The iOS operating system has had rather volatile sales in Spain over the observed period. In April 2023, iOS peaked its market share since 2016 at 23.7 percent, then slightly dropped in the most recent month, accounting for 18.7 percent of the Spanish smartphone market in June 2024. Most preferred smartphones Over the last five years, Android has never had a market share below 75 percent in Spain. Thus, it comes as no surprise that in 2024, the preferred smartphone brands in Spain had an Android operating system. Moreover, Xiaomi was the leading mobile phone vendor in Spain, with a market share of nearly 29 percent.. Smartphone usage Over the years, smartphones have become more than just personal communication devices. The increasing number of smartphone brands, as well as the variety of smartphone applications, make these devices almost indispensable in our daily activities. As of December 2023, the most used smartphone apps in Spain were internet browsers, e-mail services, and social media apps.

The number of smartphone users in Spain was forecast to increase between 2024 and 2029 by in total 2.6 million users (+6.15 percent). This overall increase does not happen continuously, notably not in 2029. The smartphone user base is estimated to amount to 44.82 million users in 2029. Notably, the number of smartphone users of was continuously increasing over the past years.Smartphone users here are limited to internet users of any age using a smartphone. The shown figures have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more information concerning South Korea and France.

In September 2022, Twitter was the most downloaded iPhone news app in Spain, with over 24.6 thousand downloads from iPhone users in Spain. The Reddit mobile app ranked second, with nearly 10 thousand downloads in the examined period. The podcast and radio app iVoox ranked third, with 8.1 thousand downloads from iPhone users in the examined period.

In September 2022, the emerging French social media platform BeReal was the most downloaded app on the Apple App Store from iPhone users in Spain, with more than 237 thousand downloads. The mobile gaming app Stumble Guys ranked second, with approximately 68.4 thousand downloads, while the Russian messenger solution Telegram ranked third with 64.2 thousand downloads from iPhone users in Spain.

The market share of Android in Spain has been increasing steadily since 2010 and reached nearly 80 percent by 2024. In contrast, iOS has been decreasing almost each month since 2010 and held around 20.5 percent of the mobile OS market share in Spain as of March 2024.

In September 2022, Tinder was the highest-grossing app for iPhone users in Spain, generating more than 589 thousand U.S. dollars in revenues. Disney+ ranked second with nearly 396 thousand U.S. dollars in revenues, while TikTok ranked third with approximately 250 thousand U.S. dollars in revenues from iPhone users in Spain.

In September 2022, SHEIN was the leading shopping app for iPhone users in Spain, recording approximately 57.3 thousand daily active users (DAU). Wallapop app ranked second, with approximately 36.8 thousand DAU, while Amazon Móvil ranked third with more than 26.9 thousand iPhone DAU in Spain.

This statistic presents the most used iPhone news apps in Spain in June 2021, ranked by daily active users (DAU). The number one app by DAU was Twitter, with approximately 536.46 thousand iPhone users using the services daily.

In September 2022, Disney+ was the leading entertainment app for iPhone users in Spain, with nearly 396 thousand U.S. dollars in revenues. TikTok ranked second, generating almost 250 thousand U.S. dollars in revenues, while HBO Max ranked third with approximately 218 thousand U.S. dollars in revenues from iPhone users in Spain during the examined period.

In September 2022, Stumble Guys saw approximately 53.8 thousand daily active users (DAU) via iPhone in Spain. The mobile app of gaming platform Roblox ranked second, with over 27 thousand DAU, while Fishdom ranked third with almost 19 thousand thousand DAU via iPhone is Spain during the examined month.

In September 2022, the social media app TikTok was the most downloaded entertainment app for iPhone users in Spain, with more than 60 thousand downloads during the examined month. Streaming app HBO Max ranked second, with approximately 42 thousand downloads, while Disney+ ranked third with around 34 thousand downloads from iPhone users in Spain during the examined month.

In September 2022, BeReal was the leading social media and communication app for iPhone users in Spain with approximately 237 thousand downloads. Telegram ranked second, with more than 64 thousand downloads, while WhatsApp Messenger ranked third with nearly 55 thousand downloads from iPhone users in Spain in the examined period.

In May 2024, Brawl Stars generated over one million U.S. dollars of revenue in Spain, making this game the leader in terms of revenue generated from the Google Play Store. Coin Master ranked second, with over 365 thousand U.S. dollars in revenues, while Coin Master ranked third with 340 thousand U.S. dollars in revenues from iPhone users in Spain in the examined period.

In September 2022, Spotify was the leading music app for iPhone users in Spain, with approximately 38.9 thousand downloads. Shazam ranked second with 15.7 thousand downloads, while Amazon Music ranked third with more than 14 thousand downloads from iPhone users in Spain during the examined month.

Nearly every person that wished to access the digital world did so through a mobile phone or a television in 2017, with over 95 percent of the surveyed population stating having used a phone or a TV for this purpose in Spain. In contrast and despite recent demand, wearable digital devices were not as popular as its older counterparts, with only seven percent of Spanish respondents using this type of device in 2017. Nevertheless, wearable technology market is expected to expand, with worldwide market value projections reaching 8.3 billion U.S. dollars by 2018.

Android vs. iOS in Spain

The predominance of Android smartphones over iOS in Spain is indisputable – the Google-developed operating system held approximately 90 percent of the total market during the period under in consideration. Apple’s iOS peaked in January 2017 with 13 percent of the total market, although the mobile system’s popularity dwindled in the subsequent months and took up approximately 9 percent of the market by the beginning of 2019. This market share varies significantly across countries – the popularity of iOS devices in United Kingdom, for instance, was greater than that of Android for a long while, although the Google system has gained widespread acceptance among the British population in the recent years.

The rise of mobile communication

Mobile telephony has come a long way in a relatively short period of time. The number of cellphones is projected to reach 13.09 billion devices worldwide in 2019, and it is only expected to grow more over the next years. The global smartphone penetration is forecast to hit over 50 percent, meaning that more than half of the world’s population owns or has owned this type of mobile device in 2019. This could also be linked to the reality that in latest years, smartphones have become more expensive, with the average smartphone costing around 324 U.S. dollars in 2017.

This statistic presents the most used iPhone health and fitness apps in Spain in June 2021, ranked by daily active users (DAU). The number one app by DAU was Clue Calendario Menstrual, with approximately 71.74 thousand iPhone users using the services daily.

In September 2022, YouTube Music generated 52 thousand U.S. dollars in revenue in Spain for iPhone users. Amazon Music ranked second, with more than 30 thousand U.S. dollars in revenues, while Spotify app ranked third for iPhone users in Spain during the examined month, accounting for a revenue of approximately 11 thousand U.S. dollars in the examined period.

In May 2024, Brawl Stars was the most downloaded gaming mobile app on the Apple App Store for iOS users in Spain, with approximately 200 thousand downloads. Squad Busters ranked second with over 181 thousand downloads, while gaming app Tsuki's Odyssey ranked third with over 44 thousand downloads from the Apple App Store in Spain in the examined period.

In September 2022, the dating app Grindr was the leading social media app based on revenue generated from iPhone users in Spain, with more than 48.8 thousand U.S. dollars in revenue. Azar ranked second, with nearly 21 thousand U.S. dollars in revenues, while Skype, ranking third, accounted for approximately 14 thousand U.S. dollars in revenues in the examined period.

According to the information provided by Airnow, as of January 2021 the number of daily active users (DAU) of the social media Facebook via Android devices in Spain was over 3.2 million users. In contrast users of the social media app in iPhone devices* was over 612.000 users.