In August 2025 in Italy, Facebook was most popular amongst users aged 25 to 34 years, accounting for **** percent of the country's audience. Overall, **** percent of Facebook users in Italy were aged 45 to 54 years, and **** percent belonged to the 35 to 44 year age group. In addition, users aged 65 years and older made up **** percent of Facebook users, and **** percent of users belonged to the 18 to 24 years age group.

There were 43 400 000 Facebook users in Italy in October 2025, which accounted for 72.9% of its entire population. The majority of them were women - 50.9%. People aged 25 to 34 were the largest user group (9 800 000). The highest difference between men and women occurs within people aged 25 to 34, where men lead by 5 100 000.

In August 2025, slightly more women than men used Facebook in Italy. Overall, **** percent of Facebook users in the country were women. Facebook was the second most popular social media platform in Italy in 2022 after YouTube.

In 2021, it was estimated that ***** percent of the Italian digital population accessed the social network. This share is projected to grow to ***** percent in 2026. The number of Facebook users in Italy is set to reach ** million in 2026.

In August 2025 in Italy, Facebook Messenger was most popular with users aged 45 to 54 years, accounting for **** percent of users. Overall, approximately **** of Messenger's users in Italy were aged 35 to 44 years. Additionally, users aged 65 years and older accounted for just **** percent of the service's ** million users in the country. Meta's Facebook and Messenger are both very popular social media platforms in Italy.

In August 2025, women accounted for **** percent of Facebook Messenger users in Italy. Men accounted for **** percent of Italian Messenger users. The mobile messaging service consistently ranks as one of the most-downloaded messaging apps in Italy.

Between February 2016 and February 2018, the number of Italian Facebook users has increased from **** million users to **** million users. Facebook has become by far the most used social network, followed by Instagram.

Usage by gender

Facebook is not equally used by male and female users. In fact, it seems to be more popular among female users. The results of a survey conducted in 2018 showed that ***** percent of women tended to browse on Facebook almost always, while only ***** percent of male users reported to use Facebook with the same frequency.

Genders and interaction

Furthermore, women and men tend to interact differently on Facebook, depending on the type of content. As far as TV programs are concerned, women tend to comment or post more on content related to entertainment programs or talent shows, while TV series or sport events attract more interest and therefore interaction from male audience. According to the same study made in 2017, the percentage gap was less significant for talk shows and news programs: ** percent of women and ** percent of men commented on content related to those shows.

As of March 2021, Italy's community page with the highest number of Facebook fans was Cookist, with *** million fans. Furthermore, Ridi che ti passa ranked second with some *** million fans.

In March 2025, Meta's Facebook held ***** percent of social media web visits in Italy. Between January 2017 and the end of 2024, this web visit share has fluctuated, peaking in May 2017 and being at its lowest in January 2020.

In 2019, a survey revealed that ** percent of Italian Millennials preferred to watch Instagram stories, while only ** percent of them did it on Facebook. On the contrary, respondents from the Generation Z showed a striking preference for the Instagram stories (** percent). Users between 45 and 54 years were not much attracted by the stories' videos, as ** percent of them stated they did not watch Facebook or Instagram stories.

In Italy, a survey from 2019 revealed that ** percent of women preferred to watch Instagram stories, while only ** percent of them did it on Facebook. Male users did not show a clear preference for one of the two platforms.

Breakdown of the Facebook dataset.

This statistic illustrates the average mobile data consumption of users of the Facebook app in Italy in the first half of 2018, broken down by month. According to data tracked by Walletsaver , the average mobile data consumption of the Facebook app decreased from 178 megabytes (MB) per user in January 2018 to 129 megabites per user in June.

Italy Exports: Spain: FB: Vegetable, Fruit & Nut Products data was reported at 5,696,446.000 kg in Jan 2025. This records an increase from the previous number of 4,447,277.000 kg for Dec 2024. Italy Exports: Spain: FB: Vegetable, Fruit & Nut Products data is updated monthly, averaging 2,356,472.000 kg from Jan 1992 (Median) to Jan 2025, with 397 observations. The data reached an all-time high of 10,951,923.000 kg in Nov 2022 and a record low of 28,352.000 kg in Aug 1992. Italy Exports: Spain: FB: Vegetable, Fruit & Nut Products data remains active status in CEIC and is reported by Italian National Institute of Statistics. The data is categorized under Global Database’s Italy – Table IT.JA013: Exports: by Country and Commodity: by 2 Digit HS Code: Volume.

In 2019, a survey revealed that the Italian user base of influencers watched stories mostly on Instagram. Data show that ** percent of users buying products suggested by influencers watched Instagram stories exclusively, while ** percent of them stated they used both Instagram and Facebook platforms.

Lower bounds and scaling parameters estimates for the distributions of the number of likes and comments left by users polarized towards different conspiracy semantic categories.

Italy Exports: Switzerland: FB: Vegetable, Fruit & Nut Products data was reported at 11,216,930.000 EUR in Jan 2025. This records a decrease from the previous number of 11,639,588.000 EUR for Dec 2024. Italy Exports: Switzerland: FB: Vegetable, Fruit & Nut Products data is updated monthly, averaging 5,011,637.000 EUR from Jan 1992 (Median) to Jan 2025, with 397 observations. The data reached an all-time high of 13,185,470.000 EUR in Oct 2024 and a record low of 1,217,010.000 EUR in Aug 1992. Italy Exports: Switzerland: FB: Vegetable, Fruit & Nut Products data remains active status in CEIC and is reported by Italian National Institute of Statistics. The data is categorized under Global Database’s Italy – Table IT.JA012: Exports: by Country and Commodity: by 2 Digit HS Code: Value.

Italy Exports: Turkey: FB: Tobacco & Manufactured Tobacco Substitutes data was reported at 2,359,789.000 EUR in Jan 2025. This records a decrease from the previous number of 3,027,322.000 EUR for Dec 2024. Italy Exports: Turkey: FB: Tobacco & Manufactured Tobacco Substitutes data is updated monthly, averaging 57,270.000 EUR from Jan 1992 (Median) to Jan 2025, with 397 observations. The data reached an all-time high of 4,075,155.000 EUR in Jul 2023 and a record low of 0.000 EUR in Jan 2017. Italy Exports: Turkey: FB: Tobacco & Manufactured Tobacco Substitutes data remains active status in CEIC and is reported by Italian National Institute of Statistics. The data is categorized under Global Database’s Italy – Table IT.JA012: Exports: by Country and Commodity: by 2 Digit HS Code: Value.

Italy Exports: Belgium: Food, Beverages & Tobacco (FB): Preparation of Meat, Fish, Crustaceans & Molluscs data was reported at 598,127.000 kg in Jan 2025. This records an increase from the previous number of 513,198.000 kg for Dec 2024. Italy Exports: Belgium: Food, Beverages & Tobacco (FB): Preparation of Meat, Fish, Crustaceans & Molluscs data is updated monthly, averaging 386,681.000 kg from Jan 1999 (Median) to Jan 2025, with 313 observations. The data reached an all-time high of 879,954.000 kg in May 2024 and a record low of 392.000 kg in Dec 2017. Italy Exports: Belgium: Food, Beverages & Tobacco (FB): Preparation of Meat, Fish, Crustaceans & Molluscs data remains active status in CEIC and is reported by Italian National Institute of Statistics. The data is categorized under Global Database’s Italy – Table IT.JA013: Exports: by Country and Commodity: by 2 Digit HS Code: Volume.

Italy Exports: Romania: FB: Cocoa & Cocoa Preparations data was reported at 619,807.000 kg in Jan 2025. This records a decrease from the previous number of 639,303.000 kg for Dec 2024. Italy Exports: Romania: FB: Cocoa & Cocoa Preparations data is updated monthly, averaging 77,781.000 kg from Jan 1992 (Median) to Jan 2025, with 397 observations. The data reached an all-time high of 973,444.000 kg in Oct 2022 and a record low of 0.000 kg in Aug 2003. Italy Exports: Romania: FB: Cocoa & Cocoa Preparations data remains active status in CEIC and is reported by Italian National Institute of Statistics. The data is categorized under Global Database’s Italy – Table IT.JA013: Exports: by Country and Commodity: by 2 Digit HS Code: Volume.