The Italy laptop market size reached USD 2.32 Billion in 2024. The market is expected to grow at a CAGR of 2.87% between 2025 and 2034, reaching USD 3.08 Billion by 2034.

We asked Italian consumers about "Laptop ownership by brand" and found that **** takes the top spot, while ****** is at the other end of the ranking.These results are based on a representative online survey conducted in 2025 among 1,677 consumers in Italy. Looking to gain valuable insights about laptop owners across the globe? Check out our reports about consumers of laptop brands worldwide. These reports provide readers with a detailed understanding of laptop owners: their identities, preferences, opinions, and how to effectively engage with them.

In 2022, Apple was the absolute leader of the laptop market in Italy, holding ** percent of it. Microsoft followed, with ** percent of the market share. HP ranked third, occupying **** percent of the market.

In 2024, the Italian laptop and tablet computer market decreased by -5.3% to $1.9B, falling for the third consecutive year after two years of growth. Over the period under review, consumption showed a mild slump. Over the period under review, the market hit record highs at $3B in 2021; however, from 2022 to 2024, consumption remained at a lower figure.

The Italy laptop market is anticipated to add to more than USD 1.50 Billion by 2024–29, long-lasting batteries.

Laptop PC Market Size Volume in Italy, 2021 Discover more data with ReportLinker!

Forecast: Laptop PC Market Size Volume in Italy 2023 - 2027 Discover more data with ReportLinker!

The revenue in the 'Laptops' segment of the devices market in Italy was forecast to continuously increase between 2023 and 2028 by in total **** billion euro (+*** percent). According to this forecast, in 2028, the indicator will have increased for the fourth consecutive year to **** billion euro. Find further information concerning revenue in the Philippines and revenue growth in the United Kingdom. The Statista Market Insights cover a broad range of additional markets.

After two years of growth, consumption of laptops and palm-top computers decreased by -24.3% to 5.4M units in 2025. The revenue of the laptop and tablet computer market in Italy shrank sharply to $2.5B in 2025, declining by -23.1% against the previous year.

The Italy Laptop Accessories market is projected to reach market size of more than USD 1.50 Billion by 2029 due to laptop accessories market grows with digital work trends.

In 2023, purchases abroad of laptops and palm-top computers decreased by -17.6% to 6.3M units, falling for the second consecutive year after two years of growth.

Comparing the three different segments for the year 2028, the segment 'Laptops' is forecast to led the ranking with **** billion euro. Contrastingly, 'Desktop PCs' is estimated to rank last, with **** billion euro. Their difference, compared to Laptops, lies at **** billion euro. Find other insights concerning similar markets and segments, such as a comparison of revenue in the United Kingdom and a comparison of revenue in the United States. The Statista Market Insights cover a broad range of additional markets.

Forecast: Laptop PC Market Size Volume Per Capita in Italy 2023 - 2027 Discover more data with ReportLinker!

In Italy, the share of personal computer (PC) users increased from **** percent in 2006 to **** percent in 2015. After that year, the share of Italians using their PCs remained somewhat stable, reaching just over ** percent in 2022.

The Italian PC market projected to decrease

Over the past decades, PCs have become a major part of our everyday life, from studying to working to relaxing. However, the Italian PC market suffered from the several negative economic events of the last couple of years and its size, which amounted to roughly **** billion euros in 2023, is forecast to decrease in the near future. The PC market includes desktop PCs, laptops and tablets. In the Southern European country, laptops are the most profitable segment, with expected revenues of over *** billion euros by 2028. Tablets and desktop PCs followed, respectively.

PCs mostly popular among Italians with upper education

Because of their many functionalities, PCs are owned widely used among Italians of different ages and education levels. In 2023, almost 70 percent of Italians owned a laptop or desktop computer, with Apple and Asus being the leading vendors for laptop and desktop PCs, respectively. These devices are mostly popular among Italians with upper and post-secondary education, as well as those who go to university or do a doctoral and specialization course.

The Computer and Peripheral Equipment Wholesaling industry is characterised by fierce competition, with wholesalers having to offer the latest technology if they want to survive. The industry has contended with numerous economic headwinds like slowing economic growth and rock-bottom confidence, hurting demand in recent years. While slow economic growth and low confidence recently curbed corporate IT spending, government investments in infrastructure and defence are now giving companies more reasons to update their tech. As things pick up, wholesalers should consider teaming up with major tech brands or software providers to get better deals and expand their offerings, moves that could really help drive sales in a more upbeat market. Revenue is expected to inch upward at a compound annual rate of 0.7% over the five years through 2025 to €457.2 billion, including an estimated growth of 1.4% in 2025, while the average industry profit margin is forecast to be 5.5%. Over the past decade, the trend of wholesale bypass has gathered momentum, with manufacturers looking to widen their profit margin and sell directly to end markets. This hit demand for computer and peripheral equipment wholesalers. Wholesalers have also contended with slowing downstream markets amid bleak economic conditions. However, wholesalers are trying to come up with new business models to sustain revenue and profit. More wholesalers are turning to subscription models, like cloud-based software, for more predictable revenue and easier cost management, especially for small businesses across Europe. While this shift makes budgeting simpler and helps companies avoid big upfront costs, it’s also putting pressure on profit margins for those still focused on selling physical equipment. Revenue is expected to grow at a compound annual rate of 5.6% over the five years through 2030 to €601.4 billion. In the short term, economic conditions are set to improve as inflationary pressures subside and central banks loosen monetary policy, supporting expenditure on computers and peripheral equipment. The growing importance of automation will also support demand for computers among businesses, which are required to handle the large quantities of data that AI generates.

The revenue in the laptops & tablets segment of the consumer electronics market in Italy was forecast to increase between 2023 and 2025 by in total *** million U.S. dollars (+**** percent). This overall increase does not happen continuously, notably not in 2025. The revenue is estimated to amount to *** billion U.S. dollars in 2025.

The European computer and peripheral equipment market is dominated by imports, creating stiff competition for local manufacturers. Asian countries such as China, Taiwan and South Korea, which are characterised by cost-efficient manufacturing and high production capacities, dominate sales. In response, manufacturers in countries such as Germany, the UK and France have moved away from the mass production of electronics to serve niche markets that value innovation and customisation. For example, German companies are focusing on high-performance industrial computers, while some British companies are developing computers with sophisticated encryption technologies. At the same time, some large companies, including Dell, HP, Lenovo and Acer, have production facilities in Hungary and Czechia. Despite the higher costs compared to production in Asia, these European locations help companies respond to the requirements of the European market. Over the five years through 2024, revenue is expected to dip at a compound annual rate of 1.1% to €41.2 billion. Computer manufacturers struggled in the aftermath of the COVID-19 outbreak, which brought about huge supply chain disruption, hitting companies that rely on components made in Asia hard. In the current year, computer manufacturers are being challenged by high inflation and shaky economic conditions across Europe, which is causing consumers and companies to think twice before spending on new tech. As a result, revenue is declining by 2.5% in 2024. Computer manufacturing revenue growth in Europe will likely by constrained by high labour costs, a focus on software rather than hardware and market saturation. To counteract declining demand for PCs created by more widespread smartphone use, European computer manufacturers might look to focus on niche markets that require high computing power, such as gaming and content creation, and target those consumers seeking both portability and functionality with innovative products, such as convertible laptops. Over the five years through 2029, revenue is expected to rise at a compound annual rate of 3.9% to €50.0 billion.

Snapshot img

Computer Market Size 2024-2028

The computer market size is forecast to increase by USD 57.85 billion, at a CAGR of 17.4% between 2023 and 2028.

The market is witnessing significant shifts driven by the increasing adoption of laptops in educational institutions and the rapid penetration of Internet-enabled devices. This trend is transforming the way education is delivered and received, creating a vast opportunity for market players. Simultaneously, the tendency to buy devices with low configuration presents both a challenge and an opportunity. On one hand, it puts pressure on prices and forces companies to innovate and offer affordable solutions. On the other hand, it opens up a large customer base seeking cost-effective devices. Companies that can balance affordability with performance and offer value-added services will likely gain a competitive edge. The market's dynamics are shaped by these factors, requiring strategic planning and agility from market participants. To capitalize on opportunities and navigate challenges effectively, companies must stay informed about the evolving needs of their customer base and adapt accordingly.

What will be the Size of the Computer Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2018-2022 and forecasts 2024-2028 - in the full report.
Request Free SampleThe market continues to evolve, with dynamic market dynamics shaping the industry across various sectors. Performance metrics, such as power supplies and graphics processing, play a crucial role in driving product development. Customer service and data security are paramount in ensuring customer satisfaction and brand loyalty. Operating systems and virtual reality are revolutionizing user experiences, while machine learning and data centers facilitate advanced data analytics. Power supplies and cooling systems are essential components, with energy efficiency and machine learning technologies optimizing performance. Product development is ongoing, with a focus on enhancing processor speed, screen resolution, and memory capacity. Data centers and cloud computing are transforming the way businesses operate, with remote work and the Internet of Things driving demand. Customer service and technical support are critical in addressing repair costs and software compatibility issues. Security software and data storage solutions are integral to maintaining data security. Wireless technologies and cloud storage offer convenience and flexibility, while component availability and operating system support are essential for seamless integration. The market's continuous dynamism is evident in the emergence of artificial intelligence, augmented reality, and facial recognition technologies. Data analytics and digital transformation are reshaping industries, with supply chain management and digital workflows streamlining operations. The market's evolution is ongoing, with new innovations and applications constantly unfolding.

How is this Computer Industry segmented?

The computer industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments. ProductLaptopDesktopGeographyNorth AmericaUSCanadaEuropeFranceGermanyItalyUKAPACChinaIndiaJapanSouth KoreaRest of World (ROW)

By Product Insights

The laptop segment is estimated to witness significant growth during the forecast period.In the dynamic the market, laptops, as compact personal computers, continue to gain popularity due to their mobility and versatility. Equipped with high-performance processors, these devices cater to diverse uses such as work, education, multimedia consumption, and gaming. Power supplies ensure uninterrupted usage, while product development introduces new features like longer battery life and enhanced graphics processing. Customer service and technical support address user queries and issues, ensuring a harmonious user experience. Data centers and cloud computing facilitate remote work and collaboration, while data security measures protect sensitive information. Operating systems offer compatibility with various software applications, and machine learning algorithms enhance user experience. Virtual reality and augmented reality technologies offer immersive experiences, while data analytics provides valuable insights. Storage capacity and memory capacity are crucial factors, with cloud storage and wireless technologies enabling seamless data access. Energy efficiency is a significant concern, with cooling systems ensuring optimal performance. Repair costs and component availability impact the total cost of ownership. Security software and data storage solutions safeguard valuable information, while software compatibility and operating system support ensure seamless integration of applications

The industry includes the repair of electronic equipment like computers, computing machinery and peripheral equipment. Some of the items the industry repairs include desktop and laptop computers, disk and flash drives, printers, monitors, keyboards, scanners and more. It also includes the repair and maintenance of computer terminals like ATMs.

Similar to other repair industries, the Computer and Communication Equipment Repair industry is countercyclical, meaning companies receive greater demand and expand revenue during economic downturns. The pandemic hit revenue and profitability of computer repairers through repeated retail store closures, heightened transportation costs and operational expenses. Revenue is expected to shrink at a compound annual rate of 6.1% over the five years through 2024 to €21.5 billion, including revenue decline of 2.1% in 2024. With more businesses entering the computer repair market, competition has intensified, putting pressure on companies to lower fees, weighing on revenue. Growing European IT literacy have boosted DIY repairs among consumers, with manufacturers combatting this by making independent laptop repairs more difficult with proprietary system software. This has maintained the need for professional computer repair services, limiting the threat DIY repairs provide to revenue. Revenue is expected to rise over the five years through 2029 to €26.6 billion, at a compound annual rate of 4.3%. However, as the European macroeconomy recovers and confidence begins to climb, people and businesses may choose to replace their products rather than repair them, dampening demand. Similarly, the dwindling life cycle of computer devices will compel consumers to replace them more frequently, cutting the need for repairs. Nevertheless, with recent technological advancements, there's potential for growth in niche repair markets, like VR and AR equipment repairs. This presents opportunities for new businesses to set up shop and shake up the market.