In July 2024, the total market share of Apple's iOS mobile operating system in the United Kingdom (UK) reached roughly ** percent, a slight decrease compared to the same month in the previous year. Apple's kingdom With ** Apple stores In the United Kingdom, Apple remains undisputed in the smartphone and tablet computer markets. Indeed, in 2023, Apple’s iOS accounted for nearly **** of both the mobile and tablet operating system market share. Only in the PC market, it is second to its competitor Windows, which recorded a market share of over ** percent. In addition to iPhones, iPads, and Macs, other electronics consumer goods are part of Apple’s kingdom, such as Apple headphones, smartwatch (Apple Watch), and smart speakers (Apple HomePod). The same can be said about Apple’s AppStore, which offered over 1.64 million apps as of the third quarter of 2022. Smartphones in the UK The penetration rate of smartphones and the number of smartphone users has been growing for quite some time, and Apple and Android have been dominating the smartphone market since the beginning. By 2025, over ** million UK citizens are forecast to use smartphones. Most consumers seemed to be satisfied with their smartphones brand, and only a small percentage were very likely to purchase a new phone on the next possible occasion. Of course, smartphone manufacturers also come out with new models quite frequently.

Just two manufacturers make up the top five smartphone models in the United Kingdom (UK), with Apple iPhones accounting for almost ** percent of the market. As July 2024, the iPhone ** Pro Max was the most popular model in the UK, accounting for almost ** percent of sales.

As of June 2024, iOS had around **** percent of the market share of mobile operating systems in the United Kingdom (UK), while Android led with roughly ** percent of the market.The penetration rate of smartphones and the number of smartphone users has been growing for quite some time, and Apple and Android have been dominating the smartphone market since the beginning. However, the smartphone penetration growth rate has been in decline the past few years.It seems most consumer purchase a new smartphone because their old device is out of date. In this case, it would depend on how often the smartphone manufacturers bring out with a new model to figure out how often consumer may purchase a new smartphone.

Apple lead the mobile device market in the United Kingdom (UK) in 2024, holding around **** percent of the market share. Samsung came in second with just below ** percent of the UK market share. Both top vendors were well beyond the rest of mobile device vendors in the UK such as Google, which came in third place holding under **** percent of the market share, an increase from previous years. Samsung leads the global and European market While Apple is the clear leader in the UK, Samsung holds the edge globally based on devices shipped. Samsung was responsible for ** percent of global shipments, ahead of the ** percent accounted for by Apple in 2018. Nearly ** percent of all mobile phones shipped in Europe in 2019 were Samsung devices, with Apple devices accounting for under *** percent of devices shipped and therefore landing in third place behind Huawei, which shipped over ** percent of all devices. iPhone 13 on top in the UK The iPhone 13 was the top phone for Apple in the United Kingdom as of January 2022, making up ** percent of all smartphones sold in the UK. The Samsung Galaxy A12 showed up in fourth place behind Apple products, making up ***** percent of all smartphones sold in the UK in January 2022.

Android was the leading mobile operating system (OS) in the United Kingdom in 2024 with a market share of around ** percent. Apple's iOS was a close second at around **** percent, having been the market leader in 2023. As with many other markets across the globe, no other mobile operating system has come close to challenging either iOS or Android in recent years.

United Kingdom Smartphone Market was valued at USD 20.34 Billion in 2024 and is anticipated to grow USD 26.16 Billion by 2030 with a CAGR of 4.28%.

This statistic illustrates the share of iPhone owners in the United Kingdom. As of September 2024, 70 percent of 18 - 19 year old consumers do so in the UK. This is according to exclusive results from the Consumer Insights Global survey.Statista Consumer Insights offer you all results of our exclusive Statista surveys, based on more than 2,000,000 interviews.

This statistic shows the market share of smartphone manufacturers in the households in the United Kingdom (UK) in 2019. In 2019, 43 percent of the respondents had an Apple iPhone.The smartphone market has been dominated by Apple and Samsung for quite some time, and the trend points toward it staying this way. There are new models coming out quite frequently, and consumers are keeping up with purchases and often purchasing new smartphones in order to keep their device current.Smartphone users of all ages are catching on to the trend, and even the older generations have been increasing their presence in terms of owning smartphones. Although, when the usage of smartphone is considered the younger generations definitely trump the older. Even aspects such as nocturnal smartphone usage is something that younger generations find hard to escape from. Of course with an increase in smartphone usage the amount of data used goes up too. Vodafone customers, for example, have been increasing their data usage for quite some time.

The market share held by RIM with the BlackBerry OS in the United Kingdom (UK) from ************* to ************** has continually declined over this period. The market share decreased from ***** percent in ************* to **** percent in *************, a drop of ***** percent in five years. The market share continued to drop and it reached * percent in *************.In general, the market share of mobile phones was highly dominated by smartphones in recent years. Thus, iOS and Android were dominating the mobile operating systems. In fact, iOS and Android had a combined market share of over ** percent in the United Kingdom (UK) in 2020.

Since overtaking iOS in 2013 to become Europe’s most popular mobile operating system, Android has managed to increase its share of the market in each of the following years. As of 2023, Android was the operating system for about ** percent of European mobile phones. OS market share reflects diversity of android devices The Android operating system has a distinct advantage in terms of gaining market share, purely based on the number of manufacturers creating devices that run on Android. iOS, on the other hand, is only used by Apple devices. Looking at the market share held by individual devices gives a clearer impression of the state of play between the major manufacturers. In the second quarter of 2018, the combined European market share of Apple devices stood at ** percent, while the Android's market share was ** percent. Market shares in the United Kingdom   The market share iOS holds in the United Kingdom is higher than at the European level, sitting at ***** percent. Apple devices were the two most popular devices sold in the United Kingdom during April 2021, with the iPhone 12 Pro and the iPhone 12 Pro Max making up a combined ** percent of smartphones sold during that month.

In December 2024, Android accounted for a nearly ** percent share of the United Kingdom (UK) mobile operating system market, ahead of Apple's iOS ***** percent. Competition in the UK mobile OS market has remained tight in recent years, with neither system able to sustain a clear lead.

iOS has had the highest, though declining, usage of tablet operating systems in the United Kingdom (UK) between 2012 and 2024. In 2024, iOS had a market share of 58.51 percent in the UK, a slight decrease from the previous year when iOS obtained over 59 percent of the market. The 2022 iOS market share was the lowest iOS has had over the period, and most of it was lost to Android, which saw its most significant market share over the given period, with more than 42 percent.

Snapshot img

Smartphone Market Size 2025-2029

The smartphone market size is forecast to increase by USD 99.8 million, at a CAGR of 4.1% between 2024 and 2029.

The market is experiencing significant growth, driven by several key trends. One major factor is the increasing adoption of artificial intelligence (AI) in smartphones, enhancing user experience through features like voice recognition and facial recognition. Sensor fusion technology is another trend, enabling devices to collect and analyze data from various sensors for improved functionality and accuracy. However, ongoing trade wars are posing challenges to market growth, with tariffs and import taxes affecting smartphone sales, particularly in key markets. These trends and challenges are shaping the future of the smartphone industry.

What will be the Size of the Smartphone Market During the Forecast Period?

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The market continues to evolve, driven by advancements in telecom infrastructure and the proliferation of affordable handsets. Mobile phone users increasingly seek devices capable of leveraging 5G network technologies, with chipmakers responding by producing 5G chips for integration into mobile handsets. Android and Windows Phone operating systems dominate the market, while third-party originators challenge the status quo. Improved hardware and software capabilities enable advanced digital functions such as web browsing, music, video, gaming, and camera capability. The integration of artificial intelligence enhances user experience. Governmental assistance and the transition from feature phones to smartphones further fuel market growth. Overall, the market remains dynamic, with a focus on affordable, high-performance devices that cater to the diverse needs of consumers.

How is this Smartphone Industry segmented and which is the largest segment?

The smartphone industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Technology

  Android
  IOS
  Others


Price Range

  Between USD 150-USD 800
  Greater than USD 800
  Less than USD150


Screen Size

  Greater than 6 inches
  Between 5-6 inches
  Less than 5 inches


Geography

  APAC

    China
    India
    Japan
    South Korea


  Europe

    Germany
    UK
    France


  North America

    Canada
    US


  Middle East and Africa



  South America

    Brazil

By Technology Insights

The android segment is estimated to witness significant growth during the forecast period.

The Android operating system, provided by Alphabet Inc. (Google), is a globally popular choice for smartphones. With over 2.5 million apps available In the Google Play Store, users have access to a vast selection of applications catering to their diverse needs. Notable features of the Android OS include smart reply for messaging apps, focus mode options, Wi-Fi sharing via QR codes, and Google Assistant. Google offers essential web services such as Google Search, Google Maps, and YouTube free of charge. The Android OS's extensive feature set has contributed to its increasing popularity among consumers worldwide.

In addition, high-speed data connectivity and integration with Internet of Things (IoT) applications further enhance its appeal. Application developers create software for various lifestyle, social media, mobile utility, and other categories, ensuring a rich and diverse app ecosystem. The Android OS is written primarily in Java and C++, with support for in-app purchases and in-app course subscriptions.

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The android segment was valued at USD 203.60 million in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

APAC is estimated to contribute 48% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The market in APAC has experienced substantial growth, with China, Japan, India, South Korea, and Indonesia being the primary contributors to revenue generation. The expansion of urban populations and the subsequent increase in disposable income have fueled the demand for smartphones In the region. Key drivers of this market growth include the advancement of telecom infrastructure and the emergence of affordable smartphone options. Major global smartphone manufacturers have established manufacturing facilities in China, Taiwan, South Korea, Japan, and India to cater to the increasing demand.

Additionally, digital information consumption, human-computer interaction advancements, and t

Snapshot img

Mobile Phone Market Size 2025-2029

The mobile phone market size is forecast to increase by USD 213.9 billion at a CAGR of 6.8% between 2024 and 2029.

The market is experiencing significant growth, driven primarily by the increasing adoption of smartphones. According to recent data, sales of mobile phones, particularly smartphones, through e-commerce platforms have surged, indicating a strong consumer demand. This trend is expected to continue as more consumers shift towards online shopping for convenience and accessibility. However, the market faces challenges related to security and privacy concerns with smartphone usage. With the increasing amount of personal data being stored and transmitted through mobile devices, there is a growing need for robust security measures to protect against cyber threats. Companies in the market must prioritize addressing these concerns through innovative solutions and transparent communication with consumers to build trust and maintain market competitiveness. Effective strategies for navigating these challenges include investing in advanced security features, implementing data protection policies, and providing clear and concise information to consumers about their privacy practices. By focusing on these key drivers and challenges, companies can capitalize on market opportunities and position themselves for long-term success in the market.

What will be the Size of the Mobile Phone Market during the forecast period?

Request Free SampleThe market continues to evolve at an unprecedented pace, with technological advancements and shifting consumer preferences shaping its dynamics. Optical and digital zoom capabilities enhance photographic experiences, while artificial intelligence (AI) and machine learning algorithms elevate user experience (UX) through personalized recommendations and seamless interactions. Mobile gaming gains traction, fueled by improved graphics and processing power. Fingerprint sensors and biometric authentication offer enhanced security, and image stabilization ensures crisp, clear images. Mobile hardware innovations, such as high refresh rates, push the boundaries of performance. The integration of AI, biometric authentication, and UX design continues to redefine mobile design, as mobile data, network, and advertising industries adapt to meet evolving consumer demands. Camera technology, mobile payments, app development, and streaming services further expand the market's reach, with augmented reality (AR) and virtual reality (VR) applications poised to revolutionize industries. Mobile marketing and wireless charging solutions cater to the growing need for convenience and connectivity. The mobile landscape remains a dynamic and ever-evolving ecosystem, with continuous innovation and adaptation shaping its future.

How is this Mobile Phone Industry segmented?

The mobile phone industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. Distribution ChannelOfflineOnlineTypeSmartphoneFeature phonePrice-RangeBudgetMid-RangePremiumOperating System AndroidiOSOthersGeographyNorth AmericaUSCanadaMexicoEuropeFranceGermanyItalySpainUKMiddle East and AfricaUAEAPACChinaIndiaJapanSouth KoreaSouth AmericaBrazilRest of World (ROW)

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.In the dynamic the market, various entities shape consumer behavior and market trends. Social media platforms serve as a powerful tool for mobile marketing, enabling brands to engage with customers and promote their latest offerings. Mobile security remains a top priority, with mobile software providers continuously releasing updates to safeguard against threats. Mobile tariffs vary, offering consumers diverse pricing plans, including pay-as-you-go and monthly subscriptions. Feature phones cater to budget-conscious consumers, while fast charging and long battery life are desirable features for power users. Mobile operating systems, such as Android and iOS, dominate the market, providing a seamless user experience (UX) through mobile design and intuitive mobile apps. Virtual reality (VR) and augmented reality (AR) technologies offer immersive experiences, while optical zoom and digital zoom enhance camera capabilities. Artificial intelligence (AI) and machine learning integrate into mobile hardware, improving functionality and convenience. Biometric authentication, including fingerprint sensors and facial recognition, adds an extra layer of security. Mobile gaming, streaming services, and mobile payments cater to diverse consumer preferences. App development continues to evolve, with mobile advertising and data privacy becoming increasingly important considerations. Mobile service provide

As of January 2025, Google's Android accounted for over 50 percent of the mobile operating system market in the United Kingdom (UK), an increase from 46.67 percent during the same month in the previous year.

Market Size and Growth: The UK digital payment industry has experienced steady growth, reaching a market size of £490.77 million in 2025. It is projected to continue expanding at a CAGR of 11.60% over the next ten years, driven by the increasing adoption of cashless transactions, e-commerce, and mobile payments. Key drivers of this growth include government initiatives promoting digital payments, increasing consumer preference for contactless and secure transactions, and the expansion of online retail. Industry Trends, Restraints, and Key Players: Several trends are shaping the UK digital payment industry, including the rise of mobile wallets, the integration of artificial intelligence (AI) and machine learning (ML) for fraud detection, and the growing importance of data security. However, concerns over privacy and data breaches remain restraints for the industry. Major players in the UK digital payment market include Visa Inc., Klarna Inc., Worldpay Inc., and PayPal Payments Private Limited. These companies are investing heavily in innovation and partnerships to meet the evolving needs of consumers and businesses alike. The industry is expected to see continued consolidation as larger players acquire smaller fintech startups with niche offerings. Recent developments include: November 2023 - Square launched Tap to Pay on iPhone across the United Kingdom, making it the third market globally where the company will offer the technology to its sellers. Available within the Square for Retail, Square Point of Sale, and Square Appointments iOS apps, Tap to Pay on iPhone enables sellers of all sizes to accept contactless payments directly from their iPhone, without additional hardware required and at no extra cost., February 2023: International payment provider ECOMMPAY launched a new BNPL payment solution for UK travel companies amid calls for tighter rules in the BNPL sector. Built with the company's proprietary technology, the new payment solution promises 24/7 customer support with a robust risk scoring system tailored to an individual's travel circumstances, offering higher credit limits for specific travel needs and credit return limits to protect booking agencies and travel agents.. Key drivers for this market are: High Proliferation of E-commerce, including the rise of m-commerce and cross-border e-commerce supported by the increase in purchasing power, Enablement Programs by Key Retailers and Government encouraging digitization of the market; Growth of Real-time Payments, especially Buy Now Pay Later in the country. Potential restraints include: , Stringent Regulations in the Payments Industry. Notable trends are: Card Payments to Witness Significant Growth.

The statistic shows the penetration rate of the Apple iPhone in Great Britain from the first quarter of 2011 to the third quarter of 2018. In the fourth quarter of 2011, the iPhone only had 15 percent penetration in British households. By the third quarter of 2018 this had risen to 43 percent penetration.iPhone is a line of smartphones designed and marketed by Apple Inc. The first iPhone was first released in 2007. Since then, many other versions were released such as the iPhone 3G, iPhone 5 and iPhone 6. The latest versions released by Apple were the iPhone 7 and 7 Plus in 2016. This line of smartphones run on the iOS mobile operating system by Apple Inc, and it holds a high share in the market of operating systems.

In 2024, Apple's iOS 17.5 was the most used among mobile Apple devices in the United Kingdom, running on around 16.7 percent of mobile Apple devices in the UK. iOS 18, released in September 2024, had a share of 3.48 percent for the year.

In 2024, the Apple operating system version of iOS 17.5 had the largest market share with ***** percent amongst all tablet Apple devices in the United Kingdom. The iOS 17.6 version followed, occupying just over eleven percent of the Apple operating system tablet market in the UK in that year.

This statistic shows the respective market shares of the leading handset manufacturers (OEM) in the United Kingdom (UK) as of *********. In 2015, **** percent of UK handset subscribers used an Apple iPhone.