This dataset offers a comprehensive overview of the iPhone's journey in the global smartphone market from 2010 to 2024 . It includes:

📊 Number of iPhone Users: Total users worldwide and within the USA. 📈 Sales Figures: Yearly iPhone sales data. 🏆 Market Share: Comparison of iOS and Android market shares across years. This dataset is perfect for:

Market forecasting and trend analysis. Competitive landscape studies between iOS and Android. Consumer behavior research in the tech industry. Whether you're a data scientist, market analyst, or tech enthusiast, this dataset provides valuable insights to support your research and projects.

Description for each of the variables:

1. Brands: The brands of smartphones included in the dataset.
2. Colors: The colors available for the smartphones.
3. Memory: The storage capacity of the smartphones, typically measured in gigabytes (GB) or megabytes (MB).
4. Storage: The internal storage capacity of the smartphones, often measured in gigabytes (GB) or megabytes (MB).
5. Rating: The user ratings or scores assigned to the smartphones, reflecting user satisfaction or performance.
6. Selling Price: The price at which the smartphones are sold to consumers.
7. Original Price: The original or list price of the smartphones before any discounts or promotions.
8. Mobile: Indicates whether the device is a mobile phone.
9. Discount: The discount applied to the original price to calculate the selling price.
10. Discount percentage: The percentage discount applied to the original price to calculate the selling price.

The number of smartphone users in the United States was forecast to continuously increase between 2024 and 2029 by in total 17.4 million users (+5.61 percent). After the fifteenth consecutive increasing year, the smartphone user base is estimated to reach 327.54 million users and therefore a new peak in 2029. Notably, the number of smartphone users of was continuously increasing over the past years.Smartphone users here are limited to internet users of any age using a smartphone. The shown figures have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of smartphone users in countries like Mexico and Canada.

The Mobile Application Market is Segmented by Store Type (Google Play Store, Apple App Store, and More), Application Category (Gaming, Social Networking and Communication, Entertainment and Media, Health and Fitness, Retail and E-Commerce, and More), Operating System (Android, IOS, and More), Monetization Model (Paid Apps, In-App Purchase, and More), and Geography.

The Asia Pacific Mobile Banking Market would witness market growth of 17.3% CAGR during the forecast period (2024-2031). The China market dominated the Asia Pacific Mobile Banking Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $

A line chart that shows % of U.S. adults who are smartphone dependent, by community type

A line chart that shows % of U.S. adults who say they do not use broadband at home but own a smartphone

A line chart that shows % of U.S. adults who are smartphone dependent, by race and ethnicity

A line chart that shows % of U.S. adults who are smartphone dependent, by annual household income

A line chart that shows % of U.S. adults who are smartphone dependent, by age

A line chart that shows % of U.S. adults who are smartphone dependent, by education level

We asked U.S. consumers about "Most popular smartphone brands" and found that "Apple" takes the top spot, while "Sony" is at the other end of the ranking.These results are based on a representative online survey conducted in 2025 among 14,253 consumers in the United States. Looking to gain valuable insights about smartphone customers across the globe? Check out our reports about consumers of smartphone brands worldwide. These reports offer the readers a comprehensive overview of smartphone users: who they are; what they like; what they think; and how to reach them.

The smartphone penetration in the Philippines was forecast to continuously decrease between 2024 and 2029 by in total 6.4 percentage points. According to this forecast, in 2029, the penetration will have decreased for the fourth consecutive year to 65.75 percent. The penetration rate refers to the share of the total population.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the smartphone penetration in countries like Laos and Malaysia.