In January 2025 in Italy, ******** was most popular amongst users aged ******** years, accounting for **** percent of the country's audience. Overall, **** percent of Facebook users in Italy were aged 45 to 54 years, and **** percent belonged to the 35 to 44 year age group. In addition, users aged 65 years and older made up **** percent of Facebook users, and **** percent of users belonged to the 18 to 24 years age group.

There were 43 600 000 Facebook users in Italy in May 2025, which accounted for 73.3% of its entire population. The majority of them were women - 51.4%. People aged 25 to 34 were the largest user group (9 000 000). The highest difference between men and women occurs within people aged 18 to 24, where women lead by 3 400 000.

The number of Facebook users in Italy was forecast to continuously increase between 2024 and 2028 by in total 5.6 million users (+18.4 percent). After the ninth consecutive increasing year, the Facebook user base is estimated to reach 35.98 million users and therefore a new peak in 2028. Notably, the number of Facebook users of was continuously increasing over the past years.User figures, shown here regarding the platform facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

In 2021, it was estimated that 61.83 percent of the Italian digital population accessed the social network. This share is projected to grow to 72.15 percent in 2026. The number of Facebook users in Italy is set to reach 43 million in 2026.

In January 2025, women accounted for 50.2 percent of Facebook Messenger users in Italy. Men accounted for 49.8 percent of Italian Messenger users. The mobile messaging service consistently ranks as one of the most-downloaded messaging apps in Italy.

In January 2025 in Italy, Facebook Messenger was most popular with users aged 45 to 54 years, accounting for 21.3 percent of users. Overall, approximately one in five of Messenger's users in Italy were aged 35 to 44 years. Additionally, users aged 65 years and older accounted for just 14.6 percent of the service's 30.1 million users in the country. Meta's Facebook and Messenger are both very popular social media platforms in Italy.

In January 2025, slightly more women than men used Facebook in Italy. Overall, 51.4 percent of Facebook users in the country were women. Facebook was the second most popular social media platform in Italy in 2022 after YouTube.

As of January 2021, 11.1 percent of Facebook product users (across Facebook, Instagram, and FB Messenger) in Italy were women aged 25 to 34 years. The largest audience group were male users aged 25 to 34 years, accounting for 12.1 percent of social media users.

As of March 2021, Italy's community page with the highest number of Facebook fans was Cookist, with 6.3 million fans. Furthermore, Ridi che ti passa ranked second with some 5.2 million fans.

In March 2025, Meta's Facebook held 66.67 percent of social media web visits in Italy. Between January 2017 and the end of 2024, this web visit share has fluctuated, peaking in May 2017 and being at its lowest in January 2020.

In 2019, a survey revealed that 35 percent of Italian Millennials preferred to watch Instagram stories, while only 15 percent of them did it on Facebook. On the contrary, respondents from the Generation Z showed a striking preference for the Instagram stories (73 percent). Users between 45 and 54 years were not much attracted by the stories' videos, as 30 percent of them stated they did not watch Facebook or Instagram stories.

As of January 2021, Ridi che ti passa was the hobby Facebook profile in Italy recording the highest number of page fans. Overall, this page registered roughly 5.26 million likes. Caffeina followed on the ranking with about 3.16 million Facebook page fans.

This statistic shows the leading automotive brands on Facebook based on user engagement in Italy during the fourth quarter of 2019. According to the data provided by Blogmeter, Ferrari was the automotive brand generating the greatest number of interactions on Facebook.

In Italy, a survey from 2019 revealed that 36 percent of women preferred to watch Instagram stories, while only 18 percent of them did it on Facebook. Male users did not show a clear preference for one of the two platforms.

Italy Imports: Sweden: FB: Beverages, Spirits & Vinegar data was reported at 617,828.000 EUR in Jan 2025. This records an increase from the previous number of 356,092.000 EUR for Dec 2024. Italy Imports: Sweden: FB: Beverages, Spirits & Vinegar data is updated monthly, averaging 283,274.000 EUR from Jan 1992 (Median) to Jan 2025, with 397 observations. The data reached an all-time high of 1,844,103.000 EUR in Oct 2023 and a record low of 0.000 EUR in Aug 2010. Italy Imports: Sweden: FB: Beverages, Spirits & Vinegar data remains active status in CEIC and is reported by Italian National Institute of Statistics. The data is categorized under Global Database’s Italy – Table IT.JA015: Imports: by Country and Commodity: by 2 Digit HS Code: Value.

As of early 2025, advertising on YouTube had the highest reach in Italy among the presented social networks, with 76.3 percent. Facebook and Instagram followed, with 55.7 and 54.8 percent, respectively.

Italy Imports: China: FB: Sugars & Sugar Confectionery data was reported at 71,988.000 kg in Jan 2025. This records a decrease from the previous number of 107,071.000 kg for Dec 2024. Italy Imports: China: FB: Sugars & Sugar Confectionery data is updated monthly, averaging 26,170.000 kg from Jan 1992 (Median) to Jan 2025, with 397 observations. The data reached an all-time high of 732,577.000 kg in May 2023 and a record low of 0.000 kg in Aug 2000. Italy Imports: China: FB: Sugars & Sugar Confectionery data remains active status in CEIC and is reported by Italian National Institute of Statistics. The data is categorized under Global Database’s Italy – Table IT.JA016: Imports: by Country and Commodity: by 2 Digit HS Code: Volume.

Italy Exports: Poland: FB: Beverages, Spirits & Vinegar data was reported at 13,595,211.000 EUR in Jan 2025. This records an increase from the previous number of 13,223,950.000 EUR for Dec 2024. Italy Exports: Poland: FB: Beverages, Spirits & Vinegar data is updated monthly, averaging 2,652,777.000 EUR from Jan 1992 (Median) to Jan 2025, with 397 observations. The data reached an all-time high of 22,336,657.000 EUR in Oct 2024 and a record low of 9,839.000 EUR in Mar 2003. Italy Exports: Poland: FB: Beverages, Spirits & Vinegar data remains active status in CEIC and is reported by Italian National Institute of Statistics. The data is categorized under Global Database’s Italy – Table IT.JA012: Exports: by Country and Commodity: by 2 Digit HS Code: Value.

The statistic shows the leading Italian influencers ranked by number of fans on Facebook as of March 2019. As of the survey period, the food dedicated page Fatto in casa da Benedetta ranked first with around 3,5 million fans.

This statistic illustrates ten leading Facebook profiles of Italian regions and provinces in 2016, by number of Facebook page fans. According to the figure, the Italian region with the highest number of fans on Facebook was Tuscany, with about 555 thousands of fans.Tuscany is a region in central Italy with an area of about 23,000 square kilometres and a population of about 3.8 million inhabitants (2013). The regional capital is Florence (Firenze).