Which county has the most Facebook users? There are more than 378 million Facebook users in India alone, making it the leading country in terms of Facebook audience size. To put this into context, if India’s Facebook audience were a country then it would be ranked third in terms of largest population worldwide. Apart from India, there are several other markets with more than 100 million Facebook users each: The United States, Indonesia, and Brazil with 193.8 million, 119.05 million, and 112.55 million Facebook users respectively. Facebook – the most used social media Meta, the company that was previously called Facebook, owns four of the most popular social media platforms worldwide, WhatsApp, Facebook Messenger, Facebook, and Instagram. As of the third quarter of 2021, there were around 3,5 billion cumulative monthly users of the company’s products worldwide. With around 2.9 billion monthly active users, Facebook is the most popular social media worldwide. With an audience of this scale, it is no surprise that the vast majority of Facebook’s revenue is generated through advertising. Facebook usage by device As of July 2021, it was found that 98.5 percent of active users accessed their Facebook account from mobile devices. In fact, almost 81.8 percent of Facebook audiences worldwide access the platform only via mobile phone. Facebook is not only available through mobile browser as the company has published several mobile apps for users to access their products and services. As of the third quarter 2021, the four core Meta products were leading the ranking of most downloaded mobile apps worldwide, with WhatsApp amassing approximately six billion downloads.

There were 100 517 500 Facebook users in Philippines in January 2024, which accounted for 84.5% of its entire population. The majority of them were women - 52.8%. People aged 18 to 24 were the largest user group (34 100 000). The highest difference between men and women occurs within people aged 18 to 24, where women lead by 15 700 000.

Facebook accounted for the highest share within the social media market in the Philippines in 2024. Video streaming platform, YouTube, follows at 24 percent. Demographics of Facebook users Over the years, the Philippines has been dominating the Facebook landscape, ranking among markets with the largest audience size. The platform's user demographic is mainly composed of users between the ages of 18 and 34 years old, although a fair share of older people also use Facebook. Over the years, the social media channel has moved beyond simply a platform to connect with other internet users but has also established online marketplaces for small-scale entrepreneurs as well as shaping political perspectives, especially during elections. Facebook advertising As Facebook grows within this select group of users, it prompts social media marketing or social advertising to use that time and screen space to promote various products and services. In fact, the Philippines was one of the largest Facebook advertising audiences in Asia in 2024, with almost an equal share of ad audiences across genders.

There were 102 317 900 Facebook users in Philippines in January 2025, which accounted for 86% of its entire population. The majority of them were women - 53%. People aged 18 to 24 were the largest user group (34 700 000). The highest difference between men and women occurs within people aged 18 to 24, where women lead by 15 900 000.

According to the data from NapoleonCat, the highest share of Facebook users in the Philippines were between the age of 18 and 24, followed by those aged 25 to 34 years as of December 2024. Facebook is the leading social media platform in the country, with a market share of over 90 percent.

There were 74 850 000 Facebook users in Philippines in January 2019, which accounted for 62.8% of its entire population. The majority of them were women - 52.6%. People aged 18 to 24 were the largest user group (25 000 000). The highest difference between men and women occurs within people aged 18 to 24, where women lead by 12 000 000.

As of the third quarter of 2024, Facebook was the most used social media platform in the Philippines, as stated by about 95 percent of respondents. Facebook Messenger follows, with about 93 percent of Filipinos stating they used the messaging app. Facebook as the top social media in the Philippines In the Philippines, Facebook is not only considered a social media platform, but also as a primary source of news and a platform for e-commerce companies to reach out to their potential consumers. It is perhaps unsurprising how the app dominated the social media market in the country, as seen in the growing number of Filipino Facebook users. Reasons for increasing social media usage As a country divided by over seven thousand islands, the constant need for interaction has been driving the growing number of social network users in the Philippines. This is also an important platform for families with members working overseas and those who have already emigrated abroad.

The number of Facebook users in the Philippines was forecast to continuously increase between 2024 and 2028 by in total 10.1 million users (+30.3 percent). After the ninth consecutive increasing year, the Facebook user base is estimated to reach 43.44 million users and therefore a new peak in 2028. Notably, the number of Facebook users of was continuously increasing over the past years.User figures, shown here regarding the platform facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Facebook users in countries like Indonesia and Malaysia.

As of November 2023, ChoOxTV was the leading gamer and streamer on Facebook in the Philippines with around 13 million followers on his gaming creator page. Edgar Dumali, also known as ChoOxTV, mostly streams on the mobile multiplayer online battle arena (MOBA) game Mobile Legends using a voice filter.

Social media uses for online gamers

Spending time on social media platforms such as Facebook, Youtube, Instagram, and Twitter is a popular pastime across all ages and genders. For some online gamers and streamers, turning to social media platforms is their best chance of exposure, especially for someone who wants to be known in the video game arena. Recently, more and more online streamers have popped up during the COVID-19 pandemic in the country as a result of being confined at home to mitigate the spread of the virus.

Online gamers

In a recent survey conducted in the Philippines, an average online gamer spends between one to two hours on online gaming daily. As a result, a vibrant video game culture has emerged among Filipino gamers, with some of them opting to play in a bigger scope and audience. While some prefer streaming on social media platforms, others have taken it to a higher level and competed internationally. Recently, the Philippines has been recognized as one of the fiercest competitors in Esports within tournaments involving multiplayer online battle arena (MOBA), first-person shooter (FPS), fighting, card games, battle royale, and real-time strategy (RTS).

The number of social media users in the Philippines was forecast to continuously increase between 2024 and 2029 by in total 31.2 million users (+47.48 percent). After the ninth consecutive increasing year, the social media user base is estimated to reach 96.95 million users and therefore a new peak in 2029. Notably, the number of social media users of was continuously increasing over the past years.The shown figures regarding social media users have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of social media users in countries like Singapore and Cambodia.

The Philippines is poised to become a social media powerhouse, with an estimated 122.14 million users by 2029. This represents a significant portion of the country's projected population, underscoring the growing importance of social platforms in Filipino society. The rapid adoption of social media reflects the nation's tech-savvy nature and its strong desire for digital connectivity. Facebook dominates the social landscape Among social media platforms, Facebook reigns supreme in the Philippines. It was the most used social media platform in the third quarter of 2024. Facebook's popularity extends beyond personal connections, serving as a primary news source and e-commerce platform. The app's dominance is further evidenced by the number of Facebook app downloads in 2024, which was more than double that of the second-place Instagram. Internet usage and accessibility challenges Filipinos are among the most active internet users globally, spending over eight hours online daily as of the third quarter of 2024. However, the country faces unique challenges in providing widespread internet access due to its archipelagic geography. Despite this, the internet penetration in the Philippines is projected to reach 98 percent by 2029, marking a significant increase from previous years. This growth in accessibility will likely further fuel the expansion of social media usage across the nation.

As of June 2021, an online female user in the Philippines clicked a Facebook advertisement 12 times in the past 30 days. Meanwhile, male online users clicked a Facebook advertisement eight times. Facebook is the most popular social media platform among Filipinos in 2021.

Facebook and YouTube are still the most used social media platforms today.

As of February 2025, social media usage penetration in Singapore reached around 88 percent, followed by the Philippines at 78 percent. In contrast, Indonesia, Southeast Asia's most populous country, had a social media penetration of around 50 percent that year. What is the social media penetration rate, and what is the global average? The social media penetration rate refers to the percentage of a population that actively uses social media platforms. It is a key metric for understanding how widely social media is adopted in a specific region, country, or demographic group. Southeast Asia has a social media penetration rate of about 61.5 percent, slightly lower than the global average of nearly 64 percent. Northern Europe has the highest social media penetration rate worldwide. How much time do Southeast Asians spend on social media? Users in Southeast Asia spend, on average, more time daily on social media compared to their East Asian counterparts. Users in the Philippines spend on average more than three and a half hours daily engaging with social media platforms, the highest figure in the Asia Pacific (APAC) region. Following the Philippines, Indonesia, Malaysia, and Thailand see their users lead the APAC region in daily social media usage, spending at least two and a half hours on average each day on these platforms.

The social media penetration in the Philippines was estimated at 74.72 percent in 2022, or equivalent to about 84 million people using a social network. The penetration rate of social media in the country was estimated to continue increasing in the following years.

Social media in the Philippines The Philippines is an archipelagic country, which poses logistical problems for social interaction and communication between residents from the various islands. Social networks could not only help the residents to connect with friends and family living far but also serve as a timely source for news or even purchasing products and services. Among the most well-known social networks, Facebook remains in the lead in Philippines, with a penetration rate of about 96 percent.

Digitalization and economic growth

Digital adaption in the Philippines has proven to contribute greatly to the growth of the digital economy, contributing about nine percent to the country’s GDP. Across sectors, telecommunication services, professional and business services, and e-commerce were the leading components in this industry. Since social media usage is not only limited to communication and entertainment purposes, social commerce can also be expected to continue driving the e-commerce sector.

During the first quarter of 2023, internet users in Brazil spent an average of three hours and 49 minutes per day on social media. Nigeria and the Philippines also reported high usage levels. By comparison, internet users in Japan spent less than 50 minutes per day on social media. Low levels of daily usage were also recorded in South Korea and the Belgium.

As of January 2023 social network Facebook was ranked first worldwide in terms of active users with almost three billion MAU. Other popular social media include mobile messaging platforms YouTube and WhatsApp, as well as social content sharing networks such as Instagram and social video platform TikTok.

Most social networks are accessible through multiple platforms, but many popular social media started out as mobile apps, demonstrating the growing trend of mobile first development. Examples include Instagram, which initially was launched as an iOS photo editing and discovery app as well as mobile social messenger, as well as TikTok, which recorded 23.7 million downloads worldwide via the Google Play Store alone in June 2023.

Social networking does not only enable users to connect with other people but also with brands and celebrities. Social media has also become a growing source of news for internet users in many countries.

In 2020, the median number of monthly Facebook comments made by the typical Facebook user in the Philippines was 12. Comparatively, typical Facebook users in China, Japan, and South Korea made just one comment per month in 2020.

As of the third quarter of 2024, 36 percent of respondents in the Philippines stated that Facebook was their favorite social media platform. This was followed by Facebook Messenger and TikTok.

According to a survey among Gen Z consumers from 2023, the most used social media platform type was instant messengers in China, Indonesia, and Malaysia. Social networks like Facebook were the most popular among Gen Z in Vietnam and Thailand, with 83 and 78 percent of the respondents using it regularly in 2023. About Gen Z consumers in Asia Gen Z consumers are one of the largest cohorts of consumers worldwide. According to a survey, social media websites and apps were widely used product research sources for Gen Z consumers. In China, various consumer electronics were popular among Gen Z consumers, and nearly 87 percent had smartphones in 2022. Popularity of TikTok among Gen Z TikTok is a video-sharing app based in China and saw a massive growth in the number of users in the Asia-Pacific region. About 29 percent of Gen Z respondents in Thailand had spent more than two to four hours a day on TikTok. The advertising reach of TikTok in Asian countries was relatively high, especially in Malaysia, Vietnam, and Thailand. With the rise of social commerce, shopping on TikTok is also gaining traction. However, most consumers in the Asia-Pacific region still research inside and outside the app or switch apps while shopping.

According to a September 2021 survey conducted in the Philippines, an overwhelming majority of 99 percent of the country's adult population had social media accounts on Facebook. YouTube followed as the second most universal social network platform in the country with 57 percent of surveyed Filipino internet users having an account with the said platform.