in terms of quarterly global unit shipments after Samsung, although strong sales in the fourth quarter of every year is a common occurrence with Apple products.

As of July 2024, Apple’s iPhone 15 was the most popular smartphone model sold in the United States, accounting for over 17.5 percent of total smartphone sales. The iPhone was the most popular smartphone in the United States at that time, occupying four spots in the top five. Apple and Samsung: two leading competitors Apple and Samsung are the leading smartphone vendors in the United States with a combined market share of almost 80 percent in the second quarter of 2023. The two smartphone vendors dominate the U.S. smartphone market not only in terms of sales, but also when it comes to customer satisfaction: Samsung’s Galaxy line and the Apple iPhones are the highest ranked smartphone models on the American customer satisfaction index. In line with their successes in the United States, Apple and Samsung also lead the global smartphone market, albeit to a lesser degree – the two brands have a combined market share of close to 40 percent. Smartphone penetration the highest in the United States Smartphone sales value in the United States more than doubled in the last decade, making the U.S. one of the major smartphone markets globally. In 2024, over 118 million smartphones were forecast to be sold, with the number of U.S. smartphone users forecast expected to grow in the coming years.

Introduction

iPhone Vs Android Statistics: The iPhone-Android rivalry has been one of the leading forces shaping the smartphone industry for over a decade. By 2024, this competition will continue influencing user preferences, market dynamics, and technological advancements.

By 2024, the rivalry between iPhone and Android continued to shape the smartphone industry through clear numerical contrasts. Android commanded roughly 70.9 percent of the global mobile OS market, while iOS held about 28 percent. In the United States, iPhone usage remained strong with approximately 57.7 percent market share, leaving Android at around 42.1 percent.

Worldwide, there were nearly 4 billion active Android users compared to roughly 1.5 billion iOS users. Apple shipped around 226 million iPhones in 2024, a 1 percent decline from the previous year, within a total smartphone shipment volume of approximately 1.22 billion units. In 2024, Android devices represented about 76 percent of smartphone shipments in Q1, with iOS at 19 percent.

This paper provides detailed iPhone vs Android statistics across various parameters such as market share, users, revenue, etc.

Google's Android and Apple's iOS are the major competitors in the mobile operating system market in North America. In November 2024, Android accounted for about ** percent of the mobile OS market, while iOS accounted for around ** percent. Just *** percent of North American users were running a system other than Android or iOS

As of September 2024, the Apple iOS 17 operating system version had a share of nearly 80 percent among all mobile Apple devices in the United States, with the iOS 16 version occupying only nine percent of the Apple mobile market. Overall, this graph indicates that most iPhone users in the United States usually update their firmware version within one or two months of the release of a major iOS version.

Tap to Pay on iPhone Market Outlook

According to our latest research, the Global Tap to Pay on iPhone market size was valued at $4.2 billion in 2024 and is projected to reach $19.7 billion by 2033, expanding at a robust CAGR of 18.4% during the forecast period of 2025–2033. This dynamic growth trajectory is primarily driven by the increasing consumer demand for seamless, secure, and contactless payment experiences, especially in the post-pandemic era where hygiene and speed are paramount. The rapid adoption of NFC (Near Field Communication) technology, coupled with Apple’s continued expansion of its financial ecosystem, is fundamentally reshaping how businesses and consumers interact at the point of sale, making Tap to Pay on iPhone a cornerstone in the evolution of digital payments worldwide.

Regional Outlook

North America currently holds the largest market share in the Tap to Pay on iPhone market, accounting for approximately 38% of the global revenue in 2024. This dominance is attributed to the region’s mature digital payments infrastructure, high smartphone penetration, and the early adoption of contactless technologies among both consumers and merchants. The United States, in particular, has witnessed widespread deployment of NFC-enabled POS terminals across retail, hospitality, and transportation sectors, further fueling transaction volumes. Supportive regulatory frameworks and strategic partnerships between Apple and leading financial institutions have also accelerated market penetration. Additionally, robust cybersecurity measures and consumer trust in Apple’s privacy-first approach have reinforced North America’s leadership in the Tap to Pay on iPhone ecosystem.

The Asia Pacific region is emerging as the fastest-growing market for Tap to Pay on iPhone, projected to register a CAGR of 23.1% from 2025 to 2033. This remarkable growth is fueled by the rapid digitalization of economies such as China, Japan, South Korea, and India, where mobile-first consumers are increasingly favoring contactless payments for everyday transactions. Governments and private sector players are heavily investing in cashless initiatives, while Apple’s strategic expansion into Asian markets is unlocking new opportunities for merchant onboarding and consumer adoption. The proliferation of affordable NFC-enabled devices, coupled with a surge in e-commerce and urbanization, is creating fertile ground for Tap to Pay on iPhone solutions to flourish. Moreover, the competitive landscape in Asia Pacific is characterized by innovative fintech startups and agile payment service providers, further accelerating market growth.

In contrast, emerging economies in Latin America, the Middle East, and Africa are experiencing a more gradual adoption of Tap to Pay on iPhone, primarily due to infrastructural challenges, lower smartphone penetration, and varying regulatory landscapes. However, these regions present significant untapped potential as governments prioritize financial inclusion and digital transformation. Localized demand is being shaped by the rise of mobile wallets and QR code-based payment solutions, which are often more accessible than traditional banking services. Nevertheless, challenges such as limited access to NFC-enabled hardware, fragmented payment ecosystems, and the need for consumer education remain barriers to widespread adoption. Policy reforms and targeted investments in digital infrastructure will be crucial in unlocking the long-term growth prospects of Tap to Pay on iPhone in these emerging markets.

Report Scope

Apple is one of the most influential and recognisable brands in the world, responsible for the rise of the smartphone with the iPhone. Valued at over $2 trillion in 2021, it is also the most valuable...

In December 2024, Google Chrome was the most popular mobile internet browser in the United States, with a market share of over 48 percent. Apple’s Safari came as a close second, with around 45.98 percent of market share. U.S. browser market Considering Apple iPhone’s high user rate in the United States, it is no wonder that Safari, the browser pre-installed on every iPhone, is also widely used. When it comes to the overall browser market, however, Safari’s leading status gets lost: Chrome is the number one internet browser in the United States with a market share of about 52 percent, while Safari trails as a second with around 32 percent share. Safari lags even further behind in the desktop browser market, with only around 18 percent share. This correlates to Apple’s standing in the PC market: ranked as number four in the market as of the third quarter of 2021, Apple’s Mac computers enjoy a relatively niche yet loyal user group. With a nearly 60 percent share, Chrome is the dominating figure in the U.S. desktop browser market.

In July 2024, the Apple iOS 17 operating system version had a share of nearly 65 percent among all Apple tablet devices in the United States, with the iOS 15 version occupying just over 11 percent of the Apple tablet market in the United States.

iOS and Android, Apple's and Google's respective operating systems, were the mobile OS market leaders in the United States in recent years, making up almost 100 percent of the market. The market share of both iOS and Android has remained relatively constant over the past 12 months at or around 60 percent and 40 percent, respectively.

Manufacturers’ market share of smartphone sales in the United States is led by Apple and Samsung, with a market share of 52 percent and 24 percent, respectively, as of the second quarter of 2024. Next to Apple and Samsung are Lenovo and HMD, with respective market shares of 12 and one percent.  Global smartphone market While Apple continues to lead the U.S. smartphone market, it has traditionally lagged behind on the global scale. Samsung has been the leading smartphone vendor worldwide since 2012. However, Samsung’s lead in terms of market share has started to dwindle in recent years, meaning that Apple and other Chinese competitors, such as Xiaomi, vivo, and Huawei, have seen a boost in the smartphone industry. Apple’s traction on the global scale in 2020 comes from its move towards 5G-enabled smartphones, which have doubled sales one year, from 2020 to 2021, alone. Apple is currently the leading vendor in terms of global 5G smartphone shipments. The introduction of 5G throughout the world brings with it the possibility to upheave the smartphone market as we know it. Are U.S. consumers satisfied with Apple and Samsung phones? Apple and Samsung not only lead the smartphone market in the United States in terms of usage, but also in terms of customer satisfaction. The highest ranked smartphone models on the American customer satisfaction index are nearly all Samsung Galaxy and Apple iPhone models. Furthermore, it appears that U.S. smartphone users are unlikely to change their primarily used smartphone brand anytime soon.

Since 2012, Google's Android has been the leading mobile operating system in Russia. In 2024, this mobile OS held a 72-percent share of the market in Russia, followed by iOS with a share of approximately 27.9 percent. Symbian was a dominant player on the smartphone OS market until 2012. Smartphone ownership in Russia Russia is one of the most populous countries in the world, with more than 144 million inhabitants as of 2024. Almost 97 percent of Russians owned a smartphone in the third quarter of 2023, as compared to a nearly 26-percent ownership rate of tablets. Many Russians had more than one mobile phone. Android popularity worldwide Android was one of the most popular smartphone operating systems, not only in Russia but around the world. It occupied a market share of 39 percent in the United States, ranking second after Apple iOS, in February 2024 and almost 60 percent in Germany in 2023.

According to Cognitive Market Research, the global SIM Free Smartphone market size is USD 781242.2 million in 2024 and will expand at a compound annual growth rate (CAGR) of 8.0% from 2024 to 2031.

North America SIM Free Smartphone Market held 40% of the global revenue with a market size of USD 312496.88 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.2% from 2024 to 2031.
Europe SIM Free Smartphone is projected to expand at a compound annual growth rate (CAGR) of 6.5% from 2024 to 2031. Europe accounted for a share of over 30% of the global market size of USD 4,386.36 million.
Asia Pacific SIM Free Smartphone Market held 23% of the global revenue with a market size of USD 179685.71 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.0% from 2024 to 2031.
Latin America SIM Free Smartphone Market held 5% of the global revenue with a market size of USD 39062.11 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.4% from 2024 to 2031.
Middle East and Africa held 2% of the global revenue with a market size of USD 14624.84 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.7% from 2024 to 2031.
Consumers are finding SIM-free handsets more appealing and economical because to technological developments in the smartphone sector. For instance, performance has increased and costs have decreased as a result of the development of new chipsets and display technologies.
To promote the use of SIM-free cell phones, certain governments are putting out effort. For instance, the European Union has put in place laws that facilitate customers' ability to move between mobile service providers. 

Increasing Demand for Flexibility and Choice to Increase the Demand Globally

The increasing need for customization and choice in cell plans is changing customer tastes, with a discernible move favoring SIM-free devices. With the help of this trend, consumers may choose carriers and plans that best suit their requirements and tastes, freeing them from the limitations of traditional contracts. Customers can better manage their mobile experience by optimizing charges and services based on their usage patterns and preferences when they decouple the device from the service provider. This need for flexibility indicates a larger movement in customer expectations in the telecom sector toward transparent and customized alternatives, spurring competition and innovation among carriers to satisfy the changing demands of today's mobile-centric customers.

Growing Popularity of Online Retail to Propel Market Growth

The smartphone market has revolutionized due to the increasing popularity of online retail, especially regarding SIM-free smartphones. Customers may now purchase cell phones online with never-before-seen accessibility and simplicity. Online merchants offer a wider range of SIM-free cellphones than traditional brick-and-mortar stores, with competitive pricing and a diverse assortment. This change has made mobile technology more accessible to a wider range of people, giving them more freedom to choose the gadgets that suit their needs and finances. Furthermore, the smooth shopping experience provided by internet merchants has quickened the uptake of SIM-free cellphones, propelling market expansion in this area and changing the nature of the retail environment.

Market Restraints of the SIM Free Smartphone

Complexity of Choosing a Plan to Limit the Sales

For many customers thinking about making the transition, choosing a SIM-free plan that works is difficult. People may feel overpowered by the many choices, disparate cost models, and wide range of services available, making them reluctant to switch to a SIM-free phone. Some people may be discouraged from switching by the complexity of comparing plans and comprehending terms and conditions, choosing to remain with traditional contract-based solutions for simplicity. To help customers navigate the complexity of selecting a SIM-free plan, providers must simplify plan options, increase transparency, and give user-friendly tools. This will help consumers feel more confident and encourage more people to take advantage of this market segment.

Impact of COVID-19 on the SIM-Free Smartphone Market

The market for SIM-free smartphones has been greatly impacted by the COVID-19 pandemic, bringing with it both opportunities and challenges. The di...

The US smartphone market size was worth around USD 62.82 billion in 2023 and is predicted to grow to around USD 75.73 billion by 2032

Snapshot img

Smartphone Market Size 2025-2029

The smartphone market size is forecast to increase by USD 99.8 million, at a CAGR of 4.1% between 2024 and 2029.

The market is experiencing significant growth, driven by several key trends. One major factor is the increasing adoption of artificial intelligence (AI) in smartphones, enhancing user experience through features like voice recognition and facial recognition. Sensor fusion technology is another trend, enabling devices to collect and analyze data from various sensors for improved functionality and accuracy. However, ongoing trade wars are posing challenges to market growth, with tariffs and import taxes affecting smartphone sales, particularly in key markets. These trends and challenges are shaping the future of the smartphone industry.

What will be the Size of the Smartphone Market During the Forecast Period?

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The market continues to evolve, driven by advancements in telecom infrastructure and the proliferation of affordable handsets. Mobile phone users increasingly seek devices capable of leveraging 5G network technologies, with chipmakers responding by producing 5G chips for integration into mobile handsets. Android and Windows Phone operating systems dominate the market, while third-party originators challenge the status quo. Improved hardware and software capabilities enable advanced digital functions such as web browsing, music, video, gaming, and camera capability. The integration of artificial intelligence enhances user experience. Governmental assistance and the transition from feature phones to smartphones further fuel market growth. Overall, the market remains dynamic, with a focus on affordable, high-performance devices that cater to the diverse needs of consumers.

How is this Smartphone Industry segmented and which is the largest segment?

The smartphone industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Technology

  Android
  IOS
  Others


Price Range

  Between USD 150-USD 800
  Greater than USD 800
  Less than USD150


Screen Size

  Greater than 6 inches
  Between 5-6 inches
  Less than 5 inches


Geography

  APAC

    China
    India
    Japan
    South Korea


  Europe

    Germany
    UK
    France


  North America

    Canada
    US


  Middle East and Africa



  South America

    Brazil

By Technology Insights

The android segment is estimated to witness significant growth during the forecast period.

The Android operating system, provided by Alphabet Inc. (Google), is a globally popular choice for smartphones. With over 2.5 million apps available In the Google Play Store, users have access to a vast selection of applications catering to their diverse needs. Notable features of the Android OS include smart reply for messaging apps, focus mode options, Wi-Fi sharing via QR codes, and Google Assistant. Google offers essential web services such as Google Search, Google Maps, and YouTube free of charge. The Android OS's extensive feature set has contributed to its increasing popularity among consumers worldwide.

In addition, high-speed data connectivity and integration with Internet of Things (IoT) applications further enhance its appeal. Application developers create software for various lifestyle, social media, mobile utility, and other categories, ensuring a rich and diverse app ecosystem. The Android OS is written primarily in Java and C++, with support for in-app purchases and in-app course subscriptions.

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The android segment was valued at USD 203.60 million in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

APAC is estimated to contribute 48% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The market in APAC has experienced substantial growth, with China, Japan, India, South Korea, and Indonesia being the primary contributors to revenue generation. The expansion of urban populations and the subsequent increase in disposable income have fueled the demand for smartphones In the region. Key drivers of this market growth include the advancement of telecom infrastructure and the emergence of affordable smartphone options. Major global smartphone manufacturers have established manufacturing facilities in China, Taiwan, South Korea, Japan, and India to cater to the increasing demand.

Additionally, digital information consumption, human-computer interaction advancements, and the integrat

Google's Android and Apple's iOS are the major competitors in the mobile operating system market in North America. In November 2024, Android accounted for about 56 percent of the mobile OS market, while iOS accounted for around 44 percent. Just 0.2 percent of North American users were running a system other than Android or iOS

The refurbished smartphone market size expects a considerable valuation bump, from US$ 80,415.90 million in 2024 to US$ 258,824.2 million by 2034. The updated report points to a CAGR of 12.40% CAGR from 2024 to 2034. That is a slight rise from the earlier CAGR of 11.90% observed between 2019 and 2023.

Category-wise Insights

Country-wise Insights

Since 2012, Google's Android has been the leading mobile operating system in Russia. In 2024, this mobile OS held a 72-percent share of the market in Russia, followed by iOS with a share of approximately 27.9 percent. Symbian was a dominant player on the smartphone OS market until 2012. Smartphone ownership in Russia Russia is one of the most populous countries in the world, with more than 144 million inhabitants as of 2024. Almost 97 percent of Russians owned a smartphone in the third quarter of 2023, as compared to a nearly 26-percent ownership rate of tablets. Many Russians had more than one mobile phone. Android popularity worldwide Android was one of the most popular smartphone operating systems, not only in Russia but around the world. It occupied a market share of 39 percent in the United States, ranking second after Apple iOS, in February 2024 and almost 60 percent in Germany in 2023.

According to Cognitive Market Research, the global Note Taking App market size was USD 7951.5 million in 2024. It will expand at a compound annual growth rate (CAGR) of 17.00% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 3180.60 million in 2024 and will grow at a compound annual growth rate (CAGR) of 15.2% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 2385.45 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 1828.85 million in 2024 and will grow at a compound annual growth rate (CAGR) of 1115.0% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 397.58 million in 2024 and will grow at a compound annual growth rate (CAGR) of 16.4% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 159.03 million in 2024 and will grow at a compound annual growth rate (CAGR) of 114.7% from 2024 to 2031.
The Mobile Apps within the Platform category is the fastest growing segment of the Note Taking App industry

Market Dynamics of Note Taking App Market

Key Drivers for Note Taking App Market

Expanding internet penetration supporting app usage worldwide

The increasing penetration of the internet worldwide has been a key enabler for the growth of the note-taking app market. With improved access to high-speed internet in emerging economies and rural areas, a larger segment of the population can now leverage digital tools for personal and professional productivity. Internet connectivity facilitates cloud-based synchronization, allowing users to access their notes seamlessly across devices. Additionally, the proliferation of affordable smartphones and data plans has further amplified the reach of note-taking apps. As internet access continues to expand, particularly in developing regions, the adoption of these apps is expected to grow, creating opportunities for market players to tap into new user bases and offer innovative, internet-driven features. For instance, Google released NotebookLM, an experimental AI-powered note-taking app that is widely available in the United States. It is also getting various new capabilities and is “starting” to employ Google’s Gemini Pro AI model to assist with document reading and reasoning.

Increasing demand for remote work and collaboration tools

The rise of remote work has significantly boosted the demand for collaboration tools, including note-taking apps. Organizations and individuals are increasingly relying on these apps to facilitate real-time collaboration, organize workflows, and maintain productivity in distributed work environments. Features like shared documents, live editing, and integration with project management platforms have made note-taking apps essential for remote teams. This trend is further supported by the growing gig economy and hybrid work models, where professionals require flexible and efficient tools. As the remote work culture continues to evolve, note-taking apps with robust collaboration capabilities are likely to witness sustained growth and innovation.

Restraint Factor for the Note Taking App Market

Challenges in monetization due to widespread availability of free apps

Monetizing note-taking apps has become increasingly challenging as a plethora of free options saturate the market. Users often gravitate toward apps that provide essential features at no cost, making it difficult for paid apps to justify their pricing. Even premium apps offering advanced functionalities face stiff competition from freemium models, where basic features are free and monetization depends on converting users to paid plans. Additionally, free apps backed by advertising or larger ecosystems put pricing pressure on standalone developers. This dynamic forces app providers to continuously innovate while maintaining competitive pricing, often impacting profit margins. Successfully navigating these challenges requires a fine balance of offering unique value propositions and adopting sustainable monetization strategies such as subscriptions or enterprise solutions.

Impact of Covid-19 on the Note Taking App Market

The COVID-19 pandemic significantly...