The Italy Protein Market is Segmented by Source (Animal, Microbial, and Plant); and by End User (Animal Feed, Personal Care and Cosmetics, Food and Beverages, and Supplements). The Report Offers the Market Size in Value Terms in USD and Volume in Tons for all the Abovementioned Segments.

The Italy Plant Protein Market is Segmented by Protein Type (Hemp Protein, Oat Protein, Pea Protein, Potato Protein, Rice Protein, Soy Protein, Wheat Protein) and by End User (Animal Feed, Personal Care and Cosmetics, Food and Beverages, Supplements). The Report Offers the Market Size in Value Terms in USD and in Volume Terms in Tons for all the Abovementioned Segments.

The Italy protein market, valued at USD 780.00 Million in 2024, has experienced considerable growth. The market is expected to grow at a CAGR of 5.00% from 2025 to 2034, potentially reaching USD 1270.54 Million by 2034.

Italy protein market is valued at USD 380 million, driven by health consciousness, plant-based diets, and fitness trends, with strong growth in food & beverages and supplements segments.

The Italy Animal Protein Market report segments the industry into Protein Type (Casein and Caseinates, Collagen, Egg Protein, Gelatin, Insect Protein, Whey Protein, Other Animal Protein) and End-User (Animal Feed, Personal Care and Cosmetics, Food and Beverages, Supplements). Get five years of historical data and future forecasts.

Italy Whey Protein Market Outlook 2031

The Italy whey protein market size was USD 191.05 Million in 2022 and is anticipated to reach USD 314.65 Million by 2031 expand at a CAGR of 5.7% during the forecast period, 2023 – 2031. The growth of the market is attributed to increasing demand for high nutritional products and functional beverages.



Whey proteins consist of α-lactalbumin, β-lactoglobulin, serum albumin, and immunoglobulins. It is marketed as a dietary supplement. For muscle growth, whey protein has been preferred more than casein and soy.

The primary objective of whey protein supplements is to improve muscle growth and development. During exercising, muscle proteins are broken down into free amino acids, and they undergo the process of oxidizing in mitochondria to produce energy. Eating whey protein supplements before the workout enhance the muscle recovery, as it increases the free amino acids in the body.

Italy Whey Protein Market Trends, Drivers, Restraints, and Opportunities:

• Rising preference for natural products and increasing concerns regarding meat safety are expected to propel the whey protein market growth.


• Increasing demand for healthy and sustainable food is anticipated to positively impact the growth of market.


• Growing demand for ready-to-eat foods in fitness diet centers is speculated to drive the whey protein market.


• Increasing number of health & fitness centers is expected to boost the g

The Italian Protein Powder Industry size was valued at USD 31 Million in 2023 and is projected to reach USD 46.34 Million by 2032, exhibiting a CAGR of 5.91 % during the forecast periods. The Italian protein powder industry has grown tremendously due to increasing health awareness and athletic fitness trends. Featuring high protein, low fat, and the addition of vitamins and amino acids, the range of products includes whey, casein, soy, pea, and hemp protein powders. Technological advances improved flavour, solubility, and bioavailability when used for muscle building, weight management, and as a dietary supplement. It supports active lifestyles, helps in muscle recovery, and eases protein deficiency. Among the benefits of the service to customers are improved athletic performance, ease of taking proteins on the go, and vegan and lactose-intolerant options. Recent developments include: July 2022: Myprotein, operating in Italy, entered into a partnership with the startup Perfect Day Inc., a producer of protein ingredients, to introduce Whey Forward. This product boasts 20 grams of protein per serving and is positioned to meet the nutritional requirements of Impact Whey., August 2021: Arla Foods unveiled its innovative whey protein ingredient solution, Nutrilac CH-7694. This groundbreaking product is designed to streamline the cream cheese manufacturing process, reducing it to just 30 minutes, all while increasing overall yield. Arla Foods anticipates a positive impact on its global whey protein sales, including the Italian market., July 2021: MILEI GmbH, a wholly-owned subsidiary of Morinaga, established in 1972 as a Japan-Germany joint venture, proudly inaugurated its new facility for the commercial production of its entire product portfolio. This joint venture is committed to serving the entire European market, including the demand in Italy.. Key drivers for this market are: Increasing demand for sports nutritional supplements. Potential restraints include: Rising demand for plant-based protein. Notable trends are: Growing consumer preference of high protein diet.

Italy's Whey Protein Market is Segmented by Type (whey Protein Concentrate, Whey Protein Isolate, and Hydrolyzed Whey Protein), Application (sports and Performance Nutrition, Infant Formula, and Functional/Fortified Food). The Report Offers the Market Size in Value Terms in USD Million and in Volume Terms in Tons for all the Above-Mentioned Segments.

Italy Protein Market size was valued at USD 6.3 Billion in 2024 and is projected to reach USD 9.9 Billion by 2032, growing at a CAGR of 6.7% from 2026 to 2032. The Italy protein market is driven by growing health consciousness and rising demand for fitness and wellness products, leading to increased consumption of protein-rich foods and supplements. Consumers are increasingly seeking plant-based and clean-label protein sources, aligning with sustainability and dietary trends. Additionally, an aging population and a rise in lifestyle-related health issues are boosting demand for protein to support muscle maintenance and overall health. Innovations in food technology and wider availability through retail and online channels also contribute to market growth.

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Protein Market Size 2025-2029

The protein market size is forecast to increase by USD 93.9 billion at a CAGR of 3.3% between 2024 and 2029.

The market is experiencing significant growth, driven by the increasing popularity of sports and fitness activities. Consumers are increasingly recognizing the importance of protein in maintaining an active lifestyle, leading to a demand for protein supplements and snacks. This trend is further amplified by the rise in online sales channels, making it easier for consumers to access these products from anywhere. However, market growth is not without challenges. Regulatory hurdles impact adoption, as stringent regulations governing the production and labeling of protein supplements can create barriers for new entrants. Additionally, supply chain inconsistencies temper growth potential, as ensuring a consistent supply of high-quality protein sources remains a significant challenge. Plant-based protein products, including plant-based meat alternatives, vitamins, and dietary supplements, are gaining popularity as consumers seek more natural options.
Companies seeking to capitalize on market opportunities must navigate these challenges effectively, focusing on regulatory compliance and supply chain optimization. By doing so, they can tap into the vast potential of this growing market and meet the increasing demand for protein products.

What will be the Size of the Protein Market during the forecast period?

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The market continues to evolve, with various protein sources gaining popularity among consumers seeking muscle growth, bone health, immune support, and weight loss. Protein production methods, including extraction from hemp, pea isolate, brown rice, soy isolate, and chia, have emerged as viable alternatives to traditional sources like whey. Protein trends lean towards plant-based options, with innovation driving the development of protein snacks, shakes, bars, and supplements. Regulations play a crucial role in ensuring protein safety and bioavailability, while protein analysis and testing are essential for maintaining quality and consistency. Plant protein sources, such as pea, soy, rice, and oilseed-based proteins, have gained significant traction due to their merit in muscle recovery and alignment with dietary trends like veganism and clean label.
Protein requirements vary based on individual needs, with muscle recovery and endurance training demanding higher protein content. Protein processing techniques, such as hydrolysis and purification, enhance protein content and improve digestibility. The protein industry's ongoing research focuses on optimizing protein formulations for diverse applications, catering to the evolving needs of health-conscious consumers. These offerings prioritize nutritional value, easy usage, and eco-friendly packaging, reflecting the growing consumer preference for sustainable and transparent labeling

How is this Protein Industry segmented?

The protein industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Source

  Plant
  Animal
  Microbial


End-user

  Food and beverages
  Infant formulations
  Animal feed
  Others


Channel

  Offline
  Online


Geography

  North America

    US


  Europe

    France
    Germany
    Italy
    UK


  APAC

    Australia
    China
    India
    Japan
    South Korea


  Rest of World (ROW)

By Source Insights

The plant segment is estimated to witness significant growth during the forecast period. Plant-based proteins, derived from plants, fruits, grains, and vegetables, are increasingly used in food processing for various applications such as ready meals, meat alternatives, sports nutrition, and infant formulas. The global market for plant-proteins is experiencing significant growth due to several factors. One key reason is their cost-effectiveness, as plant-based protein production is generally less expensive than animal-based protein. Additionally, the increasing preference for vegetarianism among consumers worldwide is driving demand for plant-protein-based food products. Furthermore, plant proteins are more eco-friendly as they require fewer resources, including energy, water, and land, compared to animal-based protein production.

Protein quality is a crucial factor in the selection of protein sources. Amino acid composition plays a vital role in determining protein quality. Whey protein and protein concentrate are popular animal-derived protein sources, while pea protein and soy protein are commonly used plant-based protein sources. These supplements are utilized in various food applications, including desserts, sports nutrition, dietary supplements, and bakery products. Gluten-free protein options are essential

Italy Plant Protein Market size was valued at USD 437.8 Million in 2024 and is expected to reach USD 803.6 Million by 2032, growing at a CAGR of 8.0% from 2026-2032.

Italy Plant Protein Market Drivers

Italian consumers are becoming more conscious of their health and the nutritional value of food, leading to a higher demand for protein-rich diets.

The expanding fitness industry and the growing popularity of gym culture and endurance training, especially among younger consumers, are boosting the consumption of protein, including plant-based options.

There's a significant increase in the number of individuals adopting vegan and flexitarian diets in Italy, primarily due to health, environmental, and ethical concerns related to animal products. This directly drives the demand for plant-based protein alternatives.

Flexitarians, who are reducing but not entirely eliminating animal products, are actively seeking plant-based options to incorporate into their meals.

The Italy Protein report features an extensive regional analysis, identifying market penetration levels across major geographic areas. It highlights regional growth trends and opportunities, allowing businesses to tailor their market entry strategies and maximize growth in specific regions.

Italy Whey Protein Market was valued at USD 180 Million in 2024 and is projected to reach USD 300 Million by 2032, growing at a CAGR of 6.8% from 2026 to 2032. Key Market Drivers: Developing Fitness and Wellness Culture: The growing fitness industry in Italy is considerably increasing whey protein consumption. According to figures from the Italian Olympic Committee (CONI), gym membership in Italy climbed by 18% between 2018 and 2023, with more than 5.3 million active gym-goers in 2023. According to the Italian Ministry of Health's 2023 nutrition survey, 41% of regular exercise enthusiasts in Italy take protein supplements at least thrice a week, a 12% rise over 2019. Sports Nutrition Market Expansion: Italy's sports nutrition business has expanded dramatically, increasing demand for whey protein products. According to the Italian Trade Agency (ITA), the overall sports nutrition industry in Italy will be worth €450 million in 2023, with whey protein products accounting for roughly 35% of that total. According to the Italian National Institute of Statistics (ISTAT), the number of Italians engaging in competitive sports that require nutritional supplementation increased by 22% between 2019 and 2023.

The size of the Protein Bar in Italy Market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 5.60% during the forecast period. The Italian Protein Bar Market is a sector of the food and beverage industry that centers on manufacturing, selling, and consuming protein bars. These bars are protein supplements made to offer a convenient protein source for health-conscious individuals, athletes, and fitness enthusiasts. Increasing health consciousness and a rising preference for protein-rich diets are fueling significant growth in the market. Major manufacturers and distributors who are increasing their product offerings to meet growing demand are significant players in this market. The dynamic market landscape is being influenced by the shift towards healthier snack choices and the growing popularity of online retail platforms. Despite obstacles like competition and price sensitivity, the market's optimistic future is backed by continual research and development work. This path highlights the essential importance of protein bars in the Italian food sector and their possibility for ongoing market expansion. Key drivers for this market are: Increasing Consumer Demand for Products with Low Environmental Impacts, Dedicated Policies and Government Efforts to Promote the use of Biotechnology. Potential restraints include: Deteriorating Fertility of Agricultural Lands. Notable trends are: Rising Healthy Snacking Trend.

The Italian protein powder market presents a compelling investment opportunity, exhibiting robust growth. With a 2025 market size of €31 million and a projected Compound Annual Growth Rate (CAGR) of 5.91% from 2025 to 2033, the market is poised for significant expansion. This growth is fueled by several key factors. The rising awareness of the importance of protein for muscle building, weight management, and overall health among health-conscious Italian consumers is a significant driver. Furthermore, the increasing popularity of fitness activities and sports, coupled with a surge in demand for convenient and readily available protein supplements, is boosting market expansion. The market is segmented by various protein sources (whey, casein, soy, etc.), product forms (powder, ready-to-drink), and distribution channels (online, retail). Key players like Arla Foods, Lactalis Ingredients, and Meggle are actively competing in this space, driving innovation and product diversification. However, certain challenges exist. Pricing fluctuations in raw materials, particularly milk-based proteins, can impact profitability. Furthermore, stringent regulations concerning food safety and labeling in Italy might increase operational costs for manufacturers. Nevertheless, the overall market outlook remains positive, driven by the growing health and wellness consciousness among Italian consumers, leading to increased demand for high-quality and functional protein supplements. The market's continued growth trajectory is expected to attract both domestic and international players, fostering competition and encouraging product innovation to cater to evolving consumer preferences. Key drivers for this market are: Increasing demand for sports nutritional supplements. Potential restraints include: Rising demand for plant-based protein. Notable trends are: Growing consumer preference of high protein diet.

The growing trend toward plant-based diets is a major element driving the soy protein market in Italy. As more people choose vegan, vegetarian, and flexitarian lifestyles, the demand for plant-based protein sources such as soy protein has increased dramatically. Soy protein is considered a complete protein, containing all ofall the essential amino acids required by the body, making it an appealing option to animal-based proteins. This shift towards plant-based eating is being fueled by increased knowledge of the environmental effects of animal agriculture, the health benefits of plant-based diets, and the availability of a wide range of soy protein-based goods such as meat alternatives, protein bars, and shakes. The market is projected towill surpass a revenue of USD 1.2 Billion in 2024 and reach a valuation of around USD 2.3 Billion by 2032. Another significant driver boosting the soy protein market is the growing number of health-conscious customers looking for functional and nutritious foods. With a growing emphasis on exercise, weight control, and general wellness, customers seek high-quality protein sources to integrate into their diets. Soy protein, which is low in fat and high in important nutrients, is rapidly being used in a variety of food and beverage products, such as snacks, dairy replacements, and nutritional supplements. This increased preference for functional foods, together with advancements in food processing and product development, is driving the soy protein market in Italy. The market is expected towill grow at a CAGR of 8.49% from 2026 to 2032.

During the period under review, in Italy, discount stores accounted for close to ** percent of food retail sales of protein supplements, such as protein bars, powder, and shakes. Conversely, hypermarkets only represented ** percent of the market.

The report on Italy Plant Protein covers a summarized study of several factors supporting market growth, such as market size, market type, major regions, and end-user applications. The report enables customers to recognize key drivers that influence and govern the market.

Technological advancements in the Italy Soy Protein industry are shaping the future market landscape. The report evaluates innovation-driven growth and how emerging technologies are transforming industry practices, offering a comprehensive outlook on future opportunities and market potential.

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Lupin Protein Market Size 2024-2028

The lupin protein market size is forecast to increase by USD 27.16 th at a CAGR of 4.95% between 2023 and 2028. The market is experiencing significant growth due to the increasing recognition of lupin protein's health benefits.

Major Market Trends & Insights

APAC dominated the market and accounted for a 43% share in 2022.
The market is expected to grow significantly in APAC region as well over the forecast period.
Based on the Application, the animal feed segment led the market and was valued at USD 81.45 th of the global revenue in 2022.
Based on the Source, the conventional segment accounted for the largest market revenue share in 2022.

Market Size & Forecast

2024 Market Size: USD 103.62 Th
Future Opportunities: USD 27.16 Th
CAGR (2023-2028): 4.95%
APAC: Largest market in 2022

The market continues to evolve, driven by the increasing demand for plant-based proteins and the ongoing quest for soy-free alternatives. Quality control is a critical factor, with stringent regulatory standards ensuring the safety and efficacy of lupin protein isolate and concentrate. Product innovation is a key trend, with companies exploring new applications in functional foods, nutritional supplements, and meat alternatives. Lupin protein processing and protein extraction techniques are advancing, leading to improved functionality and taste. Genetic modification is a topic of ongoing discussion, with non-GMO lupin gaining traction due to consumer preferences. Lupin flour and lupin meal are finding use in various industries, from food service to retail sales.

What will be the Size of the Lupin Protein Market during the forecast period?

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Distribution channels are expanding, with online sales and direct-to-consumer models gaining popularity. Agricultural practices and sustainability concerns are also influencing market dynamics, with a focus on lupin cultivation and supply chain management. Consumer education and food labeling regulations are important considerations, as dietary preferences and food allergies shape market trends. Functional foods, protein shakes, protein bars, and vegan protein are popular categories, with veganism and health consciousness driving demand. Dairy alternatives and meat substitutes are also gaining ground, as consumers seek plant-based options. Market penetration is a significant challenge, with competition from established players in the protein market, such as hemp protein, pea protein, rice protein, and sunflower seed protein. The nutraceutical segment is the second largest segment of the application and was valued at USD 6.22 million in 2022.
Pricing strategies and brand awareness are crucial factors in gaining a competitive edge. The environmental impact of lupin cultivation and food processing is another area of focus, with sustainability concerns shaping market dynamics. In the realm of food technology, lupin protein is being explored for its potential in food safety and food allergies. The future of the market is bright, with continued innovation and growth expected in this dynamic and evolving industry.

Lupin, a nutrient-dense legume, is rich in essential amino acids, protein, fiber, and minerals, making it an attractive alternative to traditional protein sources. This trend is further bolstered by the rising popularity of sustainable agriculture, as lupin is a nitrogen-fixing crop that improves soil health and reduces the need for synthetic fertilizers. However, the market faces challenges, including the wide availability of substitute products for lupin protein, such as soy and pea protein. Companies seeking to capitalize on the opportunities in this market must focus on differentiating their offerings through unique value propositions, such as superior nutritional profiles or sustainable production methods.

Additionally, addressing the challenges posed by substitute products will require strategic marketing and competitive pricing to attract and retain customers. Overall, the market's strategic landscape is characterized by growing demand, increasing competition, and the need for innovation to meet evolving consumer preferences.

How is this Lupin Protein Industry segmented?

The lupin protein industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD thousand' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Application

  Animal feed
  Nutraceutical
  Food and beverages
  Others


Source

  Conventional
  Organic


End-User

  Vegan Consumers
  Fitness Enthusiasts
  Food Manufacturers


Distribution Channel

  B2B
  B2C
  Online Retail


Product Type

  Lupin Protein Isolate
  Lupin Protein Concentrate
  Lupin Flour


Geography

  North America

    US
    Mexico


  Europe

    France
    Germany
    Italy
    UK