The number of Apple iPhone unit sales dramatically increased between 2007 and 2023. Indeed, in 2007, when the iPhone was first introduced, Apple shipped around *** million smartphones. By 2023, this number reached over *** million units. The newest models and iPhone’s lasting popularity Apple has ventured into its 17th smartphone generation with its Phone ** lineup, which, released in September 2023, includes the **, ** Plus, ** Pro and Pro Max. Powered by the A16 bionic chip and running on iOS **, these models present improved displays, cameras, and functionalities. On the one hand, such features come, however, with hefty price tags, namely, an average of ***** U.S. dollars. On the other hand, they contribute to making Apple among the leading smartphone vendors worldwide, along with Samsung and Xiaomi. In the first quarter of 2024, Samsung shipped over ** million smartphones, while Apple recorded shipments of roughly ** million units. Success of Apple’s other products Apart from the iPhone, which is Apple’s most profitable product, Apple is also the inventor of other heavy-weight players in the consumer electronics market. The Mac computer and the iPad, like the iPhone, are both pioneers in their respective markets and have helped popularize the use of PCs and tablets. The iPad is especially successful, having remained as the largest vendor in the tablet market ever since its debut. The hottest new Apple gadget is undoubtedly the Apple Watch, which is a line of smartwatches that has fitness tracking capabilities and can be integrated via iOS with other Apple products and services. The Apple Watch has also been staying ahead of other smart watch vendors since its initial release and secures around ** percent of the market share as of the latest quarter.

The statistic shows the combined unit shipments of Apple's iPhone by model worldwide from 2008 to 2015. Apple has sold about 143.4 units of its iPhone 5 model between the third quarter of 2012 and the second quarter of 2013.

In the first quarter of its 2025 fiscal year, Apple generated around ** billion U.S. dollars in revenue from the sales of iPhones. Apple iPhone revenue The Apple iPhone is one of the biggest success stories in the smartphone industry. Since its introduction to the market in 2007, Apple has sold more than *** billion units worldwide. As of the third quarter of 2024, the Apple iPhone’s market share of new smartphone sales was over ** percent. Much of its accomplishments can be attributed to Apple’s ability to keep the product competitive throughout the years, with new releases and updates. Apple iPhone growth The iPhone has shown to be a crucial product for Apple, considering that the iPhone’s share of the company’s total revenue has consistently grown over the years. In the first quarter of 2009, the iPhone sales were responsible for about ********* of Apple’s revenue. In the third quarter of FY 2024, this figure reached a high of roughly ** percent, equating to less than ** billion U.S. dollars in that quarter. In terms of units sold, Apple went from around **** million units in 2010 to about *** million in 2023, but registered a peak in the fourth quarter of 2020 with more than ** million iPhones sold worldwide.

Apple is one of the most influential and recognisable brands in the world, responsible for the rise of the smartphone with the iPhone. Valued at over $2 trillion in 2021, it is also the most valuable...

The statistic shows the forecast unit shipments of Apple iPhones by model worldwide in the fourth quarter of 2014 and the first quarter of 2015. In the first quarter of 2015, iPhone 6 shipments were projected to amount to ***** million units.

iPhone sales by model – additional information

The iPhone, one of Apple’s most successful products, was a breakthrough product for the smartphone industry and is a dominant product in the market. Since the introduction of its first generation in 2007, Apple sold more than 820 million iPhones worldwide. The iPhone 5S is the most popular iPhone model, as around *** million people in the world use this device. The iPhone 6 has the second highest number of users amongst all models, ** million, closely followed by the iPhone 5 with ** million users worldwide.

Around ** million iPhones were shipped worldwide in the fourth quarter of 2014. The two newest models, iPhone 6 and 6s, accounted for about ** percent of all shipments. In the same fiscal quarter, iPhone 5S, iPhone 5C and iPhone 4S shipments were projected to amount to **** million units together. Apple’s ****** fiscal quarter corresponds to the third calendar quarter, as the company closes its balance by the end of September. Considering the iPhone 6 and the iPhone 6s were both released in September of 2014, the statistic above presents the figures of the model’s introduction to the consumer market.

With a successful introduction to the market, the sales of the iPhone 6 and 6s had a direct impact on Apple’s revenue. In the ****** fiscal quarter of 2014, iPhone sales generated around ** billion U.S. dollars in revenues for the company, accounting for 56 percent of Apple’s revenue. In the first quarter of 2015, iPhone’s share of Apple’s revenue increased to almost ** percent, generating over ** billion U.S. dollars in revenues for the company.

During the fourth quarter of 2024, Apple shipped around ** million iPhones, representing a more than ** million unit increase compared to the previous quarter, though this figure was about *** million units lower than the same quarter in the previous year. There has been a tendency of increased Apple smartphone shipments in the fourth quarters every year since 2011.  iPhones in the global smartphones picture After its release in 2007, the iPhone has gained solid ground in the global smartphone market, with market share fluctuating between ** and ** percent in recent years. As of the fourth quarter of 2024, Apple’s iPhones sales composed over ** percent of the total global smartphone sales. COVID-19 impact With the outbreak of the novel coronavirus (COVID-19), shipments of various high-tech products were expected to stagnate during the first quarter of 2020, according to revised forecasts from March **, 2020. Fewer smartphone units were expected to be shipped over the course of 2020, compared to previous forecasts. In 2021, however, Apple shipped more units globally than ever before.

How many iPhones have been sold in 2018?

In the fourth quarter of 2018 alone, Apple sold 46.89 million iPhones worldwide, a figure which slightly outpaced its sales from the corresponding quarter of 2017. In entire 2018, 217.72 million iPhones were shipped worldwide. Apple typically releases at least one new version of its iPhone each year, a strategy which has helped the company consistently pull in quarterly sales figures in the tens of millions. Apple stopped reporting iPhone unit sales at the end of fiscal year 2018; more recent shipment data can be found here.

iPhone’s popularity

As of 2019, estimates suggest that the United States is home to around 266 million smartphone users, cementing the country’s place as a major regional market within the industry. Of those U.S. based smartphone consumers, over 45 percent are Apple iPhone users. This market share figure speaks to the iPhone’s massive popularity within its domestic market, but how does the product fare internationally? At a global scale, Apple’s flagship product faces increased competition, especially from established Asian technology firms like Samsung, Huawei, and OPPO. Despite this, the iPhone has consistently ranked among the most popular devices in the world since its initial release in June 2007.

Apple products

Although the iPhone is the company’s biggest revenue generator by far, Apple offers a multitude of products across a variety of consumer electronics categories. The company’s products include everything from laptops to smartwatches, while additionally offering tech-related services such as an online payment platform and cloud storage.

The number of iPhone unit sales drastically increased between 2015 and 2023. During this period, the Americas have been Apple's most profitable regional market, recording almost *** million iPhone unit sales in 2023.

Tracking Apple major product units sold by Financial Year (products: iPad, iPhone, ipod) since launch. Per year and cumulative Units sold.Source: Apple 10-K at apple.com.Date: from launch to Q2 2014 (except iPod, since 2007). Last years data only includes Q1, Q2.Update: Unit Sales no longer reported after 2018. The Verge

This synthetic but realistic dataset contains 90+ customer reviews for 6 smartphone models (from Apple, Samsung, and Google), along with: - Product specifications (Price, Screen Size, Battery, Camera, RAM, Storage, 5G, Water Resistance) - Customer reviews (Star Ratings, Review Text, Verified Purchase Status) - Sales data (Units Sold per Model)

Potential Use Cases: ✅ Feature importance analysis (Which specs drive ratings?) ✅ Sentiment analysis (NLP on reviews) ✅ Pricing strategy optimization ✅ Market research (Comparing Apple vs. Samsung vs. Google)

Smartphone Customer Satisfaction Survey

Objective: Understand how product features influence purchasing decisions and satisfaction.

Section 1: Demographic & Purchase Behavior

1. Which smartphone brand did you purchase?

   • ☐ Apple
   • ☐ Samsung
   • ☐ Google
   • Maps to brand column.

2. Which model did you purchase?

   • Apple: ☐ iPhone 14 | ☐ iPhone 15
   • Samsung: ☐ Galaxy S22 | ☐ Galaxy S23
   • Google: ☐ Pixel 7 | ☐ Pixel 8
   • Maps to model_name column.

3. Where did you purchase the phone?

   • ☐ Online (e.g., Amazon, Brand Website)
   • ☐ Physical Store
   • Justifies verified_purchase (assumed online = verified).

Section 2: Product Feature Ratings

1. How would you rate the following features? (1 = Poor, 5 = Excellent)

   • Battery Life: ⭐⭐⭐⭐⭐
   • Camera Quality: ⭐⭐⭐⭐⭐
   • Screen Size: ⭐⭐⭐⭐⭐
   • Performance (RAM/Processor): ⭐⭐⭐⭐⭐
   • Aggregates into star_rating (average of these).

2. Which feature is MOST important to you?

   • ☐ Battery Life
   • ☐ Camera Quality
   • ☐ Screen Size
   • ☐ Performance
   • ☐ Price
   • Explains review_text keywords (e.g., "battery" mentions).

Section 3: Price & Satisfaction

1. How do you feel about the price of your phone?

   • ☐ Very Affordable
   • ☐ Fairly Priced
   • ☐ Slightly Expensive
   • ☐ Too Expensive
   • Maps to price vs. star_rating correlation.

2. Would you recommend this phone to others?

   • ☐ Definitely Yes
   • ☐ Probably Yes
   • ☐ Neutral
   • ☐ Probably No
   • ☐ Definitely No
   • Linked to star_rating (5 = Definitely Yes).

Column Details (Metadata)

Column Name (Type) Description "Example"**

model_id (Integer) Unique ID for each phone model 1 (iPhone 14)

brand (String) Manufacturer (Apple, Samsung, Google) "Apple"

model_name (String) Name of the phone model "iPhone 15"

price (Integer) Price in USD 999

screen_size (Float) Screen size in inches 6.1

battery (Integer) Battery capacity in mAh 4000

camera_main (String) Main camera resolution (MP) "48MP"

ram (Integer) RAM in GB 8

storage (Integer) Storage in GB 128

has_5g (Boolean) Whether the phone supports 5G TRUE

water_resistant (String) Water resistance rating (IP68 or None) "IP68"

units_sold (Integer) Estimated units sold (for market analysis) 15000

review_id (Integer) Unique ID for each review 1

user_name (String) Randomly generated reviewer name "John"

star_rating (Integer) Rating from 1 (worst) to 5 (best) 5

verified_purchase (Boolean) Whether the reviewer bought the product TRUE

review_date (Date) Date of the review (YYYY-MM-DD) "2023-05-10"

review_text (String) Simulated review text based on features & rating "The 48MP camera is amazing!"

Suggested Analysis Ideas to inspire data analysis: A. Feature Impact on Ratings Regression: star_rating ~ battery + camera_main + price Key drivers: Does battery life affect ratings more than camera quality?

B. Sentiment Analysis (NLP) Use tidytext (R) or NLTK (Python) to extract most-loved/hated features. Example: r library(tidytext) reviews_tidy <- final_data %>% unnest_tokens(word, review_text)
reviews_tidy %>% count(word, sort = TRUE) %>% filter(n > 5)

C. Brand Comparison Apple vs. Samsung vs. Google: Which brand has higher average ratings? Price sensitivity: Do cheaper phones (e.g., Pixel) get better value ratings?

D. Sales vs. Features Correlation: units_sold ~ price + brand Premium segment analysis: Do iPhones sell more despite higher prices?

In 2024, the volume of smartphone shipments in India was about *** million, up slightly from about *** million the previous year. The year-on-year change rate was at four percent. 5G smartphone shipments reached *** million in the same year. And the average selling price reached a new peak of *** U.S. dollars. 5G in India Since October 2022, 5G services have been launched in India in 13 cities, including most of the major Indian cities such as Delhi, Mumbai, and Chennai. Reliance Jio, Bharti Airtel, Vodafone Idea, and Adani Data Networks won 5G licenses through auctions for a total of *** trillion Indian rupees. Reliance Jio, the most popular telecom service provider in India with close to ** percent market share, was also one of the first to offer 5G services. Popular smartphones in India The smartphone market in India is incredibly competitive. Some of the most popular smartphone brands in the country were from China, including Xiaomi, Vivo, and Oppo. The market was dominated by medium to lower-priced phones, and models from the premium price category had a hard time increasing their market share. But recently, Apple’s iPhone started to see increased popularity among urban elites, and in 2023, more than ** million units of iPhones were sold in India.

This synthetic yet realistic dataset offers insights into smartphone features, customer reviews, and sales data. It includes over 90 customer reviews for six popular smartphone models from leading brands such as Apple, Samsung, and Google. The dataset is designed to help understand how various product specifications influence purchasing decisions and overall customer satisfaction. It combines detailed product specifications, customer star ratings, review texts, and verified purchase status with estimated sales figures per model.

Columns

• model_id (Integer): A unique identifier for each distinct phone model.
• brand (String): The manufacturer of the phone (e.g., "Apple", "Samsung", "Google").
• model_name (String): The specific name of the phone model (e.g., "iPhone 15").
• price (Integer): The retail price of the phone in USD.
• screen_size (Float): The diagonal screen size of the phone in inches.
• battery (Integer): The battery capacity of the phone in mAh.
• camera_main (String): The resolution of the phone's main camera (e.g., "48MP").
• ram (Integer): The amount of RAM (Random Access Memory) in GB.
• storage (Integer): The internal storage capacity in GB.
• has_5g (Boolean): Indicates whether the phone model supports 5G connectivity (TRUE/FALSE).
• water_resistant (String): The water resistance rating, if any (e.g., "IP68" or "None").
• units_sold (Integer): An estimated number of units sold for market analysis purposes.
• review_id (Integer): A unique identifier for each customer review.
• user_name (String): A randomly generated name for the reviewer.
• star_rating (Integer): The customer's rating, ranging from 1 (worst) to 5 (best).
• verified_purchase (Boolean): Indicates whether the reviewer's purchase was verified (TRUE/FALSE).
• review_date (Date): The date when the review was submitted, in YYYY-MM-DD format (e.g., "2023-05-10").
• review_text (String): Simulated text of the customer's review, based on features and rating (e.g., "The 48MP camera is amazing!").

Distribution

The dataset is typically provided in a CSV file format. It comprises over 90 customer review records, along with corresponding smartphone product specifications and sales data for 6 distinct phone models. The exact total number of rows or the specific file size in MB/GB is not specified.

Usage

This dataset is ideal for various analytical applications, including: * Feature importance analysis: Determining which smartphone specifications (e.g., battery life, camera quality) most significantly influence customer ratings and purchasing decisions. * Sentiment analysis: Applying Natural Language Processing (NLP) techniques to extract insights and sentiment from customer review texts. * Pricing strategy optimisation: Analysing the correlation between price and customer satisfaction or sales volume. * Market research: Comparing performance and customer perception across different brands (e.g., Apple vs. Samsung vs. Google) and models. * Sales vs. features correlation: Investigating how product features and pricing impact estimated units sold.

Coverage

This dataset has a Global region coverage. It includes data pertaining to six smartphone models from three major brands: Apple (iPhone 14, iPhone 15), Samsung (Galaxy S22, Galaxy S23), and Google (Pixel 7, Pixel 8). The review dates are indicative of data from around 2023. While it includes customer reviews, specific demographic details of the reviewers are not available beyond randomly generated usernames. As a synthetic dataset, it is designed to be realistic for general market analysis.

License

CC0

Who Can Use It

This dataset is suitable for: * Data Analysts and Scientists: For performing regression analysis, sentiment analysis, and predictive modelling. * Marketing Professionals: To understand consumer preferences, optimise product features, and refine marketing strategies. * Product Managers: To inform product development, feature prioritisation, and competitive analysis. * Market Researchers: To study market trends, brand comparisons, and consumer behaviour in the smartphone industry. * Academics and Students: For educational purposes and research projects related to consumer electronics, e-commerce, and data analysis.

Dataset Name Suggestions

• Smartphone Customer Satisfaction Data
• Mobile Phone Market & Reviews Dataset
• Consumer Electronics Feature Analysis
• Smartphone Product Performance
• Mobile Device Sales and Reviews

Attributes

Original Data Source: Smartphone Feature Optimization (Marketing Mix)

As of July 2024, Apple’s iPhone 15 was the most popular smartphone model sold in the United States, accounting for over **** percent of total smartphone sales. The iPhone was the most popular smartphone in the United States at that time, occupying four spots in the top five. Apple and Samsung: two leading competitors Apple and Samsung are the leading smartphone vendors in the United States with a combined market share of almost ** percent in the second quarter of 2023. The two smartphone vendors dominate the U.S. smartphone market not only in terms of sales, but also when it comes to customer satisfaction: Samsung’s Galaxy line and the Apple iPhones are the highest ranked smartphone models on the American customer satisfaction index. In line with their successes in the United States, Apple and Samsung also lead the global smartphone market, albeit to a lesser degree – the two brands have a combined market share of close to ** percent. Smartphone penetration the highest in the United States Smartphone sales value in the United States more than doubled in the last decade, making the U.S. one of the major smartphone markets globally. In 2024, over *** million smartphones were forecast to be sold, with the number of U.S. smartphone users forecast expected to grow in the coming years.

The statistic shows the forecast unit shipments of the Apple iPhone by model worldwide from the third quarter of 2014 to the third quarter of 2016. In the third quarter of 2016, iPhone 6S shipments were projected to amount to **** million units. As of the end of 2016 an estimated **** million people in the United States were using the iPhone 6 or 6S, making it the most used iPhone model at the time. By 2017, there were projected to be around **** billion smartphone users around the world.

Apple revenue for the twelve months ending March 31, 2025 was $400.366B, a 4.91% increase year-over-year. Apple annual revenue for 2024 was $391.035B, a 2.02% increase from 2023. Apple annual revenue for 2023 was $383.285B, a 2.8% decline from 2022. Apple annual revenue for 2022 was $394.328B, a 7.79% increase from 2021.

Here are a few use cases for this project:

1. Agriculture Monitoring: The "Apple" model could be used in precision agriculture for detecting apple varieties in orchards, aiding in the estimation of yields, health assessment, or maturity of the apples.

2. Grocery Store Aid: Retail grocery stores could implement the model to assist customers in identifying various apple varieties, enhancing the shopping experience and promoting more effective inventory management.

3. Educational Tool: This model could serve as an interactive learning tool in educational settings, helping students understand differences between apple varieties via visual recognition.

4. App Development: Developers could use the model to create apps for apple farmers or horticulturalists that can quickly identify apple types, or notify if a different fruit is mistaken as an apple.

5. Food Processing Industry: In apple processing units or factories, the "Apple" model could facilitate Quality Control by assessing the variety and quality of apples used in production process.

In 2023, Apple shipped more than ten million smartphones to India. It was Apple's best year in the country, a significant growth over the previous year. Apple's market share in India stood at 6.4 percent in the same year, in comparison with 4.6 percent in the previous year. iPhone14/13/14 Plus were the most popular models among iPhones.

The statistic shows a comparison of Apple iPhone, iPad and iPod sales from the first quarter of 2006 to the company's latest financial quarter. In Apple's forth financial quarter of 2018 approximately 47 million iPhones were sold worldwide.

Apple product sales - additional information

Since the introduction of the iPhone in June 2007, sales of the iPod have dramatically decreased from over 10 million units per quarter on average to less than 3 million units in the fourth quarter of 2014, after which Apple stopped reporting sales figures for the iPod as its own category. In contrast, sales of the iPhone have increased rapidly, with over 211 million units sold worldwide in 2016 and over 77 million units sold in the first quarter of 2018 alone. Apple’s operating system, iOS had a global market share of 12.5 percent in the third quarter of 2017, making it the second most popular operating system in the world behind only the Android OS.

Apple released its first iPad in April 2010, with the two most recent models, the iPad Air 2 and the iPad Mini, announced in October 2014. There have been seven versions of the iPad to date. At the beginning of 2012, the iPad was the dominant force in the global tablet market with a market share of 58.1 percent. This share decreased to 25.8 percent in the third quarter of 2017 as Apple faced competition from Google and Samsung. The iPad nevertheless remains a major product for Apple with unit sales of 13 million in the first quarter of 2018, generating revenue of over 5.9 billion U.S. dollars.

Apple’s iPhone sales accounted for around ** percent of the company’s overall revenue in the first quarter of fiscal year 2025, the largest share of all Apple products. Over the years, services as well as wearables, home and accessories have made a growing contribution to Apple’s net sales. Apple’s revenue growth amid the pandemic In the first quarter of financial year 2025, Apple’s global revenue reached around *** billion U.S. dollars. The Americas are Apple’s largest regional market and contributed to around ** percent of the firm’s sales in that quarter. Who are Apple’s competitors? Having a broad family of products, Apple competes with different companies in different markets. Samsung is Apple’s largest adversaries in the global smartphone market, where the company had a share of almost ** percent in the second quarter of 2024. Similarly, Apple has a solid position in the PC market without a leading advantage. The situation is reversed in the tablet market and the smartwatch market, where Apple has remained the leader since the early days, staying ahead of Samsung, Huawei, Amazon, etc.

Apple claimed a **** percent share of the market in the second quarter of 2024, an increase from the previous quarter. Apple's long time competitor, Samsung, ranked first with a market share of **** percent. Apple and Samsung continue to dominate the smartphone market Apple has been among the top-five smartphone vendors in the world since 2009. With the decline of former market leaders Nokia and RIM, Apple and Samsung were able to grow their presence in the market. As a result of political pressure, tariffs and restrictions imposed by the U.S, Chinese manufacturer Huawei has recently dropped off of the top five list in the smartphone market, while Xiaomi, Oppo, and Transsion have gained ground. Coronavirus (COVD-19) pandemic impact on iPhone sales While the long-term impact of the coronavirus (COVID-19) pandemic on sale is difficult to determine, the immediate impact was quickly visible. While large quarterly fluctuations are normal for Apple’s revenue cycle, one must look back to 2017 to find two consecutive quarters in which Apple generated less than ** billion U.S. dollars in revenue from the iPhone. A less strong performance in the first quarter of 2024, lead by the iPhone 16, gave Apple the ****** spot in terms of quarterly global unit shipments after Samsung, although strong sales in the fourth quarter of every year is a common occurrence with Apple products.