Market leader Facebook was the first social network to surpass one billion registered accounts and currently sits at more than three billion monthly active users. Meta Platforms owns four of the biggest social media platforms, all with more than one billion monthly active users each: Facebook (core platform), WhatsApp, Facebook Messenger, and Instagram. In the third quarter of 2023, Facebook reported around four billion monthly core Family product users. The United States and China account for the most high-profile social platforms Most top ranked social networks with more than 100 million users originated in the United States, but services like Chinese social networks WeChat, QQ or video sharing app Douyin have also garnered mainstream appeal in their respective regions due to local context and content. Douyin’s popularity has led to the platform releasing an international version of its network: a little app called TikTok. How many people use social media? The leading social networks are usually available in multiple languages and enable users to connect with friends or people across geographical, political, or economic borders. In 2025, social networking sites are estimated to reach 5.42 billion users and these figures are still expected to grow as mobile device usage and mobile social networks increasingly gain traction in previously underserved markets.

TikTok comes in 6th position in a list of the world’s most-used social media sites today.

Users spend an average of 19.6 hours per month on TikTok alone. This works out to be approximately 39 minutes per day.

The vast majority of TikTok users are below 30 years old. Approximately 37 million Gen-Zers used TikTok in the US.

TikTok has risen through the ranks to become the 5th most popular social media network worldwide.

According to a survey conducted in June 2023, adults in the United States spent more time per day on TikTok than on any other leading social media platform. Overall, respondents reported spending an average of 53.8 minutes per day on the social video app. YouTube and Twitter ranked second and third, each with an average of 48 minutes and 34 minutes spent on the platforms per day, respectively.

U.S. teens have time for certain platforms

Different social media platforms attract different demographics, with teenagers in the United States being more drawn to TikTok and YouTube over Facebook. In 2023, teenagers in the United States spent an average of almost two hours on YouTube and 1.5 hours on TikTok every day, 1451257 while Facebook was used by teens for less than half an hour per day. Furthermore, social media habits differ between genders, as teen girls were more likely to spend more time than boys on Instagram.

TikTok is king for teens and Gen Z

Although spending 1.5 hours on the Generation Z app of choice may sound rather modest, some TikTok users devote much more of their time to the platform . According to a survey conducted in the United States in 2022, around eight percent of teenagers in the United States spent over five hours a day on TikTok. 1417187 whereas another 22 percent reported spending between two and three hours daily on the video-based app.

I’ve compiled a list of the latest social media user statistics showing just how big social media has become and where it’s likely to go in the future.

These TikTok user statistics tell the whole story of the new social media giant and give you some insights into the app's future.

In 2021, messaging and video sharing platform Snapchat was more popular than TikTok among Gen Z users in the United States. TikTok counted around 37 million users who were born between 1997 and 2012, while Instagram reported around 33 million users in the same period. Snapchat, which counted 42 million Gen Z users, is projected to reach 49.5 million users in the examined demographic by 2025. Overall, platforms such as Pinterest, Twitter and Reddit had significantly less users amongst this age group.

Global ad spend were expected to reach over $134 billion in 2022. This means that it has increased by over 17% yearly.

Which countries spent the most and least time on social media?

These are the key social media statistics that you need to know.

Regional TikTok user statistics differentiate significantly. Each major region has also experienced growth a different times.

Social media usage in Romania continues to evolve, with Facebook maintaining its dominance while newer platforms gain traction. As of May 2024, ** percent of Romanian respondents reported using Facebook, solidifying its position as the most popular social media platform in the country. Instagram and TikTok followed, with ** and ** percent of users respectively, highlighting the growing diversity in social media preferences among Romanians. TikTok the new trendsetter in Romania TikTok's popularity in Romania has surged recently, as evidenced by its significant revenue growth. The platform's monthly revenue skyrocketed from approximately ** thousand U.S. dollars in October 2020 to an impressive *** million U.S. dollars by September 2024. This substantial increase reflects the platform's growing user base and engagement levels in the country. However, it's worth noting that TikTok's monthly downloads have fluctuated, peaking at over *** thousand in August 2022 before decreasing to *** thousand in September 2024. Social media usage increases steadily As of January 2024, Romania boasted **** million social media users, with over **** of respondents following friends, family, and acquaintances on these platforms. The primary reasons for social media use in Romania include staying connected with loved ones and filling spare time. This trend partially explains the rise in TikTok users, with the platform poised to potentially surpass Facebook in the near future. Looking ahead, the number of social media users in Romania is forecast to increase by ***** percent between 2024 and 2029, reaching an estimated ***** million users by 2029. This growth trajectory underscores the continued importance of social media in Romanian society.

Social media addiction statistics show that over 210 million people worldwide suffer from social media addiction.

Social media platforms are integral to people's lives, offering ways to communicate, create and view content and share information. According to Ofcom, approximately 89% of UK internet users in 2023 used social media apps or sites. Teenagers and young adults are the biggest users, although there is rapid uptake among older age groups. Advertising is the primary revenue source for social media platforms, although subscription-based services are gaining momentum as platforms seek to diversify their incomes. TikTok is the success story of the last few years, becoming the most downloaded app between 2020 and 2022, according to Apptopia. The short-form video platform reported that it averaged revenue growth of over 450% between 2019 and 2022. After Musk's takeover, X, formerly known as Twitter, adjusted its content moderation and allowed previously banned accounts to return. As a result, over 600 advertisers have pulled their ads from the site because of fears their brand may be associated with malcontent. In response to falling ad revenue, X has introduced a subscription-based service which enables users to verify themselves and boosts the number of people who view their tweets. Meta-owned Facebook and Instagram have responded by introducing a similar service. Revenue is expected to grow by 14.3% in 2024-25, constrained by a slowdown in user growth for most major social media platforms. Over the five years through 2024-25, revenue is forecast to expand at a compound annual rate of 32.8% to reach £9.8 billion. Looking forward, regulations relating to how data is collected, stored, and shared will force advertisers and platforms to rethink how they can target their desired demographics. The rising prominence of AI will require the introduction of adequate regulations. The Online Safety Bill sets out new guidelines for social media platforms to abide by, with hefty fines in store for those who do not. Operating costs will swell as platforms look to meet consumers’ expectations, weighing on profit. Over the five years through 2029-30, social media platforms' revenue is projected to climb at an estimated 9.4% to reach £15.4 billion.

Teenagers make up the largest group of active users on TikTok.

Globally the average user spends 52 minutes on TikTok every day. About 90% of their worldwide users access TikTok on a daily basis.

TikTok has a significantly larger female user base globally.

The average adult TikTok user in America spends 33 minutes per day on the app.