Based on Consumer Reach Points, Coca Cola was ranked as the leading fast moving consumer goods (FMCG) brand worldwide in 2023 with around **** billion. Consumer Reach Points are a measurement of brand penetration (how many households buy the brand) and purchase frequency (how often consumers buy the brand). Colgate and Maggi ranked in second and third place with **** billion and **** billion Consumer Reach Points, respectively. The Coca-Cola Company The Coca-Cola Company is a producer, retailer, and marketer of non-alcoholic beverages and is well-known for its soft drink, Coca-Cola. The history of Coca-Cola began in 1886 when Atlanta pharmacist Dr. John S. Pemberton created a flavored syrup with a distinctive taste. The Coca-Cola Company's net operating revenue reached just over **** billion U.S. dollars worldwide in 2023. Their net operating revenue hit a peak of ** billion U.S. dollars in 2012.

In 2023, The Coca-Cola Company used approximately 3.45 million metric tons of plastic packaging for its products worldwide, an increase from the previous year. Essity recorded the lowest amount of plastic packaging of FMCG companies, amounting to 46 thousand metric tons in 2023.

This statistic shows the leading fast moving consumer goods (FMCG) brands in the United States as of 2015. Coca-Cola ranked highest with ***** million consumer reach points, followed by Colgate with ***** million points.

FMCG brands

Fast-moving consumer goods (FMCG) are affordable products which include foods and beverages, clothing, household items and personal care products. Large corporations such as Nestlé, Procter & Gamble (P&G) and Unilever, which manufacture a broad portfolio of products, are considered as major role players in this trade. The industry also includes firms that focus on single product areas such as The Coca-Cola Company. In 2015, Coca-Cola was the leading FMCG brand in terms of consumer reach in the United States. The soft drink brand’s parent company spent over six hundred million U.S. dollars on nationwide advertising in 2014. North America was Coca-Cola Company’s largest market since **** percent of the group’s revenues were generated in this region in 2015, while bottling investments accounted for a further **** percent. The company provided employment for more than ***** million people worldwide in 2015. As of 2016, the Coca-Cola brand was worth roughly ***** billion U.S. dollars. Despite falling behind Coca-Cola, tooth paste brand Colgate expanded its global consumer base by * percent in 2015. Nationwide advertising expenses of Colgate-Palmolive amounted to more than four hundred million U.S. dollars in 2014. The company’s oral care segment accounted for over ** percent of global sales in 2015.

The ranking shows the leading FMCG companies worldwide in 2024, based on generated net sales. In that year, Unilever was ranked as the ***** largest consumer goods company worldwide with net sales of about ***** billion U.S. dollars. The consumer goods industry Consumer goods are goods which are intended for everyday private consumption. They are further classified as fast moving consumer goods (FMCG) and slow moving consumer goods (SMCG). FMCG are goods with a lifespan shorter than a year. Popular categories include food and beverages, personal care and household products, clothing and apparel, tobacco, and pet food/pet care. These categories are bought quite frequently with recurring expenditure. In contrast to SMCG, the products tend to be sold high in volume, but low in cost. FMCG are also known as Consumer Packaged Goods (CPG). FMCG companies The FMCG environment is highly competitive as FMCG companies are always on the hunt for the next great product discovery or innovation in order to meet consumer’s needs. Some of the leading key players of the FMCG environment include Nestlé, Procter & Gamble (P&G), Unilever, PepsiCo and the Coca-Cola Company. All of them operate internationally and have to try to meet country-specific requirements regarding product packaging and labeling. Their million dollar brands can be found in many household pantries. In order to keep consumers as regular buyers, CPG companies try to develop loyalty and trust towards their brands. Ariel, Gillette, Pampers and Pantene are considered to be among the most famous brands of P&G.

Coca-Cola HBC Polska is a partner of the Coca-Cola company responsible for distributing consumer goods, alcoholic and non-alcoholic beverages. The latter includes a ready-to-drink tea brand, Fuztea. In 2023, Coca-Cola HBC Polska generated a total net profit of over *** million zloty, which increased compared to the year before.

In 2023, Coca-Cola was the most popular FMCG brand among Mexican consumers, with more than *** billion Consumer Reach Points (CRP). The food and beverage brands Bimbo and Lala followed by less than half of that score. By household penetration rate, Bimbo outperformed Coca-Cola in the Latin American country: over ** percent of households bought products from the Mexican bakery company in 2020, nearly ** percent purchased Coca-Cola beverages at least once a year. Coca-Cola in Mexico Mexico is the most important Latin American market for the Coca-Cola Company. Since 2017, the country has accounted for nearly half of the total sales volume in the region, while Brazil followed by a wide margin. For Coca-Cola FEMSA, the Mexican franchise of the famous U.S. brand, sparkling beverages represented over ** percent of its total sales in the country in 2020. That year, the company’s revenue totaled ***** billion Mexican pesos, equivalent to approximately *** billion U.S. dollars at the exchange rate on December 31, 2020. Bimbo’s performance worldwide Grupo Bimbo, headquartered in Mexico City, is one of the key players in the bakery product manufacturing industry worldwide. In 2020, 203 Bimbo factories were operating in 33 countries around the globe, of which ** percent were located in North America (including Mexico) and over ** percent in Europe, Asia, and Africa. Central and South American accounted for the remaining share. That same year, the net sales generated by Bimbo in Mexico amounted to approximately *** billion Mexican pesos, while its presence in the rest of North America represented another *** billion pesos.

As of H1 2024, Tnuva was the largest supplier in the fast-moving consumer goods (FMCG) market in Israel with **** percent market share. It was followed by the Strauss Group and Osem, which made up *** percent and *** percent of the market, respectively. These three food suppliers accounted for almost ** percent of the market. The Central Bottling Company (Coca Cola Israel) and Diplomat rounded out the top five FMCG suppliers in the country.

The Ready-to-drink (RTD) Beverages Marketsize was valued at USD 732.49 USD Billion in 2023 and is projected to reach USD 1105.77 USD Billion by 2032, exhibiting a CAGR of 6.06 % during the forecast period. Ready-to-drink (RTD) beverages are pre-packaged drinks ready for immediate consumption without requiring additional preparation. These include a variety of types such as teas, coffees, energy drinks, flavored waters, alcoholic beverages, and nutritional shakes. Key features of RTD beverages are convenience, portability, and extended shelf life due to advanced preservation techniques. They cater to the fast-paced lifestyle of modern consumers by offering instant refreshments or energy boosts. Applications of RTD beverages span various settings, from on-the-go consumption during commutes to quick refreshment options at workplaces, gyms, and social gatherings. Their growing popularity is driven by increasing demand for hassle-free, tasty, and functional drinks that fit seamlessly into busy schedules. Recent developments include: January 2024: Systm Foods, a joint-venture beverage brand, acquired Humm Kombucha, a producer of zero-sugar and low kombucha and gut-health beverages. The acquisition would help Systm Foods to strengthen its position in the ready-to-drink beverage market., September 2023: BODYARMOR, an American sports drink brand owned by The Coca-Cola Company, expanded and distributed its premium sports drink products internationally. The new products would be available across Canada, including in cities such as Ottawa, Vancouver, Calgary and others., September 2023: Gatorade expanded its sports drink brand by launching the new Gatorade Water. The new product is zero-calorie and unflavored alkaline water and other minerals., November 2022: Pernod Ricard, a French multinational company, invested nearly USD 22 million to build an RTD canning plant at Arkansas, U.S. to produce a canning line for Jameson Ginger & Lime RTDs., November 2022: Tata Consumer Products, an Indian FMCG company, launched the ready-to-drink juice & jelly combination beverage product "Tata Fruski" under its NourishCo brand across the India market., September 2022: Hochstadter's, an American spirits-based beverages manufacturing company, launched two new products, Whiskey Sunshine and Whiskey Buck. Newly launched RTD alcoholic beverages contain 10% ABV per 200ml can.. Key drivers for this market are: Spotlight on Gut Health Improvement and Functional Beverages will Propel Market Growth. Potential restraints include: High Taxes and Strict Regulations of Some RTD Products to Hamper the Global Market Growth. Notable trends are: Research & Development and New Product Launches to Push RTD Beverages Demand to the Next Level.

The digital coupon market is experiencing robust growth, driven by the increasing adoption of smartphones, e-commerce platforms, and loyalty programs. Consumers are increasingly drawn to the convenience and personalized offers provided by digital coupons, leading to higher redemption rates compared to traditional paper coupons. This shift is fueling market expansion, with a projected Compound Annual Growth Rate (CAGR) of 15% between 2025 and 2033. Let's assume a market size of $5 billion in 2025. Considering the 15% CAGR, the market is estimated to reach approximately $12 billion by 2033. This substantial growth is being propelled by several key factors. Retailers are embracing digital coupons as a powerful marketing tool to enhance customer loyalty, drive sales, and gain valuable data insights into consumer behavior. Furthermore, the integration of digital coupons with various platforms, such as retailer apps, social media, and email marketing, ensures wider reach and increased accessibility for consumers. The competitive landscape is characterized by a mix of large retailers like Kroger, Pay-Less, Fry's, and Ulta Beauty, alongside smaller players and specialized coupon providers like JustSave Foods. Large consumer goods companies such as Coca-Cola and P&G play a significant role in promoting and distributing digital coupons through their various channels. Regional variations in market penetration exist, with North America and Europe currently leading the way, but growth opportunities remain substantial in other regions as digital infrastructure improves and consumer adoption increases. Challenges remain, including concerns about data privacy, the need for seamless integration across platforms, and the potential for coupon fraud. However, ongoing technological advancements and industry collaboration are addressing these issues, paving the way for continued expansion of the digital coupon market.

In 2022, Coca-Cola was the most chosen FMCG brand in the beverage category in urban areas in Vietnam, having a penetration rate of **** percent, followed by G7 with a penetration rate of ** percent. G7 is a brand by the Vietnamese coffee company Trung Nguyen Legend, with its major product being instant coffee.

In 2023, the total market share of the ten largest suppliers in the fast-moving consumer goods (FMCG) market in Israel reached 48.1 percent. These include companies such as Tnuva, Osem, and Coca Cola Israel. This marked a decrease of 0.3 percentage points compared to the previous year. During the years observed, market concentration consistently decreased among FMCG suppliers.

The global eco-friendly bottles market is projected to grow from USD 674.52 million in 2025 to USD 1,344.36 million by 2033, at a CAGR of 8.83% during the forecast period. The market is driven by the growing awareness of the environmental impact of plastic bottles and the increasing demand for sustainable packaging solutions. The market is also supported by the growing popularity of online shopping, which has led to an increase in the demand for eco-friendly packaging materials. The market is segmented by material, capacity, application, end-user, and distribution channel. The North American region is expected to dominate the global eco-friendly bottles market throughout the forecast period. The region is driven by the growing demand for eco-friendly packaging solutions, as well as the presence of a number of major manufacturers of eco-friendly bottles. The Asia Pacific region is also expected to experience significant growth in the coming years, as the demand for eco-friendly bottles increases in developing countries. Key players in the global eco-friendly bottles market include SIG Combibloc, Graphic Packaging International, LiquiBox, Owens-Illinois, Smurfit Kappa, and Tetra Pak. Recent developments include: The eco-friendly bottles market is projected to grow from USD 8.18 billion in 2023 to USD 17.52 billion by 2032, at a CAGR of 8.83% during the forecast period. Rising environmental concerns, coupled with increasing consumer awareness about the harmful effects of single-use plastic bottles, are driving the growth of the eco-friendly bottles market. Government regulations and bans on single-use plastics in various countries are further propelling market growth.Key recent developments in the eco-friendly bottles market include: In January 2023, Coca-Cola announced its plans to invest USD 1 billion in its "World Without Waste" initiative, which aims to reduce its use of virgin plastic by 20% by 2030. In March 2023, PepsiCo launched its new "Aquafina Eco-Friendly" water bottle, made from 100% recycled plastic. In April 2023, Unilever announced its partnership with Loop, a circular packaging platform, to offer refillable and reusable packaging for its home care products.These developments indicate a growing commitment from major beverage and consumer goods companies to reduce their environmental footprint and meet consumer demand for sustainable packaging solutions.. Key drivers for this market are: Growing environmental concerns Increasing demand for sustainable packaging Rising health awareness Technological advancements Expanding ecommerce sector.. Potential restraints include: Rising environmental concerns Growing consumer preference for sustainable products Government regulations and bans on single-use plastics Technological advancements in eco-friendly bottle manufacturing Increasing adoption in various industries.

Since 2013, Coca-Cola’s global energy use has fluctuated slightly, but has remained at around ** billion megajoules annually. The energy usage in 2020 was the lowest of the past decade, at about **** billion megajoules. It increased in the following years to over ** billion megajoules in 2023. Coca-Cola’s global brand Coca-Cola is the most valuable soft drink brand in the world with a brand value of roughly ** billion U.S. dollars and sells its products in over *** countries. The company reached a global net operating revenue of approximately ** billion U.S. dollars in 2024. Brand sustainability Coca-Cola was ranked among the top five most sustainable consumer goods companies in 2020 in the United States. The company uses a mix of packaging materials, but about ** percent of all their packaging is PET plastic, a sustainable and recyclable type of clear plastic. In 2024, The Coca-Cola Company significantly scaled back its sustainability goals. The new goals are less ambitious. For example, the company extended its timeline for reducing plastic waste and lowered its emissions reduction commitments.

Coca-Cola was the most chosen FMCG brand in Chile in 2023, with *** million Consumer Reach Points (CRP). Ranking second was Lider, with **** million CRPs, followed by Soprole, with **** million CRPs.

Coca-Cola was the most chosen FMCG brand in Colombia in 2023, with **** million Consumer Reach Points (CRP). Ranking second was Colgate, with **** million CRPs, followed by Colanta, with **** million CRPs.

In 2023, Coca-Cola was the leading fast moving consumer goods (FMCG) brand in Brazil with over *** million Consumer Reach Points (CRP), followed by Ypê with *** million CRP. Consumer Reach Points are a metric to calculate how much interaction a brand has with its consumers.Coca-Cola's gross income generated in Latin America amounted to **** billion U.S. dollars in 2019.

Coca-Cola HBC Polska is a partner of the Coca-Cola company responsible for distributing consumer goods, alcoholic and non-alcoholic beverages. The latter includes a ready-to-drink tea brand, Fuztea. In 2020, Coca-Cola HBC Polska's financial costs totaled nearly ** million zloty, with exchange rate differences constituting over ** million zloty.

Heineken ***, the non-alcoholic beer launched by Dutch beer producer Heineken, was the most successful innovation in the Netherlands in 2017. Since its introduction, the alcohol-free beverage had an average weekly turnover of over ******* euros. This was roughly half of the most successful introduction a year later. In 2018, Coca-Cola’s Fuze Tea reached an average turnover of just under ******* euros a week.

 Combined turnover lowest in 2018   

Between 2006 and 2018, the 20 most innovative FMCG products had a combined weekly turnover of between *** and *** million euros per year on average. In 2018, this combined turnover reached the lowest point in the last 12 years. Its turnover peaked in 2007, at *** million euros.

Unilever most successful innovator  

In 2018, FMCG companies made approximately *** million euros from new product launches. Unilever was the most successful innovator this year. Of the total new product turnover, Unilever was responsible for over ** percent. This year, Unilever launched products such as Knorr Trattoria and Hertog Singles.

This statistic presents the leading fast moving consumer goods (FMCG) brands ranked by consumer reach points (a measure of brand penetration and consumer choice) in Spain in 2021. That year, Coca-Cola was the leading brand for FMCG in Spain, with approximately *** million consumer reach points. El Pozo and Central Lechera Asturiana ranked in second and third place, with *** million and ** million consumer reach points, respectively.

Plastic has become an omnipresent material in modern society, with its applications spanning numerous industries. Packaging leads global plastic consumption, accounting for ** percent of total usage. This dominance in the packaging sector highlights the material's crucial role in protecting and preserving goods across supply chains worldwide. Packaging dominates plastic use The prevalence of plastic in packaging is evident across various markets. The packaging segment in Europe, represented ** percent of plastics converter demand in 2022, followed by the building and construction sector at ** percent. FMCG companies contribute significantly to this trend, with The Coca-Cola Company using approximately **** million metric tons of plastic packaging for its products worldwide in 2023. However, efforts to reduce virgin plastic use are underway, as evidenced by the *** percent decrease in virgin plastic use among Global Commitment brand and retail signatories in 2023. Diverse applications beyond packaging While packaging dominates plastic use, plastic consumption is distributed among other sectors too, which also rely heavily on this versatile material. The consumer goods sector is the second-largest consumer of plastics after the packaging sector. Additionally, the global demand for polyethylene, the most consumed polymer worldwide, was estimated at ** million tons in 2022, with forecasts predicting an increase to ** million tons by 2024. This growth reflects the expanding applications of plastic across various industries, from consumer goods to infrastructure.