The number of Apple iPhone unit sales dramatically increased between 2007 and 2023. Indeed, in 2007, when the iPhone was first introduced, Apple shipped around *** million smartphones. By 2023, this number reached over *** million units. The newest models and iPhone’s lasting popularity Apple has ventured into its 17th smartphone generation with its Phone ** lineup, which, released in September 2023, includes the **, ** Plus, ** Pro and Pro Max. Powered by the A16 bionic chip and running on iOS **, these models present improved displays, cameras, and functionalities. On the one hand, such features come, however, with hefty price tags, namely, an average of ***** U.S. dollars. On the other hand, they contribute to making Apple among the leading smartphone vendors worldwide, along with Samsung and Xiaomi. In the first quarter of 2024, Samsung shipped over ** million smartphones, while Apple recorded shipments of roughly ** million units. Success of Apple’s other products Apart from the iPhone, which is Apple’s most profitable product, Apple is also the inventor of other heavy-weight players in the consumer electronics market. The Mac computer and the iPad, like the iPhone, are both pioneers in their respective markets and have helped popularize the use of PCs and tablets. The iPad is especially successful, having remained as the largest vendor in the tablet market ever since its debut. The hottest new Apple gadget is undoubtedly the Apple Watch, which is a line of smartwatches that has fitness tracking capabilities and can be integrated via iOS with other Apple products and services. The Apple Watch has also been staying ahead of other smart watch vendors since its initial release and secures around ** percent of the market share as of the latest quarter.

How many iPhones have been sold in 2018?

In the fourth quarter of 2018 alone, Apple sold 46.89 million iPhones worldwide, a figure which slightly outpaced its sales from the corresponding quarter of 2017. In entire 2018, 217.72 million iPhones were shipped worldwide. Apple typically releases at least one new version of its iPhone each year, a strategy which has helped the company consistently pull in quarterly sales figures in the tens of millions. Apple stopped reporting iPhone unit sales at the end of fiscal year 2018; more recent shipment data can be found here.

iPhone’s popularity

As of 2019, estimates suggest that the United States is home to around 266 million smartphone users, cementing the country’s place as a major regional market within the industry. Of those U.S. based smartphone consumers, over 45 percent are Apple iPhone users. This market share figure speaks to the iPhone’s massive popularity within its domestic market, but how does the product fare internationally? At a global scale, Apple’s flagship product faces increased competition, especially from established Asian technology firms like Samsung, Huawei, and OPPO. Despite this, the iPhone has consistently ranked among the most popular devices in the world since its initial release in June 2007.

Apple products

Although the iPhone is the company’s biggest revenue generator by far, Apple offers a multitude of products across a variety of consumer electronics categories. The company’s products include everything from laptops to smartwatches, while additionally offering tech-related services such as an online payment platform and cloud storage.

In the first quarter of its 2025 fiscal year, Apple generated around ** billion U.S. dollars in revenue from the sales of iPhones. Apple iPhone revenue The Apple iPhone is one of the biggest success stories in the smartphone industry. Since its introduction to the market in 2007, Apple has sold more than *** billion units worldwide. As of the third quarter of 2024, the Apple iPhone’s market share of new smartphone sales was over ** percent. Much of its accomplishments can be attributed to Apple’s ability to keep the product competitive throughout the years, with new releases and updates. Apple iPhone growth The iPhone has shown to be a crucial product for Apple, considering that the iPhone’s share of the company’s total revenue has consistently grown over the years. In the first quarter of 2009, the iPhone sales were responsible for about ********* of Apple’s revenue. In the third quarter of FY 2024, this figure reached a high of roughly ** percent, equating to less than ** billion U.S. dollars in that quarter. In terms of units sold, Apple went from around **** million units in 2010 to about *** million in 2023, but registered a peak in the fourth quarter of 2020 with more than ** million iPhones sold worldwide.

Apple is one of the most influential and recognisable brands in the world, responsible for the rise of the smartphone with the iPhone. Valued at over $2 trillion in 2021, it is also the most valuable...

During the fourth quarter of 2024, Apple shipped around ** million iPhones, representing a more than ** million unit increase compared to the previous quarter, though this figure was about *** million units lower than the same quarter in the previous year. There has been a tendency of increased Apple smartphone shipments in the fourth quarters every year since 2011.  iPhones in the global smartphones picture After its release in 2007, the iPhone has gained solid ground in the global smartphone market, with market share fluctuating between ** and ** percent in recent years. As of the fourth quarter of 2024, Apple’s iPhones sales composed over ** percent of the total global smartphone sales. COVID-19 impact With the outbreak of the novel coronavirus (COVID-19), shipments of various high-tech products were expected to stagnate during the first quarter of 2020, according to revised forecasts from March **, 2020. Fewer smartphone units were expected to be shipped over the course of 2020, compared to previous forecasts. In 2021, however, Apple shipped more units globally than ever before.

Apple claimed a **** percent share of the market in the second quarter of 2024, an increase from the previous quarter. Apple's long time competitor, Samsung, ranked first with a market share of **** percent. Apple and Samsung continue to dominate the smartphone market Apple has been among the top-five smartphone vendors in the world since 2009. With the decline of former market leaders Nokia and RIM, Apple and Samsung were able to grow their presence in the market. As a result of political pressure, tariffs and restrictions imposed by the U.S, Chinese manufacturer Huawei has recently dropped off of the top five list in the smartphone market, while Xiaomi, Oppo, and Transsion have gained ground. Coronavirus (COVD-19) pandemic impact on iPhone sales While the long-term impact of the coronavirus (COVID-19) pandemic on sale is difficult to determine, the immediate impact was quickly visible. While large quarterly fluctuations are normal for Apple’s revenue cycle, one must look back to 2017 to find two consecutive quarters in which Apple generated less than ** billion U.S. dollars in revenue from the iPhone. A less strong performance in the first quarter of 2024, lead by the iPhone 16, gave Apple the ****** spot in terms of quarterly global unit shipments after Samsung, although strong sales in the fourth quarter of every year is a common occurrence with Apple products.

Apple's iPhone sales soared in China, leading global growth with a 15% year-on-year increase, driven by strategic pricing and market expansion.

Apple’s iPhone sales accounted for around ** percent of the company’s overall revenue in the first quarter of fiscal year 2025, the largest share of all Apple products. Over the years, services as well as wearables, home and accessories have made a growing contribution to Apple’s net sales. Apple’s revenue growth amid the pandemic In the first quarter of financial year 2025, Apple’s global revenue reached around *** billion U.S. dollars. The Americas are Apple’s largest regional market and contributed to around ** percent of the firm’s sales in that quarter. Who are Apple’s competitors? Having a broad family of products, Apple competes with different companies in different markets. Samsung is Apple’s largest adversaries in the global smartphone market, where the company had a share of almost ** percent in the second quarter of 2024. Similarly, Apple has a solid position in the PC market without a leading advantage. The situation is reversed in the tablet market and the smartwatch market, where Apple has remained the leader since the early days, staying ahead of Samsung, Huawei, Amazon, etc.

As of March 2021, Apple’s iPhone XR accounted for **** percent of total iPhone sales and continues to be Apple’s most sold iPhone model since December 2018. Releasing new versions of its massively successful smartphone each year, Apple has been able to achieve consistently high quarterly sales of its iPhone products. iPhone Since the release of the original iPhone in June of 2007, Apple’s line of smartphones has consistently ranked among the most popular devices in the world in terms of market share. In the United States, nearly half of all smartphone users use an iPhone, and with over 1,000,000,000 phones sold throughout the products’ history, there is no denying their widespread success. Apple Although the iPhone is the company’s biggest revenue generator by far, Apple offers a multitude of products across a variety of consumer electronics categories. The company’s products include everything from a line of laptops (MacBook) to a line of smart watches (Apple Watch). One of the biggest tech firms in the world, Apple’s revenue figures frequently double those of some other tech giants: Google and Microsoft.

In 2023, Apple shipped more than ten million smartphones to India. It was Apple's best year in the country, a significant growth over the previous year. Apple's market share in India stood at 6.4 percent in the same year, in comparison with 4.6 percent in the previous year. iPhone14/13/14 Plus were the most popular models among iPhones.

The Americas are Apple’s largest regional market, bringing in net sales of ***** billion U.S. dollars in the first quarter of the company’s 2025 fiscal year. Europe and Greater China are two other major markets for Apple. U.S.: Apple’s biggest market The high revenue generated from the Americas is largely due to Apple’s strong performance in their home market, the United States. Apple has the largest market share among smartphone vendors in the U.S. by a large margin. Although international sales have a growing share of Apple’s total revenue, the U.S. still counts for around ** percent of Apple’s net sales. The U.S. also has the highest concentration of Apple stores, which is Apple’s own chain of retail stores that showcase and sell Apple’s various products including the iPhone, iPad, Apple Watch, among others. iPhone: Apple’s most profitable product The iPhone, initially released in 2007, became Apple’s most successful product: The share of iPhone sales consistently amount to more than ** percent of Apple’s overall share of sales. The early generations of iPhone revolutionized the mobile phone industry and popularized the use of smartphones. Now in the **** generation, the new iPhone ** Pro and ** Pro Max continue to contribute to the success of Apple’s signature product, helping push for year-on-year iPhone sales growth despite the economic recession we are experiencing.

Apple introduced the new iPhone ** lineup in September 2023. Since then, the iPhone ** and ** Pro Max have recorded the highest adoption rate. As of March 2025, they amounted to approximately **** and **** percent, respectively.

Apple’s total revenue amounted to around *** billion U.S. dollars in their 2024 financial year, a decrease from the historical record of ****** billion U.S. dollars in financial year 2022. Apple’s annual revenue quadrupled in the last ten years. The fiscal year end of the company is September, 30th. Apple’s dramatic growth Constant waves of innovative products underly Apple’s drastic growth over the years: the Mac computer, iPhone, iPad, and Apple Watch are all revolutionary products that started their own dynasties and enjoy immense commercial success. Apple’s stock tells an even more impressive story: over the last decade, Apple’s share price has grown more than tenfold and prompted it to become the first trillion-dollar company in terms of market capitalization. As of 2024, Apple is the most valuable brand worldwide. Apple store: a unique invention Huge glass panes, minimalistic design – these are the signature characteristics Apple stores are known for. Opened in the early 2000s, the Apple store contributes yet again to Apple’s success story: it was the fastest retailer worldwide to surpass the one-billion-U.S. dollar annual sales trademark and showcases Apple’s diverse products in hundreds of locations around the globe now. Apple’s home market the United States has the highest concentration of these stores – there are ** Apple stores in California alone when looking at the number of Apple stores by state .

Android maintained its position as the leading mobile operating system worldwide in the first quarter of 2025 with a market share of about ***** percent. Android's closest rival, Apple's iOS, had a market share of approximately ***** percent during the same period. The leading mobile operating systems Both unveiled in 2007, Google’s Android and Apple’s iOS have evolved through incremental updates introducing new features and capabilities. The latest version of iOS, iOS 18, was released in September 2024, while the most recent Android iteration, Android 15, was made available in September 2023. A key difference between the two systems concerns hardware - iOS is only available on Apple devices, whereas Android ships with devices from a range of manufacturers such as Samsung, Google and OnePlus. In addition, Apple has had far greater success in bringing its users up to date. As of February 2024, ** percent of iOS users had iOS 17 installed, while in the same month only ** percent of Android users ran the latest version. The rise of the smartphone From around 2010, the touchscreen smartphone revolution had a major impact on sales of basic feature phones, as the sales of smartphones increased from *** million units in 2008 to **** billion units in 2023. In 2020, smartphone sales decreased to **** billion units due to the coronavirus (COVID-19) pandemic. Apple, Samsung, and lately also Xiaomi, were the big winners in this shift towards smartphones, with BlackBerry and Nokia among those unable to capitalize.

Apple reported net income of 93.74 billion U.S. dollars in its 2024 fiscal year, down from the highest net income to date in 2022. Apple’s global revenue amounted to 391 billion U.S. dollars in that same year. Founded in 1976 in California by Steve Jobs, Steve Wozniak and Ronald Wayne, Apple has over the years developed into one of the most valuable brands worldwide. The fiscal year end of the company is September, 30th. Apple’s products The product that contributed most to Apple’s success is the iPhone, which brought in 52 billion U.S. dollars sales revenue in the first quarter of 2019 alone. Revenues generated from iPhone sales consistently make up around 50 percent of Apple’s overall revenue in recent years. Other major Apple products include consumer electronic devices such as the Mac computers, iPad, Apple Watch and the smart speaker HomePod. Apple’s service products, such as the iTunes Store and iCloud, are becoming a greater part of the company’s business and provides new sources of revenue stream.

In the first quarter of Apple's financial year 2025, iPad sales generated about ***** billion U.S. dollars in revenue, up from **** billion U.S. dollars registered in the same quarter of 2024. Apple’s iPad revenue – additional information Introduced to the consumer market in 2010, the iPad is Apple’s tablet computer. This particular device was a pioneer in the tablet market, and aims to fill a gap between smartphones and laptop computers by offering another mobile device option for consumers. The iPad uses the same operating system and multi-touch user interface as the iPhone and the iPod Touch. In the second quarter of 2024, Apple shipped around 12 million tablets worldwide, and has released multiple versions of the device. Apple’s iPad performance In FY 2023, iPad sales generated about 28 billion U.S. dollars in revenues. In the third quarter of 2013 (2Q ’13 calendar year), iPad revenue accounted for about a quarter of Apple’s total global revenue, the highest share to date. In the latest quarter, iPad sales accounted for nearly seven percent of Apple’s total global revenue. Competition With the success of the iPad over the years, Apple has established itself as the leading vendor in the tablet market. The company’s market share has been steadily decreasing over the years though, going from around ** percent in 2011 to over ** percent in 2024. Samsung is Apple’s main competitor in the market, while Chinese brands Lenovo and Huawei, and Amazon also have significant market shares. As competitors strengthen their presence in the market, Apple’s tablet operating system, iOS, has lost the position of leading tablet operating system in late 2012 to then regain it in 2022. As of the fourth quarter of 2023, Apple iOS was the leading tablet operating system with almost ** percent of the share against around 45 percent of Android.

As of the first quarter of 2025, Apple’s gross profit amounted to around ***** percent. Gross margin is a financial metric that takes the difference between a company’s revenue and its cost of goods sold and then expresses this number as a percentage of total revenue. More simply expressed: in the first quarter of 2025 Apple sold its products with an overall markup of ***** percent over their total cost. The fiscal year-end of the company is September, 30th. Apple Inc. Since its now famous beginning in a California garage, Apple has grown into one of the biggest companies in the world, with its market capitalization amounting to *** trillion U.S. dollars. The company brings in hundreds of billions of U.S. dollars in revenue each year and has revolutionized the consumer electronics industry time and time again with a range of massively successful product lines. Although still primarily a consumer electronics vendor, the company has also begun to branch out into a variety of service-based businesses including Apple Pay, iTunes, and iCloud storage. Apple’s sales revenue iPhone is Apple’s most famous product, but other products such as Macs and iPads also contribute to the company’s success. Furthermore, Apple is active in the software industry, with its OS X and iOS operating systems and its web-based services, such as Apple App Store, iTunes, and iCloud.

Apple held the largest slice of the global smartphone market by shipments during the fourth quarter of 2024, followed by Samsung. Xiaomi has taken a tight grip on the third position, accounting for a market share of ** percent in the fourth quarter of 2024. Samsung and Apple smartphone sales Smartphone vendors have been suffering from the events of the past couple of years, including the pandemic and the economic downturn. However, they all appear to be recovering, as shown by the recent increase in shipments. For instance, mostly based on the main line of Galaxy Series, Samsung's smartphone shipments totaled nearly ***** million units globally in 2024. Next to Samsung, Apple is a major manufacturer of smartphones worldwide, with the company shipping more than *** million iPhones worldwide in 2024. Apple’s sales tend to be very cyclical, peaking in the fourth quarter each year, much like in the fourth quarter of 2023, when they took the first spot in terms of units shipped globally with around **** units. Xiaomi in the lead While Apple and Samsung are typically the two major companies challenging for the top spot, Huawei had provided a strong challenge in recent years. Particularly, the Chinese company managed to climb the smartphone market ladder between 2011 and 2024, recording shipments of over ** million smartphones in the fourth quarter of 2024. However, strong performances from rivals like Xiaomi and the effects of the U.S. trade ban have since seen Huawei fall outside the list of top five vendors by smartphone shipments.

For the first quarter of their 2025 fiscal year, Apple reported a revenue of ***** billion U.S. dollars. Apple revenue - additional information Apple Computer, Inc. was renamed Apple Inc. in 2007, in order to reflect the brand’s extension into other segments of the consumer electronics market. The company, founded in 1976, went on to grow from a two-man operation to a worldwide record-breaking phenomenon. In its 2023 financial year, Apple reported 383 billion U.S. dollars in revenues, compared to ***** billion U.S. dollars in 2004. Since the 2001 launch of the iPod in 2001, Apple has invested billions in research and development of new products, in order to answer ever changing consumer needs. Apple’s most profitable division is its hardware segment, which includes products such as the Macintosh computer series, the iPod, the iPhone, the iPad, or Apple TV. Additionally, Apple offers consumers a number of software products, such as the OS X and iOS operating systems and web-based services, such as the Mac App Store and the iOS App Store, iTunes Store, iBooks, or iCloud. Apple's iPhone is its most successful product Released in 2007 and already in its ****** generation in 2014, the iPhone is Apple’s most successful product, with over *** billion units sold since its launch. It is credited with almost single-handedly making Apple one of the most valuable brands in the world. The iPhone also has a very strong brand retention, surpassing all other smartphone brands. In the United States and in the United Kingdom, Apple's iOS operating system occupied **** or more of both markets in 2024.

In 2024, Apple’s brand value amounted to approximately **** trillion U.S. dollars. This represented a roughly ** percent increase from the *** billion dollars seen in 2023. The U.S. tech company retained its crown as the most valuable brand worldwide and is the first brand in the history of the ranking to record a brand value of over ************ dollars. Apple’s brand loyalty and global revenue Apple stands out for its high-design products and strong brand loyalty. When the company releases a new product, consumers often queue in front of the tech firm stores, despite the device’s price or if other companies offer a similar product. Apple’s annual financial results are a mirror of its growing success. The company's global revenue stood at *** billion dollars in the fiscal year 2023. Apple’s smartphone business The development process of Apple's smartphone started in 2004, and the first-generation iPhone was introduced in 2007. In the course of time, Apple became one of the biggest global smartphone manufacturers. In the first quarter of 2024, iPhone sales accounted for more than half of Apple's revenue. During the same quarter, Apple held **** percent of the global smartphone market, ranked second behind its biggest competitor, South Korean multinational manufacturing conglomerate Samsung.