In 2023, facial care and body care were the two leading segments of the cosmetics market in Italy. These two product categories represented **** percent and **** percent of the cosmetic products consumed in the country, respectively. By contrast, products for men accounted for a mere *** percent of the cosmetics consumption.  Cosmetics market in Italy   The cosmetics market in Italy is one of the largest for production and consumer use. Italians consumed over nine billion euros worth of cosmetics in 2020 and over ** billion euros in 2023. In Italy, perfume shops have one of the highest market share, with nearly one fifth of cosmetic and personal care products sold in perfume shops. In 2021, perfume shops also had one of the highest market values with figures reaching over *** billion euros.  Cosmetics’ exports    Italy is also a key player in the export trade of cosmetics goods, with products being sent all over the world. The value of exports of the Italian cosmetics industry has fluctuated but remained stable overall. The latest data shows that exports of the sector reached a total value of over ***** billion euros in 2023. France is the European country that imports the most cosmetics from Italy, even more than Germany and Spain, with a value of about *** million euros in 2022.

The revenue change in the 'Natural Cosmetics' segment of the beauty & personal care market in Europe was forecast to continuously decrease between 2030 and 2030 by in total 1.4 percentage points. According to this forecast, in 2030, the revenue change will have decreased for the fifth consecutive year to 4.61 percent. Find more information concerning France and the United States.The Statista Market Insights cover a broad range of additional markets.

The Italy cosmetics market size reached USD 12.80 Billion in 2024. The market is expected to grow at a CAGR of 3.36% between 2025 and 2034, reaching USD 17.81 Billion by 2034.

The Italy beauty & personal care market size reached USD 11.8 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 13.3 Billion by 2033, exhibiting a growth rate (CAGR) of 1.3% during 2025-2033. The market is significantly driven by the demand for natural and organic products, a growing interest in men's grooming, and the rapid adoption of e-commerce and digital innovations enhancing consumer engagement and purchasing experiences.

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2025-2033. Our report has categorized the market based on type, product, pricing, distribution channel, and end user.

With a sales value of over five billion euros, mass markets represented the preferred sale channels by Italian consumers to purchase cosmetics in 2023. Perfume shops followed with a sales value of approximately 2.5 billion euros. Facial care and body care are the leading two market segments, representing 16.4 percent and 15.3 percent of the cosmetic products consumed in Italy respectively. Appearance matters Italy’s cosmetics market is one of the largest in Europe both in terms of turnover and consumption. When compared to other European countries, Italy ranks third in terms of total consumption. When considering the size of the population, the consumption per capita is even higher. Moreover, the worldwide turnover of the Italian cosmetics and personal care industry reached an estimated value of over 15 billion euros in 2023. Key player in the sector worldwide Italy is also a key player in the export of cosmetics, with products being purchased all over the world. The exports value of Italian cosmetics reached five billion euros in 2019 and seven billion euros in 2023, growing significantly since 2013, when the value was equal to 3.2 billion euros. France and Germany were among the leading importers of Italian cosmetics. The two countries together imported approximately over one billion euros of cosmetics from Italy in 2023.

The Italian beauty and personal care products market, valued at approximately €X million in 2025 (estimated based on provided market size and unit value, assuming "Million" refers to Euros), is projected to experience steady growth with a Compound Annual Growth Rate (CAGR) of 3.04% from 2025 to 2033. This growth is driven by several factors including rising disposable incomes, increased consumer awareness of personal grooming and well-being, and the expanding influence of social media trends on beauty and skincare choices. The market is segmented across diverse product categories, with personal care (hair, skin, and oral care) and cosmetics holding significant shares. Within personal care, hair care products, including shampoos, conditioners, and styling products, are expected to be a key growth driver, propelled by consumer demand for premium and specialized formulations. The growing popularity of natural and organic products, alongside increasing preference for convenient online purchasing options, further contribute to market expansion. Despite the positive outlook, the market faces certain constraints. Price sensitivity amongst consumers, particularly within mass product segments, and the presence of established international brands creating intense competition represent potential challenges. Nevertheless, the market’s resilience and continued diversification across distribution channels (hypermarkets, specialist retailers, online platforms, and pharmacies) suggest a promising future. Strategic brand building, innovation in product offerings catering to evolving consumer preferences, and effective online marketing strategies will likely be key success factors for companies operating within this dynamic market. Key players like L'Oreal, Unilever, and Procter & Gamble hold significant market share and are expected to continue shaping market dynamics through product launches and acquisitions. The projected market value in 2033, extrapolated using the provided CAGR, suggests considerable growth potential, offering substantial opportunities for both established and emerging players. Recent developments include: April 2022: Beiersdorf's Nivea Men Launched its first skincare moisturizer with the use of an ingredient obtained from recycled CO2., April 2022: The Avon Company launched a new line of lip gloss called New Ultra Color Lip Gloss. 3D-Light reflective pigments enhance lip contours, and pomegranate and grapefruit extracts provide an uplifting boost., August 2022: The Avon Company launched a new product for sensitive skin called "New Anew Sensitive+." The product claims to reduce fine lines and wrinkles and replenish the skin's moisture barrier.. Notable trends are: Rising Demand for Natural/Organic Personal Care Products.

The Italy Beauty and Personal Care Products Market Report is Segmented by Product Type (Personal Care and Cosmetics / Make-Up Products), Category (Premium Products and Mass Products), Ingredient Type (Natural/Organic and Conventional/Synthetic), Distribution Channel (Supermarkets/Hypermarkets, Specialist Stores, Online Retail Stores, and More). The Market Forecasts are Provided in Terms of Value (USD).

The Italy Vegan Cosmetics market is expected to add more than 185 Million by 2028, adoption of veganism as a part of a healthy lifestyle.

Over the last two observations, the revenue is forecast to significantly increase in all segments. Particularly striking is the exceptionally strong increase of the segment Face towards the end of the forecast period. The value amounting to ** million euro stands out significantly from the average changes, which are estimated at *** million euro. Find other insights concerning similar markets and segments, such as a comparison of revenue growth in Vietnam and a comparison of revenue in Malaysia. The Statista Market Insights cover a broad range of additional markets.

In 2023 with over 960 million euros of cosmetics imported, the United States was the leading destination country for Italian cosmetics. The second most important destination market was France, where Italian companies exported more than 700 million euros worth of cosmetics. The exports of the Italian cosmetics industry increased steadily in the last few years, at least until the outbreak of the Covid-19 pandemic. The latest data available showed that exports of the sector reached a total value of about seven billion euros.

Cosmetics industry in Italy

The cosmetics industry in Italy is well established and registers increasing revenues year-on-year. Preliminary data shows that the turnover of the cosmetics and perfumes industry in Italy reached a value of over eight billion euros in 2023, experiencing an increase by around 8.7 percent compared to the previous year.

Italians love cosmetics

In Italy, appearance and skin care and body care seem to be a prominent sector. Data show that the consumption of cosmetics products in the country reached a value of over nine billion euros in 2020 and over 12.5 billion euros in 2023. Furthermore, a closer look at the most popular product categories reveals that face care products were the most preferred products by Italians.

The turnover of the Italian cosmetics and personal care industry in professional distribution channels amounted to *** million euros in 2023, an increase of about five percent compared to the previous year. Between 2013 and 2023, the largest figure was registered in 2019.

The consumption of cosmetic products in Italy is a large business worth more than *** billion euros a year. In terms of value, the largest share of products in 2023 was sold in hypermarkets, supermarkets, and single-brand stores. Indeed, these retail channels held over ** percent of the total consumption value of cosmetics items in Italy. Beauty stores and pharmacies were the second and third most valuable channels for this category of products. Made in Italy in the world Between 2013 and 2019, the turnover of the Italian cosmetics industry originating from exports rose steadily, reaching around ** billion euros. As of 2020, this figure decreased to about ** billion euros. In the following year, Italy’s main European trade partners for cosmetics were France and Germany. Outside of Europe, the United States and Hong Kong represented some of the most profitable markets for Italian exportations. Leading Italian players Among the most successful Italian beauty brands, Sodalis, Euroitalia and, Kiko registered the largest turnover in the years 2020 and 2022. However, between 2019 and 2021, the turnover of Kiko S.p.A. decreased compared to only a few years before. By contrast, the turnover of Euroitalia S.R.L. increased in 2019. Sodalis S.r.l. controls the brands Reporter and Naj-Oleari. Moreover, it licensed the brands Versace, Moschino, Missoni, and Dsquared2.

The Italian cosmetics market skyrocketed to $2B in 2024, growing by 63% against the previous year. Over the period under review, consumption continues to indicate a relatively flat trend pattern. Over the period under review, the market attained the peak level at $2B in 2014; afterwards, it flattened through to 2024.

The Italy natural cosmetics market is expected to add more than USD 501 million by 2028, driven by demand for products with minimal packaging and waste reduction

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Color Cosmetics Market Size 2025-2029

The color cosmetics market size is forecast to increase by USD 25.64 billion, at a CAGR of 5.8% between 2024 and 2029.

The market is experiencing significant growth, driven by the increasing awareness and prioritization of beauty and personal care. This trend is fueled by consumers' desire for enhanced self-expression and improved self-confidence. Another key driver is the rising demand for natural and organic color cosmetics, as consumers become more health-conscious and seek products free from harsh chemicals and additives. Nail polish and lip gloss, despite being traditional categories, continue to innovate with new formulations and finishes. However, the market faces challenges as well. The presence of toxic chemicals in some color cosmetics remains a concern, with consumers demanding transparency and safety assurance from brands.
Companies must navigate these challenges by investing in research and development of safer, more natural ingredients, and by providing clear labeling and certification to build consumer trust. By addressing these trends and challenges, color cosmetics companies can capitalize on the market's potential for growth and meet the evolving needs and preferences of consumers. The vacation rental industry's growth, including accommodations like apartments, resorts, and condominiums, has also contributed to the market's expansion. 

What will be the Size of the Color Cosmetics Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The market continues to evolve, driven by advancements in technology and consumer preferences. Globally, the industry is projected to grow at a robust rate, with an anticipated expansion of 5% annually. One notable trend is the increasing focus on color rendering index and gloss measurement to ensure accurate shade representation and consumer satisfaction. Packaging design plays a crucial role in product differentiation, with manufacturers incorporating quality control metrics and fragrance interaction to enhance the overall user experience. Texture modification through pigment dispersion and manufacturing process optimization enable the creation of innovative formulations. Preservation methods and emulsion stability are essential considerations to maintain product efficacy and shelf life. Luxury cosmetics, driven by innovation and exclusivity, continue to attract consumers.

Micronization techniques and sensory evaluation are integral parts of the product development cycle, ensuring the desired rheological properties and consumer appeal. Regulatory compliance, testing protocols, and ingredient sourcing are essential aspects of the industry, with a strong emphasis on product safety testing and application methods. Social life events, travel, and holidays continue to influence purchasing decisions, with an increasing number of consumers seeking long-lasting, travel-friendly options. Cosmetic formulations undergo extensive testing for regulatory compliance, including color stability tests, particle size analysis, ophthalmological safety, and dermatological testing. UV protection factor and viscosity control are critical components of sun care and foundation products, respectively. Sustainability standards and packaging materials are gaining importance, with consumers increasingly preferring eco-friendly options.

A notable example of market dynamism is the development of a new foundation formula that enhances skin penetration through the use of skin penetration enhancers. This innovation led to a significant 25% increase in sales for a major cosmetics brand. With continuous advancements in technology and consumer demands, the market remains an exciting and ever-evolving industry. With the convenience of shopping from home and the wide array of options available online, consumers are increasingly turning to e-commerce platforms to purchase their favorite color cosmetics.

How is this Color Cosmetics Industry segmented?

The color cosmetics industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Face
  Eye
  Lip
  Nail
  Others


Price Range

  Mass
  Premium
  Luxury


Distribution Channel

  Offline
  Online


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  APAC

    China
    India
    Japan
    South Korea


  Rest of World (ROW)

By Product Insights

The Face segment is estimated to witness significant growth during the forecast period. In the dynamic market, various elements contribute to the production of high-quality face makeup products. The gloss

The size of the Italy Beauty and Personal Care Products Market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 3.04% during the forecast period. Beauty and personal care products encompass a wide range of items designed to enhance personal grooming, hygiene, and aesthetics. This category includes skincare products like moisturizers and cleansers, haircare items such as shampoos and conditioners, and cosmetics like lipsticks, foundations, and mascaras. These products serve various purposes, from cleansing and protecting the skin to beautifying and altering appearance. For example, skincare products help maintain skin health and hydration, while cosmetics are used to enhance facial features. Haircare products ensure clean, healthy hair, and fragrances provide a pleasant scent. The industry is highly regulated to ensure the safety and efficacy of these products. Recent developments include: April 2022: Beiersdorf's Nivea Men Launched its first skincare moisturizer with the use of an ingredient obtained from recycled CO2., April 2022: The Avon Company launched a new line of lip gloss called New Ultra Color Lip Gloss. 3D-Light reflective pigments enhance lip contours, and pomegranate and grapefruit extracts provide an uplifting boost., August 2022: The Avon Company launched a new product for sensitive skin called "New Anew Sensitive+." The product claims to reduce fine lines and wrinkles and replenish the skin's moisture barrier.. Key drivers for this market are: Aggressive Marketing and Strategic Investments by Key Players, Growing Prevalence of Smokeless Tobacco Supported By Growth in Production of Tobacco. Potential restraints include: Stringent Government Regulations Leading to Ban on Smokeless Tobacco. Notable trends are: Rising Demand for Natural/Organic Personal Care Products.

Italy Beauty And Personal Care Products Market size was valued at USD 12.75 Billion in 2023 and is projected to reach USD 17.20 Billion by 2031, growing at a CAGR of 3.40% from 2024 to 2031.

Key Market Drivers:

Increasing Wellness and Self-Care Trend: The Italian beauty sector has been heavily affected by the growing emphasis on health and personal self-care. According to ISTAT (Italian National Institute of Statistics), consumer expenditure on personal care items will rise by 4.2% in 2022, indicating an increasing trend of investing in personal well-being. Italians are increasingly valuing holistic goods that include natural ingredients, sustainability, and general health care. This trend is especially prominent among younger generations, who see personal care as an important component of their lifestyle and self-expression.

The Italy anti-acne cosmetics market will grow at 9.05% CAGR by 2030, supported by regulatory clarity and local demand for clean, therapeutic skincare.

Italy Vegan Cosmetics Market, Italy Vegan Cosmetics Market Size, Italy Vegan Cosmetics Market Trends, Italy Vegan Cosmetics Market Forecast, Italy Vegan Cosmetics Market Risks, Italy Vegan Cosmetics Market Report, Italy Vegan Cosmetics Market Share

Comprehensive dataset of 57 Cosmetics industries in Province of Padua, Italy as of July, 2025. Includes verified contact information (email, phone), geocoded addresses, customer ratings, reviews, business categories, and operational details. Perfect for market research, lead generation, competitive analysis, and business intelligence. Download a complimentary sample to evaluate data quality and completeness.