Advertising makes up 89% of its total revenue and data licensing makes up about 11%.

These are the key Twitter user statistics that you need to know.

As of December 2022, X/Twitter's audience accounted for over *** million monthly active users worldwide. This figure was projected to ******** to approximately *** million by 2024, a ******* of around **** percent compared to 2022.

This is the breakdown of Twitter users by age group.

These Twitter user statistics will give you the complete story of where Twitter is at today and what the future looks like for the social media company.

A December 2022 study revealed that the user base of Twitter is projected to ******* in the upcoming two years. Thus, in 2023 the social network will see a decrease of nearly **** percent, which in 2024 will reach down to **** percent ******** growth of monthly active users.

The US has historically been the target country for Twitter since its launch in 2006. This is the full breakdown of Twitter users by country.

The platform is male-dominated with 68.1% of all Twitter users being male. Just 31.9% of Twitter users are female.

Twitter is ranked as the 12h most popular social media site in the world. The platform currently has 611 million active monthly users.

This statistic provides information on Twitter's annual user growth rate in India between 2013 and 2019. In 2014, the site's user growth rate in the emerging online market was **** percent compared to **** percent in the previous year.

Social network X/Twitter is particularly popular in the United States, and as of February 2025, the microblogging service had an audience reach of 103.9 million users in the country. Japan and the India were ranked second and third with more than 70 million and 25 million users respectively. Global Twitter usage As of the second quarter of 2021, X/Twitter had 206 million monetizable daily active users worldwide. The most-followed Twitter accounts include figures such as Elon Musk, Justin Bieber and former U.S. president Barack Obama. X/Twitter and politics X/Twitter has become an increasingly relevant tool in domestic and international politics. The platform has become a way to promote policies and interact with citizens and other officials, and most world leaders and foreign ministries have an official Twitter account. Former U.S. president Donald Trump used to be a prolific Twitter user before the platform permanently suspended his account in January 2021. During an August 2018 survey, 61 percent of respondents stated that Trump's use of Twitter as President of the United States was inappropriate.

The US has the largest number of Twitter users with over a 100 million users. They account for about 16.7% of all Twitter users worldwide.

The purpose of the investigation conducted was to discover trends in twitter popularity regarding different areas of science. This investigation can benefit areas of marketing such as targeted advertising, as well as demographic research in order to correctly test certain demographics and obtain research grants. Results included possible confirmation of our motive through principal component analysis, The data was compiled using RStudio and was narrowed down by subjects, Altmetric scores, and countries. The data was parsed through to find Key words in the abstracts of articles. Principal Component Analysis was applied to a matrix of padded tweet dates, arranged by subject. These arranged dates were also plotted to visualize trends over time. From the data collected, the articles that were most tweeted about, between January 1st, 2016 to July 1st, 2016, worldwide were articles concerning physics. Out of all the articles, ”death” was the keyword most popular in articles’ abstracts. Disease-related words appeared far more often than the word ”cure”. The United States of America, Canada and Great Britain had the highest number of tweeters. Great Britain’s population was mainly interested in articles regarding dentistry, while Canada and the United States of America had a higher tweet count in articles related to health science.

Profile growth - the growth on our social platforms to see where and when we're gaining followers. Engagement rate - a ratio of how many people interacted with ours posts based on when users are usually online. Reach - the number of feeds our posts appeared in (doesn't mean people interacted with the post).

One of the biggest advantages of Twitter is the speed at which information can be passed around. People use Twitter primarily to get news and for entertainment. This is the breakdown of why people use Twitter today.

Introduction

X User Statistics: Commonly referred to as Twitter, it ranks among the largest social media platforms globally. With more than 619 million active users each month across the globe, it is unsurprising that it has considerable influence. In 2023, Elon Musk acquired Twitter and subsequently rebranded it as X.

Following this transition from Twitter to X, the platform has experienced a steady increase in its global user base, even in the face of market difficulties. In 2025, the number of X users worldwide is expected to reach 440.2 million, indicating a 2.6% annual growth from 2024.

Although this growth is slower than in previous years, it signifies a consistent upward trend. The platform achieved a notable milestone in 2023, exceeding 400 million users for the first time, with a recorded total of 415.3 million users, a 4.5% rise from the year before. While the acquisition of Twitter was regarded as an argumentative decision at the time, X continues to show growth and developing patterns within its user demographic.

In 2021, X (formerly Twitter) saw in increase in users of *** percent on the previous year. In 2022, the micro-blogging platform saw a decrease of **** percent, which is estimated to drop to ** in 2023. As of January 2022, the United States was home to the world's largest X/Twitter audience.

How many people use X/Twitter?

As of the first quarter of 2019, X/Twitter averaged 330 million monthly active users, a decline from its all-time high of 336 MAU in the first quarter of 2018. As of the first quarter of 2019, the company switched its user reporting metric to monetizable daily active users (mDAU).

X/Twitter

X/Twitter is a social networking and microblogging service, enabling registered users to read and post short messages called tweets. X/Twitter messages are limited to 280 characters and users are also able to upload photos or short videos. Tweets are posted to a publicly available profile or can be sent as direct messages to other users.

Part of the social platform’s appeal is the ability of users to follow any other user with a public profile, enabling users to interact with celebrities who regularly post on the social media site. Currently, the most-followed person on Twitter is singer Katy Perry with more than 107 million followers. Twitter has also become an important communications channel for governments and heads of state – U.S. President Donald Trump was the most-followed world leader on Twitter, followed by Pope Francis and Indian Prime Minister Narendra Modi.

Despite the widespread usage among the rich and famous, the decline in active users has not been impressing investors as the platform is largely reliant on delivering advertising to users in order to generate revenues. Twitter’s company revenue in 2018 amounted to three billion U.S. dollars, up from 2.44 billion in the preceding fiscal year. Twitter was only recently able to report a positive annual result for the first time, when the company generated 1.2 billion U.S. dollars in net income in 2018.

Number of followers, following, and tweets from public Twitter accounts for several scientific journals and some societies, publishers, and blog networks. Collected between October 2011 and January 2013. When plotted, there seem to be a few very fast-growing Twitter account, and a few slow ones, but the majority of accounts in this set (selected mainly based on initial follower number - see below) grows with the same rate. Sample set was originally chosen to compare the performance of the @Dev_journal Twitter account, so the initial selection contains mostly accounts within that same range, with some smaller accounts for sibling journals (from the same publisher) added without control for their size. (In other words: this is only useful to compare accounts that fall within the bulk of the graph.) New accounts were added later - those lack data for the first months. Over the course of data collection, two Twitter accounts were abandoned - those lack data for the last months. Data were collected in the middle of the month. The exact collection date is listed at the top of each column. Within each month, numbers for all Twitter accounts were collected on the same date.

Leverage our Twitter profiles dataset for a wide range of applications to enhance business strategies and market insights. Analyzing this dataset offers a deep understanding of user demographics, engagement patterns, and online behavior, enabling organizations to optimize their communication and marketing strategies. Access the complete dataset or tailor a subset to meet your specific requirements. Popular use cases include market research to identify influential profiles and emerging audiences, AI training by analyzing follower demographics and engagement data for predictive modeling, and trend forecasting by examining correlations between user bios, activity levels, and growth metrics to uncover evolving social media dynamics.