The revenue in the it services market in Poland was modeled to stand at ************* U.S. dollars in 2024. Between 2016 and 2024, the revenue rose by ************ U.S. dollars, though the increase followed an uneven trajectory rather than a consistent upward trend. The revenue will steadily rise by ************ U.S. dollars over the period from 2024 to 2030, reflecting a clear upward trend.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on IT Services.

The Poland ICT market report segments the industry into By Type (Hardware, Software, IT Services, Telecommunication Services), By Size Of Enterprise (Small And Medium Enterprises, Large Enterprises), By Industry Vertical (BFSI, IT And Telecom, Government, Retail And E-Commerce, Manufacturing, Energy And Utilities, Other Industry Verticals). Get five years of historical data alongside five-year market forecasts.

In 2023, the Polish ICT market grew to **** billion U.S. dollars (100 billion zloty), increasing by over **** percent compared to the previous year.

In 2024, the value of the IT market in Poland increased, reaching ***** billion euros. In the past four years, market value grew by ** percent.

The Poland ICT market, valued at €28.68 billion in 2025, exhibits robust growth potential, projected to expand at a Compound Annual Growth Rate (CAGR) of 10.15% from 2025 to 2033. This surge is driven by several key factors. Firstly, increasing digitalization across various sectors, particularly BFSI (Banking, Financial Services, and Insurance), IT and Telecom, and the burgeoning e-commerce landscape, fuels significant demand for advanced ICT solutions. Government initiatives promoting digital infrastructure development and smart city projects further contribute to market expansion. The adoption of cloud computing, big data analytics, and AI-powered solutions across large and small-medium enterprises is accelerating, creating lucrative opportunities for hardware, software, IT services, and telecommunication providers. Furthermore, Poland's strategic location within the European Union and its skilled workforce attract significant foreign investment in the ICT sector, bolstering market growth. However, challenges remain. Competition among established players like Microsoft, Adobe, Oracle, and Google, along with regional providers, intensifies pricing pressures. Data security concerns and the need for robust cybersecurity infrastructure represent significant restraints. While the large enterprise segment currently dominates, the SME sector presents a substantial untapped market with significant growth potential as these businesses increasingly adopt digital technologies to enhance their operations and competitiveness. Specific industry verticals like manufacturing and energy and utilities are also experiencing considerable growth in ICT adoption, creating further avenues for market expansion. The projected growth trajectory suggests a significant expansion of the Polish ICT market by 2033, driven by technological advancements and consistent investment in digital infrastructure. Poland ICT Market: A Comprehensive Analysis (2019-2033) This comprehensive report provides an in-depth analysis of the Poland ICT market, covering the period from 2019 to 2033. With a base year of 2025 and an estimated year of 2025, this report offers invaluable insights into market trends, growth drivers, challenges, and future projections. The report includes detailed segmentations by type (Hardware, Software, IT Services, Telecommunication Services), size of enterprise (SMEs and Large Enterprises), and industry vertical (BFSI, IT & Telecom, Government, Retail & E-commerce, Manufacturing, Energy & Utilities, and Others). This data-rich resource is essential for businesses operating in or considering entry into the dynamic Polish ICT landscape. Recent developments include: May 2024: Vecima Networks Inc. announced its partnership with Vector Tech Solutions to deploy Vecima's Entra SC-1D Access Node and Entra Access Controller (EAC) solutions to telecommunication provider ASTA-NET in Poland. With this collaboration, the company aims to expand its presence in Europe, providing local expertise as a Vecima reseller in Poland., March 2024: Infopro Digital Automotive announced that it is expanding its presence in Poland by launching Atelio Data, an automotive database that provides comprehensive repair and maintenance data for all types of vehicles. With this solution, the company aims to provide Polish workshops with instant access to accurate and reliable automotive data, achieving strategic growth in Central and Eastern Europe.. Key drivers for this market are: Rising Need to Explore and Adopt Digital Technologies and Initiatives, Rising Internet Penetration in the Country. Potential restraints include: Rising Need to Explore and Adopt Digital Technologies and Initiatives, Rising Internet Penetration in the Country. Notable trends are: Growing Telecommunication Services in the Country.

European software developers' revenue is forecast to swell at a compound annual rate of 6.9% over the five years through 2025, including a projected growth of 5% in 2025 to reach €490 billion. Software solutions are increasingly integral to modern business operations and European developers have been at the forefront, crafting bespoke applications tailored to sector-specific needs. Fintech companies have supported growth by leveraging sophisticated technologies that ensure their competitive edge and compliance. Technological advances in cloud computing, artificial intelligence (AI) and cybersecurity are reshaping the market, driving adoption among European businesses. Developers have responded to the burgeoning demand for secure Internet of Things (IoT) software, particularly in mobile and embedded systems. Acquisitions like TRASNA's purchase of Workz and IoTerop signal a trend towards comprehensive service offerings. At the same time, the pressing need for enhanced cybersecurity has catalysed revenue growth, driven by escalating cyber threats driving the need for robust security frameworks. Companies like Darktrace have capitalised on this by delivering AI-driven cybersecurity solutions. Developers’ revenue has also been propped up by embracing Software-as-a-Service (SaaS) models, which enable remote, cost-effective access to critical applications in the cloud. Despite revenue growth, profitability has edged downwards due to a surge in the number of software developers intensifying price competition. Revenue is forecast to surge at a compound annual rate of 10.2% over the five years through 2030 to €795.5 billion. The industry is projected to expand as developers focus on harnessing cloud computing, fintech solutions and open banking, driven by the Payment Services Directive 2 (PSD2). While PSD2 initially launched in 2018, European banks, fintechs and third-party providers have varied adoption timelines, meaning integration and compliance projects are still active and will continue over the coming years. Cloud adoption is expected to accelerate, leaving ample room for growth. However, European developers face regulatory challenges, notably the EU's AI Act, which could stymie innovation. Competition will remain fierce, especially in the burgeoning fintech landscape, as demand for solutions in mobile payments, digital banking and blockchain applications ramps up. Despite these obstacles, an emphasis on compliance and education is anticipated to yield positive outcomes. As European businesses invest in IT, developers are well-positioned to seize opportunities arising from digital transformation initiatives while continuing to adapt to technological advances.

The Poland Data Center Market report segments the industry into Hotspot (Warsaw, Rest of Poland), Data Center Size (Large, Massive, Medium, Mega, Small), Tier Type (Tier 1 and 2, Tier 3, Tier 4), and Absorption (Non-Utilized, Utilized). This report covers five years of historical data and offers five-year market forecasts.

The revenue in the IT services market in Poland was forecast to continuously increase between 2024 and 2029 by in total 3.4 billion U.S. dollars (+34.73 percent). After the ninth consecutive increasing year, the indicator is estimated to reach 13.1 billion U.S. dollars and therefore a new peak in 2029. Notably, the revenue of the IT services market was continuously increasing over the past years.Find more information concerning Denmark and Czechia. The Statista Market Insights cover a broad range of additional markets.

The Polish cybersecurity market, a segment of a global market valued at $1.52 trillion in 2025 and exhibiting a Compound Annual Growth Rate (CAGR) of 5.85%, presents significant growth opportunities. While precise Polish market figures are unavailable, we can reasonably infer substantial growth based on the global trend and Poland's increasing digitalization and integration into the European Union's digital economy. The market is driven by factors such as increasing cyber threats targeting businesses and individuals, stringent data privacy regulations like GDPR, and the expanding adoption of cloud computing and IoT devices. Key segments within the Polish market likely mirror global trends, with strong demand for cloud security solutions, identity and access management (IAM) systems, and professional cybersecurity services. The on-premise deployment model might still hold a considerable share, particularly amongst large enterprises and government institutions, although cloud adoption is expected to accelerate. Major industries driving demand include banking, finance, healthcare, and IT & telecommunications, reflecting the critical need for data protection and business continuity in these sectors. Challenges include a shortage of skilled cybersecurity professionals and potential budgetary constraints for smaller businesses, which might limit the immediate adoption of sophisticated security measures. Despite data limitations specific to Poland, the growth trajectory is strongly positive. The Polish government's ongoing investments in cybersecurity infrastructure and initiatives aimed at fostering digital literacy suggest a supportive regulatory and economic environment. This favorable context, coupled with increased awareness of cyber risks, is likely to drive substantial growth in the Polish cybersecurity market over the next decade, potentially exceeding the global CAGR, given the rapid development of the Polish digital economy. The presence of both international and domestic players indicates a competitive landscape, offering a range of solutions and services to meet the evolving needs of various organizations. Recent developments include: April 2021 - Clico and IronNet Cybersecurity have announced a distribution partnership in Poland and other Central and Eastern European countries. The IronNet platform is intended to detect and prevent the most advanced and difficult-to-detect cyber attacks faced by organizations in the public and private sectors., April 2022 - TestArmy has signed a strategic partnership with HUB Security for advanced cyber security solutions. This partnership aims to offer HUB Security's Advanced DDoS Simulation Platform, D.Storm. HUB Security will allow customers a higher level of cyber readiness to face current and new cyber threats.. Key drivers for this market are: Rapidly Increasing Cybersecurity Incidents and Regulations Requiring Their Reporting, Growing M2M/IoT Connections Demanding Strengthened Cybersecurity in Enterprises. Potential restraints include: Security and Privacy Issues, Stringent Government Regulations. Notable trends are: Cloud Security Segment Drives the Market Growth.

The Poland E-Commerce Market Report is Segmented by Business Model (B2C, B2B), Device Type (Smartphone / Mobile, Desktop and Laptop, Other Device Types), Payment Method (Credit / Debit Cards, Digital Wallets, BNPL, Other Payment Method), B2C Product Category (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverages, and More). The Market Forecasts are Provided in Terms of Value (USD).

The Poland Digital Transformation Market report segments the industry into By Type (Analytics, Artificial Intelligence and Machine Learning, Extended Reality (XR), IoT, Industrial Robotics, Blockchain, Additive Manufacturing/3D Printing, Cybersecurity, Cloud and Edge Computing, and more), By End-User Industry (Manufacturing, Oil, Gas and Utilities, Retail & e-commerce, Transportation and Logistics, Healthcare, and more).

Poland's Data Center Rack Market is Segmented Rack Size (Quarter Rack, Half Rack, Full Rack), by Rack Height (42U, 45U, 48U, Other Heights (≥52U and Custom), Rack Type (Cabinet (Closed) Racks, Open-Frame Racks, Wall-Mount Rack), Data Center Type (Colocation Facilities and More), Material (Steel and More). The Market Sizes and Forecasts are Provided in Terms of Value (USD) for all the Segments.

The Poland data center market size was valued at USD 1.15 billion in 2024 and is expected to reach USD 2.78 billion by 2030, growing at a CAGR of 15.73% during the forecast period.

The Poland Payments Market Report is Segmented by Mode of Payment (Point of Sale, Online), Interaction Channel (Point-Of-Sale, E-commerce/M-commerce), Transaction Type (P2P, C2B, B2B, Remittances and Cross-Border), End-User Industry (Retail, Entertainment and Digital Content, Healthcare, Hospitality & Travel, and More). The Market Forecasts are Provided in Terms of Value (USD).

The Poland Data Center Storage Market report segments the industry into Storage Technology (Network Attached Storage (NAS), Storage Area Network (SAN), Direct Attached Storage (DAS), Other Technologies), Storage Type (Traditional Storage, All-Flash Storage, Hybrid Storage), and End User (IT & Telecommunication, BFSI, Government, Media & Entertainment, Other End Users). Get five years of historical data with five-year forecasts.

Poland CEP Market is Segmented by Business (B2B and B2C), Destination (Domestic and International), and End User (Services, Wholesale and Retail Trade, Manufacturing, Construction and Utilities, and Primary Industries). The report offers market size and forecasts in value (USD billion) for all the above segments.

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Poland E-Commerce Market Size 2024-2028

The Poland e-commerce market size is forecast to increase by USD 46.9 billion at a CAGR of 20.5% between 2023 and 2028.

The market is significantly driven by the availability of multiple payment options. Offering diverse methods such as credit cards, debit cards, bank transfers, online wallets, and cash on delivery provides Polish consumers with flexibility and convenience in their online purchases. This accessibility to varied payment choices not only enhances the shopping experience but also encourages more people to engage in e-commerce payment, thereby fueling market growth. 
The market showcases dynamic growth, driven by various sectors and factors. With a strong presence in the fashion industry and an expanding showroom culture, Poland contributes significantly to the worldwide growth rate of e-commerce sales. From electronics to furniture and homeware, the market caters to diverse consumer needs, encompassing hobby, leisure, and care product segments. As eCommerce continues to thrive, Poland emerges as a pivotal player in the global digital marketplace, offering a wide array of products and services to online shoppers. This market research and growth report includes in-depth information about key market drivers, trends, and challenges. 

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The market has been experiencing significant growth in recent years. According to the latest reports, the E-Commerce sector in Poland is expected to show a CAGR of 12.5% between 2021 and 2026. This growth can be attributed to several factors, including the increasing popularity of online shopping, the growing number of internet users, and the entry of global players into the Polish market. The Retail sector in Poland is one of the largest contributors to the E-Commerce market, with sales expected to reach €22.5 billion by 2026. E-Commerce platforms like Allegro, Amazon, and eBay have a strong presence in the Polish market, offering a wide range of products and services.
Additionally, the use of technologies like Artificial Intelligence and Machine Learning is also on the rise, helping to improve the customer experience and drive sales. The ECDB (European Commission Database) reports that the number of E-Commerce users in Poland is expected to reach 18.5 million by 2026, making it an attractive market for businesses looking to expand their online presence. The use of mobile devices for shopping is also increasing, with over 50% of E-Commerce transactions in Poland being made on mobile devices. In conclusion, the market is growing rapidly, driven by increasing internet penetration, the popularity of online shopping, and the entry of global players. The Retail sector, particularly Fashion and Footwear, is expected to see significant growth in the coming years. The use of advanced technologies and the increasing number of E-Commerce users make Poland an attractive market for businesses looking to expand their online presence.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Type

  B2B
  B2C


Application

  Home appliances
  Fashion products
  Groceries
  Books
  Others


Geography

  Poland

By Type Insights

The B2B segment is estimated to witness significant growth during the forecast period.

The eCommerce market in Poland is experiencing robust growth, driven by the expansion of business reach for B2B companies in a cost-effective manner. This trend is particularly notable in sectors such as Hobby & Leisure, Electronics, Furniture & Homeware, DIY, Care Products, Fashion, and Grocery. The competitive rivalry among companies is intensifying, with logistics companies playing a crucial role in ensuring efficient delivery. The worldwide growth rate of global eCommerce sales is anticipated to continue, making Poland an attractive market for companies seeking to expand their reach. The ECDB (Electronic Data Interchange for Administration, Commerce and Transport in Europe) is facilitating cross-border sales, further fueling growth in the B2B segment.

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The B2B segment was valued at USD 9.22 billion in 2018 and showed a gradual increase during the forecast period.

Market Dynamics

Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

What are the key market drivers leading to the rise in adoption of Poland E-Commerce Market?

The advantages of e-commerce platf

Poland's main stock market index, the WIG, fell to 109367 points on August 14, 2025, losing 1.28% from the previous session. Over the past month, the index has climbed 3.68% and is up 29.14% compared to the same time last year, according to trading on a contract for difference (CFD) that tracks this benchmark index from Poland. Warsaw Stock Exchange WIG Index - values, historical data, forecasts and news - updated on August of 2025.

The Polish telecom market, valued at approximately €X million in 2025 (assuming a logical extrapolation based on the provided CAGR of 6% and unspecified market size), is experiencing robust growth projected to continue at a 6% CAGR through 2033. This expansion is driven by several key factors. Increasing broadband penetration, fueled by government initiatives promoting digitalization and the growing adoption of high-speed internet, is a major contributor. The burgeoning popularity of OTT (Over-the-Top) services, including streaming platforms and online gaming, significantly boosts demand for data services. Furthermore, the rising adoption of smart devices and the Internet of Things (IoT) continues to fuel data consumption. Competition among established players like Orange Polska, Play Communications, and T-Mobile Polska, along with smaller providers, is intense, driving innovation and price competitiveness. This competitive landscape benefits consumers through enhanced services and affordability, although it also presents challenges for smaller operators. However, the market faces certain restraints. Infrastructure limitations in less developed regions hinder the expansion of high-speed broadband access, creating a digital divide. Regulatory changes and the ongoing need to invest in next-generation infrastructure, such as 5G, pose significant financial challenges for telecom companies. Fluctuations in the global economy can also impact investment and consumer spending on telecom services. Despite these limitations, the growth trajectory for Poland's telecom market remains optimistic, driven by sustained demand for data, ongoing technological advancements, and the government's commitment to digital infrastructure development. The segmentation of the market into voice, data, and OTT/PayTV services reflects the multifaceted nature of the industry and offers opportunities for tailored service offerings. This comprehensive report provides a detailed analysis of the Poland telecom market, covering the period from 2019 to 2033. With a focus on the base year 2025 and a forecast period spanning 2025-2033, this study offers invaluable insights for industry stakeholders, investors, and strategic decision-makers. The report leverages extensive data analysis of the historical period (2019-2024) to accurately project future market trends and growth opportunities. Keywords: Poland Telecom Market, 5G Poland, Polish Telecom Industry, Telecom Poland, Orange Polska, Polkomtel (Plus), Polish Telecommunications, Data Services Poland, OTT Poland, Pay TV Poland Recent developments include: November 2022: Poland's key telecom player Polkomtel declared the launch of the nation's first commercial 5G network. The deployment, which is still in its early stages, has so far necessitated the operation of a network of 100 transmitters in seven significant cities: Warsaw, Gdansk, Katowice, Lodz, Poznan, Szczecin, and Wroclaw. According to local news sources, a total of 900,000 people are covered., October 2022: Orange Polska unveiled its partnership with Dimetor to make the drone operation possible. Teams from Orange Poland's innovation, mobile network, strategy, marketing, and ICT departments collaborated with those from the GOF 2.0 EU project and Dimetor to assess if it would be viable to enable the safe operation of drones in the sky.. Key drivers for this market are: Rising Demand For OTT & Pay TV Services, Active Digital Transformation. Potential restraints include: Evolving Market Regulations. Notable trends are: Rising OTT & Pay TV Market.

The Poland data center market exhibits robust growth, fueled by increasing digitalization, cloud adoption, and the burgeoning e-commerce sector. A Compound Annual Growth Rate (CAGR) of 4.87% from 2019 to 2024 suggests a significant market expansion. The market is segmented by location (Warsaw being a key hotspot), data center size (ranging from small to massive), tier type, absorption rates, colocation type (hyperscale, retail, wholesale), and end-user industries (BFSI, cloud, e-commerce, government, manufacturing, media & entertainment, and telecom). This diverse segmentation highlights the market's maturity and caters to varied needs within the Polish IT infrastructure landscape. Key drivers include government initiatives promoting digital infrastructure, increasing investment from both domestic and international players, and the demand for enhanced connectivity and low-latency services. While specific market size figures for 2025 aren't provided, extrapolating from the 2019-2024 CAGR and considering market trends suggests a substantial increase. The ongoing expansion of hyperscale data centers and the growth of cloud services are expected to significantly contribute to future market expansion. The competitive landscape includes both international giants like Equinix and Deutsche Telekom, alongside numerous domestic players such as Exea, Atman, and Comarch. This blend of established international operators and agile local providers fosters innovation and competition. However, challenges remain. These include potential infrastructural limitations, the need for skilled workforce development, and the ongoing need for investment in sustainable energy solutions to power these energy-intensive facilities. Despite these challenges, the long-term outlook for the Polish data center market remains positive, with continued growth anticipated through 2033, driven by consistent digital transformation across various sectors within the Polish economy. The concentration of activity in Warsaw underlines the city's strategic importance as a data center hub, offering substantial opportunities for both established and emerging players. Recent developments include: December 2022: Atman purchased land, the 5.5-hectare site in Duchnice near Ożarów Mazowiecki, to build another data center. The Atman Data Center Warsaw-3 campus was scheduled to open in Q4 2024 with a target IT capacity of 43 MW.August 2022: A new colocation facility would expand Atman Data Center Warsaw-1. The F7 building would have a dedicated power capacity of 7.2 MW for customers’ IT equipment. The new server rooms of 2,916 sq. m were planned to be commissioned in February 2024.June 2022: Vantage completed the first facility on its 12-acre (five-hectare) Warsaw campus. Once fully developed, the two-data center campus would offer 48MW of critical IT capacity across 390,000 square feet (36,000 square meters).. Key drivers for this market are: Increasing Automation in the Security Screening Industry, Especially to Detect Advanced Threats, etc., Upsurge in Terror Activities Across the Region; Increasing Government Initiatives on Security Inspection in Schools and Colleges; Increasing Government Initiatives for Smart Cities. Potential restraints include: Supply Chain Issues Caused By Geopolitical Scenario and the COVID-19 Pandemic, etc., High Installation and Maintenance Costs. Notable trends are: OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT.