As of July 2024, Apple’s iPhone 15 was the most popular smartphone model sold in the United States, accounting for over **** percent of total smartphone sales. The iPhone was the most popular smartphone in the United States at that time, occupying four spots in the top five. Apple and Samsung: two leading competitors Apple and Samsung are the leading smartphone vendors in the United States with a combined market share of almost ** percent in the second quarter of 2023. The two smartphone vendors dominate the U.S. smartphone market not only in terms of sales, but also when it comes to customer satisfaction: Samsung’s Galaxy line and the Apple iPhones are the highest ranked smartphone models on the American customer satisfaction index. In line with their successes in the United States, Apple and Samsung also lead the global smartphone market, albeit to a lesser degree – the two brands have a combined market share of close to ** percent. Smartphone penetration the highest in the United States Smartphone sales value in the United States more than doubled in the last decade, making the U.S. one of the major smartphone markets globally. In 2024, over *** million smartphones were forecast to be sold, with the number of U.S. smartphone users forecast expected to grow in the coming years.

According to DeviceAtlas's data, Apple's iPhone 7 was the most popular iPhone model in 2020 with a ***** percent share in the overall global web usage . Among the other Apple smartphone models,iPhone 6S, iPhone 8, iPhone X and iPhone 6 enjoyed large share as well in that year. Apple was the vendor with the highest most smartphones sold globally as of the fourth quarter of 2020. This trend has been observed for the past couple of years, except for the third quarter of 2019, when Huawei generated more smartphone sales than Apple and therefore, ranked second.

 What part of Apple’s revenue comes from iPhones?  

iPhone sales composed more than half of Apple’s global revenue in the first quarter of 2021. This was a large increase from the quarter before, but the peak was reached in the first quarter of 2018, when nearly ** percent of the company’s revenue came from selling smartphones.

 Apple Pay   

With digital payments getting more and more popular, the number of Apple Pay users has also increased in recent years. Apple Pay is a mobile payment and digital wallet service by apple, initially released in October 2014. As of September 2019, nearly half of global iPhone users were using the service.

In December 2018, the iPhone * accounted for nearly ** percent of all iPhone sales worldwide. Newer models such as the iPhone XS and XS Max, which were released in September of 2018, make up a smaller share of sales, retaining **** and **** percent of the iPhone market share respectively.

Apple iPhone

Apple released the first iPhone in June of 2007, and the product has become a staple of their line of electronics ever since. Twenty-one different models have been released over the product’s life span, with at least one new iPhone hitting the market in every year since 2007. Apple routinely reports annual iPhone sales figures of more than *** million units, and the company’s iPhone segment accounts for more than ** percent of total revenue.

The iPhone’s place in the smartphone market

Once accounting for nearly a quarter of global smartphone market share, the iPhone has since faced increased competition from the South Korean electronics giant Samsung, as well as Chinese smartphone manufacturers like Huawei, Xiaomi, Vivo, and Oppo. The global average price for smartphones is forecast to grow in the near future, reaching a projected *** U.S. dollars in 2021. With some newer models having a price tag of over ***** dollars, the iPhone is clearly positioned as a luxury product.

Smartphone buyers in Germany bought more Apple iPhone 15 Pro and 15 Pro May phones than any other in July 2024. In that period, iPhone models occupied three out of the top five positions in Germany, with Samsung taking the fourth and fifth spots. Smart phone sales in Germany Germany is an important market for smartphone manufacturers, with 71million people in Germany expected to be smartphone users by 2029. In 2023, around 21.4 million smartphones were exptected to be sold across the country. Sales on the rise, prices on the riseNot only are sales figures increasing in Germany, but the average price of each device on the rise too. In 2015 a smartphone would set customers back an average of 392 euros. By 2022, the price reached an average of 626 euros. Analysts expect the global average selling price of smartphones to fluctuate in the coming years.

Just two manufacturers make up the top five smartphone models in the United Kingdom (UK), with Apple iPhones accounting for almost ** percent of the market. As July 2024, the iPhone ** Pro Max was the most popular model in the UK, accounting for almost ** percent of sales.

As of May 2025, Apple accounted for around ** percent of the smartphone market in Hong Kong. This is a considerable decrease compared to the same period last year.Apple in the smartphone market in Hong Kong Apple has been the smartphone market leader in Hong Kong for years, maintaining a market share of well over ** percent. Whenever new iPhone models were launched, there was almost always a boost in sales. For example, iPhone XR’s launch was the reason for Apple’s peak market share at ** percent in November 2018. This is particularly interesting in comparison to the neighboring Chinese market, which was led by multiple Chinese smartphone manufacturers like Huawei, Oppo and Vivo. Back in 2014, Apple held a market share of roughly the same as Xiaomi, and higher than any other Chinese counterparts. Demographics of smartphone users Hong Kong’s smartphone penetration rate was among one of the highest in the world at ** percent in 2023. Generally, almost everyone aged 15 to 44 years old in Hong Kong has a smartphone, with the smartphone ownership for women slightly higher than males. Around **** percent of people in Hong Kong who owned smartphone sometimes owned two or more smartphones.

According to DeviceAtlas' data, Apple's iPhone XR was the most popular iPhone model in the United States in the third quarter of 2020, with a **** percent share of the overall smartphone market. The newer model, iPhone ** and iPhone ** Pro Max accounted for **** and **** percent of the U.S. market share respectively.

This statistic illustrates the sales volume share of leading iPhone models in Japan in 2017, ranked by smartphone model. That year, the Apple iPhone 7 made up the largest share of iPhones sold in Japan with approximately 51.1 percent. The iPhone 8 ranked second with a sales share of about 11 percent.

Apple claimed a **** percent share of the market in the second quarter of 2024, an increase from the previous quarter. Apple's long time competitor, Samsung, ranked first with a market share of **** percent. Apple and Samsung continue to dominate the smartphone market Apple has been among the top-five smartphone vendors in the world since 2009. With the decline of former market leaders Nokia and RIM, Apple and Samsung were able to grow their presence in the market. As a result of political pressure, tariffs and restrictions imposed by the U.S, Chinese manufacturer Huawei has recently dropped off of the top five list in the smartphone market, while Xiaomi, Oppo, and Transsion have gained ground. Coronavirus (COVD-19) pandemic impact on iPhone sales While the long-term impact of the coronavirus (COVID-19) pandemic on sale is difficult to determine, the immediate impact was quickly visible. While large quarterly fluctuations are normal for Apple’s revenue cycle, one must look back to 2017 to find two consecutive quarters in which Apple generated less than ** billion U.S. dollars in revenue from the iPhone. A less strong performance in the first quarter of 2024, lead by the iPhone 16, gave Apple the ****** spot in terms of quarterly global unit shipments after Samsung, although strong sales in the fourth quarter of every year is a common occurrence with Apple products.

As of January 2025, Apple was leading the South Korean smartphone market with the iPhone 16 Pro accounting for around ** percent of all smartphones sold in that month, according to Counterpoint Research. This was followed by the Apple iPhone 16 Pro Max. Launched in September 2024, various versions of the iPhone 16 were popular in the country that month.Rapid growth in 5G smartphones in South KoreaIn recent years, smartphone adoption in South Korea had seen a remarkable surge, with ownership becoming nearly universal compared to a relatively modest rate in the early 2010s. Among the various smartphone types, 5G models had gained the largest market share, showing a shift towards faster and more advanced mobile networks. 5G, or fifth-generation mobile communication, significantly increases internet speeds, allows more devices to connect simultaneously, and reduces latency for smoother app usage and streaming. Among these users, SK Telecom had significantly more 5G subscribers compared to other providers.Global smartphone market led by Apple and SamsungApple and Samsung are two of the largest players in the global smartphone market, consistently ranking among the top vendors alongside competitors like Xiaomi. Apple typically saw stronger performance in later parts of the year, while Samsung tended to gain momentum earlier in the year. This difference was largely influenced by the timing of their product launches, which could shift market share depending on when the data was collected. Together, the performance of these brands reflected broader trends in consumer demand and ongoing developments in the global smartphone industry.

As of July 2024, the top-selling smartphone model in France was the Samsung Galaxy S24, with a market share estimated at **** percent. The iPhone 15 Pro ranked second, with an **** percent market share.

According to DeviceAtlas' data, Apple's iPhone 6 was the most popular iPhone model in Egypt in 2020, accounting for 1.76 percent of the country's overall smartphone market. The newer model iPhone 11 had 1.17 percent of the market share in Egypt at that time.

Apple claimed 21.9 percent of the smartphone market by sales to end users in the fourth quarter of 2021, remaining relatively stable compared with the previous quarter.. Apple has experienced relatively cyclical sales, where sales and market share peak in the fourth quarter each year, coinciding with the release of new iPhone models.

The share of Apple iPhone in the Indian mobile phone market reached around **** percent as of May 2025. There was a general growth trend in the market share of iPhone over the observed time frame. In this period, it reached its highest market share in February 2025, at **** percent.

Android had a market share of 63.3 percent among smartphone operating systems in Japan in September 2024, while iOS held a market share of 36.4 percent. Based on factors such as purchases, bills, and usage, Android was the leading operating system in Japan throughout all of the prior months in 2024.Smartphone market in JapanA breakdown of smartphone shipments by vendor shows that Apple is the undisputed leader in the Japanese market, although Google managed to significantly increase its market share with the release of new Google Pixel models since 2023. Several major Japanese companies, such as Sharp, Kyocera, and Sony, continue to play a role in their home market, but have difficulties defending their market shares against their international competitors. This situation is also reflected by a ranking of the best-selling device models, which is usually dominated by iPhone models. Smartphone usageSmartphones have become an indispensable device for many Japanese consumers. A look at the household penetration rate reveals that about nine out of ten households now own smartphones. Smartphones have surpassed computers as the leading device used to access the internet. This change is also reflected by the average time people spend on using the internet via mobile devices per weekday, which has increased significantly in recent years.

The iPhone 13 lineup came out in September 2021. Since then, the adoption rate of the iPhone 13 models varied. As of March 2025, the iPhone 13 recorded an adoption rate of ***** percent, followed by the iPhone 13 Pro Max, with **** percent.

In April 2025, the Apple iPhone 16 Pro Max had a market share of **** percent in China. It was the most popular smartphone model in the country, followed by the iPhone 16 Pro and the Huawei Nova 13. A sprinkle of Apple The Chinese smartphone market was dominated by Chinese brands, with a stable share of Apple’s iPhone. As of 2024, at least ** percent of the country’s market was occupied by domestic brands like Xiaomi, Oppo, Vivo, and Honor. While these companies were able to replace most foreign brands, Apple was still capable of carving out a consistent market share and even selling the most popular smartphone models in the country. The rise and fall of Huawei Until 2021, Huawei was China’s largest smartphone manufacturer until the U.S. sanctions from two years earlier finally began to bite. After being placed on a trade black list, the Shenzhen-based tech giant was barred it from accessing important chips and other components. As a result, the company’s smartphone division and, consequently, its revenue took a significant hit. After Huawei’s demise, the former Huawei-owned Honor entered the market in 2021 and slowly carved out a chunk of the Chinese market. However, with the release of new flagship models, the company made it back into the Chinese smartphone market.

Apple's iOS continues to hold the largest share of the smartphone operating systems market in the United States, claiming more than **** of the market in 2024. Apple's share of the U.S. market has remained stable since 2018, when it accounted for around ** percent. This is reflected in all markets, with Apple's global share remaining stable year-on-year. Apple growing at home Under CEO Tim Cook, Apple has continued to follow a stunning growth trajectory. Apple became the first U.S. company with a market capitalization exceeding two trillion dollars, just two years on from becoming the first trillion-dollar company. The iPhone, responsible for much of the company’s growth, has cemented its status as the smartphone of choice for many Americans during recent quarters. Google's Android operating system is a close competitor in the U.S. OS market, accounting for around ** percent of the market as of **********. However, Apple commands a far wider lead in the U.S. smartphone manufacturer market, with the Android user base split between various vendors such as Samsung and Motorola. Apple’s popularity across markets Apple has seen success with the iPhone in developed markets across the globe. iPhones accounted for **** of the **** most-sold handsets in the United Kingdom as of ************, and four of the leading five in Germany. Yet, the high price of Apple devices puts Apple at a disadvantage outside of wealthier markets. In Africa, iOS accounted for around ** percent of the mobile OS market in *************, while Android dominated with an ** percent share.

As of March 2021, Apple’s iPhone XR accounted for **** percent of total iPhone sales and continues to be Apple’s most sold iPhone model since December 2018. Releasing new versions of its massively successful smartphone each year, Apple has been able to achieve consistently high quarterly sales of its iPhone products. iPhone Since the release of the original iPhone in June of 2007, Apple’s line of smartphones has consistently ranked among the most popular devices in the world in terms of market share. In the United States, nearly half of all smartphone users use an iPhone, and with over 1,000,000,000 phones sold throughout the products’ history, there is no denying their widespread success. Apple Although the iPhone is the company’s biggest revenue generator by far, Apple offers a multitude of products across a variety of consumer electronics categories. The company’s products include everything from a line of laptops (MacBook) to a line of smart watches (Apple Watch). One of the biggest tech firms in the world, Apple’s revenue figures frequently double those of some other tech giants: Google and Microsoft.

The number of Apple iPhone unit sales dramatically increased between 2007 and 2023. Indeed, in 2007, when the iPhone was first introduced, Apple shipped around *** million smartphones. By 2023, this number reached over *** million units. The newest models and iPhone’s lasting popularity Apple has ventured into its 17th smartphone generation with its Phone ** lineup, which, released in September 2023, includes the **, ** Plus, ** Pro and Pro Max. Powered by the A16 bionic chip and running on iOS **, these models present improved displays, cameras, and functionalities. On the one hand, such features come, however, with hefty price tags, namely, an average of ***** U.S. dollars. On the other hand, they contribute to making Apple among the leading smartphone vendors worldwide, along with Samsung and Xiaomi. In the first quarter of 2024, Samsung shipped over ** million smartphones, while Apple recorded shipments of roughly ** million units. Success of Apple’s other products Apart from the iPhone, which is Apple’s most profitable product, Apple is also the inventor of other heavy-weight players in the consumer electronics market. The Mac computer and the iPad, like the iPhone, are both pioneers in their respective markets and have helped popularize the use of PCs and tablets. The iPad is especially successful, having remained as the largest vendor in the tablet market ever since its debut. The hottest new Apple gadget is undoubtedly the Apple Watch, which is a line of smartwatches that has fitness tracking capabilities and can be integrated via iOS with other Apple products and services. The Apple Watch has also been staying ahead of other smart watch vendors since its initial release and secures around ** percent of the market share as of the latest quarter.