In 2023, software and tech hosting/cloud services/MSP companies had a much higher spending share on IT than other industries, amounting to ** percent and ** percent of their revenues, respectively. By contrast, the consumer products and services industry invested only around **** percent of their revenue in IT. Overall, all industries increased their IT spending per revenue share in 2023 compared to the previous year. Cloud computing Cloud computing is an essential IT service that utilizes a network of distant servers hosted over the Internet to store, handle, and process data. This segment of IT services was projected to generate revenues exceeding *** billion U.S. dollars in 2024 and is expected to continue its rapid growth trajectory. Managed Services Providers (MSPs) provide companies with the expertise and technical support to manage their cloud infrastructure and products without the need for in-house specialists. Cloud computing is segmented into three main categories. Software as a Service (SaaS) delivers software applications over the Internet, on a subscription basis, freeing companies from software and hardware management. Infrastructure as a Service (IaaS) offers a virtualized computing infrastructure managed over the Internet, allowing businesses to avoid the costs and complexities of purchasing and managing physical servers and data center infrastructure. Platform as a Service (PaaS) provides a platform allowing customers to develop, run, and manage applications without the complexity of building and maintaining the infrastructure.

The statistic presents IT spending as a percentage of company revenue worldwide as of 2019, by industry sector. In the financial services industry, IT spending ranged between *** at the 25th percentile to **** percent at the 75 percentile as of 2019.

In 2022, the highest share of research and development spending (R&D) was made within the hardware technology producing industry, accounting for a total of nearly ** percent of the global R&D spending. The health sector and software producers followed in second at nearly ** percent each. In total, global R&D spending reached *** trillion U.S. dollars in 2022. Health industry and COVID-19 The high share spent by the health industry must be seen in relation with the COVID-19 pandemic that started spreading in late 2019 and caused deaths, lockdowns, and restrictions throughout 2020 and onwards. As governments and pharmaceutical companies sought to find an efficient vaccine against the virus, investment in research continued to increase. However, regardless of the pandemic, R&D spending within health care is essential in order to combat a variety of diseases, from small pox via malaria to cancer. Information and communication technology As people around the world become more and more dependent on information and communication technology, research spending by companies producing hardware and software continues to increase as these seek to further develop. For instance, all the seven companies with the highest R&D spending in 2022 were either software or hardware producing companies. The largest single investor was the software giant ******.

The statistic presents the average IT budget as percentage of corporate revenue in Japan in fiscal year 2016, broken down by industry. In the measured period, the financial services industry had the highest IT budget against corporate revenue at around 6.1 percent.

This statistic represents the percentage of expenditure on research and development of total revenue in 2022, by industrial sector. The data was generated from the numbers of the 2,500 top companies worldwide. In 2022, spending on research and development accounted for around ** percent of the total revenue in the health industries.

In relation to total revenue, the pharmaceutical industry is among the biggest investors in research and development (R&D). Based on data from the Pharmaceutical Research and Manufacturers of America (PhRMA), the industry in the United States spent around ** percent of global revenues on R&D in 2023. Analyzing the revenues and R&D expenditure Members of the PhRMA trade group generated global revenues of approximately *** billion U.S. dollars in 2023, with domestic revenues accounting for over ** percent of that figure. With regard to R&D expenditure, PhRMA members spent some ** billion U.S. dollars worldwide in 2023, with spending in their domestic market accounting for around ** percent of the global figure. Product lifecycles in the pharmaceutical industry Pharmaceutical manufacturers require time and money if they are to develop new innovative medicines: it can take 10 to 15 years to develop a new medicine, at an average cost of approximately *** billion U.S. dollars. Due to patents and exclusivity, brand name drugs can expect to be on the market for an average of twelve years before a generic version enters. Generics contain the same active ingredients as branded drugs but can be considerably cheaper. The healthcare system in the United States generated around *** billion U.S. dollars in savings through generic medicines in 2022.

In 2024, IT spending on enterprise software amounted to over *** trillion U.S. dollars worldwide, a growth of ** percent from the previous year. Like nearly all sub-segments of the IT services industry, the enterprise software market has experienced high levels of growth lately, with market revenues more than doubling in the decade between 2010 and 2020. Enterprise software With year-on-year growth frequently exceeding ** percent, the enterprise software market is the fastest growing segment in the overarching IT industry. Enterprise software aims at responding to the needs of organizations, often specifically addressing the efficiency of their core business processes. Many enterprise software sub-segments, such as business process management (BPM) software, enterprise resource planning (ERP) software, and customer relationship management (CRM) software, have grown into massive markets in their own right. CRM software focuses on analyzing and improving business interactions with both current and future customers and is expected to bring in over ** billion dollars in sales in 2024. ERP software focuses more closely on corporate data collection and interpretation, and is forecast to account for another *** billion dollars in overall revenue.

In 2024, the spending in the information technology sector across India was around *** billion U.S. dollars. It was projected that in 2025, the IT spending of India would reach more than *** billion dollars. The IT-BPM industry contributed about seven percent to the GDP of the nation. The industry also generated a revenue close to *** billion dollars in the financial year 2024. Communication services and the devices have been the dominant segments of the IT industry. The IT and ITeS firms of the country have set up over a thousand global delivery centers in about ** countries globally. IT-BPM at a glanceThe industry has generated maximum employment in the private sector. It also made the country, the leading offshoring destination for global IT companies. Major IT firms in the country like Infosys, Wipro, TCS and Tech Mahindra have diversified options available in blockchain, artificial intelligence, robotics, financial services, cloud computing and much more. Banking and financial services had the largest share of annual contract value in the industry. Recent trendsPublic cloud services have picked up a lot of attention in recent years in the country. The market for cloud services was valued at over ******billion dollars in 2023. Artificial intelligence (AI) has also attracted many attentions. In 2023, the investment in AI has reached ************* billion dollars in the country. Emerging technologies in the sector could provide the nation with an opportunity to surf for a big growth, both in onshore and offshore services revenues.

In 2021, the agrochemical and fertilizer sector stood out in the chemical industry by having the highest research and development (R&D) spending relative to its revenue, with investments accounting for 5.9 percent of the sector’s total revenue. This equates to an R&D investment of 5.7 billion U.S. dollars for that year.

In 2021, global information and communication technology (ICT) spending is forecast to reach approximately 5.3 trillion U.S. dollars. In 2020, spending remained relatively flat as a result of the COVID-19 pandemic.

New technologies emerge as the largest spending category Notably, new technologies are projected to eclipse the one trillion U.S. dollar mark in 2021. These include artificial intelligence (AI), Internet of Things (IoT), augmented reality (AR) and virtual reality (VR), but also robotics. Together, they are forecast to take a larger share of the market in the future. Specifically, new technologies are forecast to represent over 25 percent of ICT spending within the next five to ten years. Cost savings enabled through automation and cloud make it possible to direct more spending towards new technologies.

How do new technologies drive economic progress? The overall impact of next-generation technologies on the global economy is expected to be positive as they can fuel trade growth while reducing transaction costs. For example, AI can automate many different processes or may be leveraged for logistics purposes to become more efficient by planning routes based on current road conditions. At the same time, IoT has a wide variety of different use cases in many verticals, including tracking shipments in real time, thereby making delivery services more efficient. In general, if utilized properly, these technologies lead to a rapid return on investment while modernizing how goods are made and traded globally.

The statistic presents the spending on "Internet of Things" as a percentage of company revenue worldwide as of May 2015, by industry sector. The value of spend of the global insurance industry on "Internet of Things" constituted 0.3 percent of the insurance companies' revenues.

Internet of Things – additional information

The “Internet of Things” (IoT) is a term used to describe the digital hardware and software that is embedded in gadgets from cameras to coffee makers and those digitally connected ‘things’ that use the internet and wireless communication networks. As of May 2015, most spending on the Internet of Things as a percentage of company revenue occurred within the travel, transportation and hospitality sector, but significant spending also occurred within industrial manufacturing, media and entertainment and of course telecommunications.

Investing company revenue in the IoT, has been and is projected to generate significant revenue in the future. In 2020, IoT is expected to generate 8.1 billion euros in global revenue and the number of connected devices worldwide will exceed 50 billion. The IoT market is growing fast and in 2014 it was already worth 601.2 billion U.S. dollars.

The IoT trend and its impact on products and services will also ultimately shape the products and services of the future and many companies are hoping to achieve greater accessibility to information, increased customer satisfaction and lower costs among other gains by capitalizing on IoT. It seems like “smart” things will be a much larger part of our lives in the future.

During a 2025 survey among chief marketing officers (CMOs) from for-profit companies in the United States, respondents reported that, on average, corporations selling consumer packaged goods (CPG) allocated approximately ** percent of their total budgets to marketing expenses. The consumer services and real estate segments followed, both with average shares above ** percent. The CPG market on the spotlight CPG marketing promotes perishable consumer goods such as food, beverages, or household products. As these items are used and replenished regularly, the CPG industry is known as a highly competitive playing field, and brands rely on effective marketing campaigns to stand out among the crowd. Top advertising spenders Amazon was the top advertiser in the U.S. in 2023, with over ** billion U.S. dollars in spending. Procter & Gamble was the leading advertiser from the CPG industry that year, which comes as no surprise considering the conglomerate's size and extensive brand portfolio. Many of the world’s most popular cleaning and personal care brands, such as Pampers, Braun, Gillette, and Pantene, fall under the P&G umbrella, making the company a multinational CPG giant.

In 2022, the total IT expenditure in the business sector reached around 91.4 billion Hong Kong dollars in Hong Kong. It represented 3.3 percent of GDP, increasing slightly from the previous year.

Worldwide spending on data center systems is projected to reach over, 405 billion U.S. dollars in 2025, marking a significant 23 percent increase from 2024. This growth reflects the ongoing digital transformation across industries and the increasing demand for advanced computing capabilities. The surge in data center investments is closely tied to the rapid expansion of artificial intelligence technologies, particularly with the wake of generative AI. AI chips fuel market growth The rise in data center spending aligns with the booming AI chip market, which is expected to reach 92 billion U.S. dollars by 2025. Nvidia has emerged as a leader in this space, with its data center revenue skyrocketing due to the crucial role its GPUs play in training and running large language models like ChatGPT. The global GPU market, valued at 65 billion U.S. dollars in 2024, is a key driver of this growth, powering advancements in machine learning and deep learning applications. Semiconductor industry adapts to AI demands The broader semiconductor industry is also evolving to meet the demands of AI technologies. With global semiconductor revenues surpassing 526 billion U.S. dollars in 2023, the market is expected to approach 611 billion U.S. dollars in 2024. AI chips are becoming increasingly prevalent in servers, data centers and storage infrastructures. This trend is reflected in the data centers and storage semiconductor market, which is projected to grow from 78 billion U.S. dollars in 2023 to 136 billion U.S. dollars by 2025, driven by the development of image sensors and edge AI processors.

In 2023, pharmaceutical companies AstraZeneca spent over 23 percent of its prescription drug revenues on research and development. In general, big pharmaceutical companies spend around 20 percent of their revenues on research and development.

Global R&D spending

In 2023, the pharmaceutical industry spent some 260 billion U.S. dollars on research and development, which is an increase compared to the previous year. By 2028, expenditures are expected to reach a total of over 300 billion U.S. dollars. Some 22,800 prescription drugs were in the 2024 R&D pipeline, a global number that has been growing with each consecutive year. The drug count has tripled since 2006 and is set to increase even further in the future.

AstraZeneca

AstraZeneca is a British-Swedish multinational pharmaceutical company, based in Cambridge, United Kingdom. One of the company’s top products in 2023 was Tagrisso, which is used in the treatment of certain types of non-small cell lung carcinoma. The product generated 5.8 billion U.S. dollars in revenue that year. Revenue earned through Tagrisso has increased significantly over the last years.

This statistic depicts the share of revenue companies spent on legal disputes worldwide in 2017, broken down by industry and type of spending. During the survey, companies in the manufacturing industry spent 0.44 percent of their revenue on external legal disputes.

According to an annual survey among chief marketing officers (CMOs) in North America and Northern and Western Europe, *** percent of their employers' revenues were allocated to marketing in 2024, down from *** percent a year earlier. In 2016, that share peaked at over ** percent. Diversity among CMOs in the United States… A study fielded in the U.S. revealed that women accounted for **** of Fortune 500 companies' CMOs in 2023. Two years before, the share stood at ** percent. Meanwhile, the percentage of people belonging to historically underrepresented racial or ethnic groups working as CMOs at the same group of organizations reached ** percent in 2023, down from ** percent a year earlier. … and in the United Kingdom A 2024 survey showed that, on average, the share of women among marketing directors or CMOs in the UK surpassed ** percent. Despite that female majority, several British companies did not offer a marketing leadership position to begin with. According to the same study, less than ********** of UK companies had a CMO or marketing director.

In 2023, the Japanese semiconductor industry spent approximately ** percent of its revenue on research and development (R&D). In comparison, R&D spend of the Chinese semiconductor industry that year stood at about *** percent of its revenue.

Between 2003 and 2017, annual research and development (R&D) investment by pharmaceutical companies in the United States averaged 195,907 U.S. dollars per employee. The average R&D expenditure for all manufacturing industries during this time was roughly 15 thousand U.S. dollars per employee, which was 13 times less than the pharmaceutical industry.

What is the relationship between R&D investment and sales? The pharmaceutical industry is also one of the biggest investors in R&D in relation to sales, with companies spending around 20 percent of their revenue on R&D activities. In 2019, members of the Pharmaceutical Research and Manufacturers of America (PhRMA) trade group generated approximately 377 billion U.S. dollars in worldwide revenues and spent around 83 billion U.S. dollars on R&D.

Pharmaceutical companies: A focus on Pfizer Pfizer is one of the leading pharmaceutical companies worldwide and has a brand value of approximately 4.8 billion U.S. dollars. The company, which manufactures the brand name prescription drug Viagra, has spent an average of eight billion U.S. dollars per year on R&D since 2014. Pfizer employed approximately 88,000 people worldwide in 2019, which means the company’s R&D investment per employee was around 98,000 U.S. dollars for the year.

In 2021, U.S. ad revenue reached close to 304 billion U.S. dollars. Over the past decade, excluding 2020 when the advertising market was reorganized due to the coronavirus outbreak, advertising revenue in the United States has been constantly growing. In 2021, the ad market in the country saw positive growth of 22.7 percent, showing recovery from the impact of the pandemic. Which media are important for U.S. advertisers?    Industry figures indicate the clear significance of internet advertising, and within that the predominance of search. TV advertising has been dethroned by increased internet advertising and is calculated to account for close to 21.4 percent of ad total media ad revenues in 2022. U.S. CMOs are investing less in offline media in favor of digital formats. Traditional media are facing continuous reductions in marketing budgets, while digital media remain the focus of marketers. Magazines and newspapers are experiencing the most serious declines in ad spending, with growth rates below five and 10 percent respectively.