In 2024, Ipsos generated approximately **** billion euros in revenue. This was an increase of roughly ** million euros when compared to the previous year. Ipsos was one of the world’s largest market research companies and had over ****** employees in 2024. The headquarters of the firm are found in Paris, France. Global reach Although founded in France in 1975, Ipsos has expanded on a global scale beginning in the *****. It has competed with all other major market research firms in terms of global research revenue, and is now one of the leading employers in the United States within the market research industry. Political polling Following the 2019 general election in Australia, Ipsos was dropped by several Australian newspapers as their source for political polling. Ipsos falsely predicted the outcome of a tightly fought election battle and is no longer used as a reliable source for election outcomes by the media. The firm has continued to be published for other polls and research data.

The revenue of Ipsos increased overall between 2010 and 2024. In 2024, Ipsos generated approximately 919 million euros in revenue in the Americas region, a decrease when compared to the previous year. Ipsos is a global market research company headquartered in Paris, France.

Ipsos, the global market research company headquartered in Paris, France, reported a total revenue of **** billion euros in 2024. The most profitable of the company's business segments were consumers, who accounted for ** percent of Ipsos' total revenue for the year.

The revenue generated by Ipsos in the United States increased overall between 2013 and 2021. In 2021, Ipsos generated a research revenue of around *** million U.S. dollars in the United States, an increase of over *** million U.S. dollars compared to the previous year.

Net-Income Time Series for Ipsos SA. Ipsos SA, through its subsidiaries, provides survey-based research services for companies and institutions in Europe, the Middle East, Africa, the Americas, and the Asia-Pacific. The company offers services in the information production and analysis chain, including data collection, data processing and integration, data analysis, information delivery and presentation, and information activation. It also provides audience measurement, automotive and mobility development, brand health tracking, channel performance, corporate reputation, creative excellence, customer experience, healthcare, innovation, Ipsos MMA, Ipsos UU, market strategy and understanding, observer, public affairs, social intelligence analytics, and other specialist services, as well as research methodologies, such as device agnosticism, programmatic sampling, and digital face-to-face interview. In addition, the company offers online and mobile integrated services and device agnostic solutions that include online surveys adapted to laptops, smartphones, and tablets; and qualitative research services, as well as operates Ipsos.Digital, a do-it-yourself platform. Further, it provides artificial intelligence and data science solutions that develops and provides analytical tools based on data science, machine learning, big analytics, and modelling; and behavioral science and neuroscience solutions, as well as operates Ipsos Knowledge Centre for teams and clients. Ipsos SA was incorporated in 1975 and is headquartered in Paris, France.

Ipsos, a market research company, recorded a ***** million zloty net sales revenue in 2020, which was a decrease compared to the year before. The net profit also decreased from **** million zloty to **** million zloty between 2019 and 2020.

The net income of Ipsos amounted to ***** million euros in 2024. The reported fiscal year ends on December 31. Compared to the earliest depicted value from 2019 this was a total increase of almost 100 million euros. The trend from 2019 to 2024 shows, however, that this increase did not happen incrementally.

The operating income of Ipsos increased overall between 2011 and 2024, despite some fluctuations. In 2024, the operating income of Ipsos stood at ***** million euros, an increase when compared to the previous year. Ipsos is a global market research company, headquartered in Paris, France.

The statistic depicts the revenue of Ipsos subsidiaries in 2011. In this year, Ipsos generated revenues of over 92 million euros from its subsidiary Ipsos MORI UK Ltd.

Ipsos is a global market research company, headquartered in Paris, France.

Market Research companies have benefited from research and development (R&D) expenditure growth as companies develop new products to satisfy consumer demand. Downstream companies continue to rely on market research to create new products and campaigns that fit ever-changing consumer preferences. As companies strive to enhance consumer-centric strategies amid increased consumer spending, demand for tailored market research solutions has surged. High corporate profit levels have enabled businesses to invest in research and development. The digital shift has further transformed the landscape, with companies pioneering new research tools to tap into the vast potential of big data to enhance accessibility and participation. These trends have led to revenue growing at a CAGR of 3.9% to $36.6 billion over the next five years, including a 2.4% gain in 2025 alone. Consumers' and advertisers' growing reliance on the internet has led to new metrics market researchers can use to better understand consumers. These have allowed new companies to enter the industry and driven providers to adjust services and implement new technologies. The rising use of social media has also contributed to the growing demand for market research. These technological advancements improved data collection and analysis methods, offering actionable insights that helped companies refine marketing strategies and develop better products. New opportunities continue to drive revenue growth, but expansions to services and onboarding of new technology have cut into industry profit. Companies will strengthen their R&D budgets as economic conditions improve, further driving demand for advanced market research tools. The proliferation of online commerce and smart technologies will give researchers unprecedented access to consumer data. Technological developments, such as artificial intelligence (AI), are poised to create new metrics based on human reactions, which companies can leverage to better understand consumer behavior and preferences. These new technologies will develop new market research opportunities. Access to these metrics, however, will lead to tightening data privacy regulations. There's a growing emphasis on ethical practices, transparency and data security. This will shape consumer trust and industry standards, creating new opportunities and challenges in a rapidly evolving marketplace. Revenue is poised to grow at a CAGR of 2.2% to $40.9 billion through the end of 2030.

Market research operators in Canada suffered from modest swings in revenue stemming from economic volatility for most of the period. While the period started with a dip in revenue because of the pandemic, the changing media landscape and the ability to conduct online market research kept sales from dropping drastically. Market research is needed in times of economic uncertainty since it helps customers navigate unknown waters. Although the economy reopened, a spike in inflationary pressures severely harmed revenue in 2021 and 2023, as corporate clients endured volatility across their balance sheets, which dampened demand for operators' services. This economic volatility also dampened profit for operators, with lower consumer confidence playing a key role in this trend. Even so, with interest rates finally falling in the middle of 2024, revenue came back on track and is set to push up an estimated 8.3% in 2025 alone. Overall, revenue is set to swell at a CAGR of 1.3% to an estimated $1.5 billion as the need for market research has recovered. As the popularity of digital media and e-commerce has risen, operators have adapted their services to provide up-to-date and more granular analysis reflecting the data available from these channels. Smaller, less costly single-operator companies flooded the industry amid low barriers to entry and improving economic conditions. Even so, the shifting media landscape and rapidly changing consumer trends have encouraged some operators to consolidate and streamline their operations, bolstering competition among existing companies. As corporations endured upticks in sales, they sought the expertise of market research companies to expand operations and revamp their product and service offerings. By 2030, Canadians' consumption activity will change significantly, requiring more consumer research and new research methods. Operators are in a position to capitalize on emergent trends and business structures. Those who succeed in evolving alongside the ever-changing landscape will find new verticals and horizontals to climb into. As new technologies and innovations like real-time data and insights expand, market research will remain a central pillar of business strategy, ensuring revenue growth. Overall, revenue is set to expand at a CAGR of 3.9%, reaching $1.9 billion in 2030.

The gross profit of Ipsos with headquarters in France amounted to **** billion euros in 2024. The reported fiscal year ends on December 31.Compared to the earliest depicted value from 2019 this is a total increase of almost *** million euros. The trend from 2019 to 2024 shows, however, that this increase did not happen continuously.

Market research and public opinion polling companies offer valuable insights into consumer behaviour, values and opinions for businesses, media and public-sector departments. Demand for market research is heavily reliant on business investment and technological advancements, with research companies examining target markets to help businesses tailor their products, services and marketing strategies. The advent of digital platforms and advanced analytics is reshaping the market landscape, providing more efficient data collection methods and insights essential for strategic decision-making. Revenue is expected to expand at a compound annual rate of 2.3% over the five years through 2025 to €2.1 billion, despite being forecast to dip by 2.2% in 2025. The COVID-19 pandemic brought adverse economic conditions, reducing business spending on non-essential services like market research. A decline in advertising spend further hit demand in 2020. However, as restrictions eased, revenue shot up in 2021, as businesses aimed to understand how consumer behaviour was changing in the post-pandemic landscape. Digital advertising's recovery also supported this rebound. Following this, though, inflationary pressures and geopolitical tensions in late 2022 and 2023 curbed spending, as businesses grappled with higher operational costs, leading to a downturn in revenue for market research companies. Prolonged uncertainty and political instability further subdued business investment through 2024 and into 2025, reflected in stagnant demand for market research services. Improving economic conditions are anticipated to bolster the industry’s prospects in the coming years. As inflation eases and interest rates fall, businesses will increase R&D activities, renewing demand for detailed market insights. Opportunities will arise from strengthened collaborations with advertising agencies, aligning strategies based on data-driven insights. Technological advancements will continue to drive innovation, with AI and mobile technologies reshaping data collection and interpretation processes. However, advancing technology will also create challenges as more businesses leverage advanced tech like Gen AI to set up in-house market research solutions, reducing spending on external research companies. At the same time, social media will continue to offer real-time public opinion insights, optimising audience segmentation and sentiment analysis. Data privacy regulations like the GDPR will necessitate balancing innovation with compliance, presenting operational burdens.

Abstract

The Consultative Group to Assist the Poor (CGAP) and Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) have conducted a baseline demand-side study of person-to-person (P2P) remittances in Jordan to gather insight into existing customers, non-customers and potential customers. This study informed the implementation of a larger project to improve access to remittances and other financial services through digital solutions for financially excluded groups. The focal population for this study was low-income Jordanians (defined as those with a monthly household income of under 400 Jordanian Dinars) and Syrian refugees who have been in Jordan for at least a year.

The study focused on remittance activity and awareness and access to technology, with market forecasting for a digital remittance product. Key findings elicited insights into potential barriers to a digital remittance product, as well as enabling factors, and revealed a small market opportunity.

Geographic coverage

West Amman, East Amman, Irbid, Zarqa, Mafraq, Karak, Ma’an, Azraq refugee camp, Zaatari refugee camp

Analysis unit

Individuals, households

Universe

Low-income Jordanians and Syrian refugees

Kind of data

Sample survey data [ssd]

Sampling procedure

The quantitative survey consisted of two independent samples:

• n= 1,091 low-income Jordanians (defined as those with less than 400JD of household income per month) • n= 1,041 Syrian refugees living in Jordan

Quotas were used for both groups so the sample better represented available univariate population data in terms of geographic distribution, age and gender. Refer to “Digittances Quantitative Data User Guide” for more information.

Mode of data collection

Face-to-face [f2f]

Research instrument

Refer to “Digittances Quantitative Data User Guide”

Cleaning operations

In addition to the quality control conducted during fieldwork, data cleaning was conducted after fieldwork was completed. This included checks for internal consistency, missing variables, blank variables, and outliers. Ipsos data storage is audited annually as part of our ISO 27001 and 20252 accreditations and is compatible with security accreditation.

The Market Research and Statistical Services industry has performed poorly because of mixed demand across years for market research and related services. Industry revenue is anticipated to shrink at an annualised 1.3% over the five years through 2024-25, totalling $3.6 billion, with revenue falling by 1.5% in the current year. The overall revenue decrease can be attributed to mixed growth in prior years because of uncertainty and demand changes in response to the COVID-19 pandemic and ABS funding volatility. Industry revenue displays significant volatility from year to year, mainly because of fluctuations in ABS funding by the Federal Government. As the next census is set to occur in 2026, ABS revenue over the past two years has been constrained. Some companies that previously used industry businesses have been increasingly performing market research and statistical analysis in-house. Many external companies have improved their technology and data collection capabilities, which has made it more cost-effective to perform these activities internally. While the introduction of artificial intelligence has provided cost-cutting opportunities for market research businesses, it has also encouraged clients to bring industry services in-house, reducing demand. Profitability has also waned because of heightened price competition and wage costs increasing as a share of revenue. Ongoing growth in online media and big data presents both challenges and opportunities for market research businesses. Mounting demand for research and statistics relating to new media audience numbers and advertising effectiveness represents a potential opportunity. Even so, market research businesses will face challenges in developing effective measurement systems, and competition from information technology specialists that are developing similar systems will intensify. Despite these challenges, industry revenue is forecast to increase at an annualised 2.0% through 2029-30 to reach $3.9 billion.

According to Cognitive Market Research, The Global Stress Ball market size is USD XX billion in 2023 and will grow at a compound annual growth rate (CAGR) of 5.00% from 2023 to 2030.

Stress balls are becoming increasingly popular due to their benefits, such as their capacity to alleviate excessive levels of tension or anxiety.
Demand for bean bags remains higher in the stress ball market.
The online channel held the highest stress ball market revenue share in 2023.
North America will continue to lead, whereas the European stress ball market will experience the fastest growth until 2030.

Increased Prevalence of Stress to Provide Viable Market Output

A number of different reasons may have contributed to the rise in human stress. In many regions of the world, the prevalence of stress has been rising recently.

In the past year, stress has had an impact on the daily lives of about 3 in 5 persons worldwide (62%) and in the United States (56%). Stress, according to a third (35% of Americans and 34% worldwide), has impacted their everyday life on multiple occasions.

(Source: www.ipsos.com/en-us/news-polls/world-mental-health-day-monitor-2022#:~:text=Experience%20with%20stress%20and%20depression%20in%20the%20past%20year&text=About%203%20in%205%20adults,their%20daily%20lives%20several%20times.)

A variety of factors can cause stress, but growing living expenses, job insecurity, and economic uncertainty rank at the top of the list. To make ends meet, people could feel under pressure to put in more hours or take on several jobs. Children are suffering from stress as well. Nearly one-third of kids said they had suffered a bodily ailment, such as headaches, stomach problems, or trouble falling or staying asleep, within the previous month. Even while the underlying stress levels haven't altered dramatically, more people are recognizing and reporting their stress as a result of increased awareness of mental health issues, thus driving the sales of stress balls.

Growing Government Initiatives for Stress Management to Propel Market Growth

As evidenced by the inclusion of mental health in the Sustainable Development Goals, there has been growing recognition of the crucial role mental health plays in achieving global development goals in recent years. The need for increased investment in mental health awareness, efforts to increase access to high-quality mental health care and effective treatments, and research to find new treatments and enhance existing ones for all mental disorders are all areas that need attention.

In order to provide 100 million additional people with access to high-quality and reasonably priced care for mental health conditions in 12 priority countries, WHO established the WHO Special Initiative for Mental Health (2019-2023): Universal Health Coverage for Mental Health in 2019.

(Source: www.who.int/health-topics/mental-health#tab=tab_1)

Comprehensive mental health policies that address stress as a factor in mental well-being have been developed in some nations. These regulations may include measures for the treatment, de-stigmatization, and prevention of mental health problems. At the same time, some countries have rules and rewards to encourage business owners to establish psychologically healthy workplaces, which can help employees feel less stressed.

Key Dynamics of

Stress Ball Market

Key Drivers of

Stress Ball Market

Increasing Awareness of Mental Health and Demand for Stress Relief Tools: With an increasing emphasis on mental wellness and stress in the workplace, consumers are turning to stress balls as cost-effective, non-invasive solutions for alleviating anxiety, enhancing concentration, and alleviating tension—particularly in office, educational, and home settings. Corporate Gifting and Demand for Promotional Products: Stress balls are commonly utilized in promotional initiatives due to their affordability, ability to be customized, and practical use in daily life. Companies frequently distribute them as promotional items at events or to enhance brand visibility within employee wellness initiatives. Growing Utilization in Occupational and Physical Therapy: Healthcare professionals advocate for the use of stress balls to strengthen hand muscles, develop motor skills, and assist in rehabilitation therapy. Their significance in physiotherapy and recovery support is...

Over the five years through 2024-25, revenue is set to climb at a compound annual rate of 2% to £6.4 billion. This growth stems from recovering business confidence, which was previously shaken by Brexit, the COVID-19 pandemic and soaring inflation, deterring investments. Mounting demand for online and digital research services and intense political activity has also fuelled expansion. Facing stiff competition, market research and public opinion polling companies have innovated to gain a competitive edge, embracing acquisitions in order to gain access to new technology and niche markets, as well as heavily investing in technology to improve data collection and analysis. The shift towards digital advertising has driven the adoption of advanced data gathering and research methods to better understand online consumer behaviour, though there’s been a growing trend towards in-house research as an alternative. Revenue saw a 16.3% downturn in 2020-21, a reflection of the financial strain created by COVID-19 curtailing spending on research activities. The severity of this decline, however, was cushioned by increased market research investment from the public sector and private companies looking to navigate the aftermath of the pandemic. Revenue is forecast to grow by 2.7% in 2024-25, propelled by easing inflationary pressures and the collective effort of businesses to stabilise the economy and financial markets. Public-sector demand is also escalating, driven by the General Election and the continued political discourse necessitating insights into public opinion. Looking ahead, revenue is projected to rise at a compound annual rate of 3.1% over the five years through 2029-30, reaching £7.5 billion. Growth will be fuelled by a rebound in business confidence and an uptick in spending. Demand for companies specialising in web-based market research and social media marketing is expected to surge, supported by strong advertising activity and a mounting need for media research. As e-commerce continues on a steady growth path, there will likely be an increased emphasis on investing in novel research technologies and specialised data analytics capabilities.

In 2023, the leading market research company in terms of global research revenue was Gartner, generating approximately *** billion U.S. dollars. In the same year, American company IQVIA accrued roughly *** billion U.S. dollars. Market research companies - global players Market research is an important business strategy involving the gathering of information about an organization’s target market. In terms of global research revenue, American company Gartner was the leading market research company worldwide. Headquartered in the United States, the number of employees working for the company totaled ****** people in 2023. The sixth largest market research company in terms of global research revenue was Kantar. Kantar Group is a UK-based international network of ** companies, including Millward Brown and IMRB International. In 2022, the research revenue of Kantar amounted to approximately ***** billion U.S. dollars. Another European leader, and ranked seventh in the global ranking, was Ipsos. The company had a research revenue of over *** billion U.S. dollars. The largest share of market research revenue made by Ipsos was generated in Europe, the Middle East and Africa in 2023. United States dominant in a global market The global revenue of the market research industry reached over ** billion U.S. dollars in 2023, over half of which came from the United States. The number of full-time employees working for the top ten market research companies in the United States totaled almost ****** in 2020.

The Advertising and Market Research Services industry has faced volatile economic conditions. The overall weak economy, along with heightened inflation, has constrained industry demand, with many clients cancelling or postponing projects to reduce marketing budgets in response to heightened inflation and uncertainties. However, growth in R&D expenditure, number of businesses and household consumption expenditure has partially offset an overall decline in revenue. Industry revenue is expected to dip at an annualised 0.5% over the past five years, to total $2.8 billion in 2025-26, when revenue is anticipated to fall by 1.1%.Advertising agencies that have provided digital services have performed better, driven by online advertising’s growing popularity and greater social media use. Online advertising typically commands lower prices than traditional advertising and can reach the target audience more precisely thanks to improved marketing analytics, providing clients with a cost-effective solution and more measurable outcomes, allowing businesses to undertake more work. This has improved profitability for advertisers. Despite rising demand for online advertising, this growth has come at the expense of print and broadcast advertising as traditional advertising channels have seen a weaker audience base. Still, large-scale marketing projects use integrated advertising campaigns involving both traditional and new advertising channels to cover a large audience size.Businesses have continued to demand market research services to understand rapidly changing consumer trends and behaviour. Several global brands have undergone restructuring activities over the past few years, like the amalgamation of Kantar and Colmar Brunton in 2021-22, the cessation of Frost & Sullivan’s New Zealand operations in 2022-23 and Ipsos’s acquisition of CBG Health Research in 2024-25. Even so, these services are usually considered more discretionary compared with advertising and have been more heavily affected by economic uncertainties.Industry revenue is forecast to rise at an annualised 1.5% over the five years through 2030-31, to total $3.0 billion. The economy is set to continue recovering with inflation poised to ease, making businesses become more confident in expanding their market offerings, which will likely drive downstream demand for advertising and market research services. Downstream clients are slated to resume projects cancelled or postponed, supporting demand. Even so, high industry competition will reduce players' pricing capacity.

Nielsen Holdings, the leading market research company in the United States and one of the world’s biggest market measurement firms, generated a worldwide revenue of nearly *** billion U.S. dollars in 2021. Nielsen's revenue increased steadily from 2006 to 2017, when it peaked at **** billion U.S. dollars, before decreasing slightly in 2018, 2019, and 2020, and then falling significantly in 2021. The Nielsen Company Trading under the name The Nielsen Company, Nielsen Holdings has been headquartered in New York City in the United States where the firm had a workforce of roughly ***** full-time employees nationwide in 2021. They have specialized in what consumers watch and buy, with notable clients including The Coca-Cola Company and Walmart. Although greatly reduced in the last few years, the cost of revenue for Nielsen Holdings is still considerable, and totaled over *** billion U.S. dollars in 2021. The market research industry The market research industry has been a significant global market over the course of the last few decades. In 2022, it was predicted the global revenue of this industry would reach almost ** billion U.S. dollars, a significant increase on the previous year. One of Nielsen Holding’s main competitors in Ipsos generated alone a worldwide revenue of approximately **** billion U.S. dollars in 2021.