The share of Apple iPhone in the Indian mobile phone market reached around **** percent as of May 2025. There was a general growth trend in the market share of iPhone over the observed time frame. In this period, it reached its highest market share in February 2025, at **** percent.

In 2024, Apple shipped ** million smartphones to India. It was Apple's best year in the country, a significant growth over the previous year. Apple's market share in India stood around *** percent in the same year.

In 2022, android phones occupied over ** percent of the smartphone market share in India whereas Apple phones held *** percent. The market share of Apple phones in India has increased in the span of the last four years, however, it remains behind Android phones.

6 Active Global Apple Iphone Mobile buyers list and Global Apple Iphone Mobile importers directory compiled from actual Global import shipments of Apple Iphone Mobile.

In 2023, Android held a share of ***** percent of the mobile operating system market in India. This was followed by Apple's iOS, a distant second, with **** percent market share. Android went from just above ** percent in 2012 to more than ** percent within four years. Mobile operating systems in India Android gained its dominant position in the mobile operating system market in India since 2015 when it first reached more than ** percent of the market share. The Indian OS market has seen a rapid transformation since the beginning of 2012 when Symbian held over ** percent of the market. In the following few years, the operating system, which was used in most Nokia smartphones, has seen its market share fall to nothing. Android’s dominance in the Indian smartphone industry is echoed in the global market where the operating system held over ** percent of the smartphone market at the end of 2023. In the United States, however, more than half of the smartphone users had an iPhone as of March 2024. Android’s closest rival in the global operating system market is Apple’s iOS, which held over ** percent of the market share of smartphone shipments as of the fourth quarter of 2023. However, as yet, Apple has not broken into the Indian market, although its market share has grown steadily since the start of 2012, it still remained just below *****percent.

Description for each of the variables:

1. Brands: The brands of smartphones included in the dataset.
2. Colors: The colors available for the smartphones.
3. Memory: The storage capacity of the smartphones, typically measured in gigabytes (GB) or megabytes (MB).
4. Storage: The internal storage capacity of the smartphones, often measured in gigabytes (GB) or megabytes (MB).
5. Rating: The user ratings or scores assigned to the smartphones, reflecting user satisfaction or performance.
6. Selling Price: The price at which the smartphones are sold to consumers.
7. Original Price: The original or list price of the smartphones before any discounts or promotions.
8. Mobile: Indicates whether the device is a mobile phone.
9. Discount: The discount applied to the original price to calculate the selling price.
10. Discount percentage: The percentage discount applied to the original price to calculate the selling price.

Subscribers can find out export and import data of 23 countries by HS code or product’s name. This demo is helpful for market analysis.

In 2022, the leading Apple iPhone model sold to Cashify, the pre-owned phone platform, was the iPhone XR at **** percent of all Apple iPhones. It was followed by iPhone 11 with ** percent. iPhone XR was released in October 2018.

Apple is one of the most influential and recognisable brands in the world, responsible for the rise of the smartphone with the iPhone. Valued at over $2 trillion in 2021, it is also the most valuable...

Subscribers can find out export and import data of 23 countries by HS code or product’s name. This demo is helpful for market analysis.

Subscribers can find out export and import data of 23 countries by HS code or product’s name. This demo is helpful for market analysis.

According to a pan-India survey on smartphones conducted in June 2024, about ** percent of respondents with Motorola smartphones reported that they were likely to purchase from the same brand when they upgrade. Similarly, ** percent of iPhone users expressed a likelihood of buying from the same brand for their next upgrade.

Subscribers can find out export and import data of 23 countries by HS code or product’s name. This demo is helpful for market analysis.

106 Active Global Iphone buyers list and Global Iphone importers directory compiled from actual Global import shipments of Iphone.

11 Active Global Mobile Phone Iphone buyers list and Global Mobile Phone Iphone importers directory compiled from actual Global import shipments of Mobile Phone Iphone.

Snapshot img

Smartphone Market Size 2025-2029

The smartphone market size is forecast to increase by USD 99.8 million, at a CAGR of 4.1% between 2024 and 2029.

The market is experiencing significant growth, driven by several key trends. One major factor is the increasing adoption of artificial intelligence (AI) in smartphones, enhancing user experience through features like voice recognition and facial recognition. Sensor fusion technology is another trend, enabling devices to collect and analyze data from various sensors for improved functionality and accuracy. However, ongoing trade wars are posing challenges to market growth, with tariffs and import taxes affecting smartphone sales, particularly in key markets. These trends and challenges are shaping the future of the smartphone industry.

What will be the Size of the Smartphone Market During the Forecast Period?

Request Free Sample

The market continues to evolve, driven by advancements in telecom infrastructure and the proliferation of affordable handsets. Mobile phone users increasingly seek devices capable of leveraging 5G network technologies, with chipmakers responding by producing 5G chips for integration into mobile handsets. Android and Windows Phone operating systems dominate the market, while third-party originators challenge the status quo. Improved hardware and software capabilities enable advanced digital functions such as web browsing, music, video, gaming, and camera capability. The integration of artificial intelligence enhances user experience. Governmental assistance and the transition from feature phones to smartphones further fuel market growth. Overall, the market remains dynamic, with a focus on affordable, high-performance devices that cater to the diverse needs of consumers.

How is this Smartphone Industry segmented and which is the largest segment?

The smartphone industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Technology

  Android
  IOS
  Others


Price Range

  Between USD 150-USD 800
  Greater than USD 800
  Less than USD150


Screen Size

  Greater than 6 inches
  Between 5-6 inches
  Less than 5 inches


Geography

  APAC

    China
    India
    Japan
    South Korea


  Europe

    Germany
    UK
    France


  North America

    Canada
    US


  Middle East and Africa



  South America

    Brazil

By Technology Insights

The android segment is estimated to witness significant growth during the forecast period.

The Android operating system, provided by Alphabet Inc. (Google), is a globally popular choice for smartphones. With over 2.5 million apps available In the Google Play Store, users have access to a vast selection of applications catering to their diverse needs. Notable features of the Android OS include smart reply for messaging apps, focus mode options, Wi-Fi sharing via QR codes, and Google Assistant. Google offers essential web services such as Google Search, Google Maps, and YouTube free of charge. The Android OS's extensive feature set has contributed to its increasing popularity among consumers worldwide.

In addition, high-speed data connectivity and integration with Internet of Things (IoT) applications further enhance its appeal. Application developers create software for various lifestyle, social media, mobile utility, and other categories, ensuring a rich and diverse app ecosystem. The Android OS is written primarily in Java and C++, with support for in-app purchases and in-app course subscriptions.

Get a glance at the Smartphone Industry report of share of various segments Request Free Sample

The android segment was valued at USD 203.60 million in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

APAC is estimated to contribute 48% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

For more insights on the market share of various regions, Request Free Sample

The market in APAC has experienced substantial growth, with China, Japan, India, South Korea, and Indonesia being the primary contributors to revenue generation. The expansion of urban populations and the subsequent increase in disposable income have fueled the demand for smartphones In the region. Key drivers of this market growth include the advancement of telecom infrastructure and the emergence of affordable smartphone options. Major global smartphone manufacturers have established manufacturing facilities in China, Taiwan, South Korea, Japan, and India to cater to the increasing demand.

Additionally, digital information consumption, human-computer interaction advancements, and t

Subscribers can find out export and import data of 23 countries by HS code or product’s name. This demo is helpful for market analysis.

Subscribers can find out export and import data of 23 countries by HS code or product’s name. This demo is helpful for market analysis.

43 Active Global Iphone Accessories buyers list and Global Iphone Accessories importers directory compiled from actual Global import shipments of Iphone Accessories.

Subscribers can access export and import data for 80 countries using HS codes or product names-ideal for informed market analysis.