The Italy retail market reached around USD 10.51 Billion in 2024. The market is projected to grow at a CAGR of 2.70% between 2025 and 2034 to reach nearly USD 13.72 Billion by 2034.

Key information about Italy Retail Sales Growth

• Italy Retail Sales grew 0.8 % YoY in Jan 2025, compared with a 1.4 % increase in the previous month.
• Italy Retail Sales Growth YoY data is updated monthly, available from Jan 2001 to Jan 2025, with an average growth rate of 0.7 %.
• The data reached an all-time high of 34.5 % in Apr 2021 and a record low of -27.5 % in Apr 2020.
• In the latest reports, Car Sales of Italy recorded 1,794,655.0 units in Dec 2023, representing a growth of 19.2 %.

According to the data, in the Italian food retail industry in 2024 supermarkets accounted for the largest market share with close to ** percent. Hypermarkets followed with a market share of just over ** percent.

The Italian Furniture Retail Market is Segmented By Room Furniture Type (Bedroom Furniture, Kitchen Furniture, Living Room And Dining Room Furniture, Outdoor Furniture, and Other Furniture), By Distribution Channel (Online, Offline), and By Type Of Market (Organized And Unorganized).

This statistic depicts the market share of large scale food retail in Italy in 2016, ranked by retail chain. According to data, Coop ranked first covering **** percent of the market, followed by Conad with ** percent and Selex which accounted for *** percent.

E-commerce companies sell various goods and associated services through online portals, either on websites, mobile apps or integrated into social media platforms. Internet access across Europe continues to accelerate, with the vast majority of countries boasting usage rates of over 80% of the population. The spread of fast broadband and mobile data has enabled rising numbers of Europeans to engage in e-shopping. Over the five years through 2025, e-commerce revenue is slated to climb at a compound annual rate of 4% to reach €352.5 billion. E-tailers benefit from lower overhead costs than bricks-and-mortar stores, enabling them to offer highly competitive prices and draw sales away from traditionally popular establishments like department stores. E-tailers have taken off by leveraging these cost advantages to appeal to an increasingly price-conscious consumer base. The expansion of value-added services like buy now, pay later and fast, flexible delivery options have contributed to strong industry growth. However, the industry hasn’t been immune to recent cos-of-living pressures; sky-high inflation across much of Europe severely dented Europeans’ spending power, with drops in sales volumes affecting many online stores in 2023. Despite this, revenue continues on an upwards trajectory as inflation outweighs the drop in volume sales, contributing to forecast revenue growth of 3.9% in 2025. Looking forwards, rising internet penetration will continue to provide a growing market for e-tailers, driving revenue upwards at a projected compound annual rate of 6.3% over the five years through 2030 to reach €478.9 billion. E-tailers will continue to adapt their business practices and product selections to reflect the ever-growing level of environmental awareness. Delivery fleets will become fully electrified for many companies, while increasingly stringent waste regulations will force companies to adopt biodegradable or recyclable packaging in the coming years. Still, online retailers must innovate to compete with rival Asian companies like Temu as these competitors increasingly penetrate European markets. The integration of Gen AI and data analytics will transform business operations, making them more efficient and helping to lower wage costs, supporting profitability.

Italy’s smart retail industry is expected to surpass USD 5.24 billion by 2030, driven by the adoption of next-gen technologies and evolving consumer expectations.

Over the period of consideration, the sales value of grocery retailers in Italy has steadily increased from approximately *** billion euros in 2017 to close to *** billion euros in 2023.

Italy Market Capitalization: Consumer Services: Retail data was reported at 2,228.800 EUR mn in Oct 2018. This records a decrease from the previous number of 2,552.100 EUR mn for Sep 2018. Italy Market Capitalization: Consumer Services: Retail data is updated monthly, averaging 2,504.700 EUR mn from May 2009 (Median) to Oct 2018, with 114 observations. The data reached an all-time high of 7,049.300 EUR mn in Oct 2015 and a record low of 976.300 EUR mn in Dec 2011. Italy Market Capitalization: Consumer Services: Retail data remains active status in CEIC and is reported by Italian Stock Exchange. The data is categorized under Global Database’s Italy – Table IT.Z002: Market Capitalization.

Graph and download economic data for Business Tendency Surveys: Employment: Economic Activity: Retail Trade, Except of Motor Vehicles and Motorcycles: Future Tendency for Italy (ITABREMFT02STSAM) from Jan 1986 to Jun 2025 about Italy, retail trade, business, sales, and retail.

Over the survey period, the sales of modern grocery retailers have peaked in the last year of the reported period, 2021, with nearly *** billion euros. Back in 2014, modern grocery retailers' sales amounted to around ** billion euros.

Forecast: Turnover in Retail Sale Via Stalls and Markets of Other Goods Sector in Italy 2022 - 2026 Discover more data with ReportLinker!

Retail Sales of Department Stores in Italy: Market Size, Growth and Forecast to 2021 provides detailed historic and forecast statistics on retail sales from 2011 to 2021 taking place at "Department Stores" for each Sector at Market level. However, delivered wholesale sales are not included.
The Market level analytics are provided for the following product Sectors: Read More

Forecast: Turnover in Retail Trade Not in Stores, Stalls or Markets Sector in Italy 2023 - 2027 Discover more data with ReportLinker!

The Italy Furniture Retail report features an extensive regional analysis, identifying market penetration levels across major geographic areas. It highlights regional growth trends and opportunities, allowing businesses to tailor their market entry strategies and maximize growth in specific regions.

In 2021, the retail market of seafood products reached almost *** billion euros in Italy. Tuna was the most purchased product with a retail market value of approximately *** billion euros.

European supermarkets’ revenue is forecast to inch upwards at a compound annual rate of 0.6% over the five years through 2025 to reach €1.7 trillion. European supermarkets face intense price competition amid lingering cost pressures. Though EU food inflation has stabilised at 2.7% in April 2025, consumer focus on value remains high. Discounters like Aldi and Lidl continue to gain share as shoppers seek lower prices. Supermarkets are investing heavily in price-matching schemes, though sustaining these is financially challenging. Tesco and Sainsbury’s have begun scaling back such initiatives, while Asda has abandoned its price match strategy. Private label growth is reshaping the sector. Sales reached €352 billion in 2024. Retailers are diversifying these ranges to balance value, quality, and margins. Smarter product mixes are emerging as retailers prioritise local sourcing and premium niches to build loyalty. Strategies like Sainsbury’s “Supporting British” and Mercadona’s local sourcing model resonate with values-driven shoppers. Loyalty programmes have become a strategic pillar, offering personalisation and margin-friendly growth. Programmes like Tesco Clubcard and Carrefour+ drive retention and profitability beyond price wars. Finally, rising labour costs add further pressure. Recent minimum wage increases across Europe have prompted supermarkets to pursue automation, cost savings, and operational efficiencies to protect profitability in an evolving retail landscape. In 2025 alone, revenue is expected to grow at 0.9% to €2 trillion while profit is expected to reach 5.2%, a minor drop from 5.6% in 2022 thanks to intense price competition. Over the five years through 2030, supermarkets’ revenue is slated to climb at a compound annual rate of 2.9% to €3 trillion. Private label growth remains a structural trend while health, convenience, and on-the-go meals are driving new demand, particularly among younger shoppers. Supermarkets must diversify ranges to capture this growth, blending value, quality, and functionality. Convenience is also fuelling an ongoing channel shift. Online grocery sales remain, with consumers willing to pay premiums for faster delivery. Retailers are scaling up e-commerce, partnering with delivery apps, and innovating store formats to meet demand for flexibility. Smaller urban stores, hybrid models and grocerants are gaining traction. To boost efficiency and margins, supermarkets are accelerating investment in automation and AI. Personalised loyalty schemes are driving customer retention, while automation in warehouses and stores enhances productivity. Trials in drone delivery and robotic shelf scanning signal further innovation. Consolidation and integration are key to navigating sustained margin pressure. Larger grocers are pursuing M&A and pan-European alliances to drive scale, while moving upstream into food production for resilience. Supermarkets that adapt rapidly - blending private labels, convenience, technology and scale - will outperform in Europe’s increasingly competitive grocery landscape.

Italy Furniture Retail Market size was valued at USD 16.40 Billion in 2024 and is projected to reach USD 22.79 Billion by 2032, growing at a CAGR of 4.2% from 2026 to 2032.

Key Market Drivers: Economic Growth and Consumer Spending: Italy's strong economic performance boosts consumer spending power, driving up demand for furnishings. The Italian furniture market was estimated to be worth almost €17.3 billion in 2023, a considerable increase since the epidemic.

Urbanization and Housing Development: The continued trend of urbanization and the construction of new residential properties drive the demand for home furnishings.

This report is the result of Conlumino’s extensive market research covering Italy Household Products. It provides detailed historic and forecast sales value of the market at category level. "Household Products Retailing in Italy: Market Snapshot to 2018" provides a top-level overview and detailed insight into the operating environment of Italy retail industry. It is an essential tool for companies active across Italy retail value chain and for new players considering entering the market. Read More

Over the five years through 2025, clothing, footwear and leather goods retailing revenue is expected to swell at a compound annual rate of 1.5%. European fashion retailers are accelerating nearshoring to reduce supply chain risks, improve agility and meet sustainability goals, despite higher regional labour costs and trade complexities. As wage inflation persists and consumer price sensitivity remains high, operational efficiency and workforce strategy are becoming critical levers for retailers. Those that adapt pricing, diversify sales channels and localise assortments will be best positioned to thrive in a cautious, value-focused market. The brands responding with relevance and reach – not just price – will define the next phase of retail performance in Europe. Consumer caution is driving value-focused shopping, limiting profit, and value retailers like Primark are outperforming mid-market peers, prompting brands such as Inditex and Hugo Boss to expand off-price, low-cost and resale channels to stay competitive with increasingly price-sensitive shoppers. Even luxury retailers in Europe face slowing global sales. Brands are shifting to entry-level goods, direct-to-consumer sales and personalised experiences. In 2025, revenue is anticipated to dip by 0.9% to €333.6 billion thanks to low disposable income and sluggish consumer confidence. Tightening EU regulation and rising consumer expectations are pushing European fashion retailers to prioritise sustainability. Leading brands like Kering, Mulberry and H&M are investing in traceability and ethical practices to meet new ESG standards and protect long-term growth. Sustainability is also reshaping fashion retail as European consumers shift towards second-hand and circular economy options. Retailers like Zara, Uniqlo and Zalando are expanding resale, repair and rental services to meet growing demand and strengthen customer loyalty through sustainable innovation. The influence of social media is another key trend, reshaping fashion retail by accelerating trend adoption and fuelling demand for faster, more responsive offerings. Retailers that successfully integrate social-first strategies and influencer partnerships will be better positioned to capture growth in this evolving market. Over the five years through 2030, revenue is projected to climb at a compound annual rate of 3% to €386.8 billion, while profit is anticipated to absorb 3% of revenue. Overstocking and discounting will continue to weigh on the industry, thinning profit, increasing waste and weakening brands’ perception. Investments in AI, inventory agility and data-driven decision-making should help retailers regain control over their stock levels, laying the foundation for more resilient and profitable growth in a highly competitive and fast-changing market. Sustainability is now a business imperative; fashion retailers that move early to meet rising standards – both voluntary and mandatory – will be more likely to thrive in the long term. Those who delay face rising costs, shrinking market access and reputational fallout. At the same time, the social media landscape is no longer optional for clothing, footwear and leather goods retailers in Europe – it’s foundational. Brands that create relevant, shoppable and emotionally resonant content on platforms like TikTok will be best positioned to secure both attention and spending from the next generation of fashion consumers.