In 2023, insurance companies collected almost ************ euros in gross written premiums from health insurance policies in Italy. Three companies stood out, all reaching above *** million euros in gross written premiums each: Unisalute, Generali Italia, and Intesa Sanpaolo RBM Salute. In particular, Unisalute recorded the highest value of health insurance gross written premiums, with over *** million euros, corresponding to **** percent of the total Italian market for health insurance written premiums. This result represented a growth of **** percent in premiums revenue compared to the previous year.

The Italy insurance market size is projected to exhibit a growth rate (CAGR) of 3.50% during 2025-2033. The Italy market is majorly driven by ongoing regulatory changes, economic stability, digital transformation, demographic shifts, and heightened risk awareness, the growing demand for specialty products, increased mergers and acquisitions, government policies, sustainability trends, and the growing need for cybersecurity insurance.

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for ​2025-2033. Our report has categorized the market based on type.

In 2023, insurance companies collected almost *** billion euros in gross written premiums from health insurance policies in Italy. Together, the ** companies listed accounted for roughly ** percent of all the revenue collected from health insurance gross written premiums in the country. Three of them stood out, all reaching above ** percent of total premiums: Unisalute, Generali Italia, and Intesa Sanpaolo RBM Salute. In particular, Unisalute was the one capturing the largest share of the written premiums market, with **** percent, corresponding to over ***** million euros in revenue.

Over the five years through 2024, the insurance industry’s revenue is forecast to edge downwards at a compound annual rate of 1.7%. Bulk annuities have boomed in popularity, fuelled by pension funds de-risking. Performance from the private client or the retail market is mixed and unequal across product segments, with life coverage facing the brunt of lacklustre growth in income as people consider where to save money. Despite the less-than-bright outlook, opportunities remain. Commercial and speciality lines have boomed thanks to digitisation and geopolitics. The frequency and severity of natural catastrophes intensify with climate change, and inflation only adds to the cost of payouts, depleting reserves and pushing up premiums. In 2024, revenue is expected to increase by 2% to €1.5 trillion and profit is anticipated to reach 5.4%%. Over the five years through 2029, revenue is forecast to grow at a compound annual rate of 5.3% to €1.9 trillion. Rising sales for speciality commercial lines like Natural Catastrophe, cyber and clean energy will drive growth. As weather events become more severe and frequent across Europe, premiums will continue to rise and NatCat coverages become a more attractive opportunity. Regulation will focus on societal outcomes, with the European Parliament following in similar footsteps to the UK, relaxing capital reserve requirements and countries introducing national guarantee schemes.

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Health Insurance Market Size 2025-2029

The health insurance market size is forecast to increase by USD 1,341 billion at a CAGR of 7.3% between 2024 and 2029.

The market experiences robust growth, fueled by the increasing demand for comprehensive coverage due to heightened healthcare awareness and a growing emphasis on preventive health. This trend is further driven by the escalating costs of healthcare services and medical treatments, which underscores the importance of insurance as a financial safeguard. However, market expansion encounters significant challenges. Regulatory hurdles impact adoption, as governments and regulatory bodies implement stringent regulations to ensure affordability and accessibility for consumers. Supply chain inconsistencies, such as disparities in provider networks and reimbursement rates, temper growth potential. This is particularly evident in the rising prevalence of chronic conditions such as cancer, stroke, and kidney failure, which necessitate ongoing medication and hospitalization. Additionally, another trend is the shift towards online sales and digital platforms for purchasing insurance policies and accessing healthcare services.
To capitalize on opportunities and navigate challenges effectively, companies must stay informed of regulatory changes and collaborate with healthcare providers to streamline operations and maintain competitive pricing. By focusing on innovation, transparency, and customer-centric solutions, insurers can differentiate themselves in a competitive landscape and meet the evolving needs of health-conscious consumers.

What will be the Size of the Health Insurance Market during the forecast period?

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In the dynamic market, chronic disease management and mental health coverage have emerged as significant areas of focus. Health insurance networks strive to offer comprehensive solutions, integrating geriatric care, preventive care, and end-of-life care into their offerings. Innovation drives the industry, with wellness programs, home health care, and telemedicine becoming increasingly popular. Compliance with regulations, including those related to maternity care, newborn care, and substance abuse treatment, is crucial.
Specialty care and provider networks continue to shape the landscape, while ethics and claims processing remain critical components of health insurance services. Incorporating mental health coverage into plans and addressing the needs of the aging population are key trends shaping the market.

How is this Health Insurance Industry segmented?

The health insurance industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Service

  Public
  Private


Type

  Life insurance
  Term insurance


Age Group

  Adults
  Senior citizens
  Minors


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  APAC

    China
    India
    Japan
    South Korea


  Rest of World (ROW)

By Service Insights

The public segment is estimated to witness significant growth during the forecast period.

In the dynamic market, various entities play crucial roles in shaping its landscape. Public organizations, such as the National Health Service (NHS) in the UK and Medicare in Australia, are leading providers due to increased government involvement in ensuring universal healthcare access. These programs offer comprehensive coverage, affordable premiums, and a focus on preventive care. Collaborations with commercial insurers, legislative frameworks, and investments in healthcare infrastructure further expand their reach. Quality is a top priority, with health insurance advisors and brokers facilitating the selection of plans that best fit businesses and individuals. Prescription drug coverage is a significant consideration, and self-funded health insurance and health reimbursement arrangements offer flexibility for employers.

Group health insurance and individual health insurance provide different solutions for various needs, with portability ensuring continuity. Health insurance cybersecurity and technology are essential, with health insurance portals, virtual care, and telemedicine transforming the industry. Health savings accounts, flexible spending accounts, and out-of-pocket maximums help manage costs. Managed care and employer-sponsored health insurance are common, with health insurance plans catering to diverse needs. Regulations and compliance are critical, with long-term care insurance addressing specific healthcare requirements. Disability insurance and life insurance provide additional coverage, while the marketing and transparency ensure consumer understanding. Point-of-service (POS) plans and dental/vision insurance of

The health insurance sector remains marginal in Italy, due to the fact that healthcare is free in the country. However, inefficiency and long waiting times in the public health system led to an increase in popularity of the private sector and, hence, health insurance schemes. As data show, health insurance penetration remains low in Italy and reached **** percent in 2020.
Insurance penetration is defined as insurance premiums as a percentage of GDP, and is deemed the standard measure to check the development of a country's insurance market.

The gross premiums written in the health insurance sector in Italy increased significantly from 2004 to 2020. In fact, despite fluctuating until 2014, health insurance gross written premiums on the Italian market grew steadily throughout the following years, reaching a value of roughly *** billion euros in 2020.

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The total value of health insurance benefits paid on the Italian insurance market increased overall between 2004 and 2020. In fact, after starting at approximately 1.2 billion euros in 2004, the payments reached the highest value of nearly two billion euros in 2019. In the following year, there was a slight decrease.

Comprehensive dataset of 44 Health insurance agencies in Province of Salerno, Italy as of July, 2025. Includes verified contact information (email, phone), geocoded addresses, customer ratings, reviews, business categories, and operational details. Perfect for market research, lead generation, competitive analysis, and business intelligence. Download a complimentary sample to evaluate data quality and completeness.

As of 2024, the private health insurances Reale Mutua Realmente InSalute and UnipolSai Salute 360° were at the top of a ranking created by Forbes Advisor of the best private health insurances in Italy, both with a score of 4.4. This statistic displays a ranking of private health insurance in Italy in 2024, by Forbes advisor score. Insurance density and penetration As of 2020, health insurance density in Italy was fairly low, with total premiums valuing around 52 euros per capita. Similarly, health insurance penetration was also marginal, remaining around 0.19 percent despite slowly increasing throughout the past decade. This could be explained by the fact that healthcare is free in Italy. Private healthcare expenditure In 2021, most of the private health expenditures were paid out of pocket, accounting for 90 percent of the total private health expenditure, while only nearly ten percent were paid by health insurance. Nevertheless, there was an increasing pattern in annual spending on private health insurance, reaching 3.51 billion euros nationwide by the year 2022. By then, 2.7 percent of total health expenditures in Italy were spent on voluntary insurance schemes.

Italy Insurance TPA Market size was valued at USD 7.68 billion in 2023, and it is projected to surge to hit USD 10.98 billion by 2030, at a CAGR of 4.2%.

Comprehensive dataset of 21 Health insurance agencies in Province of Livorno, Italy as of August, 2025. Includes verified contact information (email, phone), geocoded addresses, customer ratings, reviews, business categories, and operational details. Perfect for market research, lead generation, competitive analysis, and business intelligence. Download a complimentary sample to evaluate data quality and completeness.

Italy’s healthcare claims management market is expected to surpass USD 1.24 billion by 2030, driven by government reforms and the growing need for streamlined insurance claims.

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Travel Insurance Market Size 2025-2029

The travel insurance market size is forecast to increase by USD 14.09 billion at a CAGR of 10.8% between 2024 and 2029.

The market experiences robust growth driven by the increasing trend of unconventional travel experiences and the rising number of business trips. As more individuals seek adventure and exploration beyond traditional tourist destinations, the demand for comprehensive travel insurance policies covering unforeseen expenses, such as medical emergencies, trip cancellations, and lost or stolen belongings, continues to escalate. However, market expansion faces challenges. Lack of awareness and delayed claims processing are significant obstacles, hindering potential growth. Regulatory hurdles impact adoption in certain regions, while supply chain inconsistencies temper growth potential.
Moreover, personal travel accident insurance is gaining popularity as travelers seek coverage for unconventional expenses, such as trip cancellations, medical emergencies, and car rental damages. Companies seeking to capitalize on market opportunities must prioritize enhancing customer awareness through targeted marketing efforts and streamlining claims processing to ensure a positive customer experience. By addressing these challenges and focusing on innovation, travel insurance providers can effectively navigate the competitive landscape and meet the evolving needs of their clientele.

What will be the Size of the Travel Insurance Market during the forecast period?

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The market dynamics and trends reveal a significant growth trajectory in the United States, driven by the increasing demand for coverage in emerging markets and customized offerings for various traveler profiles. Travel insurance technology, including AI-powered solutions for policy comparison and real-time travel alerts, plays a pivotal role in this expansion. Policy terms are evolving to cater to diverse traveler needs, with senior travel insurance and family travel insurance gaining popularity. Travel safety remains a top priority, leading to the integration of emergency evacuation services and insurance regulations to mitigate risks. Digital insurance and travel technology are transforming the industry, offering convenience and enhanced policy coverage.
Travel insurance innovation continues to address unique customer requirements, such as add-ons for adventure sports and bundled solutions for comprehensive protection. Insurance regulations and fraud prevention measures are increasingly important in the travel insurance landscape, ensuring transparency and trust for businesses and consumers alike. Travel insurance sales are expected to grow as businesses recognize the value of offering travel insurance as part of their employee benefits packages. Despite these advancements, travel insurance disruptions, such as pricing fluctuations and underwriting challenges, persist and require ongoing attention from industry stakeholders. Travel insurance exclusions remain a concern, with transparency and clear communication essential for managing customer expectations.
In summary, the market in the US is experiencing a period of dynamic change, driven by emerging markets, customized offerings, and technological innovation. Travel safety, insurance regulations, and fraud prevention are key considerations for businesses looking to capitalize on this growing market.

How is this Travel Insurance Industry segmented?

The travel insurance industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

End-user

  Senior citizens
  Business travel
  Family travel
  Others


Type

  General travel insurance
  Premium travel insurance


Product Type

  Single-trip
  Annual multi-trip
  Long-stay


Distribution Channel

  Insurance company
  Bank
  Online travel agency
  Airlines
  Others


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  APAC

    China
    India
    Japan
    South Korea


  Rest of World (ROW)

By End-user Insights

The senior citizens segment is estimated to witness significant growth during the forecast period.

Travel insurance plans cater to the unique needs of senior citizens, providing coverage for age-related and health-related concerns not typically included in standard policies. In some instances, countries require visitors to purchase insurance as a prerequisite for obtaining a visa. AIG is one example of an insurer offering medical coverage for COVID-19 expenses for seniors traveling outside their home country. Travel insurance for seniors can offer protection against various risks, such as medical emergencies, theft of belongings, and more, depending on the chosen cove

The European insurance market, valued at €108.54 billion in 2025, is projected to experience robust growth, driven by a rising middle class, increasing awareness of risk management, and the expanding adoption of digital insurance solutions. The market's Compound Annual Growth Rate (CAGR) of 7.39% from 2025 to 2033 indicates a significant expansion, reaching an estimated €188 billion by 2033. Key growth drivers include increasing government regulations promoting financial security, the rising prevalence of chronic diseases necessitating health insurance, and the escalating demand for insurance products tailored to specific demographics and risk profiles. The market is segmented into Life Insurance and Non-life Insurance, with both showing promising growth trajectories, fueled by innovative product offerings and personalized customer experiences. Competitive pressures are significant, with major players like Allianz SE, Assicurazioni Generali SpA, AXA SA, and Munich RE vying for market share through strategic mergers and acquisitions, technological advancements, and geographic expansion. While regulatory changes and economic fluctuations pose potential restraints, the overall outlook for the European insurance market remains positive, reflecting substantial growth opportunities for established players and new entrants alike. The major European markets—Germany, France, the United Kingdom, and Italy—contribute significantly to the overall market value. Germany, with its strong economy and large population, likely holds the largest market share, followed by the UK and France. Italy's market, while considerable, might exhibit slower growth compared to others due to economic factors. The "Rest of Europe" segment presents untapped potential, especially in regions experiencing rapid economic development and increasing insurance penetration. The market's future trajectory is closely tied to macroeconomic conditions, evolving consumer preferences, and the effective implementation of innovative digital technologies within the insurance sector. The increasing use of artificial intelligence (AI) and data analytics promises to enhance customer service, risk assessment, and fraud prevention, while simultaneously shaping future market dynamics. Recent developments include: In 2022-Munich Re has acquired apinity GmbH, a start-up that supplies application programming interface (API) solutions in the form of Software as a Service (SaaS) for the insurance industry's entire ecosystem, In 2022-Allianz Direct and CHECK24 are launching a strategic partnership in Germany and Spain: in future, consumers in both countries will be able to access Allianz Direct products on CHECK24's comparison portals. The first joint product launch will be in motor insurance in Germany: Following a pilot phase in August, Allianz Direct will be fully integrated with car insurance on CHECK24's comparison portal from September 2022. Notable trends are: Covid-19 accelerated the Digital insurance.

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AI In Insurance Market Size 2025-2029

The AI in insurance market size is forecast to increase by USD 30.07 billion at a CAGR of 35.1% between 2024 and 2029.

The market is driven by the imperative for operational efficiency and cost reduction in the insurance industry. This trend is further fueled by the proliferation of generative AI applications beyond conversational interfaces, enabling insurers to automate underwriting, claims processing, and risk assessment. However, the adoption of AI comes with significant challenges. Data privacy, security, and governance concerns are at the forefront, as insurers must ensure the protection of sensitive customer information.
Additionally, the integration of AI systems with legacy IT infrastructure and the need for skilled personnel to manage and maintain these systems pose further challenges. Companies seeking to capitalize on the opportunities presented by AI in insurance must navigate these obstacles effectively to remain competitive in the market. However, the implementation of AI in insurance also raises concerns regarding data privacy regulations and cybersecurity for AI systems. Online insurance platforms and digital insurance transform the distribution landscape, offering customers convenience and flexibility.

What will be the Size of the AI In Insurance Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The market for AI in insurance continues to evolve, with new applications and advancements emerging across various sectors. Time series forecasting using machine learning libraries and statistical modeling techniques enables insurers to anticipate trends and adjust their strategies accordingly. Compliance frameworks, powered by AI, ensure adherence to regulations, reducing risk and enhancing transparency. Insurance data security is a top priority, with AI infrastructure setup and data lake architecture ensuring robust protection. Responsible AI development, including algorithm explainability and model interpretability methods, is crucial for maintaining customer trust. Model validation processes and data quality assessment are essential for maintaining accurate risk score prediction and model performance metrics.

Chatbot training data and API integration services facilitate seamless customer interactions, while AI talent acquisition and software development kits support the development of customized solutions. Model monitoring systems and AI regulatory landscape ensure ongoing compliance and ethical AI use. Deep learning frameworks and data pipeline design enable advanced analytics, driving sales growth. For instance, a leading insurer reported a 25% increase in sales following the implementation of AI-driven customer behavior prediction. Industry growth is expected to reach 20% annually, driven by the continuous integration of AI technologies and evolving market dynamics.

How is this AI In Insurance Industry segmented?

The AI in insurance industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Deployment

  Cloud
  On premises
  Hybrid


Technology

  Machine learning
  Natural language processing
  Computer vision
  Deep learning
  Others


Application

  Claims processing and automation
  Fraud detection and prevention
  Underwriting and risk assessment
  Customer service
  Others


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  APAC

    China
    India
    Japan
    South Korea


  Rest of World (ROW)

By Deployment Insights

The Cloud segment is estimated to witness significant growth during the forecast period. The cloud-based deployment model is currently leading The market, offering insurers unmatched scalability, cost efficiency, and access to advanced AI technologies. By utilizing infrastructure, platforms, and software provided by third-party providers like Amazon Web Services, Microsoft Azure, and Google Cloud, or specialized Software as a Service (SaaS) companies, insurers can adapt to changing demands, such as handling a sudden increase in claims following a catastrophic event, without the need for substantial upfront investments in physical hardware. AI-driven solutions are revolutionizing various aspects of the insurance industry, including personalized insurance offers, claims handling, fraud prevention, risk assessment, underwriting, and customer service. Insurance policies continue to evolve, with group insurance, employee benefits, and health insurance adapting to meet changing needs.

For instance, AI-powered underwriting can analyze vast amounts of data to assess risk mo

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Insurance Software Market Size 2025-2029

The insurance software market size is forecast to increase by USD 9.87 billion, at a CAGR of 9.3% between 2024 and 2029.

The market is experiencing significant growth and transformation, driven by increasing government regulations mandating insurance coverage in developing countries and the integration of wearables into customer engagement metrics for life insurance. These trends reflect a growing emphasis on risk management and personalized customer experiences. However, the market also faces challenges, including a tightening regulatory environment for insurance players. Compliance with evolving regulations is essential to maintain market position and mitigate potential penalties. Additionally, the integration of wearables presents opportunities for more accurate risk assessment and personalized pricing, but also raises concerns around data privacy and security.
To capitalize on market opportunities and navigate challenges effectively, insurance providers must stay informed of regulatory changes and invest in robust data security measures. By embracing technology and adapting to regulatory requirements, insurers can enhance their offerings and build stronger relationships with customers.

What will be the Size of the Insurance Software Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The market continues to evolve, with dynamic market activities shaping its landscape. Entities reporting and analytics, user experience (UX), regulatory reporting, integration APIs, database management, machine learning (ML), data security, cloud computing, data privacy, sales management, and various other components are increasingly integrated to offer comprehensive solutions. Policy issuance, customer portals, document management, and broker management are seamlessly integrated into the policy lifecycle, enabling efficient and effective operations. Predictive analytics, microservices architecture, and agile development are transforming the industry, allowing insurers to make data-driven decisions and respond quickly to market trends. User interface (UI) and mobile applications are essential for enhancing the customer experience, while API integrations and sales force automation streamline internal processes.

Actuarial modeling, billing systems, quality assurance (QA), commission management, and premium calculation are crucial for accurate risk assessment and pricing. Data analytics, claims management, reporting & analytics, and machine learning (ML) are at the forefront of innovation, enabling insurers to detect fraud, process claims efficiently, and gain valuable insights from vast amounts of data. Data security, cloud computing, and data privacy are paramount in ensuring the protection of sensitive information. The ongoing evolution of the market reflects the industry's commitment to meeting the ever-changing needs of customers and regulatory requirements. The integration of these advanced technologies and processes will continue to reshape the market, offering new opportunities for growth and efficiency.

How is this Insurance Software Industry segmented?

The insurance software industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Deployment

  On-premises
  Cloud-based


Type

  Life insurance
  Accident and health insurance
  Property and casualty insurance
  Others


End-user

  Insurance companies
  Agencies
  Brokers


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  APAC

    China
    India
    Japan
    South Korea


  Rest of World (ROW)

By Deployment Insights

The on-premises segment is estimated to witness significant growth during the forecast period.

The market is witnessing significant growth due to the adoption of advanced technologies such as predictive analytics, microservices architecture, and artificial intelligence (AI) in policy administration, claims management, and risk management. Customer portals and document management systems facilitate seamless interaction between insurers and policyholders, enhancing the user experience (UX). Policy issuance and renewal management are streamlined through API integrations and agile development, enabling real-time processing. Mobility is a key trend, with insurers developing mobile applications to cater to the growing demand for on-the-go access to insurance services. Data analytics and regulatory reporting are essential components, ensuring compliance with industry regulations and providing valuable insights for strategic decision-making.

Policy lifecycle

Comprehensive dataset containing 11 verified Health insurance agency businesses in Province of Lodi, Italy with complete contact information, ratings, reviews, and location data.