Apple's iOS continues to hold the largest share of the smartphone operating systems market in the United States, claiming more than **** of the market in 2024. Apple's share of the U.S. market has remained stable since 2018, when it accounted for around ** percent. This is reflected in all markets, with Apple's global share remaining stable year-on-year. Apple growing at home Under CEO Tim Cook, Apple has continued to follow a stunning growth trajectory. Apple became the first U.S. company with a market capitalization exceeding two trillion dollars, just two years on from becoming the first trillion-dollar company. The iPhone, responsible for much of the company’s growth, has cemented its status as the smartphone of choice for many Americans during recent quarters. Google's Android operating system is a close competitor in the U.S. OS market, accounting for around ** percent of the market as of **********. However, Apple commands a far wider lead in the U.S. smartphone manufacturer market, with the Android user base split between various vendors such as Samsung and Motorola. Apple’s popularity across markets Apple has seen success with the iPhone in developed markets across the globe. iPhones accounted for **** of the **** most-sold handsets in the United Kingdom as of ************, and four of the leading five in Germany. Yet, the high price of Apple devices puts Apple at a disadvantage outside of wealthier markets. In Africa, iOS accounted for around ** percent of the mobile OS market in *************, while Android dominated with an ** percent share.

In the third quarter of 2025, Apple held an **** percent share of the global smartphone market, marking an increase of *** percentage points compared to the previous quarter. Long-time competitor Samsung maintained the leading position, with a market share of ** percent. Apple and Samsung continue to dominate the smartphone market Apple has been among the top-five smartphone vendors in the world since 2009. With the decline of former market leaders Nokia and RIM, Apple and Samsung were able to grow their presence in the market. As a result of political pressure, tariffs and restrictions imposed by the U.S, Chinese manufacturer Huawei has recently dropped off of the top five list in the smartphone market, while Xiaomi, Oppo, and Transsion have gained ground. Coronavirus (COVID-19) pandemic impact on iPhone sales While the long-term impact of the coronavirus (COVID-19) pandemic on sale is difficult to determine, the immediate impact was quickly visible. While large quarterly fluctuations are normal for Apple’s revenue cycle, one must look back to 2017 to find two consecutive quarters in which Apple generated less than ** billion U.S. dollars in revenue from the iPhone. A less strong performance in the first quarter of 2024, lead by the iPhone 16, gave Apple the ****** spot in terms of quarterly global unit shipments after Samsung, although strong sales in the fourth quarter of every year is a common occurrence with Apple products.

As of July 2024, Apple’s iPhone 15 was the most popular smartphone model sold in the United States, accounting for over **** percent of total smartphone sales. The iPhone was the most popular smartphone in the United States at that time, occupying four spots in the top five. Apple and Samsung: two leading competitors Apple and Samsung are the leading smartphone vendors in the United States with a combined market share of almost ** percent in the second quarter of 2023. The two smartphone vendors dominate the U.S. smartphone market not only in terms of sales, but also when it comes to customer satisfaction: Samsung’s Galaxy line and the Apple iPhones are the highest ranked smartphone models on the American customer satisfaction index. In line with their successes in the United States, Apple and Samsung also lead the global smartphone market, albeit to a lesser degree – the two brands have a combined market share of close to ** percent. Smartphone penetration the highest in the United States Smartphone sales value in the United States more than doubled in the last decade, making the U.S. one of the major smartphone markets globally. In 2024, over *** million smartphones were forecast to be sold, with the number of U.S. smartphone users forecast expected to grow in the coming years.

iOS and Android, Apple's and Google's respective operating systems, were the mobile OS market leaders in the United States in recent years, making up almost 100 percent of the market. The market share of both iOS and Android has remained relatively constant over the past 12 months at or around ** percent and ** percent, respectively.

Introduction

iPhone vs Android Statistics: ​Android and iOS are the leading mobile operating systems globally, each with distinct market shares and user demographics. As of February 2025, Android holds approximately 71.75% of the global mobile operating system market, while iOS accounts for about 27.78%. In the United States, iOS has a higher adoption rate, with a market share of around 58%, compared to Android's 42%.

Customer loyalty remains strong for both platforms; Android boasts a retention rate of 91%, slightly surpassing iOS at 86%. These figures underscore the competitive landscape of the mobile operating system market, with each platform maintaining a dedicated user base and varying regional dominance.​

Google's Android and Apple's iOS are the major competitors in the mobile operating system market in North America. In October 2025, iOS accounted for about **** percent of the mobile OS market, while Android accounted for around ** percent. Just **** percent of North American users were running a system other than Android or iOS

Apple and Samsung were the leading smartphone vendors by the share of shipments in the United States in the second quarter of 2025, at ** percent and ** percent, respectively. Lenovo ranked third, having accounted for ** percent of shipments. Global smartphone market While Apple continues to lead the U.S. smartphone market, it has traditionally lagged on the global scale. Samsung has been the leading smartphone vendor worldwide since 2012. However, Samsung’s lead in terms of market share has started to dwindle in recent years, meaning that Apple and other Chinese competitors, such as Xiaomi, vivo, and Huawei, have seen a boost in the smartphone industry. Apple’s traction on the global scale in 2020 comes from its move towards 5G-enabled smartphones, which have doubled sales in one year, from 2020 to 2021, alone. Apple is currently the leading vendor in terms of global 5G smartphone shipments. The introduction of 5G throughout the world brings with it the possibility to upheave the smartphone market as we know it. Are U.S. consumers satisfied with Apple and Samsung phones? Apple and Samsung not only lead the smartphone market in the United States in terms of usage but also in terms of customer satisfaction. The highest ranked smartphone models on the American customer satisfaction index are nearly all Samsung Galaxy and Apple iPhone models. Furthermore, it appears that U.S. smartphone users are unlikely to change their primarily used smartphone brand anytime soon.

This dataset offers a comprehensive overview of the iPhone's journey in the global smartphone market from 2010 to 2024 . It includes:

📊 Number of iPhone Users: Total users worldwide and within the USA. 📈 Sales Figures: Yearly iPhone sales data. 🏆 Market Share: Comparison of iOS and Android market shares across years. This dataset is perfect for:

Market forecasting and trend analysis. Competitive landscape studies between iOS and Android. Consumer behavior research in the tech industry. Whether you're a data scientist, market analyst, or tech enthusiast, this dataset provides valuable insights to support your research and projects.

The statistic shows the share of the population in the United States that uses a smartphone in the United States from 2018 to 2025. In 2025, ***** percent of the population in the United States is forecast to use a smartphone. Smartphone user penetration - additional information A smartphone can be defined as a mobile device that uses an identifiable operating system and has a more advanced technological capability than a basic mobile phone. The number of U.S mobile users who have a smartphone is set to more than triple between 2011 and 2017 to almost ** percent of all mobile users. This means that the number of overall smartphone users is forecast to top *********** by 2017. The smartphone penetration rate of mobile users is similarly high in the United Kingdom, with over ** percent expected to own a smart device by 2017. However the smartphone market is set to grow at a slower rate in China with just under half of mobile users forecast to own a smartphone in 2017. The percentage is even lower in India where ** percent of mobile phone users are predicted to use a smartphone by 2017. Android phones and iPhones remain the most popular choice for smartphones with the two respective Operating Systems holding ** percent of the market sales in the U.S. in 2013. This trend looks set to continue with two new competing smartphones on the market, the Samsung Galaxy Note 4 (Android) and the iPhone 6 (iOS), both unveiled in 2014.

Introduction

iPhone vs Android User Statistics: Smartphones are now probably most closely associated with a person, which makes them important in the life of a person. Most competition is between the two types of smartphones known as the iPhone and Android. Both of these contraptions have a loyal clientele. The different mobile platforms include their features, demographics, and market shares, which show quite interesting trends.

The following paper presents iPhone and Android users statistics from around 2024. It includes the preferences of markets, as well as worldwide trends and, most interestingly, spending behaviors.

Tap to Pay on iPhone Market Outlook

According to our latest research, the Global Tap to Pay on iPhone market size was valued at $4.2 billion in 2024 and is projected to reach $19.7 billion by 2033, expanding at a robust CAGR of 18.4% during the forecast period of 2025–2033. This dynamic growth trajectory is primarily driven by the increasing consumer demand for seamless, secure, and contactless payment experiences, especially in the post-pandemic era where hygiene and speed are paramount. The rapid adoption of NFC (Near Field Communication) technology, coupled with Apple’s continued expansion of its financial ecosystem, is fundamentally reshaping how businesses and consumers interact at the point of sale, making Tap to Pay on iPhone a cornerstone in the evolution of digital payments worldwide.

Regional Outlook

North America currently holds the largest market share in the Tap to Pay on iPhone market, accounting for approximately 38% of the global revenue in 2024. This dominance is attributed to the region’s mature digital payments infrastructure, high smartphone penetration, and the early adoption of contactless technologies among both consumers and merchants. The United States, in particular, has witnessed widespread deployment of NFC-enabled POS terminals across retail, hospitality, and transportation sectors, further fueling transaction volumes. Supportive regulatory frameworks and strategic partnerships between Apple and leading financial institutions have also accelerated market penetration. Additionally, robust cybersecurity measures and consumer trust in Apple’s privacy-first approach have reinforced North America’s leadership in the Tap to Pay on iPhone ecosystem.

The Asia Pacific region is emerging as the fastest-growing market for Tap to Pay on iPhone, projected to register a CAGR of 23.1% from 2025 to 2033. This remarkable growth is fueled by the rapid digitalization of economies such as China, Japan, South Korea, and India, where mobile-first consumers are increasingly favoring contactless payments for everyday transactions. Governments and private sector players are heavily investing in cashless initiatives, while Apple’s strategic expansion into Asian markets is unlocking new opportunities for merchant onboarding and consumer adoption. The proliferation of affordable NFC-enabled devices, coupled with a surge in e-commerce and urbanization, is creating fertile ground for Tap to Pay on iPhone solutions to flourish. Moreover, the competitive landscape in Asia Pacific is characterized by innovative fintech startups and agile payment service providers, further accelerating market growth.

In contrast, emerging economies in Latin America, the Middle East, and Africa are experiencing a more gradual adoption of Tap to Pay on iPhone, primarily due to infrastructural challenges, lower smartphone penetration, and varying regulatory landscapes. However, these regions present significant untapped potential as governments prioritize financial inclusion and digital transformation. Localized demand is being shaped by the rise of mobile wallets and QR code-based payment solutions, which are often more accessible than traditional banking services. Nevertheless, challenges such as limited access to NFC-enabled hardware, fragmented payment ecosystems, and the need for consumer education remain barriers to widespread adoption. Policy reforms and targeted investments in digital infrastructure will be crucial in unlocking the long-term growth prospects of Tap to Pay on iPhone in these emerging markets.

Report Scope

Apple is one of the most influential and recognisable brands in the world, responsible for the rise of the smartphone with the iPhone. Valued at over $2 trillion in 2021, it is also the most valuable...

In 2022, there were more than 120 million iPhone users in the United States, accounting for nearly 49 percent of all smartphone users in the country. Overall, nearly 300 million people in the United States use a smartphone, which means that roughly 90 percent of the country’s population has access to a smartphone. Apple iPhone worldwide As of 2022, Apple’s iOS operating system had a share of close to 60 percent of the mobile operating system market in the United States, the country with the highest market share both for the iPhone and the iOS operating system. Apple did not enjoy such a dominant market position in any other country, yet remained one of the top three smartphone vendors worldwide, selling more than 200 million iPhones every year. Taken together, the top three smartphone vendors Samsung, Apple, and Xiaomi accounted for over half of the annual smartphone shipments during the second quarter of 2022. iPhone is Apple’s main revenue source The iPhone is Apple’s main source of revenue, consistently generating around 50 percent of the company's sales worldwide. Apple does offer a multitude of other products across a variety of consumer electronics categories, including laptops, smartwatches, and tech-related services such as its App Store, Apple Pay, and cloud storage.

Smart Phone Market Outlook

The global smartphone market was valued at USD 565 billion in 2024 and is projected to reach USD 960 billion by 2033, expanding at a CAGR of 6.20% from 2025 to 2033. The growth of the smartphone market is driven by rapid technological advancements, increasing consumer disposable incomes, and the growing need for connectivity and telecommunication. A surge in demand for advanced features and seamless integration with other smart devices is pushing the market towards new heights, while innovations in hardware and software continue to captivate consumer interest globally.

One of the primary growth factors in the smartphone market is the rapid pace of technological innovation. With each passing year, manufacturers are advancing smartphone capabilities, enhancing operational speed, camera functionalities, and power efficiency. The development of 5G technology is particularly noteworthy, providing faster data speeds and more reliable internet connections, which is expected to boost the sale and usage of smartphones. In addition, features such as foldable screens, augmented reality, and artificial intelligence are being increasingly integrated, making smartphones more versatile and appealing than ever. These innovations are attracting tech-savvy consumers and are a significant contributor to market growth.

Another crucial growth factor is the increasing purchasing power and disposable incomes in emerging economies. As more consumers in regions like Asia-Pacific and Latin America move into the middle class, their ability to purchase higher-end smart devices increases. This shift is accompanied by greater accessibility to financing options, making it easier for consumers to afford smartphones. Furthermore, as smartphones become a necessity for communication, work, education, and entertainment, their demand continues to rise. The proliferation of social media and mobile applications also drives consumers to continuously upgrade their devices to stay connected and engaged with the latest trends.

The expanding ecosystem of mobile applications and services is further enhancing smartphone demand. Smartphones have become central to our daily lives, offering services beyond just communication, such as mobile banking, shopping, gaming, and health tracking. The rise of app ecosystems for various functions increases the utility of smartphones, thereby encouraging consumers to invest in more sophisticated devices. Moreover, platforms that allow for a seamless integration of smartphones with other smart home devices, such as virtual assistants and smart TVs, are becoming more popular. This interconnectedness creates a robust demand cycle as consumers seek the latest technologies to enhance their digital experiences.

Regionally, the Asia-Pacific is a significant driver of the global smartphone market, accounting for the largest share due to the presence of major manufacturers and a vast consumer base. Countries like China, India, and South Korea are key contributors, with China alone contributing to a substantial portion of global smartphone production and consumption. North America and Europe also hold notable shares in the market, driven by high consumer spending capability and early adoption of advanced technologies. Meanwhile, Latin America and the Middle East & Africa are witnessing steady growth as telecom infrastructures improve and mobile adoption rates increase. Each region presents unique dynamics that influence the overall market trajectory.

Operating System Analysis

The smartphone market is significantly influenced by the operating systems they run on, with Android and iOS leading the segment. Android, known for its open-source platform, dominates the global market share with a wide variety of devices across multiple price points. Its ability to cater to both budget-friendly and premium segments allows it to reach a diverse consumer base. Android’s flexibility encourages a large developer community to create a plethora of applications, further enhancing user experience and driving demand. The continuous updates from Google ensure that Android remains competitive in terms of security and features, making it a preferred choice for many manufacturers and consumers alike.

iOS, exclusive to Apple's mobile devices, holds a significant share in the high-end segment of the market. Known for its seamless integration across Apple’s ecosystem, robust security features, and a user-friendly interface, iOS appeals to a loyal consumer base willing to invest in premium devices. The closed nature of the iOS ecosystem ensures a c

Japanese consumers showed a clear preference for iPhones in January 2025. iPhone models occupied four out of the five top spots in the smartphone model sales ranking in Japan, led by the iPhone 16 with a sales share of **** percent. The Google Pixel 8a was the only smartphone placed in the ranking that was not produced by Apple. Smartphones in Japan Since Japan - as one of the first countries worldwide - introduced smartphones in 1999, the share of smartphone owners has grown significantly: today, more than ************** of the population in Japan own a smartphone. The rise of smartphones has not only made mobile internet usage much more widespread than before, but also led to a larger shift of market shares from Japanese to foreign mobile phone brands. As a breakdown of the smartphone shipment volume by vendor shows, Apple is the undisputed leader in the Japanese smartphone market. iPhones convincing Japanese consumers When the iPhone initially hit the Japanese market in the form of the iPhone 3G in 2008, SoftBank Corp., one of Japan's major mobile carriers, secured exclusive rights and contributed to its success by implementing bold pricing and smart marketing campaigns. After overcoming skepticism among Japanese consumers who were unfamiliar with the newly introduced systems, iPhones began to dominate sales in the Japanese smartphone market. The popularity of the brand in the country was amplified when other major mobile carriers provided iPhones together with their own mobile networks. KDDI started with the iPhone 4S in 2011 and NTT Docomo with the iPhone 5S and the iPhone 5C in 2013.

Snapshot img

Smartphone Market Size 2025-2029

The smartphone market size is forecast to increase by USD 99.8 million, at a CAGR of 4.1% between 2024 and 2029.

The market is experiencing significant growth, driven by several key trends. One major factor is the increasing adoption of artificial intelligence (AI) in smartphones, enhancing user experience through features like voice recognition and facial recognition. Sensor fusion technology is another trend, enabling devices to collect and analyze data from various sensors for improved functionality and accuracy. However, ongoing trade wars are posing challenges to market growth, with tariffs and import taxes affecting smartphone sales, particularly in key markets. These trends and challenges are shaping the future of the smartphone industry.

What will be the Size of the Smartphone Market During the Forecast Period?

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The market continues to evolve, driven by advancements in telecom infrastructure and the proliferation of affordable handsets. Mobile phone users increasingly seek devices capable of leveraging 5G network technologies, with chipmakers responding by producing 5G chips for integration into mobile handsets. Android and Windows Phone operating systems dominate the market, while third-party originators challenge the status quo. Improved hardware and software capabilities enable advanced digital functions such as web browsing, music, video, gaming, and camera capability. The integration of artificial intelligence enhances user experience. Governmental assistance and the transition from feature phones to smartphones further fuel market growth. Overall, the market remains dynamic, with a focus on affordable, high-performance devices that cater to the diverse needs of consumers.

How is this Smartphone Industry segmented and which is the largest segment?

The smartphone industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Technology

  Android
  IOS
  Others


Price Range

  Between USD 150-USD 800
  Greater than USD 800
  Less than USD150


Screen Size

  Greater than 6 inches
  Between 5-6 inches
  Less than 5 inches


Geography

  APAC

    China
    India
    Japan
    South Korea


  Europe

    Germany
    UK
    France


  North America

    Canada
    US


  Middle East and Africa



  South America

    Brazil

By Technology Insights

The android segment is estimated to witness significant growth during the forecast period.

The Android operating system, provided by Alphabet Inc. (Google), is a globally popular choice for smartphones. With over 2.5 million apps available In the Google Play Store, users have access to a vast selection of applications catering to their diverse needs. Notable features of the Android OS include smart reply for messaging apps, focus mode options, Wi-Fi sharing via QR codes, and Google Assistant. Google offers essential web services such as Google Search, Google Maps, and YouTube free of charge. The Android OS's extensive feature set has contributed to its increasing popularity among consumers worldwide.

In addition, high-speed data connectivity and integration with Internet of Things (IoT) applications further enhance its appeal. Application developers create software for various lifestyle, social media, mobile utility, and other categories, ensuring a rich and diverse app ecosystem. The Android OS is written primarily in Java and C++, with support for in-app purchases and in-app course subscriptions.

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The android segment was valued at USD 203.60 million in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

APAC is estimated to contribute 48% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The market in APAC has experienced substantial growth, with China, Japan, India, South Korea, and Indonesia being the primary contributors to revenue generation. The expansion of urban populations and the subsequent increase in disposable income have fueled the demand for smartphones In the region. Key drivers of this market growth include the advancement of telecom infrastructure and the emergence of affordable smartphone options. Major global smartphone manufacturers have established manufacturing facilities in China, Taiwan, South Korea, Japan, and India to cater to the increasing demand.

Additionally, digital information consumption, human-computer interaction advancements, and the integrat

Apple’s iOS is the leading operating system for tablets in the United States, with a market share of 56.36 percent as of January 2025. Its closest competitor, Google's Android, has a smaller, yet growing, market presence, with a nearly 43.5 percent share of the market, down from around 42.27 percent in the same month in 2024. iOS and Android: A duet In line with the United States, Apple’s iOS operating system also dominates the tablet market in the United Kingdom with a 59.2 percent market share in 2023, leaving Google’s Android with round around 40.7 percent of the market. However, on a global scale, Google’s Android was the leading operating system for tablets until the third quarter of 2023, when iOS's market share globally overtook that of Google's with around 54.8 percent share of the tablet OS market. The Apple iPad Introduced to the consumer market in 2010, the Apple iPad has become a household name in the tablet industry. The iPad has dramatically changed the tablet market not only in terms of technology but also consumer expectations. Since its initial release, Apple has progressed through 10 generations of iPad hardware, shipping almost 15 million units worldwide in the third quarter of 2022 alone.

According to Cognitive Market Research, the global SIM Free Smartphone market size is USD 781242.2 million in 2024 and will expand at a compound annual growth rate (CAGR) of 8.0% from 2024 to 2031.

North America SIM Free Smartphone Market held 40% of the global revenue with a market size of USD 312496.88 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.2% from 2024 to 2031.
Europe SIM Free Smartphone is projected to expand at a compound annual growth rate (CAGR) of 6.5% from 2024 to 2031. Europe accounted for a share of over 30% of the global market size of USD 4,386.36 million.
Asia Pacific SIM Free Smartphone Market held 23% of the global revenue with a market size of USD 179685.71 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.0% from 2024 to 2031.
Latin America SIM Free Smartphone Market held 5% of the global revenue with a market size of USD 39062.11 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.4% from 2024 to 2031.
Middle East and Africa held 2% of the global revenue with a market size of USD 14624.84 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.7% from 2024 to 2031.
Consumers are finding SIM-free handsets more appealing and economical because to technological developments in the smartphone sector. For instance, performance has increased and costs have decreased as a result of the development of new chipsets and display technologies.
To promote the use of SIM-free cell phones, certain governments are putting out effort. For instance, the European Union has put in place laws that facilitate customers' ability to move between mobile service providers. 

Increasing Demand for Flexibility and Choice to Increase the Demand Globally

The increasing need for customization and choice in cell plans is changing customer tastes, with a discernible move favoring SIM-free devices. With the help of this trend, consumers may choose carriers and plans that best suit their requirements and tastes, freeing them from the limitations of traditional contracts. Customers can better manage their mobile experience by optimizing charges and services based on their usage patterns and preferences when they decouple the device from the service provider. This need for flexibility indicates a larger movement in customer expectations in the telecom sector toward transparent and customized alternatives, spurring competition and innovation among carriers to satisfy the changing demands of today's mobile-centric customers.

Growing Popularity of Online Retail to Propel Market Growth

The smartphone market has revolutionized due to the increasing popularity of online retail, especially regarding SIM-free smartphones. Customers may now purchase cell phones online with never-before-seen accessibility and simplicity. Online merchants offer a wider range of SIM-free cellphones than traditional brick-and-mortar stores, with competitive pricing and a diverse assortment. This change has made mobile technology more accessible to a wider range of people, giving them more freedom to choose the gadgets that suit their needs and finances. Furthermore, the smooth shopping experience provided by internet merchants has quickened the uptake of SIM-free cellphones, propelling market expansion in this area and changing the nature of the retail environment.

Market Restraints of the SIM Free Smartphone

Complexity of Choosing a Plan to Limit the Sales

For many customers thinking about making the transition, choosing a SIM-free plan that works is difficult. People may feel overpowered by the many choices, disparate cost models, and wide range of services available, making them reluctant to switch to a SIM-free phone. Some people may be discouraged from switching by the complexity of comparing plans and comprehending terms and conditions, choosing to remain with traditional contract-based solutions for simplicity. To help customers navigate the complexity of selecting a SIM-free plan, providers must simplify plan options, increase transparency, and give user-friendly tools. This will help consumers feel more confident and encourage more people to take advantage of this market segment.

Impact of COVID-19 on the SIM-Free Smartphone Market

The market for SIM-free smartphones has been greatly impacted by the COVID-19 pandemic, bringing with it both opportunities and challenges. The di...

Since 2012, Google's Android has been the leading mobile operating system in Russia. In 2024, this mobile OS held a 72-percent share of the market in Russia, followed by iOS with a share of approximately 27.9 percent. Symbian was a dominant player on the smartphone OS market until 2012. Smartphone ownership in Russia Russia is one of the most populous countries in the world, with more than 144 million inhabitants as of 2024. Almost 97 percent of Russians owned a smartphone in the third quarter of 2023, as compared to a nearly 26-percent ownership rate of tablets. Many Russians had more than one mobile phone. Android popularity worldwide Android was one of the most popular smartphone operating systems, not only in Russia but around the world. It occupied a market share of 39 percent in the United States, ranking second after Apple iOS, in February 2024 and almost 60 percent in Germany in 2023.

Discover the latest trends and growth projections for the North American IT device market (2025-2033). This in-depth analysis covers PCs, smartphones, and market share, revealing key drivers, restraints, and opportunities for major players like Apple, Samsung, and Google. Explore market size, CAGR, and regional breakdowns for informed business decisions. Recent developments include: November 2022: Apple, the leading telephone brand in the world, introduced a satellite-enabled SOS service in the United States and Canada. Only iPhone 14 owners may utilize the service, which enables the device to transmit SOS signals in an emergency from a distance even if cellular networks are not accessible., April 2022: Microsoft Corp. announced an expansion of its strategic collaboration with MediaKind to open new possibilities for video content owners, broadcasters, operators, and businesses to speed up their transition to digital video. This new partnership is intended to improve the integration and optimization of both businesses' products, platforms, and cloud capabilities, enabling their respective clients in the media and entertainment sector and beyond to achieve new heights of success.. Key drivers for this market are: Robust Demand for Smartphones, Signidicant 5G Coverage in the Region. Potential restraints include: Shortage of Semiconductor (Chip). Notable trends are: Stellar Smart Phone Penetration.