Imagine standing in a crowded coffee shop, phone in hand. Look around, you’ll see a divided world: some clutch sleek iPhones, others tap away on Android devices. In 2025, the great "iPhone vs Android" debate is stronger than ever. Both ecosystems boast loyal fan bases, innovative features, and impressive market...

Android maintained its position as the leading mobile operating system worldwide in the first quarter of 2025 with a market share of about ***** percent. Android's closest rival, Apple's iOS, had a market share of approximately ***** percent during the same period. The leading mobile operating systems Both unveiled in 2007, Google’s Android and Apple’s iOS have evolved through incremental updates introducing new features and capabilities. The latest version of iOS, iOS 18, was released in September 2024, while the most recent Android iteration, Android 15, was made available in September 2023. A key difference between the two systems concerns hardware - iOS is only available on Apple devices, whereas Android ships with devices from a range of manufacturers such as Samsung, Google and OnePlus. In addition, Apple has had far greater success in bringing its users up to date. As of February 2024, ** percent of iOS users had iOS 17 installed, while in the same month only ** percent of Android users ran the latest version. The rise of the smartphone From around 2010, the touchscreen smartphone revolution had a major impact on sales of basic feature phones, as the sales of smartphones increased from *** million units in 2008 to **** billion units in 2023. In 2020, smartphone sales decreased to **** billion units due to the coronavirus (COVID-19) pandemic. Apple, Samsung, and lately also Xiaomi, were the big winners in this shift towards smartphones, with BlackBerry and Nokia among those unable to capitalize.

Apple is one of the most influential and recognisable brands in the world, responsible for the rise of the smartphone with the iPhone. Valued at over $2 trillion in 2021, it is also the most valuable...

As of January 2025, around ** percent of the data linked to users collected by iOS apps was used by app publishers to integrate their product's functionalities. In comparison, ** percent of app data not directly linked to users had the same function. Collecting analytics data was the second most common reason for apps to collect iOS users' data, while only ** percent of identifiable user data and ** percent of non-identifiable users' data went to improve or integrate third-party advertising services.

The truth of 2025 is that iPhones and Android smartphones dominate the market. With each trying to take over the market and retain more customers, a battle is going on. But have you wondered how different Android and iPhone users are? Well, if you have, you will get some insights...

Introduction

iPhone Vs Android Statistics: The iPhone-Android rivalry has been one of the leading forces shaping the smartphone industry for over a decade. By 2024, this competition will continue influencing user preferences, market dynamics, and technological advancements.

By 2024, the rivalry between iPhone and Android continued to shape the smartphone industry through clear numerical contrasts. Android commanded roughly 70.9 percent of the global mobile OS market, while iOS held about 28 percent. In the United States, iPhone usage remained strong with approximately 57.7 percent market share, leaving Android at around 42.1 percent.

Worldwide, there were nearly 4 billion active Android users compared to roughly 1.5 billion iOS users. Apple shipped around 226 million iPhones in 2024, a 1 percent decline from the previous year, within a total smartphone shipment volume of approximately 1.22 billion units. In 2024, Android devices represented about 76 percent of smartphone shipments in Q1, with iOS at 19 percent.

This paper provides detailed iPhone vs Android statistics across various parameters such as market share, users, revenue, etc.

The new mobile operating system iOS ** was installed on ** percent of the Apple devices that accessed the Apple App Store in March 2025, while the older iOS ** was running on ** percent of mobile devices and earlier releases on the remaining **** percent. Apple’s smartphone market share Apple held over ** percent share of the global smartphone sales market in 2024, but historically reports sales share increases during the fourth quarter because of the annual fall release of a new device and the holiday season. Demand for the iPhone ** and ** Plus, as well as iPhone ** Pro and Pro Max led to Apple announcing a sales figures of more than ** million units sold worldwide in the fourth quarter of 2024. In the first quarter of Apple's 2024 fiscal year, iPhone sales accounted for around ** percent of Apple's total revenue in the same quarter. The world at your fingertips Apple unveiled the very first iPhone and its supporting operating system (iOS 1) in 2007. It introduced an interface that allowed users to navigate the screen with their fingers, presenting a revolutionary touch keyboard that signaled a paradigm shift in the smartphone market.

It was just a few short years ago that smartphones shifted from luxury tech to everyday essentials, and no brand has been more central to this shift than Apple. Picture this: a commuter scrolling through news on an iPhone while sipping coffee, a teenager FaceTiming their friend after school, a...

The share of Apple iPhone in the Indian mobile phone market reached around **** percent as of May 2025. There was a general growth trend in the market share of iPhone over the observed time frame. In this period, it reached its highest market share in February 2025, at **** percent.

iPhone sales made up approximately **** percent of Apple’s total revenue in the first quarter of the company’s fiscal year 2025. iPhone sales usually contribute to **** or more than **** of Apple’s overall sales revenue. Apple’s other businesses such as the Apple Watch and the iTunes Store have been bringing in growing shares of revenues, from around **** percent in 2017 to a combined almost ** percent in the first quarter of FY 2025. Apple is the second largest smartphone vendor As Apple’s most successful product, the iPhone is one of the most heavyweight players in the smartphone market, with dozens of millions of iPhones being shipped every quarter. Indeed, when it comes to smartphone vendor share, Apple is the second largest smartphone vendor in the world, after Samsung. iPhone runs the iOS system, which is Apple’s inhouse operating system. Most other products on the market run the Android system developed by Google. iOS occupies around a ******* of the overall mobile operating system market, Android the rest. The differences between iOS and Android iOS is a closed system while Android is more open, which means that users can better customize their phones using the Android system. Because of its open nature, Android is also an easier target for hackers, whereas iOS is considered safer as Apple does not release its source code to developers and users. Both operating systems get regularly updated – Android 13 is Android’s 13th major release, and iOS 17 is the 17th major iOS release. Due to the great many models of Android phone devices, the Android versions are more fragmented than iOS, with older versions like Marshmallow and Lollipop still running on a big number of devices, whereas iOS **, released in 2023, runs on around ** percent of all Apple devices when looking at iOS version share.

As of January 2025, around 13.7 percent of paid iOS apps admitted collecting data from users engaging with their mobile products. In comparison, approximately 53 percent of free-to-download iOS apps reported they collect private data from users worldwide, while approximately 86 percent of paid apps have not declared whether they collect users' privacy data.

App Tracking Transparency Key StatisticsATT Opt-In Rate by App CategoryATT Opt-In Rate by Game CategoryATT Opt-In Rate by CountryiOS Apps User TrackingiOS Apps Background Location AccessiOS Apps...

The new mobile operating system iOS 18 was installed on 68 percent of the Apple devices that accessed the Apple App Store in March 2025, while the older iOS 16 was running on 14 percent of mobile devices and earlier releases on the remaining nine percent. Apple’s smartphone market share Apple held over 18 percent share of the global smartphone sales market in 2024, but historically reports sales share increases during the fourth quarter because of the annual fall release of a new device and the holiday season. Demand for the iPhone 15 and 15 Plus, as well as iPhone 15 Pro and Pro Max led to Apple announcing a sales figures of more than 77 million units sold worldwide in the fourth quarter of 2024. In the first quarter of Apple's 2024 fiscal year, iPhone sales accounted for around 49 percent of Apple's total revenue in the same quarter. The world at your fingertips Apple unveiled the very first iPhone and its supporting operating system (iOS 1) in 2007. It introduced an interface that allowed users to navigate the screen with their fingers, presenting a revolutionary touch keyboard that signaled a paradigm shift in the smartphone market.

As of March 2025, the Apple iOS ** represented the majority of Apple devices globally, holding a combined **** percent of all Apple mobile devices globally. Apple's iOS ** trailed in the second place with around ***** percent of Apple mobile devices worldwide. Overall, the statistic indicates that the significant changes in iOS version market shares usually take place around the Apple Event each September when the company unveils its latest iPhone.

Artificial intelligence (AI) companion apps let users have virtual relationships and friendships with AI systems and bots. As of february 2025,Character AI app collected 15 types of data from its users on iOS worldwide. EVA AI ranked second with 11 unique data points collected from its users. Among the examined AI companion apps, Kindroid collected the least number of unique data points as of the examined period.

Android maintained its position as the leading mobile operating system worldwide in the first quarter of 2025 with a market share of about 71.88 percent. Android's closest rival, Apple's iOS, had a market share of approximately 27.65 percent during the same period. The leading mobile operating systems Both unveiled in 2007, Google’s Android and Apple’s iOS have evolved through incremental updates introducing new features and capabilities. The latest version of iOS, iOS 18, was released in September 2024, while the most recent Android iteration, Android 15, was made available in September 2023. A key difference between the two systems concerns hardware - iOS is only available on Apple devices, whereas Android ships with devices from a range of manufacturers such as Samsung, Google and OnePlus. In addition, Apple has had far greater success in bringing its users up to date. As of February 2024, 66 percent of iOS users had iOS 17 installed, while in the same month only 13 percent of Android users ran the latest version. The rise of the smartphone From around 2010, the touchscreen smartphone revolution had a major impact on sales of basic feature phones, as the sales of smartphones increased from 139 million units in 2008 to 1.39 billion units in 2023. In 2020, smartphone sales decreased to 1.38 billion units due to the coronavirus (COVID-19) pandemic. Apple, Samsung, and lately also Xiaomi, were the big winners in this shift towards smartphones, with BlackBerry and Nokia among those unable to capitalize.

Android Key StatisticsAndroid OverviewAndroid Version Market ShareAndroid Vendor Market ShareAndroid vs iOS Market ShareAndroid UsersAndroid ShipmentsAndroid is the most popular operating system in...

Android maintained its position as the leading mobile operating system worldwide in the first quarter of 2025 with a market share of about 71.88 percent. Android's closest rival, Apple's iOS, had a market share of approximately 27.65 percent during the same period. The leading mobile operating systems Both unveiled in 2007, Google’s Android and Apple’s iOS have evolved through incremental updates introducing new features and capabilities. The latest version of iOS, iOS 18, was released in September 2024, while the most recent Android iteration, Android 15, was made available in September 2023. A key difference between the two systems concerns hardware - iOS is only available on Apple devices, whereas Android ships with devices from a range of manufacturers such as Samsung, Google and OnePlus. In addition, Apple has had far greater success in bringing its users up to date. As of February 2024, 66 percent of iOS users had iOS 17 installed, while in the same month only 13 percent of Android users ran the latest version. The rise of the smartphone From around 2010, the touchscreen smartphone revolution had a major impact on sales of basic feature phones, as the sales of smartphones increased from 139 million units in 2008 to 1.39 billion units in 2023. In 2020, smartphone sales decreased to 1.38 billion units due to the coronavirus (COVID-19) pandemic. Apple, Samsung, and lately also Xiaomi, were the big winners in this shift towards smartphones, with BlackBerry and Nokia among those unable to capitalize.

Apple introduced the new iPhone 16 lineup in September 2024. Since then, the iPhone 16 Pro and 16 Pro Max have recorded the highest adoption rate. As of January 2025, they amounted to approximately *** and *** percent, respectively.

Smart Keyboard for iPhone Market Outlook

The global market size for smart keyboards for iPhone was valued at approximately $0.8 billion in 2023 and is projected to reach around $1.5 billion by 2032, growing at a compound annual growth rate (CAGR) of 7.2% during the forecast period. The growth in this market is primarily driven by the increasing integration of smart technologies into everyday devices and rising consumer demand for enhanced typing experiences on mobile devices.

One of the key growth factors in the smart keyboard for iPhone market is the surging demand for productivity tools among mobile device users. As more people rely on their iPhones for professional and personal tasks, the need for efficient typing solutions has increased. Smart keyboards offer a seamless typing experience, which enhances productivity and convenience for users on the go. This trend is particularly prominent among professionals who use their iPhones for work-related tasks, making smart keyboards an essential accessory.

Additionally, the advancements in Bluetooth technology have significantly contributed to the growth of the smart keyboard market. The latest Bluetooth versions offer faster connectivity, lower energy consumption, and improved range, making Bluetooth-enabled smart keyboards more appealing to consumers. The convenience of wireless connectivity eliminates the need for cables, thereby providing a clutter-free experience. Moreover, the compatibility of these keyboards with multiple devices, including iPhones, further boosts their demand.

The growing trend of remote work and online learning has also fueled the demand for smart keyboards. With more people working and studying from home, there is an increased need for efficient and comfortable typing solutions. Smart keyboards, with their enhanced features such as backlighting and customizable keys, cater to this demand by offering a superior typing experience. This shift in work and learning environments is expected to continue driving the market growth in the coming years.

In the realm of mobile accessories, Portable Folding Keyboards have emerged as a game-changer, especially for those who prioritize convenience and functionality. These keyboards are designed to be compact and lightweight, making them an ideal choice for travelers and professionals who are constantly on the move. With the ability to fold into a small, easy-to-carry size, they offer the perfect solution for those who need to type efficiently without being tethered to a desk. The integration of Bluetooth technology in these keyboards further enhances their appeal, allowing users to connect seamlessly with multiple devices, including iPhones. As the demand for portable and versatile tech accessories continues to rise, Portable Folding Keyboards are poised to capture a significant share of the market.

Regionally, North America holds a significant share in the smart keyboard for iPhone market due to the high adoption rate of advanced technologies and the presence of leading market players. The Asia Pacific region is also expected to witness substantial growth during the forecast period, driven by the increasing penetration of smartphones and rising consumer disposable income. Europe follows closely as the market sees steady growth influenced by the demand for tech-savvy accessories and the presence of a large base of tech enthusiasts.

Product Type Analysis

The smart keyboard for iPhone market is segmented based on product types, including foldable keyboards, standard keyboards, backlit keyboards, and others. Foldable keyboards are gaining popularity due to their portability and convenience. These keyboards can be easily folded and carried in small bags or pockets, making them ideal for users who need to type on the go. Their compact design does not compromise on functionality, offering a full-sized keyboard experience in a portable form factor.

Standard keyboards remain a staple in the market due to their familiarity and widespread acceptance. These keyboards offer a traditional typing experience that many users prefer. They are typically more durable and provide a comfortable typing experience with well-spaced keys. The steady demand for standard keyboards is expected to persist, driven by users who prioritize reliability and comfort.

Backlit keyboards are becoming increasingly popular among users who often work in low-light conditions. The backlighti