This statistic shows global Apple iPod sales from the first quarter of 2006 to the most recent fiscal quarter. In the first quarter of the 2006 fiscal year (October to December 2005), Apple sold 14.04 million iPods worldwide. In all of its 2006 fiscal year Apple sold more than 39 million iPods.

Apple iPod sales - additional information

Introduced to the consumer market in 2001, Apple revolutionized the music industry with its pocket-sized music player iPod. Since its release, the iPod has been one of the most dominant products within the digital music player market, with total aggregate unit sales of nearly 360 million. The market for portable music players, however, has been slowing down in recent years. Apple’s own sales figures essentially follow the existing overall trend, as iPods sales worldwide have been dropping since 2010. The company still experiences a consistent sales peak in the first quarter of the company’s own financial year. For Apple, the first quarter of their financial year is from early October to late December – just around the holiday season.

The increased capacity of smartphones to play and store music as a multi-functional device has been pinpointed by industry experts as the main reason for the decline of digital music devices sales. This explanation seems fitting when looking at Apple’s devices sales figures over the years. iPod sales have decreased as iPhone and iPad sales have increased in the last few years. Up until the third quarter of 2010, Apple still sold more iPods than iPhones. In the last quarter of 2014, iPod sales accounted for only about one percent of Apple's total revenue.

The declining of iPod sales has not had a negative impact on the company. As the share of the company’s total revenue made from iPod sales has decreased, strong sales of the iPad and the iPhone have allowed the company to maintain a dominant position in many markets worldwide. In 2014, Apple announced its highest annual revenue to date.

This graph shows the amount of revenue that Apple generated through sales of the iPod each quarter from the first quarter of 2006. In the first quarter of 2013, sales increased again compared to previous quarters and revenue from this product came to more than 2 billion U.S. dollars. As of the first quarter of 2014 however, revenue was down by more than half to 970 million U.S. dollars. Annual and quarterly iPod unit sales

The Apple iPod - additional information The launch of the iPod digital portable music device in 2001 was a breakthrough for Apple and a revolutionary move for the consumer electronics market. The company had not had widespread success for some time, but the iPod paved the way for other innovative and extremely successful products, such as the iPhone, launched in 2007, and the iPad, released in 2010. The first version of the iPod had a 5 GB hard drive, which could be used for storing music, but could also serve as an external data storage device.

iPod sales were slow at first, due to the device’s need for a Macintosh computer and its iTunes software. However, the company continued to update the product, adding newer versions, such as the iPod Shuffle, iPod Nano and iPod Touch, with improved design, features and hard drive capacity. By its 2006 fiscal year, Apple iPod sales reached 40 million units worldwide. Sales peaked in Apple’s first financial quarter of 2009, when over 22 million iPods were sold worldwide. At that point, iPod sales accounted for over 28 percent of Apple's total revenue, but only five years later, this share had decreased to less than one percent.

This decline in iPod revenue is in part due to the launch of the iPhone and other smartphones, which made having a music player redundant, due to the integrated music-playing features of a new generation of mobile phones. In 2009, two years after the launch of the iPhone, the iPod was still the more successful of the two in regards to unit sales. Nevertheless, by the fourth quarter of 2014, iPhone sales had increased to almost 40 million units, while only 2.5 million iPods were sold. Starting the following fiscal year, Apple stopped reporting iPod sales as a separate segment in its financial reports.

This statistic shows the number of iPod units sold worldwide by Apple from 2006 to 2014 (according to the company's fiscal year). Sales have been decreasing in recent years after peaking at 54.83 million in 2008.

Global Apple iPod sales – additional information

The first line of iPods was introduced to the market in 2001, Apple’s first foray into consumer electronics. Two years later, Apple launched the iTunes Music Store. The iPod, along with iTunes, revolutionized the music industry by offering a smooth combination of software and hardware in a pocket-sized device. With several hundred million units sold over the years, the iPod can be considered one of the company’s biggest successes.

iPod sales peaked at four billion U.S. dollars in the first quarter of 2008. In all of 2008, a total of 54.83 million iPods were sold. With the introduction of the iPhone in 2007 and its rapid success, the share of the company's total revenue generated from iPod sales started to decrease. Up until the third quarter of 2010 though, Apple still sold more iPods than iPhones. In the last quarter of 2014, iPod sales accounted for about one percent of Apple's total revenue. At that point, iPhone sales made up more than 50 percent of Apple's revenue.

The decline of iPod sales can not be attributed to the introduction of the iPhone alone, but also to the rising popularity of smartphones, with both types of devices offering similar music features. In 2008, 139.29 million smartphones were sold around the world. By 2016, this figure had increased to almost 1.5 billion.

This graph shows Apple's iPod revenue as a percentage of the company’s total global revenue in each respective quarter from 2009 to 2014. As the success of Apple's other products, such as the iPhone and iPad became more profound, the share of the company's total revenue generated from sales of the iPod steadily decreased. As of the first quarter of 2014, iPod revenue only accounted for 1.69 percent of Apple's total revenue. This is connected to decreasing iPod unit sales.

For the first quarter of their 2025 fiscal year, Apple reported a revenue of ***** billion U.S. dollars. Apple revenue - additional information Apple Computer, Inc. was renamed Apple Inc. in 2007, in order to reflect the brand’s extension into other segments of the consumer electronics market. The company, founded in 1976, went on to grow from a two-man operation to a worldwide record-breaking phenomenon. In its 2023 financial year, Apple reported 383 billion U.S. dollars in revenues, compared to ***** billion U.S. dollars in 2004. Since the 2001 launch of the iPod in 2001, Apple has invested billions in research and development of new products, in order to answer ever changing consumer needs. Apple’s most profitable division is its hardware segment, which includes products such as the Macintosh computer series, the iPod, the iPhone, the iPad, or Apple TV. Additionally, Apple offers consumers a number of software products, such as the OS X and iOS operating systems and web-based services, such as the Mac App Store and the iOS App Store, iTunes Store, iBooks, or iCloud. Apple's iPhone is its most successful product Released in 2007 and already in its ****** generation in 2014, the iPhone is Apple’s most successful product, with over *** billion units sold since its launch. It is credited with almost single-handedly making Apple one of the most valuable brands in the world. The iPhone also has a very strong brand retention, surpassing all other smartphone brands. In the United States and in the United Kingdom, Apple's iOS operating system occupied **** or more of both markets in 2024.