Historical dataset showing Italy tourist spending by year from 1995 to 2020.

Key information about Italy Visitor Arrivals

• Italy Visitor Arrivals recorded 68,487,423 person in Dec 2024, compared with 61,309,634 person in the previous year
• Italy Visitor Arrivals data is updated yearly, available from Dec 1990 to Dec 2024
• The data reached an all-time high of 68,487,423 person in Dec 2024 and a record low of 16,482,810 person in Dec 2020

Due to the impact of the coronavirus (COVID-19) pandemic on travel and tourism, tourism consumption in Italy decreased by roughly ** billion euros in 2020 over the previous year. Overall, tourism consumption in Italy amounted to approximately ** billion euros in 2020, while it reached around *** billion euros in 2019. Due to the pandemic, the share of GDP generated by travel and tourism in Italy nearly halved from 2019 to 2020.

A study from December 2020 analyzed the impact of the coronavirus (COVID-19) pandemic on international tourist arrivals in Italy from 2020 to 2024. It presented three alternative scenarios. According to the baseline scenario, Italy would experience a drop of ** million international arrivals in 2020 over the previous year. Then, inbound tourist arrivals will almost return to the 2019 level by 2023.

The upside scenario, which considers a faster recovery, forecast a decrease of ** million inbound arrivals in 2020. Finally, the downside scenario, supposing a slower recovery, estimated a decrease of ** million tourist arrivals in 2020. For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Facts and Figures page.

Key information about Italy Visitor Arrivals

• Italy Visitor Arrivals grew 11.7 % in Dec 2024, compared with an increase of 21.3 % in the previous year
• Italy Visitor Arrivals Growth rate data is updated yearly, available from Dec 1991 to Dec 2024
• The data reached an all-time high of 88.0 % in Dec 2022 and a record low of -74.6 % in Dec 2020

• In the latest reports, Italy Visitor Arrivals recorded 68,487,423.0 person in the year of Dec 2024
• Tourism Revenue of Italy reached 20.5 USD bn in Dec 2020, an increase of 61.2 % change from the previous year

International tourism, number of arrivals in Italy was reported at 38419000 in 2020, according to the World Bank collection of development indicators, compiled from officially recognized sources. Italy - International tourism, number of arrivals - actual values, historical data, forecasts and projections were sourced from the World Bank on October of 2025.

Due to the impact of the coronavirus (COVID-19) pandemic, it was estimated that Italy recorded a decrease of approximately ********** tourist arrivals in 2020 over the previous year. As estimated, Veneto was the region experiencing the highest drop with a decrease of roughly ********** arrivals. Lombardy registered the second-highest decrease, losing about *********** tourist arrivals between January and December 2020. For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Facts and Figures page.

Key information about Italy Tourism Revenue

• Italy's Tourism Revenue reached 20 USD bn in Dec 2020, compared with 52 USD bn in the previous year
• Italy's Tourism Revenue data is updated yearly, available from Dec 1995 to Dec 2020
• The data reached an all-time high of 51,910 USD mn in Dec 2019 and a record low of 20,459 USD mn in Dec 2020

Key information about Italy Tourism Revenue Growth

• Italy Tourism Revenue dropped 60.6 % YoY in Dec 2020, compared with an increase of 0.6 % YoY in the previous year
• Italy Tourism Revenue Growth rate data is updated yearly, available from Dec 1996 to Dec 2020
• The data reached an all-time high of 16.2 % in Dec 2004 and a record low of -60.6 % in Dec 2020

Tourism receipts of Italy plummeted by 60.59% from 51,910,000,000 US dollars in 2019 to 20,459,000,000 US dollars in 2020. Since the 10.45% surge in 2018, tourism receipts sank by 60.35% in 2020. International tourism receipts are expenditures by international inbound visitors, including payments to national carriers for international transport. These receipts include any other prepayment made for goods or services received in the destination country. They also may include receipts from same-day visitors, except when these are important enough to justify separate classification. For some countries they do not include receipts for passenger transport items. Data are in current U.S. dollars.

The annual number of international tourists in Italy experienced a sharp decrease in 2020 over the previous year due to the coronavirus (COVID-19) pandemic. In 2019 roughly **** million travelers visited Italy for personal reasons, while around ** million visitors did the same in 2020. Meanwhile, the number of international business tourists declined from **** million in 2019 to approximately **** million in 2020.

Spain Visitor Arrivals: Tourists: Italy data was reported at 321,515.000 Person in Feb 2025. This records a decrease from the previous number of 339,156.000 Person for Jan 2025. Spain Visitor Arrivals: Tourists: Italy data is updated monthly, averaging 305,220.000 Person from Oct 2015 (Median) to Feb 2025, with 113 observations. The data reached an all-time high of 798,493.000 Person in Aug 2024 and a record low of 0.000 Person in May 2020. Spain Visitor Arrivals: Tourists: Italy data remains active status in CEIC and is reported by National Statistics Institute. The data is categorized under Global Database’s Spain – Table ES.Q004: Visitor Arrivals: National Statistics Institute: by Country. [COVID-19-IMPACT]

Tourism Revenues in Italy decreased to 7766.20 EUR Million in August from 7813.55 EUR Million in July of 2025. This dataset provides - Italy Tourism Revenues- actual values, historical data, forecast, chart, statistics, economic calendar and news.

Italy Tourism Expenditures: Foreign Visitors data was reported at 2,883.465 EUR mn in Jan 2025. This records an increase from the previous number of 2,845.810 EUR mn for Dec 2024. Italy Tourism Expenditures: Foreign Visitors data is updated monthly, averaging 2,845.810 EUR mn from Jan 2013 (Median) to Jan 2025, with 145 observations. The data reached an all-time high of 7,474.981 EUR mn in Aug 2024 and a record low of 311.803 EUR mn in Apr 2020. Italy Tourism Expenditures: Foreign Visitors data remains active status in CEIC and is reported by Bank of Italy. The data is categorized under Global Database’s Italy – Table IT.Q015: Tourism Expenditure.

During 2020, it is forecasted that most inbound tourists in Italy will come from Central Europe. The research focused on the leading 21 countries by number of tourists, and the Central European countries analyzed were Germany, Austria, Switzerland, Belgium, and the Netherlands. As reported by the study, almost 26 million travelers from these five selected countries are expected to visit Italy in 2020. By contrast, it is estimated that roughly 6.8 million travelers from Northern European countries (Sweden, Norway, Finland, Denmark, UK, Ireland) will travel to Italy in the considered year.

Tourism Spend (Expenditure under taken on Travel and Tourism related commodities by a tourist within a country. This expenditure is categorized in to accommodation, sightseeing and entertainment, food service, retail, transport, travel intermediation, and others, which includes travel insurance and equipment rental) have seen steady trend in the recent years globally and is projected to do the same in the near future. The report Italy Tourism Spend Analytics to 2020: Accommodation, Entertainment & Sightseeing, Foodservice, Retail, Transportation, Travel Intermediation, Others provides deep dive data analytics on wide ranging expenditure incurred on Travel and Tourism related commodities by a tourist in a country. Furthermore, the report also details out spends by different Tourist type i.e., Inbound Tourist, Outbound Tourist, National Tourist and Domestic Tourist for the period 2011 to 2020 along with Total Expenditure incurred and year on year growth. The report acts as an essential tool for companies active or plans to venture in to the Italy’s Travel and Tourism business. The comprehensive statistics within the report provides insight into the operating environment of the market and also ensures right business decision making based on historical trends and industry model based forecasting. This is an on-demand report and will be delivered within 2 working days (excluding weekends) of the purchase. Read More

Number of arrivals of Italy plummeted by 59.73% from 95,399,000 number in 2019 to 38,419,000 number in 2020. Since the 3.67% rise in 2018, number of arrivals sank by 58.79% in 2020. International inbound tourists (overnight visitors) are the number of tourists who travel to a country other than that in which they have their usual residence, but outside their usual environment, for a period not exceeding 12 months and whose main purpose in visiting is other than an activity remunerated from within the country visited. When data on number of tourists are not available, the number of visitors, which includes tourists, same-day visitors, cruise passengers, and crew members, is shown instead. Sources and collection methods for arrivals differ across countries. In some cases data are from border statistics (police, immigration, and the like) and supplemented by border surveys. In other cases data are from tourism accommodation establishments. For some countries number of arrivals is limited to arrivals by air and for others to arrivals staying in hotels. Some countries include arrivals of nationals residing abroad while others do not. Caution should thus be used in comparing arrivals across countries. The data on inbound tourists refer to the number of arrivals, not to the number of people traveling. Thus a person who makes several trips to a country during a given period is counted each time as a new arrival.

Italy Tourism Expenditures: Resident Departures data was reported at 2,602.778 EUR mn in Jan 2025. This records an increase from the previous number of 2,208.052 EUR mn for Dec 2024. Italy Tourism Expenditures: Resident Departures data is updated monthly, averaging 1,905.345 EUR mn from Jan 2013 (Median) to Jan 2025, with 145 observations. The data reached an all-time high of 4,622.805 EUR mn in Aug 2024 and a record low of 310.705 EUR mn in Dec 2020. Italy Tourism Expenditures: Resident Departures data remains active status in CEIC and is reported by Bank of Italy. The data is categorized under Global Database’s Italy – Table IT.Q015: Tourism Expenditure.

International tourism, receipts (% of total exports) in Italy was reported at 3.6537 % in 2020, according to the World Bank collection of development indicators, compiled from officially recognized sources. Italy - International tourism, receipts (% of total exports) - actual values, historical data, forecasts and projections were sourced from the World Bank on October of 2025.

International tourism, number of departures in Italy was reported at 21448000 in 2020, according to the World Bank collection of development indicators, compiled from officially recognized sources. Italy - International tourism, number of departures - actual values, historical data, forecasts and projections were sourced from the World Bank on October of 2025.