This graph shows Apple's iPod revenue as a percentage of the company’s total global revenue in each respective quarter from 2009 to 2014. As the success of Apple's other products, such as the iPhone and iPad became more profound, the share of the company's total revenue generated from sales of the iPod steadily decreased. As of the first quarter of 2014, iPod revenue only accounted for 1.69 percent of Apple's total revenue. This is connected to decreasing iPod unit sales.

This statistic shows global Apple iPod sales from the first quarter of 2006 to the most recent fiscal quarter. In the first quarter of the 2006 fiscal year (October to December 2005), Apple sold 14.04 million iPods worldwide. In all of its 2006 fiscal year Apple sold more than 39 million iPods.

Apple iPod sales - additional information

Introduced to the consumer market in 2001, Apple revolutionized the music industry with its pocket-sized music player iPod. Since its release, the iPod has been one of the most dominant products within the digital music player market, with total aggregate unit sales of nearly 360 million. The market for portable music players, however, has been slowing down in recent years. Apple’s own sales figures essentially follow the existing overall trend, as iPods sales worldwide have been dropping since 2010. The company still experiences a consistent sales peak in the first quarter of the company’s own financial year. For Apple, the first quarter of their financial year is from early October to late December – just around the holiday season.

The increased capacity of smartphones to play and store music as a multi-functional device has been pinpointed by industry experts as the main reason for the decline of digital music devices sales. This explanation seems fitting when looking at Apple’s devices sales figures over the years. iPod sales have decreased as iPhone and iPad sales have increased in the last few years. Up until the third quarter of 2010, Apple still sold more iPods than iPhones. In the last quarter of 2014, iPod sales accounted for only about one percent of Apple's total revenue.

The declining of iPod sales has not had a negative impact on the company. As the share of the company’s total revenue made from iPod sales has decreased, strong sales of the iPad and the iPhone have allowed the company to maintain a dominant position in many markets worldwide. In 2014, Apple announced its highest annual revenue to date.

This statistic shows the number of iPod units sold worldwide by Apple from 2006 to 2014 (according to the company's fiscal year). Sales have been decreasing in recent years after peaking at 54.83 million in 2008.

Global Apple iPod sales – additional information

The first line of iPods was introduced to the market in 2001, Apple’s first foray into consumer electronics. Two years later, Apple launched the iTunes Music Store. The iPod, along with iTunes, revolutionized the music industry by offering a smooth combination of software and hardware in a pocket-sized device. With several hundred million units sold over the years, the iPod can be considered one of the company’s biggest successes.

iPod sales peaked at four billion U.S. dollars in the first quarter of 2008. In all of 2008, a total of 54.83 million iPods were sold. With the introduction of the iPhone in 2007 and its rapid success, the share of the company's total revenue generated from iPod sales started to decrease. Up until the third quarter of 2010 though, Apple still sold more iPods than iPhones. In the last quarter of 2014, iPod sales accounted for about one percent of Apple's total revenue. At that point, iPhone sales made up more than 50 percent of Apple's revenue.

The decline of iPod sales can not be attributed to the introduction of the iPhone alone, but also to the rising popularity of smartphones, with both types of devices offering similar music features. In 2008, 139.29 million smartphones were sold around the world. By 2016, this figure had increased to almost 1.5 billion.

This graph shows the amount of revenue that Apple generated through sales of the iPod each quarter from the first quarter of 2006. In the first quarter of 2013, sales increased again compared to previous quarters and revenue from this product came to more than 2 billion U.S. dollars. As of the first quarter of 2014 however, revenue was down by more than half to 970 million U.S. dollars. Annual and quarterly iPod unit sales

The Apple iPod - additional information The launch of the iPod digital portable music device in 2001 was a breakthrough for Apple and a revolutionary move for the consumer electronics market. The company had not had widespread success for some time, but the iPod paved the way for other innovative and extremely successful products, such as the iPhone, launched in 2007, and the iPad, released in 2010. The first version of the iPod had a 5 GB hard drive, which could be used for storing music, but could also serve as an external data storage device.

iPod sales were slow at first, due to the device’s need for a Macintosh computer and its iTunes software. However, the company continued to update the product, adding newer versions, such as the iPod Shuffle, iPod Nano and iPod Touch, with improved design, features and hard drive capacity. By its 2006 fiscal year, Apple iPod sales reached 40 million units worldwide. Sales peaked in Apple’s first financial quarter of 2009, when over 22 million iPods were sold worldwide. At that point, iPod sales accounted for over 28 percent of Apple's total revenue, but only five years later, this share had decreased to less than one percent.

This decline in iPod revenue is in part due to the launch of the iPhone and other smartphones, which made having a music player redundant, due to the integrated music-playing features of a new generation of mobile phones. In 2009, two years after the launch of the iPhone, the iPod was still the more successful of the two in regards to unit sales. Nevertheless, by the fourth quarter of 2014, iPhone sales had increased to almost 40 million units, while only 2.5 million iPods were sold. Starting the following fiscal year, Apple stopped reporting iPod sales as a separate segment in its financial reports.

The statistic shows a comparison of Apple iPhone, iPad and iPod sales from the first quarter of 2006 to the company's latest financial quarter. In Apple's forth financial quarter of 2018 approximately 47 million iPhones were sold worldwide.

Apple product sales - additional information

Since the introduction of the iPhone in June 2007, sales of the iPod have dramatically decreased from over 10 million units per quarter on average to less than 3 million units in the fourth quarter of 2014, after which Apple stopped reporting sales figures for the iPod as its own category. In contrast, sales of the iPhone have increased rapidly, with over 211 million units sold worldwide in 2016 and over 77 million units sold in the first quarter of 2018 alone. Apple’s operating system, iOS had a global market share of 12.5 percent in the third quarter of 2017, making it the second most popular operating system in the world behind only the Android OS.

Apple released its first iPad in April 2010, with the two most recent models, the iPad Air 2 and the iPad Mini, announced in October 2014. There have been seven versions of the iPad to date. At the beginning of 2012, the iPad was the dominant force in the global tablet market with a market share of 58.1 percent. This share decreased to 25.8 percent in the third quarter of 2017 as Apple faced competition from Google and Samsung. The iPad nevertheless remains a major product for Apple with unit sales of 13 million in the first quarter of 2018, generating revenue of over 5.9 billion U.S. dollars.

Historical holdings data showing quarterly positions, market values, shares held, and portfolio percentages for IPOD held by Governors Lane LP from Q4 2020 to Q4 2022

Historical holdings data showing quarterly positions, market values, shares held, and portfolio percentages for IPOD held by FIFTH LANE CAPITAL LP from Q1 2022 to Q2 2022

Apple generated over 69 billion U.S. dollars in revenue from iPhone sales in the first quarter of the 2025 financial year. Apple revenue streams Apple registered its highest revenue to date in FY 2022, when the company’s revenue stood at over 394 billion U.S. dollars. Apple’s success over the years can be explained by strong brand loyalty, and the constant release of innovative products, updates and features. The iPod, for example, was one of the first successful releases of the company to the consumer market. However, according to industry experts, the increased capacity of smartphones to play and store music led to the decline of digital music devices sales, such as the iPod. Rise of Apple iPhone Since its introduction in 2007, Apple’s iPhone has gained space in the market. In the first quarter of Apple's 2025 financial year iPhone sales revenue stood at over 69 billion U.S. dollars. The increase in devices sales had a direct impact on the iPhone’s share of the company’s total revenue. In the beginning of 2009, sales of the iPhone accounted for about 25 percent of Apple’s total revenue. By the first quarter of 2025, this share was at around 55 percent. Other products and services Apple’s iPad tablet, the Mac computer and costumer services are important revenue streams as well for Apple. Together, these three revenue streams generated over 43 billion U.S. dollars for the company in the first quarter of the 2025 fiscal year. Other products such as wearables, home, and accessories generated over 11 billion U.S. dollars in the same quarter.

The MFi (Made for iPhone/iPad/iPod) charging cable market, while experiencing a mature stage of its lifecycle, continues to demonstrate resilience driven by the persistent demand for Apple devices and the associated ecosystem. The market, estimated at $2.5 billion in 2025, exhibits a moderate Compound Annual Growth Rate (CAGR) of 5%, projecting a value of approximately $3.3 billion by 2033. This growth is fueled by several key factors. Firstly, the consistent release of new Apple devices ensures a steady replacement cycle for charging cables. Secondly, the increasing adoption of fast charging technologies within the MFi certified cable segment is driving premiumization and consequently, higher average selling prices. Finally, expanding e-commerce channels and the proliferation of third-party manufacturers offering competitive pricing and features are stimulating market expansion. However, challenges remain. The inherent limitations of the Lightning connector, which faces potential replacement by USB-C in future Apple devices, presents a significant long-term threat. Furthermore, increased competition from non-MFi certified cables offering similar functionality at lower prices exerts downward pressure on profit margins for established players. Despite these restraints, segmentation within the market offers opportunities for growth. The demand for longer cables (1.8 meters and above) is increasing, driven by consumer preference for greater flexibility and convenience. Similarly, the iPad and other Apple device segment contributes substantially to market size and offers a lucrative growth avenue for manufacturers who can provide cables optimized for power delivery and data transfer needs of various Apple devices. Key players, including Apple, Anker, Belkin (implied from market presence), and others, are strategically focusing on innovation in cable design, materials, and fast-charging capabilities to maintain their competitive edge and cater to consumer demands for high-quality, reliable charging solutions. The geographic distribution reveals strong demand in North America and Europe, with Asia-Pacific emerging as a significant growth market. Companies focusing on localized distribution strategies within these regions are expected to capture substantial market share.

As of the second quarter of fiscal year 2021, around 67 percent of Apple Inc’s revenue was generated outside of the United States. Apple's total net sales amounted to around 89.58 billion U.S dollars in that quarter. Apple Inc. Revenue

Apple produces a wide range of consumer electronics, software, and more recently, IT-related services such as cloud storage and mobile payment processing. The company is one of the world’s greatest generators of revenue, raking in hundreds of billions of dollars around the world each year. The Americas region has always been Apple’s strongest market, with the U.S. making up a large portion of the company’s revenue both in the Americas region and overall. Founded and currently headquartered in California, it is no surprise that the company has such a strong presence in the U.S. market. Many of the company’s breakthrough consumer electronics products such as the iPhone and iPod first gained popularity in U.S. markets, but its domestic strength has allowed Apple to additionally pursue businesses in markets around the world.

Apple products

Consumer electronics products are the cornerstone of Apple’s success. Over 45 percent of smartphone users in the U.S. use some version of the company’s iPhone device, making it the country’s most popular smartphone product by far. Apart from the iPhone, Apple produces successful lines of computers, tablets, and wearables, each of which brings the company billions of dollars per year.

In the first quarter of 2025, Apple generated a total of 26.34 billion U.S. dollars in services revenue. These services include iTunes, the company’s online entertainment library, as well as software, digital content, AppleCare, Apple Pay, and licensing. Overall, Apple’s services segment has shown strong growth over the last few years, passing the mark of ten billion U.S. dollars in revenue in a quarter for the first time in 2018. Apple's services segment now only trails the revenue generated by its largest segment, the iPhone, which brings in tens of billions of U.S. dollars each quarter. Apple Inc. Since its famous beginning in a garage in California, Apple has grown into a giant of the technology industry, becoming one of the most valuable companies in the world. Every year, it brings in hundreds of billions of U.S. dollars and revolutionize the industry time and time again with its various consumer electronic devices. Some of the company’s most famous products include the Apple I, MacBook, iPod, Apple Watch, and the iPhone. In order to continue to innovate and improve its product offerings, Apple allocates over ten billion U.S. dollars per year towards its research and development budget. This massive R&D budget not only helps from a hardware perspective, but also assists in the development of more digital solutions to everyday needs such as iCloud and Apple Pay.

This statistic illustrates the share of Apple headphone owners in the United Kingdom. As of September 2024, 36 percent of 18 - 19 year old consumers do so in the UK. This is according to exclusive results from the Consumer Insights Global survey.Statista Consumer Insights offer you all results of our exclusive Statista surveys, based on more than 2,000,000 interviews.