Rome was the Italian municipality recording the highest number of overnight stays in travel accommodation establishments in 2023. That year, tourist overnight stays in Rome exceeded 37 million, exceeding pre-pandemic levels. Venice and Milan followed in the ranking in 2023, with around 12.6 million and 12.5 million overnight stays, respectively.

In 2024, the United States was the leading inbound travel market in Milan based on the number of tourist arrivals. That year, Milan's travel accommodation establishments reported around 558,000 arrivals from the United States. France and Germany followed in the ranking in 2024, with roughly 372,000 and 341,000 arrivals, respectively.

Rome is the most populous city in Italy. With 2.75 million inhabitants, the capital of the country put ahead Milan and Naples. Compared to the number of citizens in 2012, the resident population of Rome increased by over 140,000 individuals. Regional data Rome is located in the center of Italy in the Lazio region. Lazio is the second-largest region in terms of population size after Lombardy. In 2024, the region counts roughly 5.7 million inhabitants, whereas Lombardy has over ten million individuals. The third-largest region is Campania, with 5.6 million people. Naples, the major center of Campania, has around 910,000 inhabitants at the beginning of 2024. Nevertheless, this city was, back in the 19th century, one of the largest cities in Western Europe. Tourism in Rome The Eternal City is also the main tourist destination in Italy and was the eighth most-visited city in Europe. The largest groups of international visitors in Rome came from the United States of America, Japan, and the United Kingdom. Every year, more and more tourists also enjoy the best-known tourist attractions in Rome, like the Colosseum, the Roman Forum, and the Palatine Hill, which together recorded almost ten million visitors in 2022.

In 2024, the archaeological park of the Colosseum in Rome was the most visited museum in Italy, with 14.7 million visitors. This figure, the highest reported to date by the renowned attraction, represented a 20 percent annual increase in attendance. The Uffizi Galleries in Florence and the archaeological site of Pompeii followed in the ranking that year, with 5.3 million and 4.3 million visitors, respectively. How much income do museums in Italy generate? The Colosseum, the Uffizi Galleries, and Pompeii were also the tourist attractions with the highest income in Italy in 2024, ahead of the Gallery of the Academy in Florence and the Pantheon in Rome. Overall, the income of state museums and similar institutions in Italy totaled over 380 million euros that year, reaching an all-time high. How many tourists visit Italy every year? Italy's rich cultural heritage, as well as its renowned landscapes and cuisine, are key drivers of tourism, making the country one of the most popular travel destinations in the world. In 2023, Italy placed fourth in a ranking of countries with the highest number of inbound tourist arrivals worldwide, with almost 60 million inbound tourist arrivals.

Comprehensive dataset of 4 Hospitality and tourism schools in Metropolitan City of Milan, Italy as of June, 2025. Includes verified contact information (email, phone), geocoded addresses, customer ratings, reviews, business categories, and operational details. Perfect for market research, lead generation, competitive analysis, and business intelligence. Download a complimentary sample to evaluate data quality and completeness.

In 2019, Naples was the favorite Italian city for food and wine tourism among domestic tourists. Data showed that the regional capital of Campania was chosen by ** percent of respondents. Rome and Florence followed in the ranking, being both preferred by roughly ** percent of interviewees.

According to a December 2024 study, Venice was the most expensive city in Italy to book an overnight stay in a four-star hotel, with an average price per night of roughly 197 euros. Florence reported the second-highest figure that month, with an average price per night of 176.5 euros.

According to a March 2025 analysis, Florence and Bologna reported the highest average price per night of Airbnb listings among the selected Italian cities, at *** euros. Meanwhile, Airbnb listings in Venice and Rome cost an average of *** and *** euros per night, respectively.

Comprehensive dataset of 6 Tourisms in Metropolitan City of Florence, Italy as of June, 2025. Includes verified contact information (email, phone), geocoded addresses, customer ratings, reviews, business categories, and operational details. Perfect for market research, lead generation, competitive analysis, and business intelligence. Download a complimentary sample to evaluate data quality and completeness.

This dataset provides information on 5 in Metropolitan City of Milan, Italy as of June, 2025. It includes details such as email addresses (where publicly available), phone numbers (where publicly available), and geocoded addresses. Explore market trends, identify potential business partners, and gain valuable insights into the industry. Download a complimentary sample of 10 records to see what's included.

A May 2024 study analyzed the small towns in Italy with a population of under five thousand with the highest average monthly number of Google searches in 2023. Based on the analysis, two Sicilian destinations, Favignana and San Vito Lo Capo, recorded the highest figure, each with an average of 91,890 monthly Google searches in 2023. Portofino in Liguria followed in the ranking, with 91,330 monthly Google searches on average that year.

In 2023, London was the leading European city tourism destination based on the number of bed nights. That year, bed nights in the United Kingdom's capital exceeded ** million, denoting a sharp annual increase but not fully recovering yet from the impact of COVID-19. Meanwhile, Paris and Istanbul followed in the ranking in 2023, with roughly ** million and nearly ** million bed nights. What are the most visited countries in Europe? While the French capital came in second among leading European cities based on bed nights, France topped the ranking of the European countries with the highest number of inbound tourist arrivals in 2023, ahead of Spain, Italy, and Turkey. Meanwhile, when looking at European countries with the highest tourism receipts that year, Spain recorded the highest figure, with over ** billion U.S. dollars, followed by the United Kingdom. How many international tourists visit Europe every year? In 2023, the number of international tourist arrivals in Europe grew significantly over the previous year, totaling over *** million. This figure, however, remained below pre-pandemic levels. Overall, either before and after the impact of COVID-19, Europe was the region with the highest number of international tourist arrivals worldwide.

Malaysia Tourist Arrival: Sightseeing In Cities: Italy data was reported at 91.700 % in 2015. This records a decrease from the previous number of 99.700 % for 2014. Malaysia Tourist Arrival: Sightseeing In Cities: Italy data is updated yearly, averaging 84.800 % from Dec 2001 (Median) to 2015, with 15 observations. The data reached an all-time high of 99.700 % in 2014 and a record low of 30.500 % in 2003. Malaysia Tourist Arrival: Sightseeing In Cities: Italy data remains active status in CEIC and is reported by Tourism Malaysia. The data is categorized under Global Database’s Malaysia – Table MY.Q009: Tourist Arrivals By Major Activities Engaged.

Comprehensive dataset of 2 Tourisms in Metropolitan City of Cagliari, Italy as of July, 2025. Includes verified contact information (email, phone), geocoded addresses, customer ratings, reviews, business categories, and operational details. Perfect for market research, lead generation, competitive analysis, and business intelligence. Download a complimentary sample to evaluate data quality and completeness.

Japan PS: Italy: Drugstores data was reported at 10.000 Person in Jun 2018. This records an increase from the previous number of 5.000 Person for Mar 2018. Japan PS: Italy: Drugstores data is updated quarterly, averaging 10.500 Person from Mar 2015 (Median) to Jun 2018, with 14 observations. The data reached an all-time high of 20.000 Person in Dec 2017 and a record low of 5.000 Person in Mar 2018. Japan PS: Italy: Drugstores data remains active status in CEIC and is reported by Ministry of Land, Infrastructure, Transport and Tourism. The data is categorized under Global Database’s Japan – Table JP.Q021: Tourism and Leisure: Characteristics of Visitors and Trips: Places to Shop.

Japan PS: Italy: Commercial Complexes data was reported at 4.000 Person in Mar 2018. This records a decrease from the previous number of 30.000 Person for Dec 2017. Japan PS: Italy: Commercial Complexes data is updated quarterly, averaging 28.000 Person from Mar 2015 (Median) to Mar 2018, with 13 observations. The data reached an all-time high of 40.000 Person in Sep 2016 and a record low of 4.000 Person in Mar 2018. Japan PS: Italy: Commercial Complexes data remains active status in CEIC and is reported by Ministry of Land, Infrastructure, Transport and Tourism. The data is categorized under Global Database’s Japan – Table JP.Q021: Tourism and Leisure: Characteristics of Visitors and Trips: Places to Shop.

Japan PS: Italy: Other data was reported at 4.000 Person in Jun 2018. This records an increase from the previous number of 0.000 Person for Mar 2018. Japan PS: Italy: Other data is updated quarterly, averaging 6.000 Person from Mar 2015 (Median) to Jun 2018, with 14 observations. The data reached an all-time high of 10.000 Person in Jun 2017 and a record low of 0.000 Person in Mar 2018. Japan PS: Italy: Other data remains active status in CEIC and is reported by Ministry of Land, Infrastructure, Transport and Tourism. The data is categorized under Global Database’s Japan – Table JP.Q021: Tourism and Leisure: Characteristics of Visitors and Trips: Places to Shop.

In 2019, an overall of 10,861,071 tourists visited the Metropolitan city of Milan, in Italy. According to the data, most travelers visiting the city were males (6.2 million tourists).

Japan PS: Italy: Convenience Stores data was reported at 20.000 Person in Mar 2018. This records a decrease from the previous number of 33.000 Person for Dec 2017. Japan PS: Italy: Convenience Stores data is updated quarterly, averaging 32.000 Person from Mar 2015 (Median) to Mar 2018, with 13 observations. The data reached an all-time high of 51.000 Person in Jun 2017 and a record low of 10.000 Person in Mar 2015. Japan PS: Italy: Convenience Stores data remains active status in CEIC and is reported by Ministry of Land, Infrastructure, Transport and Tourism. The data is categorized under Global Database’s Japan – Table JP.Q021: Tourism and Leisure: Characteristics of Visitors and Trips: Places to Shop.

In 2024, the number of international tourist arrivals in Venice reported a **** percent annual increase. That year, inbound tourist arrivals in the popular Italian destination reached *** million, the highest figure recorded over the period considered. What are the leading inbound tourism markets in Venice? International tourism is a fundamental resource for the city’s tourism industry, as inbound travelers accounted for almost ** percent of total tourist arrivals in Venice in 2024. That year, the United States was the leading international travel market in Venice, followed by France, the United Kingdom, and Germany. What are the leading domestic travel markets in Venice? While the number of inbound tourist arrivals grew in 2024, the number of domestic travelers in Venice declined over the previous year but remained above pre-pandemic levels. When breaking down the number of domestic tourist arrivals in Venice by region, Lombardy ranked as the leading domestic travel market, ahead of Lazio, with over ******* tourist arrivals in 2024.