In 2023, the share of travel and tourism's total contribution to Italy's gross domestic product (GDP) nearly equaled the figure reported in 2019, the year before the onset of the COVID-19 pandemic. Overall, travel and tourism generated, directly and indirectly, roughly 10.5 percent of the country's GDP in 2023. That year, the total contribution of travel and tourism to GDP in Italy amounted to nearly 215 billion euros. What is the contribution of travel and tourism to employment in Italy? In 2023, the total contribution of travel and tourism to employment in Italy recovered from the impact of the health crisis. Overall, these industries generated, directly and indirectly, just under three million jobs in 2023, denoting a four percent increase from 2019. What are the leading inbound tourism markets in Italy? In 2023, the total international tourist expenditure in Italy, including overnight and same-day visitors, surpassed 50 billion euros, the highest figure reported to date. When breaking down the inbound tourism expenditure in Italy by country, Germany ranked as the leading market, ahead of the United States, the United Kingdom, and France.

Tourism Revenues in Italy increased to 2941.85 EUR Million in January from 2845.81 EUR Million in December of 2024. This dataset provides - Italy Tourism Revenues- actual values, historical data, forecast, chart, statistics, economic calendar and news.

In 2023, the total contribution of travel and tourism to Italy's gross domestic product (GDP) was 1.8 percent higher than in 2019, the year before the onset of the COVID-19 pandemic. Overall, the total contribution of these industries to Italy's GDP amounted to nearly 215 billion euros in 2023. This figure was expected to reach an estimated 223.1 billion euros in 2024. Domestic vs. inbound tourism spending in Italy Domestic visitors accounts for the highest share of travel and tourism spending in Italy, representing nearly 70 percent of the total expenditure in 2023. That year, domestic tourism spending in Italy exceeded 117 billion euros, surpassing pre-pandemic levels. Similarly, the international tourism expenditure in the country grew by around three percent compared to 2019. Where do Italian domestic tourists travel? When looking at the distribution of trips taken by Italians in 2023, roughly eight in ten journeys were made within the country, with the North of Italy ranking as the leading domestic destination. Meanwhile, according to an April 2024 survey exploring the travel intentions of Italians, almost 40 percent of respondents reported planning to travel domestically over the next six months.

The culinary tourism industry in Italy is poised to reach a value of USD 44,883.6 million in 2024 and evolve at a CAGR of 13.1% to acquire USD 153,714.1 million by 2034.

Attributes	Description
Estimated Italy Culinary Tourism Industry Size (2024E)	USD 44,883.6 million
Projected Italy Culinary Tourism Industry Value (2034F)	USD 153,714.1 million
Value-based CAGR (2024 to 2034)	13.1%

Category-wise Insights

Segment	International Tourist (Tourist Type)
Value Share (2024)	53.8%

Segment	Restaurants (Activity Type)
Value Share (2024)	36.2%

The tourism balance helps understand the impact of tourism within a country. It is given by the inbound tourism expenditure minus the outbound tourism expenditure. In August 2024, Italy's tourism balance amounted to nearly 2.8 billion euros, denoting an increase of roughly 90 million euros compared to the same month of the previous year. How many tourists visit Italy every year? The number of international tourist arrivals in Italy grew by 15 percent in 2023 over the previous year, reaching almost 60 million. Despite the annual increase in travelers, inbound tourist arrivals remained below pre-pandemic levels. In 2023, Italy ranked fourth on the list of the most visited countries worldwide. What is the economic contribution of travel and tourism in Italy? In 2023, the total contribution of travel and tourism to Italy’s gross domestic product nearly caught up with pre-pandemic levels, with this sector accounting for over 10 percent of the country's GDP. Meanwhile, the number of travel and tourism jobs in Italy reached almost three million in 2023, fully recovering from the impact of COVID-19.

Key information about Italy Tourism Revenue

• Italy's Tourism Revenue reached 20 USD bn in Dec 2020, compared with 52 USD bn in the previous year
• Italy's Tourism Revenue data is updated yearly, available from Dec 1995 to Dec 2020
• The data reached an all-time high of 51,910 USD mn in Dec 2019 and a record low of 20,459 USD mn in Dec 2020

The World Bank provides annual Tourism Revenue in USD.

The travel industry in Italy stands as a beacon of cultural richness, historical grandeur, and natural splendor, captivating millions of visitors from around the globe each year. According to an updated research report from Future Market Insights, the Italy tourism industry is poised to reach a valuation of US$ 27.3 billion by 2024.

Attributes	Key Insights
Italy Tourism Industry Estimated Size in 2024	US$ 27.3 billion
Projected Industry Value in 2034	US$ 51.2 billion
Value-based CAGR from 2024 to 2034	6.5%

Category-wise Insights

Category	Shares in 2024
International	44.6%
36 to 45 Years	30.6%

Report Scope

Attribute	Details
Estimated Industry Size in 2024	US$ 27.3 billion
Projected Industry Valuation in 2034	US$ 51.2 billion
Value-based CAGR 2024 to 2034	6.5%
Forecast Period	2024 to 2034
Historical Data Available for	2019 to 2023
Industry Analysis	Value in US$ billion
Key Industry Segments Covered	Age Visit Purpose Demographic Tourist Type Tourism Type Tour Type
Key Regions	North Italy Central Italy South Italy Islands Italy
Key Companies Profiled	Alma Italia Exodus Travels Trafalgar Costsaver CroisiEurope Intrepid Travel Insight Vacations Top Travel Italy G Adventures Collette

Italy IT: International Tourism: Number of Arrivals data was reported at 52,372,000.000 Person in 2016. This records an increase from the previous number of 50,732,000.000 Person for 2015. Italy IT: International Tourism: Number of Arrivals data is updated yearly, averaging 41,119,500.000 Person from Dec 1995 (Median) to 2016, with 22 observations. The data reached an all-time high of 52,372,000.000 Person in 2016 and a record low of 31,052,000.000 Person in 1995. Italy IT: International Tourism: Number of Arrivals data remains active status in CEIC and is reported by World Bank. The data is categorized under Global Database’s Italy – Table IT.World Bank.WDI: Tourism Statistics. International inbound tourists (overnight visitors) are the number of tourists who travel to a country other than that in which they have their usual residence, but outside their usual environment, for a period not exceeding 12 months and whose main purpose in visiting is other than an activity remunerated from within the country visited. When data on number of tourists are not available, the number of visitors, which includes tourists, same-day visitors, cruise passengers, and crew members, is shown instead. Sources and collection methods for arrivals differ across countries. In some cases data are from border statistics (police, immigration, and the like) and supplemented by border surveys. In other cases data are from tourism accommodation establishments. For some countries number of arrivals is limited to arrivals by air and for others to arrivals staying in hotels. Some countries include arrivals of nationals residing abroad while others do not. Caution should thus be used in comparing arrivals across countries. The data on inbound tourists refer to the number of arrivals, not to the number of people traveling. Thus a person who makes several trips to a country during a given period is counted each time as a new arrival.; ; World Tourism Organization, Yearbook of Tourism Statistics, Compendium of Tourism Statistics and data files.; Gap-filled total;

The direct contribution as a share of GDP of the travel and tourism industry in Italy increased overall between 2010 and 2019. In 2010, the direct contribution of tourism accounted for 3.9 percent of the Italian GDP. In 2019, the direct contribution of this industry consisted of 5.8 percent of the total GDP in Italy.

Italy IT: International Tourism: Expenditures: % of Total Imports data was reported at 5.060 % in 2016. This records an increase from the previous number of 4.935 % for 2015. Italy IT: International Tourism: Expenditures: % of Total Imports data is updated yearly, averaging 5.598 % from Dec 1995 (Median) to 2016, with 22 observations. The data reached an all-time high of 7.747 % in 1997 and a record low of 4.412 % in 2011. Italy IT: International Tourism: Expenditures: % of Total Imports data remains active status in CEIC and is reported by World Bank. The data is categorized under Global Database’s Italy – Table IT.World Bank.WDI: Tourism Statistics. International tourism expenditures are expenditures of international outbound visitors in other countries, including payments to foreign carriers for international transport. These expenditures may include those by residents traveling abroad as same-day visitors, except in cases where these are important enough to justify separate classification. For some countries they do not include expenditures for passenger transport items. Their share in imports is calculated as a ratio to imports of goods and services, which comprise all transactions between residents of a country and the rest of the world involving a change of ownership from nonresidents to residents of general merchandise, goods sent for processing and repairs, nonmonetary gold, and services.; ; World Tourism Organization, Yearbook of Tourism Statistics, Compendium of Tourism Statistics and data files, and IMF and World Bank imports estimates.; Weighted average;

This statistic illustrates the annual added value of the tourism industry in Italy from 2010 to 2016. According to the data, this figure increased over the period considered. In 2010, the annual added value of the Italian tourism sector was roughly 51 billion euros. In 2018, this figure peaked at approximately 56 billion euros.

Due to the impact of the coronavirus (COVID-19) pandemic on travel and tourism, tourism consumption in Italy decreased by roughly 88 billion euros in 2020 over the previous year. Overall, tourism consumption in Italy amounted to approximately 72 billion euros in 2020, while it reached around 160 billion euros in 2019. Due to the pandemic, the share of GDP generated by travel and tourism in Italy nearly halved from 2019 to 2020.

Italy IT: International Tourism: Expenditures: for Travel Items data was reported at 24.982 USD bn in 2016. This records an increase from the previous number of 24.417 USD bn for 2015. Italy IT: International Tourism: Expenditures: for Travel Items data is updated yearly, averaging 22.761 USD bn from Dec 1995 (Median) to 2016, with 22 observations. The data reached an all-time high of 30.926 USD bn in 2008 and a record low of 14.795 USD bn in 2001. Italy IT: International Tourism: Expenditures: for Travel Items data remains active status in CEIC and is reported by World Bank. The data is categorized under Global Database’s Italy – Table IT.World Bank.WDI: Tourism Statistics. International tourism expenditures are expenditures of international outbound visitors in other countries. The goods and services are purchased by, or on behalf of, the traveler or provided, without a quid pro quo, for the traveler to use or give away. These may include expenditures by residents traveling abroad as same-day visitors, except in cases where these are so important as to justify a separate classification. Excluded is the international carriage of travelers, which is covered in passenger travel items. Data are in current U.S. dollars.; ; World Tourism Organization, Yearbook of Tourism Statistics, Compendium of Tourism Statistics and data files.; Gap-filled total;

The coronavirus (COVID-19) pandemic hit global travel and tourism hard in 2020, with governments implementing lockdowns and emergency restrictions to limit the spread of the virus. In Italy, it was estimated that the pandemic caused a total loss of roughly 88 billion euros in tourist consumption that year. The hospitality sector experienced the highest decrease in consumption, losing 32 billion euros in 2020 over the previous year. Meanwhile, the estimated loss of food and drink services amounted to roughly 12 billion euros. Due to the health crisis, the share of GDP generated by travel and tourism in Italy nearly halved in 2020 when compared to 2019.

The Italy faith-based tourism market is estimated to be valued at US$ 72 Million in 2022 and exhibit growth at a CAGR of 9.8% from 2022 to 2032. The share of Italy's faith-based tourism market is approximate 2% - 6% in the global faith-based tourism industry.

Attributes	Key Statistics
Italy Faith-Based Tourism Market Estimated Size (2022)	US$ 72 Million
Value-based CAGR (2022 to 2032)	9.8%
Collective Value Share: Top Players (2021)	4% - 9%

Scope Of The Report

Attributes	Details
Projected Market Valuation (2022)	US$ 72 Million
Value-based CAGR (2022 to 2032)	9.8%
Forecast Period	2022 to 2032
Historical Data Available for	2017 to 2021
Market Analysis	Value (US$ Million)
Key Region Covered	Europe
Key Country Covered	Italy
Key Segments Covered	Tourism Type, Booking Channel, Tourist Type, Tour Type, Age Group, and Region.
Key Companies Profiled	Exodus Travels Sicily Activities Italy Travel Company Hello Florence Tours Travel Srl Venice Italy Travel Luxury Rome Tou Smart Trip Show Me Italy Real Italy Travel LivTours Argiletum Italy Customized Srl Miles & Miles Tours of Rome and Italy Milan Visitor Center- Zani Viaggi Michelangelo International Travel Caf Tour & Travel, Cedars Travel Through Eternity Tours Rome Travels Cosmos
Report Coverage	Market forecast, company share analysis, competition intelligence, Drivers, Restraints, Opportunities and Threats analysis, market dynamics and challenges, and strategic growth initiatives

The direct contribution of travel and tourism to Venice's gross domestic product (GDP) was forecast to grow significantly in 2022 compared to the first two years of the coronavirus (COVID-19) pandemic. After dropping to under 800 million euros in 2020, these industries' direct contribution to GDP in the city was predicted to reach an estimated 1.67 billion euros in 2022.

​The Italy travel and tourism market size reached US$ 51.6 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 63.7 Billion by 2032, exhibiting a growth rate (CAGR) of 2.50% during 2024-2032. The rich cultural heritage, diverse landscapes, culinary experiences, luxury and boutique hotels, sustainable tourism initiatives, vibrant events, historical attractions, and strong marketing campaigns are some of the key factors contributing to the market growth.

Report Attribute	Key Statistics
Base Year	2023
Forecast Years	2024-2032
Historical Years	2018-2023
Market Size in 2023	US$ 51.6 Billion
Market Forecast in 2032	US$ 63.7 Billion
Market Growth Rate (2024-2032)	2.50%

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2024-2032. Our report has categorized the market based on type, service offering, purpose of visit, and booking type.

Tourist Arrivals in Italy decreased to 2526912 Persons in January from 2598392 Persons in December of 2024. This dataset includes a chart with historical data for Italy Tourist Arrivals.

[300 Pages Report] The Italy sustainable tourism market size is estimated to reach US$ 34.9 Mn in 2021. Furthermore, with rising awareness of sustainable tourism in Italy and other European regions, the overall demand is forecast to increase at a prolific 14.5% CAGR between 2022 and 2032.Total sales in the Italy sustainable tourism market represent 3%-6% of the global sustainable tourism market.

Attribute	Details
Italy Sustainable Tourism Market Estimated Size (2022)	US$ 34.9 Million
Value-based CAGR (2022 to 2032)	14.5 %
Top Players Share in 2021.	3%-7%

Scope of Report

Attribute	Details
Estimated Market Size (2022)	US$ 34.9 Million
Projected Growth Rate (2022 to 2032)	14.5% CAGR
Forecast Period	2022 to 2032
Historical Data Available for	2017 to 2021
Market Analysis	US$ Million for Value
Key Region Covered	Europe
Key Countries Covered	Italy
Key Segments Covered	Tourism Type, Booking Channel, Consumer Orientation, Tourist Type,Tour Type, Age Group, and Region.
Key Companies Profiled	GetYourGuide Bitan - Daily Tours Capri Hydro Fortieventi Venice Black Car Etna and Sea Excursion Rome Tour Tickets Francesco Linzalone UNIQUE EXPERIENCE Panorama Sicilia Go-Etna Sesto Continente Tours Sicicla ARCA - Associazione per la Ricerca e la Conservazione dell'Ambiente DST- Diving & Snorkelling Team Sardegna
Report Coverage	Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives

Italy Casino Tourism Market Report is Segmented by Type of Casino (Land-Based Casinos and Online Casinos), by Tourist Type ( Domestic and International), by Age Group ( 18-30 Years, 31-50 Years, and 51 Years and Above), by Mode of Booking ( Online and Offline). The Report Offers Market Size and Forecast in Terms of Value in (USD) for all Above Segments.