As of January 2020, ** percent of Italians between 18 and 34 years said that they had listened to podcasts in the previous 12 months. The results of the survey also revealed that podcasts were slightly less popular among users between 35 and 44 years (** percent). Additionally, a poll of 2019 showed that podcasts were preferred by 17 percent of individuals, following audiobooks at ** percent.

Podcasts’ genres

What types of podcasts do the nearly ten million Italian listeners prefer? Music programs were appreciated by ** percent of users in 2019. The same trend was reported in a poll of January 2020, where news programs were the second-most listened categories of podcasts.

Access to podcasts

Most Italian users did not like the idea of paying for podcast content. In fact, in 2019, 85 percent of podcasts’ users accessed their audio content through free subscriptions, while eleven percent mixed free and paid access. Only four percent of listeners paid for a subscription or purchased the podcasts content.

According to a December 2020 survey, individuals aged between 18 and 24 years showed the highest awareness of eSports in Italy. Roughly 52 percent of respondents within this age group claimed to have heard of eSports. Meanwhile, 48 percent of people aged between 25 and 34 years claimed the same. Conversely, only 28 percent of interviewees aged 55 years and older had an awareness of eSports as of 2020.

According to a 2021 survey of beer drinkers in Italy, 52 percent of respondents aged 55 to 64 said they consumed beer at home two to three times a week. Another 17 percent of respondents aged 35 to 44 said they drank beer at home every day or almost every day.