Android maintained its position as the leading mobile operating system worldwide in the first quarter of 2025 with a market share of about ***** percent. Android's closest rival, Apple's iOS, had a market share of approximately ***** percent during the same period. The leading mobile operating systems Both unveiled in 2007, Google’s Android and Apple’s iOS have evolved through incremental updates introducing new features and capabilities. The latest version of iOS, iOS 18, was released in September 2024, while the most recent Android iteration, Android 15, was made available in September 2023. A key difference between the two systems concerns hardware - iOS is only available on Apple devices, whereas Android ships with devices from a range of manufacturers such as Samsung, Google and OnePlus. In addition, Apple has had far greater success in bringing its users up to date. As of February 2024, ** percent of iOS users had iOS 17 installed, while in the same month only ** percent of Android users ran the latest version. The rise of the smartphone From around 2010, the touchscreen smartphone revolution had a major impact on sales of basic feature phones, as the sales of smartphones increased from *** million units in 2008 to **** billion units in 2023. In 2020, smartphone sales decreased to **** billion units due to the coronavirus (COVID-19) pandemic. Apple, Samsung, and lately also Xiaomi, were the big winners in this shift towards smartphones, with BlackBerry and Nokia among those unable to capitalize.

Imagine standing in a crowded coffee shop, phone in hand. Look around, you’ll see a divided world: some clutch sleek iPhones, others tap away on Android devices. In 2025, the great "iPhone vs Android" debate is stronger than ever. Both ecosystems boast loyal fan bases, innovative features, and impressive market...

Introduction

iPhone Vs Android Statistics: The iPhone-Android rivalry has been one of the leading forces shaping the smartphone industry for over a decade. By 2024, this competition will continue influencing user preferences, market dynamics, and technological advancements.

By 2024, the rivalry between iPhone and Android continued to shape the smartphone industry through clear numerical contrasts. Android commanded roughly 70.9 percent of the global mobile OS market, while iOS held about 28 percent. In the United States, iPhone usage remained strong with approximately 57.7 percent market share, leaving Android at around 42.1 percent.

Worldwide, there were nearly 4 billion active Android users compared to roughly 1.5 billion iOS users. Apple shipped around 226 million iPhones in 2024, a 1 percent decline from the previous year, within a total smartphone shipment volume of approximately 1.22 billion units. In 2024, Android devices represented about 76 percent of smartphone shipments in Q1, with iOS at 19 percent.

This paper provides detailed iPhone vs Android statistics across various parameters such as market share, users, revenue, etc.

The truth of 2025 is that iPhones and Android smartphones dominate the market. With each trying to take over the market and retain more customers, a battle is going on. But have you wondered how different Android and iPhone users are? Well, if you have, you will get some insights...

Apple's iOS continues to hold the largest share of the smartphone operating systems market in the United States, claiming more than **** of the market in 2024. Apple's share of the U.S. market has remained stable since 2018, when it accounted for around ** percent. This is reflected in all markets, with Apple's global share remaining stable year-on-year. Apple growing at home Under CEO Tim Cook, Apple has continued to follow a stunning growth trajectory. Apple became the first U.S. company with a market capitalization exceeding two trillion dollars, just two years on from becoming the first trillion-dollar company. The iPhone, responsible for much of the company’s growth, has cemented its status as the smartphone of choice for many Americans during recent quarters. Google's Android operating system is a close competitor in the U.S. OS market, accounting for around ** percent of the market as of **********. However, Apple commands a far wider lead in the U.S. smartphone manufacturer market, with the Android user base split between various vendors such as Samsung and Motorola. Apple’s popularity across markets Apple has seen success with the iPhone in developed markets across the globe. iPhones accounted for **** of the **** most-sold handsets in the United Kingdom as of ************, and four of the leading five in Germany. Yet, the high price of Apple devices puts Apple at a disadvantage outside of wealthier markets. In Africa, iOS accounted for around ** percent of the mobile OS market in *************, while Android dominated with an ** percent share.

Google's Android and Apple's iOS are the major competitors in the mobile operating system market in North America. In November 2024, Android accounted for about ** percent of the mobile OS market, while iOS accounted for around ** percent. Just *** percent of North American users were running a system other than Android or iOS

Android has consistently achieved a much higher market share than iOS in Germany, with around ** percent in June 2024, compared to around **** percent for iOS. Individually, figures have fluctuated during the observed time period for both OS. Android and iOS market leaders in Europe Android and iOS are the ******* mobile OS among European users, though other systems are used as well, such as Blackberry or Windows Phone. Recent figures confirm that a third of smartphone users are very unlikely to change brands once they have found their winner. Typically, a consumer will put in some time and effort researching smartphones before buying one, and once purchased, if satisfied, they will stick with their choice, keeping tabs on the next model. There are various reasons for ********* current domination of the mobile OS market, the more obvious ones being pricing, app selection, as well as variety and accessibility. On the phone The number of smartphone users in Germany has grown explosively during the last ten years. Back in 2009, *** million users were recorded. Fast forward to 2021 and there were **** million. Currently, ** percent of German households own a smartphone, making it the most owned electronic device in the country. In fact, household smartphone ownership eclipses TVs and laptops, as well as headphones.

Among smartphone owners worldwide, Android appears to have a broader appeal, with ** percent of male and ** percent of female consumers opting for Android devices around the globe. Meanwhile, more female respondents own an iPhone (** percent) as compared to their male counterparts (** percent). Check out exclusive results from Statista Consumer Insights to have in-depth information about a wide range of topics.

As of June 2024, iOS had around **** percent of the market share of mobile operating systems in the United Kingdom (UK), while Android led with roughly ** percent of the market.The penetration rate of smartphones and the number of smartphone users has been growing for quite some time, and Apple and Android have been dominating the smartphone market since the beginning. However, the smartphone penetration growth rate has been in decline the past few years.It seems most consumer purchase a new smartphone because their old device is out of date. In this case, it would depend on how often the smartphone manufacturers bring out with a new model to figure out how often consumer may purchase a new smartphone.

Android Key StatisticsAndroid OverviewAndroid Version Market ShareAndroid Vendor Market ShareAndroid vs iOS Market ShareAndroid UsersAndroid ShipmentsAndroid is the most popular operating system in...

In 2022, android phones occupied over ** percent of the smartphone market share in India whereas Apple phones held *** percent. The market share of Apple phones in India has increased in the span of the last four years, however, it remains behind Android phones.

Since overtaking iOS in 2013 to become Europe’s most popular mobile operating system, Android has managed to increase its share of the market in each of the following years. As of 2023, Android was the operating system for about ** percent of European mobile phones. OS market share reflects diversity of android devices The Android operating system has a distinct advantage in terms of gaining market share, purely based on the number of manufacturers creating devices that run on Android. iOS, on the other hand, is only used by Apple devices. Looking at the market share held by individual devices gives a clearer impression of the state of play between the major manufacturers. In the second quarter of 2018, the combined European market share of Apple devices stood at ** percent, while the Android's market share was ** percent. Market shares in the United Kingdom   The market share iOS holds in the United Kingdom is higher than at the European level, sitting at ***** percent. Apple devices were the two most popular devices sold in the United Kingdom during April 2021, with the iPhone 12 Pro and the iPhone 12 Pro Max making up a combined ** percent of smartphones sold during that month.

E Sports Mobile Phone Market Outlook

In 2023, the global eSports mobile phone market size was valued at approximately USD 3.5 billion, and it is projected to reach around USD 15.2 billion by 2032, growing at a compound annual growth rate (CAGR) of 17.4% during the forecast period. The market is driven by advancements in mobile technology and increasing investments in eSports infrastructure.

The growth of the eSports mobile phone market is significantly influenced by the increasing popularity of mobile gaming across the globe. With mobile games now rivaling PC and console games in terms of graphics and gameplay quality, the demand for high-performance mobile devices tailored specifically for gaming has surged. Additionally, the growing trend of mobile eSports tournaments, which attract millions of viewers and participants, has bolstered the need for specialized gaming phones that can handle intensive gaming sessions without compromising performance.

Another crucial growth factor is the proliferation of high-speed internet and 5G technology. The roll-out of 5G networks has revolutionized mobile gaming by providing faster data speeds and lower latency, which are critical for an optimal gaming experience. This technological advancement has not only enhanced gamer satisfaction but also expanded the potential user base, including those who previously faced connectivity issues. Manufacturers are now focusing on incorporating 5G capabilities into their gaming phones to cater to this growing demand.

Furthermore, the increasing involvement of major tech companies and brands in the mobile gaming ecosystem has provided a significant boost to the eSports mobile phone market. Companies such as Apple, Samsung, and Xiaomi are either releasing gaming-centric phones or optimizing their existing models for better gaming performance. Moreover, sponsorship and partnerships with gaming leagues and influencers have increased brand visibility and credibility, further encouraging consumers to invest in high-quality gaming phones.

Regionally, the Asia Pacific dominates the eSports mobile phone market, accounting for the largest share. The region’s dominance is attributed to the high number of mobile gamers, particularly in countries like China, India, and South Korea. These countries have a robust gaming culture and a rapidly growing number of mobile internet users. North America and Europe also hold substantial market shares, driven by the high disposable incomes and advanced technological infrastructure in these regions. The Middle East & Africa and Latin America are emerging markets, showing promising growth potential due to increasing smartphone penetration and improving internet connectivity.

Operating System Analysis

The operating system segment of the eSports mobile phone market is primarily divided into Android, iOS, and others. Android holds a significant share of the market, driven by its open-source nature and widespread adoption across various brands. The diverse range of Android devices available at different price points makes them accessible to a broad audience, thereby boosting their popularity among mobile gamers. Manufacturers like Samsung, OnePlus, and Xiaomi are at the forefront, continually innovating to offer better gaming experiences on their Android devices.

iOS, on the other hand, is synonymous with Apple’s iPhone range, which is known for its premium quality and seamless performance. Despite having a smaller market share compared to Android, iOS enjoys a loyal and affluent user base that often prioritizes gaming performance and device quality. Apple’s consistent updates and optimization for gaming apps make iPhones a preferred choice for many serious mobile gamers. The integration of powerful processors and high-quality displays further enhances the gaming experience on iOS devices.

The 'Others' category, although relatively small, includes alternative operating systems like HarmonyOS by Huawei and emerging platforms from smaller manufacturers. These OS options are gradually gaining traction, especially in regions where specific brand loyalties exist or where alternatives to Android and iOS are being explored due to geopolitical reasons or unique user preferences. Growth in this segment is expected as these alternative OS platforms continue to evolve and cater to niche markets.

Market dynamics within the operating system segment are also influenced by software optimization and the availability of exclusive gaming features. For instance, both Android and iOS have

According to a global survey of smartphone users, ** percent of Android users reported they were likely to switch to Apple's mobile operating system iOS for better functionalities. By comparison, ** percent of iOS users reported being likely to switch to Android for the same reason. Data protection was also an important factor for Android users to consider switching to the competition, while only ** percent of iOS users indicated better data protection as a factor likely to draw them to Android.

Android tops the list of the most popular smartphone operating systems in France. After being purchased by Google, Android was originally conceived for smartphones and tablets before broadening its activities to connected objects (TV sets, smartwatches) and computers. From 2016 to June 2024 Android held over ** percent of the total market share, except during a brief drop between November 2023 and January 2024. Apple’s iOS market share peaked in December 2023 with **** percent of the total share. Apple, beyond the second place While Android generally holds around ** percent market share, Apple’s iOS generally arrives at second place. Apple managed to carve out a significant place for itself by offering high-end and high-prices products with a strong and unique design. As of 2024, two iterations of the iPhone ** model were among the best-selling smartphone models in France. A market that holds the line The number of French smartphone users has gone through the roof in a short amount of time, so much so that the 50 million users mark should be reached by 2024. In a decade, smartphone penetration boomed from ** percent to ** percent, which makes them the most-used type of mobile phone, way ahead of regular mobile phones.

Mobile App Distribution Market Outlook

The global Mobile App Distribution market size was valued at approximately USD 78 billion in 2023 and is projected to reach USD 180 billion by 2032, growing at a compound annual growth rate (CAGR) of 9.6% during the forecast period. This robust growth is primarily driven by the increasing penetration of smartphones and the internet, alongside advancements in mobile technologies and the proliferation of app development companies worldwide.

One of the key growth factors for the Mobile App Distribution market is the rising adoption of smartphones globally. As smartphones become more affordable and internet connectivity improves, especially in developing regions, the number of mobile app users continues to surge. This trend is further reinforced by the increasing functionality of mobile apps, which now encompass a wide range of daily activities, from communication and entertainment to banking and healthcare. As a result, the demand for efficient and reliable mobile app distribution channels has never been higher.

Another significant growth driver is the rapid advancements in mobile technology. Innovations such as augmented reality (AR), virtual reality (VR), and artificial intelligence (AI) are being integrated into mobile apps, making them more appealing and functional. Consequently, the complexity and quality of mobile apps have increased, necessitating robust distribution strategies to ensure they reach the target audience effectively. Additionally, the rise of 5G networks promises to further enhance mobile app performance, driving higher user engagement and, subsequently, market growth.

The increasing focus on digital transformation across various industries is also propelling the Mobile App Distribution market. Businesses are increasingly adopting mobile apps to enhance customer engagement, streamline operations, and offer personalized experiences. This trend is particularly evident in sectors such as retail, finance, and healthcare, where mobile apps are becoming critical tools for service delivery. As enterprises continue to digitize their operations, the demand for secure and efficient app distribution methods is expected to grow.

From a regional perspective, Asia Pacific is anticipated to witness the highest growth in the Mobile App Distribution market during the forecast period. This region is home to some of the world's largest smartphone markets, including China and India, where mobile app usage is soaring. Additionally, the presence of leading app developers and tech companies in countries like Japan and South Korea further bolsters the market. North America and Europe are also significant contributors to the market, driven by high smartphone penetration and the presence of major industry players. Meanwhile, Latin America and the Middle East & Africa are emerging markets, showing promising growth due to increasing digital adoption and smartphone usage.

Platform Analysis

The Mobile App Distribution market by platform includes segments such as iOS, Android, Windows, and others. The Android segment holds the largest market share, driven by the extensive use of Android devices worldwide. Android’s open-source nature allows for a more diverse app ecosystem, which attracts a vast number of developers. The Google Play Store, being the largest app store for Android, plays a crucial role in app distribution, offering a wide range of applications to users globally. Additionally, the affordability of Android devices makes them accessible to a broader demographic, further boosting app downloads and usage.

The iOS segment, while smaller in terms of market share compared to Android, is highly significant due to the higher revenue generated per user. iOS users are known for their higher spending power and willingness to pay for premium apps and in-app purchases. The Apple App Store is the primary distribution channel for iOS apps and is known for its strict quality and security standards. This ensures a high level of trust and satisfaction among users, which encourages more downloads and usage. Moreover, the seamless integration of iOS apps with other Apple devices provides an enhanced user experience, contributing to the segment's growth.

Windows and other platforms, while not as dominant as Android and iOS, still hold relevance in the market. Windows, for instance, is commonly used in enterprise environments where secure and specific business applications are required. The Microsoft Store serves as the main distribution channel for Windows apps, providing a range of produc

Mobile Market size was valued at USD 530 Billion in 2024 and is projected to reach USD 945.24 Billion by 2031, growing at a CAGR of 7.5% from 2024 to 2031.

Global Mobile Market Drivers

Rising Influence of 5G Technology Integration in Mobile Communications: The rollout of 5G networks continues to revolutionize mobile capabilities and user experiences. According to the FCC's March 2024 report, 5G coverage reached 85% of the U.S. population, marking significant infrastructure progress. The technology enables faster data speeds and lower latency for advanced applications.

Growing Impact of AI & ML Integration in Smartphones: AI capabilities are becoming central to smartphone functionality and user experience. The U.S. Bureau of Labor Statistics reported in January 2024 that AI-related mobile jobs increased by 65%. On-device AI processing is transforming photography, battery management, and personalization. For instance, in March 2024, Google launched its enhanced AI-powered Pixel features including real-time translation in 95 languages.

Increasingly Significant Role of Mobile Gaming and Entertainment Services: Mobile gaming continues to dominate the digital entertainment landscape. The Entertainment Software Association reported in February 2024 that mobile games generated $98 billion in revenue. Cloud gaming and augmented reality are driving premium device demand. For instance, in January 2024, Apple unveiled its dedicated gaming processor promising console-quality graphics on iPhone.

Android was the leading mobile operating system (OS) in the United Kingdom in 2024 with a market share of around ** percent. Apple's iOS was a close second at around **** percent, having been the market leader in 2023. As with many other markets across the globe, no other mobile operating system has come close to challenging either iOS or Android in recent years.

Smartphone Market Outlook

The global smartphone market size was valued at approximately USD 520 billion in 2023, and it is projected to reach around USD 780 billion by 2032, with a Compound Annual Growth Rate (CAGR) of 4.6% during the forecast period. The growth of the smartphone market is driven by rapid technological advancements, increasing internet penetration, and growing consumer demand for high-performance mobile devices. As smartphones become more integrated into daily life, the demand for innovative features and seamless connectivity continues to propel market expansion.

The proliferation of 5G technology is a significant growth factor in the smartphone market. As 5G networks become more widespread, they enable faster data speeds and lower latency, enhancing the user experience for various applications, including streaming, gaming, and augmented reality. This technological advancement encourages consumers to upgrade their devices to take full advantage of 5G capabilities. Additionally, smartphone manufacturers are investing heavily in research and development to produce 5G-compatible devices, further fueling market growth.

Another critical driver of market growth is the increasing affordability and availability of smartphones. Manufacturers are now offering a wide range of devices at various price points, making smartphones accessible to a broader audience. Low-end and mid-range smartphones have seen significant improvements in terms of features and performance, attracting more cost-conscious consumers. This democratization of technology has expanded the market reach, especially in developing regions where smartphone penetration was previously limited due to high costs.

The integration of advanced features, such as artificial intelligence, augmented reality, and enhanced camera systems, also contributes to the growth of the smartphone market. Consumers are increasingly looking for multifunctional devices that can serve as tools for work, entertainment, and communication. Smartphones equipped with powerful processors, high-resolution displays, and sophisticated camera technology meet these demands, driving consumer interest and sales. The trend towards multifunctionality is expected to continue as manufacturers innovate to meet evolving consumer preferences.

Regionally, Asia Pacific is the largest and fastest-growing market for smartphones, driven by high population density, rapid urbanization, and increasing disposable incomes. Countries like China and India are significant contributors to market growth, with large numbers of new users entering the market. North America and Europe also exhibit strong growth, driven by high consumer spending and the early adoption of new technologies. Meanwhile, Latin America and the Middle East & Africa are emerging markets with significant growth potential, as improving economic conditions and increasing internet penetration boost smartphone adoption.

Operating System Analysis

The smartphone market is segmented by operating systems, including Android, iOS, and others. Android dominates the global smartphone operating system market, holding a significant market share due to its open-source nature and wide adoption by various manufacturers. Android's flexibility allows manufacturers to customize the user interface and features, catering to diverse consumer preferences. This widespread adoption is further supported by the availability of Android devices across all price ranges, from low-end to premium smartphones, making it accessible to a broader audience.

iOS, developed by Apple Inc., holds a substantial market share in the premium segment of the smartphone market. iOS is known for its seamless integration with other Apple products, high security, and consistent user experience. The brand loyalty of Apple users and the premium positioning of iOS devices contribute to its strong market presence. Despite being limited to Apple's devices, iOS continues to attract a significant number of consumers who prioritize performance, security, and ecosystem integration.

Other operating systems, such as HarmonyOS by Huawei and various Linux-based systems, hold a minor share of the market. These operating systems are often used in niche markets or by manufacturers aiming to create a distinct user experience. While their market presence is relatively small compared to Android and iOS, they offer alternatives for consumers seeking different features or enhanced privacy. The growth of these alternative operating systems is gradual, as they face the challenge of competing with the well

According to a survey conducted in the United States in 2022, almost half of the male respondents, ** percent, were using an Android smartphone, while the usage of the iOS operating system was lower, ** percent. By comparison, usage of smartphones with Android operative system among women was ** percent, while ** percent of U.S. female users had an iOS device.