In 2023, software and tech hosting/cloud services/MSP companies had a much higher spending share on IT than other industries, amounting to ** percent and ** percent of their revenues, respectively. By contrast, the consumer products and services industry invested only around **** percent of their revenue in IT. Overall, all industries increased their IT spending per revenue share in 2023 compared to the previous year. Cloud computing Cloud computing is an essential IT service that utilizes a network of distant servers hosted over the Internet to store, handle, and process data. This segment of IT services was projected to generate revenues exceeding *** billion U.S. dollars in 2024 and is expected to continue its rapid growth trajectory. Managed Services Providers (MSPs) provide companies with the expertise and technical support to manage their cloud infrastructure and products without the need for in-house specialists. Cloud computing is segmented into three main categories. Software as a Service (SaaS) delivers software applications over the Internet, on a subscription basis, freeing companies from software and hardware management. Infrastructure as a Service (IaaS) offers a virtualized computing infrastructure managed over the Internet, allowing businesses to avoid the costs and complexities of purchasing and managing physical servers and data center infrastructure. Platform as a Service (PaaS) provides a platform allowing customers to develop, run, and manage applications without the complexity of building and maintaining the infrastructure.

The statistic presents IT spending as a percentage of company revenue worldwide as of 2019, by industry sector. In the financial services industry, IT spending ranged between *** at the 25th percentile to **** percent at the 75 percentile as of 2019.

During a 2025 survey among chief marketing officers (CMOs) from for-profit companies in the United States, respondents reported that, on average, corporations selling consumer packaged goods (CPG) allocated approximately ** percent of their total budgets to marketing expenses. The consumer services and real estate segments followed, both with average shares above ** percent. The CPG market on the spotlight CPG marketing promotes perishable consumer goods such as food, beverages, or household products. As these items are used and replenished regularly, the CPG industry is known as a highly competitive playing field, and brands rely on effective marketing campaigns to stand out among the crowd. Top advertising spenders Amazon was the top advertiser in the U.S. in 2023, with over ** billion U.S. dollars in spending. Procter & Gamble was the leading advertiser from the CPG industry that year, which comes as no surprise considering the conglomerate's size and extensive brand portfolio. Many of the world’s most popular cleaning and personal care brands, such as Pampers, Braun, Gillette, and Pantene, fall under the P&G umbrella, making the company a multinational CPG giant.

According to Cognitive Market Research, the global IT spending market size is USD 4251.2 million in 2024 and will expand at a compound annual growth rate (CAGR) of 4.20% from 2024 to 2031.

North America held the major market of more than 40% of the global revenue with a market size of USD 1700.48 million in 2024 and will grow at a compound annual growth rate (CAGR) of 2.4% from 2024 to 2031.
Europe accounted for a share of over 30% of the global market size of USD 1275.3 million.
Asia Pacific held the market of around 23% of the global revenue with a market size of USD 977.78 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.2% from 2024 to 2031.
Latin America market of more than 5% of the global revenue with a market size of USD 212.56 million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.6% from 2024 to 2031.
Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD 85.02 million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.9% from 2024 to 2031.

Increasing AI Investments to Drive the Market Growth

Growth in overall IT spending is being supported by investments in AI more widely, which is projected to drive the market growth during the forecast period. Businesses' investments in projects aimed at optimising organisational efficiency are mostly to blame for this. Furthermore, AI may have an even more profound and quick economic impact on IT spending which is propelling the market growth. Businesses in both established and emerging industries stand to gain from the fusion of human and machine intelligence. AI productivity advances have the potential to increase business profits and wages. By taxing greater salaries of both employees and businesses, it might even strengthen government finances. The innovation of artificial intelligence (AI) may lead to shifts in market leadership, global economic growth, and investment opportunities as organisations throughout the world implement the technology.

Increasing Spending on the Cloud to Propel the Market Growth

Rising spending on cloud by market players anticipated driving the market growth during the forecast period. Growing performance and efficiency, greater flexibility and dependability, and a reduction in IT expenses are all provided by the cloud. Additionally, it enhances innovation, enabling businesses to launch more quickly and integrate AI and machine learning use cases into their plans. In addition, acquire more in-depth knowledge about expenditure and cloud utilisation in a multicloud setting. Market players able to spot chances for cost savings as well as underutilised and wasted resources which is one of the factor which is fuelling the market growth. Comprehensive understanding of how a company employs cloud resources for various business divisions. This makes it possible to centrally tag cloud resources across providers for improved resource management.

Market Restraints of the IT Spending Market

High Implementation and Maintenance Costs:

Despite the long-term benefits of IT systems, the initial capital investment required for infrastructure setup, software licensing, integration, and skilled personnel can be substantial—especially for small and medium enterprises (SMEs). Additionally, ongoing maintenance, cybersecurity upgrades, and technical support add to the total cost of ownership, often leading businesses to delay or scale back their IT spending.

Rapid Technological Obsolescence:

The fast pace of innovation in IT—such as the frequent emergence of new hardware, software, and digital tools—creates a challenge for organizations to keep up. Technology becomes outdated quickly, leading to a shortened lifecycle for IT assets. This rapid obsolescence can deter organizations from making large-scale IT investments, as they fear their systems will become irrelevant or incompatible within a short timeframe.

Impact of Covid-19 on the IT Spending Market

Some industries were affected by the COVID-19 pandemic because of supply chain difficulties, workforce shortages, and lockdowns. The COVID-19 epidemic has severely impacted the Indian economy, bringing with it a host of new challenges that point to a significant shift in the dynamics of the market. People's spending patterns were seen to shift from indulgence to hoarding throughout the pandemic.

COVID...

During an early 2023 survey among marketing leaders in the United Kingdom, respondents from consumer packaged goods companies reported that, on average, more than ** percent of their companies' budgets were allocated to marketing expenses. Banking, finance, and insurance companies followed with roughly ** percent.

The Information sector creates and distributes media content to US consumers and businesses. The Information sector responds to trends in household formation, which influences subscription volumes to communications services and advertising expenditure, generating nearly one-fourth of sector revenue. Also, consumer incomes and spending habits influence the extent to which households purchase discretionary entertainment products. The Information sector also sells some products and services directly to businesses and is influenced to a lesser extent by trends in corporate profit and business sentiment. The accelerated pace of digital transformation has fueled industry growth. As remote work and online learning became the norm, demand for robust digital infrastructure and cloud services skyrocketed. This shift wasn't limited to cloud services alone; internet providers flourished, spurred by the advent of 5G technology. Through the end of 2025, sector revenue will expand at a CAGR of 2.4% to reach $2.5 trillion, including a boost of 2.0% in 2025 alone. Although consumer demand for media is generally steady and the Information sector has expanded consistently, revenue flows within the sector are uneven and determined by technology trends. Substantial expansion through the end of 2025 has stemmed from a proliferation of new consumer devices. However, most of the expansion has been concentrated on online publishing and data processing at the expense of more traditional information subsectors. For example, new digital channels have detracted from print advertising expenditures, which have declined during the current period and contributed to the curtailment of print publishing. The expansion of mobile devices and the emergence of online streaming services have made consumers less reliant on traditional communication services, such as wired voice, broadband internet and cable TV. Looking ahead, the information sector is poised for sustained growth over the next five years, fueled by rising consumer spending and private investment. As the economy recovers and interest rates stabilize, disposable incomes are poised to climb, allowing households to avail themselves of more digital subscriptions and services. The rollout of 5G will further augment mobile internet usage, potentially challenging wired broadband alternatives. Traditional media companies will continue to shift their focus to online platforms and streaming services, aiming to retain and expand their audience. Through the end of 2030, the Information sector revenue will strengthen at a CAGR of 2.4% to reach $2.8 trillion.

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Online Travel Agencies IT Spending Market Size 2024-2028

The online travel agencies it spending market size is valued to increase by USD 2.66 billion, at a CAGR of 17.19% from 2023 to 2028. Increase in popularity of augmented reality (AR) and virtual reality (VR) technologies in travel industry will drive the online travel agencies it spending market.

Market Insights

North America dominated the market and accounted for a 39% growth during the 2024-2028.
By Type - Software spending segment was valued at USD 1.09 billion in 2022
By End-user - Large enterprises segment accounted for the largest market revenue share in 2022

Market Size & Forecast

Market Opportunities: USD 142.32 million 
Market Future Opportunities 2023: USD 2660.02 million
CAGR from 2023 to 2028 : 17.19%

Market Summary

The Online Travel Agencies (OTA) IT spending market is witnessing significant investments in emerging technologies to enhance the customer experience and streamline operations. One of the most notable trends is the increasing adoption of augmented reality (AR) and virtual reality (VR) technologies in the travel industry. These immersive technologies enable travelers to visualize destinations, explore accommodations, and even experiment with different travel packages before making a booking. Another area of investment is artificial intelligence (AI) and machine learning (ML) technologies, which are transforming the way OTAs operate. From personalized recommendations based on user behavior to automated customer support, these advanced technologies are enabling OTAs to offer more efficient and effective services. However, the market is not without challenges. With the increasing use of technology comes the need for robust security and data privacy measures. OTAs must ensure that customer information is protected from cyber threats and data breaches. Furthermore, compliance with data protection regulations such as GDPR and CCPA is essential to maintain customer trust and avoid potential legal issues. A real-world business scenario illustrating the importance of IT investments in OTAs is supply chain optimization. By leveraging AI and ML technologies, OTAs can analyze customer demand patterns, optimize inventory levels, and reduce operational costs. For instance, an OTA can use predictive analytics to forecast demand for specific destinations and adjust inventory accordingly, ensuring that they have the right inventory at the right time to meet customer demand.

What will be the size of the Online Travel Agencies IT Spending Market during the forecast period?

Get Key Insights on Market Forecast (PDF) Request Free SampleThe Online Travel Agencies (OTA) IT Spending Market continues to evolve, with a significant focus on enhancing user experience and optimizing operations. One notable trend is the integration of advanced technologies such as AI-powered chatbots, machine learning models, and predictive analytics to streamline customer interactions and improve revenue management. According to recent research, the adoption of these technologies has led to a substantial reduction in response time for customer queries, resulting in increased customer satisfaction and loyalty. Moreover, OTAs are investing heavily in web application security, data encryption standards, and network bandwidth management to mitigate risks and ensure data privacy. Performance optimization techniques, change management processes, and real-time data processing are also critical areas of investment to maintain a competitive edge in the industry. In the realm of travel tech stack, OTAs are exploring the implementation of server infrastructure maintenance, project management tools, and IT asset management to enhance operational efficiency and reduce costs. Additionally, mobile wallet integration, risk management frameworks, and compliance regulations are essential components of the OTA IT strategy. As businesses navigate this dynamic landscape, they must balance budgeting priorities, product strategy, and regulatory compliance. For instance, a significant portion of IT spending is allocated towards ensuring compliance with data protection regulations such as GDPR and CCPA. In conclusion, the market is characterized by continuous innovation and investment in technologies that enhance user experience, optimize operations, and ensure regulatory compliance. The integration of advanced technologies and strategic investments in various areas of IT infrastructure are key drivers of growth and competitiveness in the industry.

Unpacking the Online Travel Agencies IT Spending Market Landscape

In the dynamic online travel agency (OTA) market, two key areas of investment have emerged as critical for business success: payment gateway security and travel API management. According to industry data, secure payment processing is responsible for a 30% reduction

JO: Revenue and Grants: Revenue: Taxes on Goods and Services: % Value Added of Industry and Services data was reported at 13.053 % in 2013. This records an increase from the previous number of 12.718 % for 2012. JO: Revenue and Grants: Revenue: Taxes on Goods and Services: % Value Added of Industry and Services data is updated yearly, averaging 12.886 % from Dec 2008 (Median) to 2013, with 6 observations. The data reached an all-time high of 13.248 % in 2008 and a record low of 11.644 % in 2009. JO: Revenue and Grants: Revenue: Taxes on Goods and Services: % Value Added of Industry and Services data remains active status in CEIC and is reported by World Bank. The data is categorized under Global Database’s Jordan – Table JO.World Bank: Government Revenue, Expenditure and Finance. Taxes on goods and services include general sales and turnover or value added taxes, selective excises on goods, selective taxes on services, taxes on the use of goods or property, taxes on extraction and production of minerals, and profits of fiscal monopolies.; ; International Monetary Fund, Government Finance Statistics Yearbook and data files, and World Bank and OECD value added estimates.; ;

According to an annual survey among chief marketing officers (CMOs) in North America and Northern and Western Europe, *** percent of their employers' revenues were allocated to marketing in 2024, down from *** percent a year earlier. In 2016, that share peaked at over ** percent. Diversity among CMOs in the United States… A study fielded in the U.S. revealed that women accounted for **** of Fortune 500 companies' CMOs in 2023. Two years before, the share stood at ** percent. Meanwhile, the percentage of people belonging to historically underrepresented racial or ethnic groups working as CMOs at the same group of organizations reached ** percent in 2023, down from ** percent a year earlier. … and in the United Kingdom A 2024 survey showed that, on average, the share of women among marketing directors or CMOs in the UK surpassed ** percent. Despite that female majority, several British companies did not offer a marketing leadership position to begin with. According to the same study, less than ********** of UK companies had a CMO or marketing director.

The data shows year-wise income earned and expenses incurred by different industries under non-governmental non-financial private limited companies in India

Israel Government Expenditure: Ordinary Budget: Ministry: Industry, Trade and Labor data was reported at 3,355.600 ILS mn in 2016. This records an increase from the previous number of 2,962.000 ILS mn for 2015. Israel Government Expenditure: Ordinary Budget: Ministry: Industry, Trade and Labor data is updated yearly, averaging 1,532.650 ILS mn from Dec 1993 (Median) to 2016, with 24 observations. The data reached an all-time high of 3,355.600 ILS mn in 2016 and a record low of 62.000 ILS mn in 1993. Israel Government Expenditure: Ordinary Budget: Ministry: Industry, Trade and Labor data remains active status in CEIC and is reported by Central Bureau of Statistics. The data is categorized under Global Database’s Israel – Table IL.F001: Government Revenue and Expenditure.

This report analyses total capital expenditure by the private sector, including spending on residential and non-residential construction, machinery and equipment, developed biological resources, intellectual property products and any ownership transfer expenses. IBISWorld sources data for this report from Statistics New Zealand (Tatauranga Aotearoa). The data is presented in financial years and measured in billions of seasonally adjusted, constant 2009-10 dollars deflated using chain volume measures.

Israel Government Expenditure: Ordinary Budget: Subsidies for Industries data was reported at 2,996.300 ILS mn in 2016. This records an increase from the previous number of 2,551.000 ILS mn for 2015. Israel Government Expenditure: Ordinary Budget: Subsidies for Industries data is updated yearly, averaging 2,403.500 ILS mn from Dec 1993 (Median) to 2016, with 24 observations. The data reached an all-time high of 2,996.300 ILS mn in 2016 and a record low of 1,247.600 ILS mn in 2005. Israel Government Expenditure: Ordinary Budget: Subsidies for Industries data remains active status in CEIC and is reported by Central Bureau of Statistics. The data is categorized under Global Database’s Israel – Table IL.F001: Government Revenue and Expenditure.

According to Cognitive Market Research, the global Enterprise ICT Spending market size was USD 425614.5 million in 2024. It will expand at a compound annual growth rate (CAGR) of 10.60% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 170245.80 million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.7% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 127684.35 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 97891.34 million in 2024 and will grow at a compound annual growth rate (CAGR) of 12.6% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 21280.73 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.0% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 8512.29 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.3% from 2024 to 2031.
The Hardware is the fastest growing segment of the Enterprise ICT Spending industry

Market Dynamics of Enterprise ICT Spending Market

Key Drivers for Enterprise ICT Spending Market

Increasing Digital Transformation to Boost Market Growth

The rapid adoption of virtual technology is driving big growth in enterprise ICT spending across industries. Businesses are increasingly investing in cloud computing, synthetic intelligence (AI), the Internet of Things (IoT), and other superior technologies to enhance operational performance, reduce prices, and benefit a competitive facet. These technologies permit groups to streamline procedures, enhance decision-making, and foster innovation. Cloud computing helps scalability and versatility; AI automates tasks and provides actionable insights, even as IoT connects devices for real-time records tracking. This digital transformation is essential for businesses to remain agile and aggressive in today's speedy-evolving market.

Expansion of Cloud Computing Adoption to Drive Market Growth

The shift from on-premises facts facilities to cloud-primarily based infrastructure is a major fashion in enterprise ICT spending. Cloud computing gives scalability, flexibility, and cost-efficiency, making it an appealing answer for businesses searching to streamline operations. By leveraging cloud offerings, agencies can easily scale resources up or down based totally on demand, reduce capital fees on bodily hardware, and boom agility. Additionally, the cloud enables faster deployment of programs and higher collaboration through far-flung get entry. These advantages have pushed good-sized adoption across industries, as agencies' purpose is to optimize overall performance and adapt to changing technological and marketplace dynamics.

Restraint Factor for the Enterprise ICT Spending Market

Economic Uncertainty, will Limit Market Growth

Economic uncertainty or downturns can significantly affect enterprise ICT spending, as groups regularly grow to be more careful with their investments. In unsure monetary conditions, organizations may additionally put off or scale back on era initiatives, focusing rather on price-cutting and retaining liquidity. Investments in new technology, infrastructure improvements, or virtual transformation initiatives might be postponed till market conditions improve. While crucial IT offerings stay a priority, discretionary spending on innovation or enlargement is often decreased. This cautious technique allows organizations to mitigate threats and navigate economic instability. However it could gradually down era adoption and innovation in the brief period.

Impact of Covid-19 on the Enterprise ICT Spending Market

The COVID-19 pandemic had a mixed impact on enterprise ICT spending. While some sectors reduced spending due to economic uncertainty, others expanded investments in digital technologies to assist far-off work, e-commerce, and cloud-based operations. The demand for cybersecurity, cloud computing, and collaboration equipment surged as businesses tailored to new ways of running. However, spending on non-important IT tasks often needs to be completed on time. Overall, the pandemic underscored the vital role of digital transformation in ensuring business continuity....

United States US: Revenue and Grants: Revenue: Taxes on Goods and Services: % Value Added of Industry and Services data was reported at 0.557 % in 2016. This records a decrease from the previous number of 0.588 % for 2015. United States US: Revenue and Grants: Revenue: Taxes on Goods and Services: % Value Added of Industry and Services data is updated yearly, averaging 0.588 % from Sep 1997 (Median) to 2016, with 20 observations. The data reached an all-time high of 0.747 % in 1999 and a record low of 0.460 % in 2008. United States US: Revenue and Grants: Revenue: Taxes on Goods and Services: % Value Added of Industry and Services data remains active status in CEIC and is reported by World Bank. The data is categorized under Global Database’s United States – Table US.World Bank.WDI: Government Revenue, Expenditure and Finance. Taxes on goods and services include general sales and turnover or value added taxes, selective excises on goods, selective taxes on services, taxes on the use of goods or property, taxes on extraction and production of minerals, and profits of fiscal monopolies.; ; International Monetary Fund, Government Finance Statistics Yearbook and data files, and World Bank and OECD value added estimates.; ;

According to Cognitive Market Research, the global IT Spending in Automotive market size is USD 15481.2 million in 2024 and will expand at a compound annual growth rate (CAGR) of 6.00% from 2024 to 2031.

North America held the major market of more than 40% of the global revenue with a market size of USD 6192.48 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.2% from 2024 to 2031.
Europe accounted for a share of over 30% of the global market size of USD 4644.36 million.
Asia Pacific held the market of around 23% of the global revenue with a market size of USD 3560.68 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.0% from 2024 to 2031.
Latin America market of more than 5% of the global revenue with a market size of USD 774.06 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.4% from 2024 to 2031.
Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD 309.62 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.7% from 2024 to 2031.
The Services held the highest IT Spending in Automotive market revenue share in 2024.

Market Dynamics of IT Spending in the Automotive Market

Key Drivers for IT Spending in the Automotive Market

Global Economic Trends Propel Market Growth

Global economic trends, including GDP growth, interest rates, and consumer confidence, significantly impact spending patterns in the automotive market. During periods of economic expansion, consumers tend to have higher disposable incomes, leading to increased demand for new vehicles and optional features. Conversely, economic downturns can dampen consumer sentiment and curb spending on big-ticket items like automobiles, prompting automakers to adjust production levels and marketing strategies accordingly. Supply chain disruptions, geopolitical tensions, and natural disasters can also influence spending within the automotive industry by affecting production capacities, raw material prices, and supply chain logistics. Uncertainties surrounding trade agreements and tariffs can further exacerbate these challenges, prompting automakers to reevaluate sourcing strategies and production footprints to mitigate risks and ensure business continuity.

Restraint Factor for IT Spending in the Automotive Market

High Cost of Treatment to Limit the Sales

One significant restraint on IT spending in the automotive market is the high cost of technological integration and development. As vehicles become more complex and connected, automakers must invest heavily in research and development to stay competitive. This includes developing advanced driver-assistance systems (ADAS), electric vehicle (EV) technology, connectivity features, and autonomous driving capabilities. The substantial upfront investment required for these technologies can strain budgets and slow down IT spending in other areas. Moreover, the automotive industry operates within a highly regulated environment, which imposes stringent safety, emissions, and cybersecurity standards. Compliance with these regulations not only adds to the cost of vehicle production but also necessitates ongoing investments in testing, certification, and regulatory compliance management. Failure to meet regulatory requirements can result in costly fines, recalls, and reputational damage, further constraining IT spending as resources are diverted toward remediation efforts.

Opportunity for IT Spending in the Automotive Market

Technological Advancements to Increase the Demand Globally

Technological advancements have also been instrumental in driving spending within the automotive industry. The emergence of electric and hybrid vehicles has led to substantial investments in research and development to enhance battery efficiency, charging infrastructure, and overall performance. Similarly, the integration of artificial intelligence (AI), the Internet of Things (IoT), and advanced driver-assistance systems (ADAS) has transformed the driving experience, prompting automakers to allocate resources towards developing and integrating these technologies into their vehicles. Furthermore, regulatory changes aimed at reducing emissions and enhancing safety standards have compelled automakers to invest in the development of cleaner and more efficient propulsion systems, such as electric powertrains and hydrog...

According to Cognitive Market Research, the global digital spending in hospitality market size is USD XX million in 2024. It will expand at a compound annual growth rate (CAGR) of 30.60% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 28.8% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD XX million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 32.6% from 2024 to 2031.
Latin America had a market share for more than 5% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 30.0% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 30.3% from 2024 to 2031.
The software held the highest digital spending in hospitality market revenue share in 2024.

Market Dynamics of Digital spending in hospitality Market

Key Drivers for Digital spending in hospitality Market

Increasing adoption of mobile and digital technologies by consumers to increasing the demand globally

The increasing adoption of mobile and digital technologies by consumers is reshaping the global demand landscape across industries, particularly in hospitality. With smartphones becoming ubiquitous, consumers expect seamless digital experiences from booking accommodations to accessing local attractions. This trend is driven by convenience, as mobile apps offer instant access to information and services, enhancing travel planning and on-site experiences. Moreover, digital technologies enable personalized recommendations and loyalty programs, fostering customer retention and satisfaction. As businesses invest in mobile-friendly platforms and intuitive apps, they cater to a tech-savvy audience accustomed to instant gratification and efficient service delivery. This shift not only improves operational efficiency but also opens avenues for innovative marketing strategies and revenue streams, positioning digital adoption as a crucial driver for growth and competitiveness in the global hospitality market.

Demand for personalized customer experiences to propel market growth

The demand for personalized customer experiences is becoming a pivotal driver of market growth across various industries, including hospitality. Modern consumers seek customized interactions that cater to their unique preferences and expectations, from personalized recommendations to tailored service offerings. This trend is fueled by a desire for memorable and meaningful experiences, prompting hospitality providers to leverage data analytics and technology to better understand and anticipate customer needs. By personalizing interactions at every touchpoint—whether through targeted marketing campaigns, personalized room amenities, or curated dining experiences—businesses can enhance customer satisfaction, loyalty, and advocacy. As competition intensifies, delivering personalized experiences not only differentiates brands but also drives revenue growth through increased repeat business and positive word-of-mouth referrals. Ultimately, the ability to offer tailored experiences that resonate with individual preferences positions companies at the forefront of the evolving hospitality landscape, driving sustained market expansion and profitability.

Restraint Factor for the Digital spending in hospitality Market

Concerns over data privacy and cybersecurity threats to Limit the Sales

Concerns over data privacy and cybersecurity threats pose significant challenges to sales and operations in the hospitality industry. With the increasing digitization of services and the collection of guest information, there is a heightened risk of data breaches and unauthorized access to sensitive customer data. Instances of cyberattacks targeting hospitality firms can result in financial losses, damage to reputation, and legal implications, undermining consumer trust and loyalty. As regulations tighten globally, such as GDPR in Europe or CCPA in California, business...

Historical: Government sector revenue and expenditure, based on the 1968 System of National Accounts international standards. First quarter of 1947 to second quarter of 1997.

This report analyses the level of public sector expenditure on gross fixed capital formation. This includes spending by the New Zealand Treasury (Te Tai Ohanga) and other central and local government entities. State-owned enterprises are not included. Fixed capital formation includes outlays on durable fixed assets, such as buildings, vehicles, plants, machinery, roading, and land improvements. The data for this report is sourced from Stats NZ (Tatauranga Aotearoa). The data is presented in financial years and measured in billions of seasonally adjusted, constant 2009-10 dollars that have been deflated using chain volume measures.

Laos LA: Revenue and Grants: Revenue: Taxes on Goods and Services: % Value Added of Industry and Services data was reported at 12.474 % in 2016. This records a decrease from the previous number of 12.921 % for 2015. Laos LA: Revenue and Grants: Revenue: Taxes on Goods and Services: % Value Added of Industry and Services data is updated yearly, averaging 11.658 % from Dec 2008 (Median) to 2016, with 9 observations. The data reached an all-time high of 13.107 % in 2014 and a record low of 9.788 % in 2008. Laos LA: Revenue and Grants: Revenue: Taxes on Goods and Services: % Value Added of Industry and Services data remains active status in CEIC and is reported by World Bank. The data is categorized under Global Database’s Laos – Table LA.World Bank: Government Revenue, Expenditure and Finance. Taxes on goods and services include general sales and turnover or value added taxes, selective excises on goods, selective taxes on services, taxes on the use of goods or property, taxes on extraction and production of minerals, and profits of fiscal monopolies.; ; International Monetary Fund, Government Finance Statistics Yearbook and data files, and World Bank and OECD value added estimates.; ;