Apple is one of the most influential and recognisable brands in the world, responsible for the rise of the smartphone with the iPhone. Valued at over $2 trillion in 2021, it is also the most valuable...

The iPhone 14 lineup was released in September 2022. As of March 2025, the iPhone 14 recorded the highest adoption rate among the models, amounting to over six percent. The iPhone 14 Pro Max followed, with an adoption rate of 5.77 percent.

The iPhone 13 lineup came out in September 2021. Since then, the adoption rate of the iPhone 13 models varied. As of March 2025, the iPhone 13 recorded an adoption rate of 10.18 percent, followed by the iPhone 13 Pro Max, with 4.73 percent.

The number of Apple iPhone unit sales dramatically increased between 2007 and 2023. Indeed, in 2007, when the iPhone was first introduced, Apple shipped around *** million smartphones. By 2023, this number reached over *** million units. The newest models and iPhone’s lasting popularity Apple has ventured into its 17th smartphone generation with its Phone ** lineup, which, released in September 2023, includes the **, ** Plus, ** Pro and Pro Max. Powered by the A16 bionic chip and running on iOS **, these models present improved displays, cameras, and functionalities. On the one hand, such features come, however, with hefty price tags, namely, an average of ***** U.S. dollars. On the other hand, they contribute to making Apple among the leading smartphone vendors worldwide, along with Samsung and Xiaomi. In the first quarter of 2024, Samsung shipped over ** million smartphones, while Apple recorded shipments of roughly ** million units. Success of Apple’s other products Apart from the iPhone, which is Apple’s most profitable product, Apple is also the inventor of other heavy-weight players in the consumer electronics market. The Mac computer and the iPad, like the iPhone, are both pioneers in their respective markets and have helped popularize the use of PCs and tablets. The iPad is especially successful, having remained as the largest vendor in the tablet market ever since its debut. The hottest new Apple gadget is undoubtedly the Apple Watch, which is a line of smartwatches that has fitness tracking capabilities and can be integrated via iOS with other Apple products and services. The Apple Watch has also been staying ahead of other smart watch vendors since its initial release and secures around ** percent of the market share as of the latest quarter.

It was just a few short years ago that smartphones shifted from luxury tech to everyday essentials, and no brand has been more central to this shift than Apple. Picture this: a commuter scrolling through news on an iPhone while sipping coffee, a teenager FaceTiming their friend after school, a...

As of March 2021, Apple’s iPhone XR accounted for **** percent of total iPhone sales and continues to be Apple’s most sold iPhone model since December 2018. Releasing new versions of its massively successful smartphone each year, Apple has been able to achieve consistently high quarterly sales of its iPhone products. iPhone Since the release of the original iPhone in June of 2007, Apple’s line of smartphones has consistently ranked among the most popular devices in the world in terms of market share. In the United States, nearly half of all smartphone users use an iPhone, and with over 1,000,000,000 phones sold throughout the products’ history, there is no denying their widespread success. Apple Although the iPhone is the company’s biggest revenue generator by far, Apple offers a multitude of products across a variety of consumer electronics categories. The company’s products include everything from a line of laptops (MacBook) to a line of smart watches (Apple Watch). One of the biggest tech firms in the world, Apple’s revenue figures frequently double those of some other tech giants: Google and Microsoft.

Every year, the world holds its breath for Apple’s latest earnings report, and for good reason. Apple isn't just a company; it's a cultural benchmark for innovation and consumer trends. Picture this: a teenager in California unboxes the latest iPhone while, halfway across the globe, an entrepreneur in India makes...

This statistic illustrates the sales volume share of leading iPhone models in Japan in 2017, ranked by smartphone model. That year, the Apple iPhone 7 made up the largest share of iPhones sold in Japan with approximately **** percent. The iPhone 8 ranked second with a sales share of about ** percent.

Apple introduced the new iPhone 16 lineup in September 2024. Since then, the iPhone 16 Pro and 16 Pro Max have recorded the highest adoption rate. As of January 2025, they amounted to approximately *** and *** percent, respectively.

View quarterly updates and historical trends for Apple Inc (AAPL) - iPhone Revenue. from United States. Source: Fiscal.ai. Track economic data with YChart…

In December 2018, the iPhone * accounted for nearly ** percent of all iPhone sales worldwide. Newer models such as the iPhone XS and XS Max, which were released in September of 2018, make up a smaller share of sales, retaining **** and **** percent of the iPhone market share respectively.

Apple iPhone

Apple released the first iPhone in June of 2007, and the product has become a staple of their line of electronics ever since. Twenty-one different models have been released over the product’s life span, with at least one new iPhone hitting the market in every year since 2007. Apple routinely reports annual iPhone sales figures of more than *** million units, and the company’s iPhone segment accounts for more than ** percent of total revenue.

The iPhone’s place in the smartphone market

Once accounting for nearly a quarter of global smartphone market share, the iPhone has since faced increased competition from the South Korean electronics giant Samsung, as well as Chinese smartphone manufacturers like Huawei, Xiaomi, Vivo, and Oppo. The global average price for smartphones is forecast to grow in the near future, reaching a projected *** U.S. dollars in 2021. With some newer models having a price tag of over ***** dollars, the iPhone is clearly positioned as a luxury product.

Japanese consumers showed a clear preference for iPhones in January 2025. iPhone models occupied four out of the five top spots in the smartphone model sales ranking in Japan, led by the iPhone 16 with a sales share of **** percent. The Google Pixel 8a was the only smartphone placed in the ranking that was not produced by Apple. Smartphones in Japan Since Japan - as one of the first countries worldwide - introduced smartphones in 1999, the share of smartphone owners has grown significantly: today, more than ************** of the population in Japan own a smartphone. The rise of smartphones has not only made mobile internet usage much more widespread than before, but also led to a larger shift of market shares from Japanese to foreign mobile phone brands. As a breakdown of the smartphone shipment volume by vendor shows, Apple is the undisputed leader in the Japanese smartphone market. iPhones convincing Japanese consumers When the iPhone initially hit the Japanese market in the form of the iPhone 3G in 2008, SoftBank Corp., one of Japan's major mobile carriers, secured exclusive rights and contributed to its success by implementing bold pricing and smart marketing campaigns. After overcoming skepticism among Japanese consumers who were unfamiliar with the newly introduced systems, iPhones began to dominate sales in the Japanese smartphone market. The popularity of the brand in the country was amplified when other major mobile carriers provided iPhones together with their own mobile networks. KDDI started with the iPhone 4S in 2011 and NTT Docomo with the iPhone 5S and the iPhone 5C in 2013.

In the first quarter of its 2025 fiscal year, Apple generated around ** billion U.S. dollars in revenue from the sales of iPhones. Apple iPhone revenue The Apple iPhone is one of the biggest success stories in the smartphone industry. Since its introduction to the market in 2007, Apple has sold more than *** billion units worldwide. As of the third quarter of 2024, the Apple iPhone’s market share of new smartphone sales was over ** percent. Much of its accomplishments can be attributed to Apple’s ability to keep the product competitive throughout the years, with new releases and updates. Apple iPhone growth The iPhone has shown to be a crucial product for Apple, considering that the iPhone’s share of the company’s total revenue has consistently grown over the years. In the first quarter of 2009, the iPhone sales were responsible for about ********* of Apple’s revenue. In the third quarter of FY 2024, this figure reached a high of roughly ** percent, equating to less than ** billion U.S. dollars in that quarter. In terms of units sold, Apple went from around **** million units in 2010 to about *** million in 2023, but registered a peak in the fourth quarter of 2020 with more than ** million iPhones sold worldwide.

Apple unveils the new iPhone SE with AI features and USB-C compliance, targeting mid-range market leadership amidst stiff competition.

Annual smartphone sales in Russia reached *** billion Russian rubles in 2024, up approximately *** percent from the previous year. The number of smartphones that Russians purchased decreased slightly from the previous year, measuring at ** million in 2024. 5G-compatible smartphone sales in Russia Even though the 5G technology was not yet widely available in Russia, smartphones that supported it were already sold on the market. In the first nine months of 2021, 5G-capable smartphones earned a revenue of *** billion Russian rubles in the country. The sales of such devices increased sharply after the release of several models of Apple iPhone 12 and Apple iPhone 13. Smartphone sales worldwide The global smartphone market revenue was estimated at over *** billion U.S. dollars in 2025. It was expected to continue increasing in the following years until 2029. In that year, the market size was forecast to reach around *** billion U.S. dollars.

As of May 2025, Apple accounted for around ** percent of the smartphone market in Hong Kong. This is a considerable decrease compared to the same period last year.Apple in the smartphone market in Hong Kong Apple has been the smartphone market leader in Hong Kong for years, maintaining a market share of well over ** percent. Whenever new iPhone models were launched, there was almost always a boost in sales. For example, iPhone XR’s launch was the reason for Apple’s peak market share at ** percent in November 2018. This is particularly interesting in comparison to the neighboring Chinese market, which was led by multiple Chinese smartphone manufacturers like Huawei, Oppo and Vivo. Back in 2014, Apple held a market share of roughly the same as Xiaomi, and higher than any other Chinese counterparts. Demographics of smartphone users Hong Kong’s smartphone penetration rate was among one of the highest in the world at ** percent in 2023. Generally, almost everyone aged 15 to 44 years old in Hong Kong has a smartphone, with the smartphone ownership for women slightly higher than males. Around **** percent of people in Hong Kong who owned smartphone sometimes owned two or more smartphones.

iPhone 17 preorders in China show a strong initial surge, outperforming the iPhone 16's first-day sales, though analysts caution about ongoing market competition.

How many iPhones have been sold in 2018?

In the fourth quarter of 2018 alone, Apple sold 46.89 million iPhones worldwide, a figure which slightly outpaced its sales from the corresponding quarter of 2017. In entire 2018, 217.72 million iPhones were shipped worldwide. Apple typically releases at least one new version of its iPhone each year, a strategy which has helped the company consistently pull in quarterly sales figures in the tens of millions. Apple stopped reporting iPhone unit sales at the end of fiscal year 2018; more recent shipment data can be found here.

iPhone’s popularity

As of 2019, estimates suggest that the United States is home to around 266 million smartphone users, cementing the country’s place as a major regional market within the industry. Of those U.S. based smartphone consumers, over 45 percent are Apple iPhone users. This market share figure speaks to the iPhone’s massive popularity within its domestic market, but how does the product fare internationally? At a global scale, Apple’s flagship product faces increased competition, especially from established Asian technology firms like Samsung, Huawei, and OPPO. Despite this, the iPhone has consistently ranked among the most popular devices in the world since its initial release in June 2007.

Apple products

Although the iPhone is the company’s biggest revenue generator by far, Apple offers a multitude of products across a variety of consumer electronics categories. The company’s products include everything from laptops to smartwatches, while additionally offering tech-related services such as an online payment platform and cloud storage.

Apple introduced the new iPhone ** lineup in September 2023. Since then, the iPhone ** and ** Pro Max have recorded the highest adoption rate. As of March 2025, they amounted to approximately **** and **** percent, respectively.

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