The number of Apple iPhone unit sales dramatically increased between 2007 and 2024. Indeed, in 2007, when the iPhone was first introduced, Apple shipped around **** million smartphones. By 2024, this number reached over ***** million units. The newest models and iPhone’s lasting popularity Apple has ventured into its 17th smartphone generation with its Phone ** lineup, which, released in September 2025, includes the **, ** Plus, ** Pro and Pro Max. Powered by the A19 bionic chip and running on iOS **, these models present improved displays, cameras, and functionalities. On the one hand, such features come, however, with hefty price tags, namely, an average of ***** U.S. dollars. On the other hand, they contribute to making Apple among the leading smartphone vendors worldwide, along with Samsung and Xiaomi. In the first quarter of 2024, Samsung shipped over ** million smartphones, while Apple recorded shipments of roughly ** million units. Success of Apple’s other products Apart from the iPhone, which is Apple’s most profitable product, Apple is also the inventor of other heavy-weight players in the consumer electronics market. The Mac computer and the iPad, like the iPhone, are both pioneers in their respective markets and have helped popularize the use of PCs and tablets. The iPad is especially successful, having remained as the largest vendor in the tablet market ever since its debut. The hottest new Apple gadget is undoubtedly the Apple Watch, which is a line of smartwatches that has fitness tracking capabilities and can be integrated via iOS with other Apple products and services. The Apple Watch has also been staying ahead of other smart watch vendors since its initial release and secures around ** percent of the market share as of the latest quarter.

In the fourth quarter of 2018 alone, Apple sold 46.89 million iPhones worldwide, a figure which slightly outpaced its sales from the corresponding quarter of 2017. In entire 2018, 217.72 million iPhones were shipped worldwide. Apple typically releases at least one new version of its iPhone each year, a strategy which has helped the company consistently pull in quarterly sales figures in the tens of millions. Apple stopped reporting iPhone unit sales at the end of fiscal year 2018; more recent shipment data can be found here. iPhone’s popularity As of 2019, estimates suggest that the United States is home to around 266 million smartphone users, cementing the country’s place as a major regional market within the industry. Of those U.S. based smartphone consumers, over 45 percent are Apple iPhone users. This market share figure speaks to the iPhone’s massive popularity within its domestic market, but how does the product fare internationally? At a global scale, Apple’s flagship product faces increased competition, especially from established Asian technology firms like Samsung, Huawei, and OPPO. Despite this, the iPhone has consistently ranked among the most popular devices in the world since its initial release in June 2007. Apple products Although the iPhone is the company’s biggest revenue generator by far, Apple offers a multitude of products across a variety of consumer electronics categories. The company’s products include everything from laptops to smartwatches, while additionally offering tech-related services such as an online payment platform and cloud storage.

In the fourth quarter of its 2025 fiscal year, Apple generated around ***billion U.S. dollars in revenue from the sales of iPhones. Apple iPhone revenue The Apple iPhone is one of the biggest success stories in the smartphone industry. Since its introduction to the market in 2007, Apple has sold more than *** billion units worldwide. As of the third quarter of 2024, the Apple iPhone’s market share of new smartphone sales was over ** percent. Much of its accomplishments can be attributed to Apple’s ability to keep the product competitive throughout the years, with new releases and updates. Apple iPhone growth The iPhone has shown to be a crucial product for Apple, considering that the iPhone’s share of the company’s total revenue has consistently grown over the years. In the first quarter of 2009, the iPhone sales were responsible for about ********* of Apple’s revenue. In the third quarter of FY 2024, this figure reached a high of roughly ** percent, equating to less than ** billion U.S. dollars in that quarter. In terms of units sold, Apple went from around **** million units in 2010 to about *** million in 2023, but registered a peak in the fourth quarter of 2020 with more than ** million iPhones sold worldwide.

This dataset offers a comprehensive overview of the iPhone's journey in the global smartphone market from 2010 to 2024 . It includes:

📊 Number of iPhone Users: Total users worldwide and within the USA. 📈 Sales Figures: Yearly iPhone sales data. 🏆 Market Share: Comparison of iOS and Android market shares across years. This dataset is perfect for:

Market forecasting and trend analysis. Competitive landscape studies between iOS and Android. Consumer behavior research in the tech industry. Whether you're a data scientist, market analyst, or tech enthusiast, this dataset provides valuable insights to support your research and projects.

Apple is one of the most influential and recognisable brands in the world, responsible for the rise of the smartphone with the iPhone. Valued at over $2 trillion in 2021, it is also the most valuable...

During the third quarter of 2025, Apple shipped around **** million iPhones, representing an increase compared to the previous quarter. This figure was also about *** million units higher than the same quarter in the previous year. There has been a tendency of increased Apple smartphone shipments in the fourth quarters every year since 2011.  iPhones in the global smartphones picture After its release in 2007, the iPhone has gained solid ground in the global smartphone market, with market share fluctuating between ** and ** percent in recent years. As of the third quarter of 2025, Apple’s iPhones sales composed over ** percent of the total global smartphone sales. COVID-19 impact With the outbreak of the novel coronavirus (COVID-19), shipments of various high-tech products were expected to stagnate during the first quarter of 2020, according to revised forecasts from March **, 2020. Fewer smartphone units were expected to be shipped over the course of 2020, compared to previous forecasts. In 2021, however, Apple shipped more units globally than ever before.

In the third quarter of 2025, Apple held an **** percent share of the global smartphone market, marking an increase of *** percentage points compared to the previous quarter. Long-time competitor Samsung maintained the leading position, with a market share of ** percent. Apple and Samsung continue to dominate the smartphone market Apple has been among the top-five smartphone vendors in the world since 2009. With the decline of former market leaders Nokia and RIM, Apple and Samsung were able to grow their presence in the market. As a result of political pressure, tariffs and restrictions imposed by the U.S, Chinese manufacturer Huawei has recently dropped off of the top five list in the smartphone market, while Xiaomi, Oppo, and Transsion have gained ground. Coronavirus (COVID-19) pandemic impact on iPhone sales While the long-term impact of the coronavirus (COVID-19) pandemic on sale is difficult to determine, the immediate impact was quickly visible. While large quarterly fluctuations are normal for Apple’s revenue cycle, one must look back to 2017 to find two consecutive quarters in which Apple generated less than ** billion U.S. dollars in revenue from the iPhone. A less strong performance in the first quarter of 2024, lead by the iPhone 16, gave Apple the ****** spot in terms of quarterly global unit shipments after Samsung, although strong sales in the fourth quarter of every year is a common occurrence with Apple products.

Imagine standing in a crowded coffee shop, phone in hand. Look around, you’ll see a divided world: some clutch sleek iPhones, others tap away on Android devices. In 2025, the great "iPhone vs Android" debate is stronger than ever. Both ecosystems boast loyal fan bases, innovative features, and impressive market...

The new mobile operating system iOS 18 was installed on 68 percent of the Apple devices that accessed the Apple App Store in March 2025, while the older iOS 16 was running on 14 percent of mobile devices and earlier releases on the remaining nine percent. Apple’s smartphone market share Apple held over 18 percent share of the global smartphone sales market in 2024, but historically reports sales share increases during the fourth quarter because of the annual fall release of a new device and the holiday season. Demand for the iPhone 15 and 15 Plus, as well as iPhone 15 Pro and Pro Max led to Apple announcing a sales figures of more than 77 million units sold worldwide in the fourth quarter of 2024. In the first quarter of Apple's 2024 fiscal year, iPhone sales accounted for around 49 percent of Apple's total revenue in the same quarter. The world at your fingertips Apple unveiled the very first iPhone and its supporting operating system (iOS 1) in 2007. It introduced an interface that allowed users to navigate the screen with their fingers, presenting a revolutionary touch keyboard that signaled a paradigm shift in the smartphone market.

The Americas are Apple’s largest regional market, bringing in net sales of **** billion U.S. dollars in the fourth quarter of the company’s 2025 fiscal year. Europe and Greater China are two other major markets for Apple. U.S.: Apple’s biggest market The high revenue generated from the Americas is largely due to Apple’s strong performance in their home market, the United States. Apple has the largest market share among smartphone vendors in the U.S. by a large margin. Although international sales have a growing share of Apple’s total revenue, the U.S. still accounts for around ** percent of Apple’s net sales. The U.S. also has the highest concentration of Apple stores, which are Apple’s own chain of retail stores that showcase and sell Apple’s various products, including the iPhone, iPad, Apple Watch, and others. iPhone: Apple’s most profitable product The iPhone, initially released in 2007, became Apple’s most successful product: the share of iPhone sales consistently amounts to more than ** percent of Apple’s overall share of sales. The early generations of iPhone revolutionized the mobile phone industry and popularized the use of smartphones. Now in the 18th generation, the new iPhone 16 Pro and 16 Pro Max continue to contribute to the success of Apple’s signature product, helping push for year-on-year iPhone sales growth despite the economic recession we are experiencing.

iPhone sales comprised approximately ******percent of Apple’s total revenue in the fourth quarter of the company’s fiscal year 2025. iPhone sales usually contribute to **** or more than **** of Apple’s overall sales revenue. Apple’s other businesses, such as the Apple Watch and the iTunes Store, have been bringing in growing shares of revenues too. Apple is the second largest smartphone vendor. As Apple’s most successful product, the iPhone is one of the most heavyweight players in the smartphone market, with dozens of millions of iPhones being shipped every quarter. Indeed, when it comes to smartphone vendor share, Apple is the second-largest smartphone vendor in the world, after Samsung. The The iPhone runs the iOS system, which is Apple’s in-house operating system. Most other products on the market run the Android system developed by Google. iOS occupies around a ******* of the overall mobile operating system market, Android the rest. The differences between iOS and Android iOS is a closed system, while Android is more open, which means that users can better customize their phones using the Android system. Because of its open nature, Android is also an easier target for hackers, whereas iOS is considered safer as Apple does not release its source code to developers and users. Both operating systems get regularly updated—Android 13 is Android’s 13th major release, and iOS 17 is the 17th major iOS release. Due to the great many models of Android phone devices, the Android versions are more fragmented than iOS, with older versions like Marshmallow and Lollipop still running on a big number of devices, whereas iOS **, released in 2023, runs on around ** percent of all Apple devices when looking at iOS version share.

In December 2018, the iPhone * accounted for nearly ** percent of all iPhone sales worldwide. Newer models such as the iPhone XS and XS Max, which were released in September of 2018, make up a smaller share of sales, retaining **** and **** percent of the iPhone market share respectively. Apple iPhone Apple released the first iPhone in June of 2007, and the product has become a staple of their line of electronics ever since. Twenty-one different models have been released over the product’s life span, with at least one new iPhone hitting the market in every year since 2007. Apple routinely reports annual iPhone sales figures of more than *** million units, and the company’s iPhone segment accounts for more than ** percent of total revenue. The iPhone’s place in the smartphone market Once accounting for nearly a quarter of global smartphone market share, the iPhone has since faced increased competition from the South Korean electronics giant Samsung, as well as Chinese smartphone manufacturers like Huawei, Xiaomi, Vivo, and Oppo. The global average price for smartphones is forecast to grow in the near future, reaching a projected *** U.S. dollars in 2021. With some newer models having a price tag of over ***** dollars, the iPhone is clearly positioned as a luxury product.

Apple's iPhone sales soared in China, leading global growth with a 15% year-on-year increase, driven by strategic pricing and market expansion.

As of 2023, for the first time ever, Apple ranked as the market leader in the global smartphone market with a **** percent share of all shipments. The tech giant retained the top title in 2024, with a share of nearly ** percent of the global smartphone market. Samsung ranked second, holding ** percent of the market share. Global smartphone market share Samsung has seen its popularity steadily increase since it held just a *** percent of the smartphone vendor market at the beginning of 2010. Samsung’s share of the overall mobile phone market, has fluctuated in recent times, dropping to under ** percent in the most recent year. Apple became smartphone market leader based on shipments in 2023. Apple’s smartphone sales are relatively cyclical and peak in the fourth quarter each year. In the fourth quarter of 2024, ** percent of all smartphones new smartphones sold were iPhones. The iPhone generated considerable revenue for Apple with sales of the device amounting to over *** billion U.S. dollars in their 2024 financial year.

Annual smartphone sales in Russia reached 721 billion Russian rubles in 2024, up approximately six percent from the previous year. The number of smartphones that Russians purchased decreased slightly from the previous year, measuring at 30 million in 2024. 5G-compatible smartphone sales in Russia Even though the 5G technology was not yet widely available in Russia, smartphones that supported it were already sold on the market. In the first nine months of 2021, 5G-capable smartphones earned a revenue of 150 billion Russian rubles in the country. The sales of such devices increased sharply after the release of several models of Apple iPhone 12 and Apple iPhone 13. Smartphone sales worldwide The global smartphone market revenue was estimated at over 485 billion U.S. dollars in 2025. It was expected to continue increasing in the following years until 2029. In that year, the market size was forecast to reach around 563 billion U.S. dollars.

In fiscal year 2025, Apple's revenue by segment (products & services) are as follows: iPad: $28.02 B, iPhone: $209.59 B, Mac: $33.71 B, Service: $109.16 B, Wearables, Home and Accessories: $35.69 B.

Introduction

iPhone vs Android Statistics: ​Android and iOS are the leading mobile operating systems globally, each with distinct market shares and user demographics. As of February 2025, Android holds approximately 71.75% of the global mobile operating system market, while iOS accounts for about 27.78%. In the United States, iOS has a higher adoption rate, with a market share of around 58%, compared to Android's 42%.

Customer loyalty remains strong for both platforms; Android boasts a retention rate of 91%, slightly surpassing iOS at 86%. These figures underscore the competitive landscape of the mobile operating system market, with each platform maintaining a dedicated user base and varying regional dominance.​

The Americas region accounted for the largest share of Apple’s revenue in terms of geographical distribution. In the fourth quarter of fiscal year 2025, the Americas held around 43 percent of the revenue, whereas Europe came in second with roughly over 28 percent. Apple’s revenue tends to be the highest in the first quarters of every financial year (October to December), when the holiday seasons take place. iPhone's prominence First introduced in 2007, the iPhone has been described as “revolutionary” for the mobile phone industry with its unique designs, features, and services. Despite a slight fluctuation in the share of Apple’s revenue, iPhone still generates the largest part of the company’s revenue. Within the smartphone industry, iPhones composed 15.8 percent of the total smartphone sales globally in the second quarter of 2024. Smartphones global picture Looking at the global smartphone market over the years, Apple and Samsung have been the main competitors until recent years, when the Chinese brands Huawei and Xiaomi started to grow rapidly. According to the most recent data, Samsung was positioned first, closely followed by Apple.

The statistic shows the share of Apple iPhone sales by online channel worldwide in the first quarter of 2018. In the first quarter of 2018, ** percent of Apple iPhones were sold via carrier channels.

Global Iphone Accessories market size 2021 was recorded $20585.9 Million whereas by the end of 2025 it will reach $27800 Million. According to the author, by 2033 Iphone Accessories market size will become $50698.5. Iphone Accessories market will be growing at a CAGR of 7.8% during 2025 to 2033.