The number of Apple iPhone unit sales dramatically increased between 2007 and 2024. Indeed, in 2007, when the iPhone was first introduced, Apple shipped around **** million smartphones. By 2024, this number reached over ***** million units. The newest models and iPhone’s lasting popularity Apple has ventured into its 17th smartphone generation with its Phone ** lineup, which, released in September 2025, includes the **, ** Plus, ** Pro and Pro Max. Powered by the A19 bionic chip and running on iOS **, these models present improved displays, cameras, and functionalities. On the one hand, such features come, however, with hefty price tags, namely, an average of ***** U.S. dollars. On the other hand, they contribute to making Apple among the leading smartphone vendors worldwide, along with Samsung and Xiaomi. In the first quarter of 2024, Samsung shipped over ** million smartphones, while Apple recorded shipments of roughly ** million units. Success of Apple’s other products Apart from the iPhone, which is Apple’s most profitable product, Apple is also the inventor of other heavy-weight players in the consumer electronics market. The Mac computer and the iPad, like the iPhone, are both pioneers in their respective markets and have helped popularize the use of PCs and tablets. The iPad is especially successful, having remained as the largest vendor in the tablet market ever since its debut. The hottest new Apple gadget is undoubtedly the Apple Watch, which is a line of smartwatches that has fitness tracking capabilities and can be integrated via iOS with other Apple products and services. The Apple Watch has also been staying ahead of other smart watch vendors since its initial release and secures around ** percent of the market share as of the latest quarter.

In the fourth quarter of its 2025 fiscal year, Apple generated around ***billion U.S. dollars in revenue from the sales of iPhones. Apple iPhone revenue The Apple iPhone is one of the biggest success stories in the smartphone industry. Since its introduction to the market in 2007, Apple has sold more than *** billion units worldwide. As of the third quarter of 2024, the Apple iPhone’s market share of new smartphone sales was over ** percent. Much of its accomplishments can be attributed to Apple’s ability to keep the product competitive throughout the years, with new releases and updates. Apple iPhone growth The iPhone has shown to be a crucial product for Apple, considering that the iPhone’s share of the company’s total revenue has consistently grown over the years. In the first quarter of 2009, the iPhone sales were responsible for about ********* of Apple’s revenue. In the third quarter of FY 2024, this figure reached a high of roughly ** percent, equating to less than ** billion U.S. dollars in that quarter. In terms of units sold, Apple went from around **** million units in 2010 to about *** million in 2023, but registered a peak in the fourth quarter of 2020 with more than ** million iPhones sold worldwide.

Apple is one of the most influential and recognisable brands in the world, responsible for the rise of the smartphone with the iPhone. Valued at over $2 trillion in 2021, it is also the most valuable...

iPhone sales comprised approximately ******percent of Apple’s total revenue in the fourth quarter of the company’s fiscal year 2025. iPhone sales usually contribute to **** or more than **** of Apple’s overall sales revenue. Apple’s other businesses, such as the Apple Watch and the iTunes Store, have been bringing in growing shares of revenues too. Apple is the second largest smartphone vendor. As Apple’s most successful product, the iPhone is one of the most heavyweight players in the smartphone market, with dozens of millions of iPhones being shipped every quarter. Indeed, when it comes to smartphone vendor share, Apple is the second-largest smartphone vendor in the world, after Samsung. The The iPhone runs the iOS system, which is Apple’s in-house operating system. Most other products on the market run the Android system developed by Google. iOS occupies around a ******* of the overall mobile operating system market, Android the rest. The differences between iOS and Android iOS is a closed system, while Android is more open, which means that users can better customize their phones using the Android system. Because of its open nature, Android is also an easier target for hackers, whereas iOS is considered safer as Apple does not release its source code to developers and users. Both operating systems get regularly updated—Android 13 is Android’s 13th major release, and iOS 17 is the 17th major iOS release. Due to the great many models of Android phone devices, the Android versions are more fragmented than iOS, with older versions like Marshmallow and Lollipop still running on a big number of devices, whereas iOS **, released in 2023, runs on around ** percent of all Apple devices when looking at iOS version share.

In the fourth quarter of 2018 alone, Apple sold 46.89 million iPhones worldwide, a figure which slightly outpaced its sales from the corresponding quarter of 2017. In entire 2018, 217.72 million iPhones were shipped worldwide. Apple typically releases at least one new version of its iPhone each year, a strategy which has helped the company consistently pull in quarterly sales figures in the tens of millions. Apple stopped reporting iPhone unit sales at the end of fiscal year 2018; more recent shipment data can be found here. iPhone’s popularity As of 2019, estimates suggest that the United States is home to around 266 million smartphone users, cementing the country’s place as a major regional market within the industry. Of those U.S. based smartphone consumers, over 45 percent are Apple iPhone users. This market share figure speaks to the iPhone’s massive popularity within its domestic market, but how does the product fare internationally? At a global scale, Apple’s flagship product faces increased competition, especially from established Asian technology firms like Samsung, Huawei, and OPPO. Despite this, the iPhone has consistently ranked among the most popular devices in the world since its initial release in June 2007. Apple products Although the iPhone is the company’s biggest revenue generator by far, Apple offers a multitude of products across a variety of consumer electronics categories. The company’s products include everything from laptops to smartwatches, while additionally offering tech-related services such as an online payment platform and cloud storage.

The Apple iPhone is arguably one of the most transformative consumer products of the 21st century. Its launch in 2007 not only redefined the mobile phone but also reshaped entire industries. Analyzing its journey provides incredible insights into product strategy, market saturation, pricing power, and its monumental impact on Apple's financial performance.

This synthetic dataset was created to provide a single, clean, and accessible source for exploring the iPhone's complete history. Since Apple stopped reporting official unit sales in 2018, this dataset uses a combination of historical reported data and realistic, revenue-based estimations to provide a continuous timeline from 2007 to a projection for 2025 The dataset consists of a single CSV file, apple_iphone_history_2007_2025.csv, containing annual data with the following columns:

Year: The calendar year.

iPhone_Model_Released: The flagship iPhone model(s) launched that year.

Release_Date: The month and year of the primary launch event.

Units_Sold_in_Year_Millions: An estimated figure of total iPhones sold in the calendar year, in millions.

Average_Selling_Price_USD: An estimated average price of an iPhone sold that year, accounting for the mix of different models and storage tiers.

Annual_iPhone_Revenue_Billions: Estimated revenue from all iPhone sales for the year, in billions of USD.

Annual_Total_Apple_Revenue_Billions: The actual total revenue for Apple, Inc. for the fiscal year, providing context for the iPhone's contribution.

iPhone_Revenue_as_Percentage_of_Total: A calculated field showing how much of Apple's total business is driven by the iPhone.

Average_Stock_Price_USD_Annual: The approximate average stock price (AAPL) for that calendar year, adjusted for all historical stock splits.

Methodology

Pre-2018 Data: Unit sales are based on officially reported figures from Apple's historical financial statements.

Post-2018 Data: Unit sales are carefully estimated based on Apple's publicly reported quarterly iPhone revenue and prevailing market analysis of the Average Selling Price (ASP).

Financials & Stock: Revenue and stock price data are based on publicly available historical financial records.

Projections (2024-2025): The final two rows are conservative forecasts based on recent growth trends and market expectations.

Inspiration (Potential Project Ideas) This dataset is perfect for time-series analysis, business intelligence, and data visualization. Here are a few questions you could explore:

The ASP Shift: Can you visualize the turning point in 2017 (iPhone X) where Apple's strategy shifted from pure unit growth to maximizing revenue through higher Average Selling Prices?

Correlation Analysis: What is the correlation between Annual_iPhone_Revenue_Billions and the Average_Stock_Price_USD_Annual? How has this relationship changed over time?

Peak iPhone? Based on the data, has the iPhone's contribution to Apple's total revenue (iPhone_Revenue_as_Percentage_of_Total) peaked?

Forecasting: Can you build a time-series model to predict iPhone unit sales and revenue for 2026 and beyond?

Historical Dashboard: Create an interactive dashboard that tells the story of the iPhone's journey from 2007 to today.

Apple Iphones sold in India

Price, Rating, and Reviews

By Tony Paul [source]

About this dataset

This dataset contains detailed information about Apple iPhones that have been sold in India. Each entry includes the product name, brand, sale price, maximum retail price (MRP), universal product code (UPC), number of reviews and ratings obtained from customers, discount percentage offered on various products, as well as the random access memory (RAM) size associated with each product. Dive into this comprehensive collection of Apple products for a better understanding of selling iPhone models in India and accurately capture insights about customer preferences and market trends!

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How to use the dataset

Here is how to use this dataset effectively: - Start by exploring the headers of each column to understand the data features available in the dataset; you should be able to identify which columns contain what kind of data. - To get an overview of your data, calculate summary statistics such as means and standard deviations for numerical columns (e.g., Sale Price, Mrp etc.). - Visualize your data using a variety of techniques like histograms, scatter plots and correlation matrices - this will help you look for possible relationships between different variables. You may also consider creating pair plots that allow you to compare and visualize pairs of variables against each other at a glance. - Finally, start building models or perform exploratory analysis such as hypothesis testing with the help of various statistical methods or machine learning algorithms for further insights into the Apple iPhone sales in India!

Research Ideas

• Developing an AI-based Product Recommender System using the attributes of Apple Iphones (e.g. price, discount percentage, ratings, reviews & RAM) for customers who are looking to purchase new Apple phone in India
• Creating a brand intelligence system that analyses the popularity of different Apple product models and rank them according to their performance over time
• Using Machine Learning to build a predictive model for forecasting sales patterns and predicting demand for future sales of Apple Iphones in India

Acknowledgements

If you use this dataset in your research, please credit the original authors. Data Source

License

Unknown License - Please check the dataset description for more information.

Columns

File: apple_products.csv | Column name | Description | |:------------------------|:--------------------------------------------------------------------------| | Product Name | The name of the Apple iPhone product. (String) | | Product URL | The URL of the product page. (String) | | Brand | The brand of the Apple iPhone product. (String) | | Sale Price | The price of the Apple iPhone product at the time of sale. (Numeric) | | Mrp | The maximum retail price of the Apple iPhone product. (Numeric) | | Discount Percentage | The percentage of discount offered on the Apple iPhone product. (Numeric) | | Number Of Ratings | The number of ratings given to the Apple iPhone product. (Numeric) | | Number Of Reviews | The number of reviews given to the Apple iPhone product. (Numeric) | | Upc | The universal product code of the Apple iPhone product. (String) | | Star Rating | The star rating of the Apple iPhone product. (Numeric) | | Ram | The Random Access Memory size of the Apple iPhone product. (Numeric) |

Acknowledgements

If you use this dataset in your research, please credit the original authors. If you use this dataset in your research, please credit Tony Paul.

During the third quarter of 2025, Apple shipped around **** million iPhones, representing an increase compared to the previous quarter. This figure was also about *** million units higher than the same quarter in the previous year. There has been a tendency of increased Apple smartphone shipments in the fourth quarters every year since 2011.  iPhones in the global smartphones picture After its release in 2007, the iPhone has gained solid ground in the global smartphone market, with market share fluctuating between ** and ** percent in recent years. As of the third quarter of 2025, Apple’s iPhones sales composed over ** percent of the total global smartphone sales. COVID-19 impact With the outbreak of the novel coronavirus (COVID-19), shipments of various high-tech products were expected to stagnate during the first quarter of 2020, according to revised forecasts from March **, 2020. Fewer smartphone units were expected to be shipped over the course of 2020, compared to previous forecasts. In 2021, however, Apple shipped more units globally than ever before.

In fiscal year 2025, Apple's revenue by segment (products & services) are as follows: iPad: $28.02 B, iPhone: $209.59 B, Mac: $33.71 B, Service: $109.16 B, Wearables, Home and Accessories: $35.69 B.

It was just a few short years ago that smartphones shifted from luxury tech to everyday essentials, and no brand has been more central to this shift than Apple. Picture this: a commuter scrolling through news on an iPhone while sipping coffee, a teenager FaceTiming their friend after school, a...

View quarterly updates and historical trends for Apple Inc (AAPL) - iPhone Revenue. from United States. Source: Fiscal.ai. Track economic data with YChart…

This dataset offers a comprehensive overview of the iPhone's journey in the global smartphone market from 2010 to 2024 . It includes:

📊 Number of iPhone Users: Total users worldwide and within the USA. 📈 Sales Figures: Yearly iPhone sales data. 🏆 Market Share: Comparison of iOS and Android market shares across years. This dataset is perfect for:

Market forecasting and trend analysis. Competitive landscape studies between iOS and Android. Consumer behavior research in the tech industry. Whether you're a data scientist, market analyst, or tech enthusiast, this dataset provides valuable insights to support your research and projects.

Every year, the world holds its breath for Apple’s latest earnings report, and for good reason. Apple isn't just a company; it's a cultural benchmark for innovation and consumer trends. Picture this: a teenager in California unboxes the latest iPhone while, halfway across the globe, an entrepreneur in India makes...

The Americas are Apple’s largest regional market, bringing in net sales of **** billion U.S. dollars in the fourth quarter of the company’s 2025 fiscal year. Europe and Greater China are two other major markets for Apple. U.S.: Apple’s biggest market The high revenue generated from the Americas is largely due to Apple’s strong performance in their home market, the United States. Apple has the largest market share among smartphone vendors in the U.S. by a large margin. Although international sales have a growing share of Apple’s total revenue, the U.S. still accounts for around ** percent of Apple’s net sales. The U.S. also has the highest concentration of Apple stores, which are Apple’s own chain of retail stores that showcase and sell Apple’s various products, including the iPhone, iPad, Apple Watch, and others. iPhone: Apple’s most profitable product The iPhone, initially released in 2007, became Apple’s most successful product: the share of iPhone sales consistently amounts to more than ** percent of Apple’s overall share of sales. The early generations of iPhone revolutionized the mobile phone industry and popularized the use of smartphones. Now in the 18th generation, the new iPhone 16 Pro and 16 Pro Max continue to contribute to the success of Apple’s signature product, helping push for year-on-year iPhone sales growth despite the economic recession we are experiencing.

As of March 2021, Apple’s iPhone XR accounted for **** percent of total iPhone sales and continues to be Apple’s most sold iPhone model since December 2018. Releasing new versions of its massively successful smartphone each year, Apple has been able to achieve consistently high quarterly sales of its iPhone products. iPhone Since the release of the original iPhone in June of 2007, Apple’s line of smartphones has consistently ranked among the most popular devices in the world in terms of market share. In the United States, nearly half of all smartphone users use an iPhone, and with over 1,000,000,000 phones sold throughout the products’ history, there is no denying their widespread success. Apple Although the iPhone is the company’s biggest revenue generator by far, Apple offers a multitude of products across a variety of consumer electronics categories. The company’s products include everything from a line of laptops (MacBook) to a line of smart watches (Apple Watch). One of the biggest tech firms in the world, Apple’s revenue figures frequently double those of some other tech giants: Google and Microsoft.

iPhone sales in the United States amounted to ** million units in the first quarter of 2018, a strong first quarter performance for Apple's signature smartphone. Apple in the United States Apple has a high presence in the United States more than anywhere else in the world. In 2018, **** percent of U.S. smartphone users used an iPhone. As of March 2019, iPhone’s installed base in the United States reached *** million. Apple’s tablet product iPad is also popular: as of February 2018, the ownership rate of iPad stood at ** percent for U.S. consumers aged between 30 and 44. According to a new Statista survey, when asked about how they feel about Apple on a gut level, ** percent U.S. consumers reported positive feelings. Although international sales have overtaken U.S. sales to become Apple’s major revenue stream, the home ground remains immensely significant for the company.

The new mobile operating system iOS 18 was installed on 68 percent of the Apple devices that accessed the Apple App Store in March 2025, while the older iOS 16 was running on 14 percent of mobile devices and earlier releases on the remaining nine percent. Apple’s smartphone market share Apple held over 18 percent share of the global smartphone sales market in 2024, but historically reports sales share increases during the fourth quarter because of the annual fall release of a new device and the holiday season. Demand for the iPhone 15 and 15 Plus, as well as iPhone 15 Pro and Pro Max led to Apple announcing a sales figures of more than 77 million units sold worldwide in the fourth quarter of 2024. In the first quarter of Apple's 2024 fiscal year, iPhone sales accounted for around 49 percent of Apple's total revenue in the same quarter. The world at your fingertips Apple unveiled the very first iPhone and its supporting operating system (iOS 1) in 2007. It introduced an interface that allowed users to navigate the screen with their fingers, presenting a revolutionary touch keyboard that signaled a paradigm shift in the smartphone market.

In fiscal year 2025, Apple's revenue by geographical region are as follows: Americas Segment: $178.35 B, Europe Segment: $111.03 B, Greater China Segment: $64.38 B, Japan Segment: $28.70 B, Rest of Asia Pacific Segment: $33.70 B.

In the third quarter of 2025, Apple held an **** percent share of the global smartphone market, marking an increase of *** percentage points compared to the previous quarter. Long-time competitor Samsung maintained the leading position, with a market share of ** percent. Apple and Samsung continue to dominate the smartphone market Apple has been among the top-five smartphone vendors in the world since 2009. With the decline of former market leaders Nokia and RIM, Apple and Samsung were able to grow their presence in the market. As a result of political pressure, tariffs and restrictions imposed by the U.S, Chinese manufacturer Huawei has recently dropped off of the top five list in the smartphone market, while Xiaomi, Oppo, and Transsion have gained ground. Coronavirus (COVID-19) pandemic impact on iPhone sales While the long-term impact of the coronavirus (COVID-19) pandemic on sale is difficult to determine, the immediate impact was quickly visible. While large quarterly fluctuations are normal for Apple’s revenue cycle, one must look back to 2017 to find two consecutive quarters in which Apple generated less than ** billion U.S. dollars in revenue from the iPhone. A less strong performance in the first quarter of 2024, lead by the iPhone 16, gave Apple the ****** spot in terms of quarterly global unit shipments after Samsung, although strong sales in the fourth quarter of every year is a common occurrence with Apple products.

As of 2023, for the first time ever, Apple ranked as the market leader in the global smartphone market with a **** percent share of all shipments. The tech giant retained the top title in 2024, with a share of nearly ** percent of the global smartphone market. Samsung ranked second, holding ** percent of the market share. Global smartphone market share Samsung has seen its popularity steadily increase since it held just a *** percent of the smartphone vendor market at the beginning of 2010. Samsung’s share of the overall mobile phone market, has fluctuated in recent times, dropping to under ** percent in the most recent year. Apple became smartphone market leader based on shipments in 2023. Apple’s smartphone sales are relatively cyclical and peak in the fourth quarter each year. In the fourth quarter of 2024, ** percent of all smartphones new smartphones sold were iPhones. The iPhone generated considerable revenue for Apple with sales of the device amounting to over *** billion U.S. dollars in their 2024 financial year.