As of March 2025, the boy group BTS had the most followers on social media application TikTok in South Korea, with around **** million followers. Another K-Pop group being successful on TikTok was YG's Black Pink, taking the third overall place with roughly **** million followers, while the second place was claimed by their member Rosé.

As of January 2025, the user number of TikTok and TikTok Lite amounted to around **** million in South Korea. According to the source, more than **** million users used the traditional TikTok mobile application while the rest used TikTok Lite.

According to a survey conducted in South Korea in 2024, Instagram was one of the most popular social media platforms in South Korea, with around 45.8 percent of survey respondents in that year stating that they used it the most frequently out of all the other social media services provided in the country. The former leader was Facebook, which, together with Instagram and WhatsApp belongs to Meta. Social media in South Korea The number of Instagram users have continuously increased, while Facebook's user numbers had declined. Instagram seems to be widely used by Koreans aged under 35 years old, with the share of active users dropping significantly after this age. Facebook, a social media giant, which had a largely increased usage penetration in 2020, had recently come under scrutiny for its user privacy policies. User penetration has declined since then.On-the-go media Social media networks are becoming more and more mobile. Globally, mobile social media users have been increasing, and will continue to do so into the foreseeable future. South Korea is not excluded from this trend - the country leads the world in terms of mobile phone penetration. With South Korea’s smartphone ownership rate at 96 percent, the success of social media services in the country looks likely to be determined by how well received they are in the mobile app market.

According to a survey conducted in South Korea in 2024, **** percent of respondents answered that they mostly watched humorous videos on TikTok. Other popular video content was about restaurants, with a response share of around ** percent.

As of January 2025, popular K-pop group BTS was the K-pop artist with the most followers on TikTok at around 71.2 million followers. This put them far ahead of other artists, with Rosé of BLACKPINK coming in second at about 50 million followers. The majority of leading artist accounts were for groups, with only three soloists being among the most followed people.

According to a survey conducted in South Korea in October 2023 on where people mostly came in contact with short-form content, around 93 percent of respondents answered to have seen it on YouTube Shorts. TikTok, the platform which made short-form video content as popular as it is, came in third, behind Instagram Reels.