In the 2019/20 fiscal year, Europe became Jaguar’s biggest sales market. European consumers (outside the United Kingdom) pushed ahead of the UK and North America, with ****** units sold that year. This was a slight drop from record European figures in the 2018/19 fiscal year. More cars were sold in the UK than in any other country, at ****** units. This was unsurprising as the UK was the company’s home market. Although owned since 2008 by Indian automobile manufacturer Tata Motors, Jaguar still produces most of its vehicles at home in plants shared with Land Rover. Jaguar Land Rover leading UK car producer Of car producers based in the UK, Jaguar Land Rover was the largest in 2018. ******* vehicles were manufactured in JLR’s Birmingham, Halewood and Solihull plants. This made up roughly ** percent of all passenger cars manufactured in the UK. Jaguar Land Rover generates 25.8bn GBP in 2018 Jaguar Land Rover’s parent company Tata Motors had more than tripled their revenue figures since 2010, generating **** billion U.S. dollars in 2018. By comparison, Jaguar Land Rover had made **** billion British pounds (approximately **** billion U.S. dollars) in global sales that same year.

In December 2020, car intenders in the United Kingdom purchased around ***** new Jaguar cars. UK car sales nosedived amid the outbreak of the coronavirus pandemic in 2020. The peaks seen in March and September are due to the issuing of new registration plates by the Driver and Vehicle Licensing Agency. Jaguar's market share In December 2020, Jaguar's share of the UK car market stood at **** percent. This figure represents Jaguar's highest market share between January 2019 and December 2020. Year-to-date, Jaguar’s market share amounted to **** percent, slightly above the average level during the past two years. About Jaguar and Land Rover The British automobile company began production in 1935 and has been a part of the luxury brand Jaguar Land Rover since 2013. In 2019, the Jaguar and Land Rover brands had combined sales of ******* units in Europe. The United Kingdom is Jaguar's largest single market.

This statistic shows the number of Jaguar XF series cars registered in Great Britain between 2007 and 2020. The figures represent a running cumulative total. The number of registered cars grew from 89 in 2007, the first sales year, to over 102,000 by the end of 2020.

This statistic shows the number of Jaguar XE series cars registered in Great Britain between 2015 and 2020. The figures represent a running cumulative total. Since its introduction in 2015, the number of XE series cars registered has grown to nearly 42,700 by the end of 2020.

Industry revenue is forecast to grow at a compound annual rate of 3.4% to £20.2 billion over the five years through 2025-26, including revenue growth of 4% in 2025-26, where profit will be 8.6%. The pandemic led to a steep drop in revenue as car makers halted production and export orders fell off a cliff. Jaguar Land Rover reported that revenue fell in 2020-21 due to disruptions caused by the pandemic. Manufacturers have had to contend with supply chain issues and semiconductor shortages, raising costs and damaging profitability. The industry has fared better because of the growing popularity of SUVs and CUVs in UK and foreign markets. Easing supply chain issues was the main reason cited by Nissan when it reported a sharp jump in production to meet rising UK downstream orders for the Nissan Qashqai and Nissan Juke. Along with the Kia Sportage, SUVs and CUVs accounted for most registrations in the first three months of 2025, as shown by the SMMT, as UK motorists’ interest in larger vehicles has grown. Exports of luxury SUVs have been a success story for UK car makers, but the US government's introduction of 25% tariffs for British-made exports in March 2025 could derail orders. Jaguar Land Rover is the most exposed to tariffs, with the company pausing shipments for a month in April 2025. Exports to the US are critical to the industry’s success because luxury models like the Rolls-Royce Cullinan are popular with wealthy US customers. Revenue is forecast to rise at a compound annual rate of 3.9% to £24.5 billion over the five years through 2030-31, but profitability is set to drop due to rising steel and input costs. Business and consumer confidence will likely expand, and rising disposable income will boost domestic demand for SUVs and CUVs. Export demand will remain significant as luxury SUVs remain popular in the US and China. Nissan and Jaguar Land Rover will expand production of electric SUVs and CUVs. Nissan announced a £1 billion investment and committed to the production of an electric model at its Sunderland plant starting in 2025. The ban on the sale of diesel and petrol vehicles from 2035 will accelerate investment in electric drivetrains. However, the Zero Emission Vehicle mandate will raise compliance costs for car makers that fail to meet targets set to achieve 100% of electric vehicle sales by 2030.

In December 2019, Land Rover accounted for roughly 3 percent of car sales in the United Kingdom (UK). When compared to the same month in the years prior, we see that Land Rover's December market share is quite constant. In the same time period, Jaguar’s market share had seen slight fluctuations, but amounted to an average of 1.3 percent. The two British luxury car brands have been a subsidiary of Tata Motors since 2008 and have before been individually owned.

 Jaguar Land Rover leading UK car producer  

Jaguar Land Rover is the leading UK based car manufacturer. In 2018, the company had produced 449,304 vehicles through its assembly plants in Birmingham, Halewood and Solihull. As a result, Jaguar Land Rover accounted for nearly 30 percent of all passenger cars manufactured in the UK, with Nissan and MINI making up the next largest shares.

 Ford is market leader in UK  

As for overall market shares, Ford was the leading automobile brand in the UK as of June 2019. Despite variations in the months of 2018, the US based company had held an average market share of roughly 11 percent across the year. Ford was closely followed by Volkswagen, which had overtaken Ford in four out of 11 months recorded in 2018.

A lack of investment has pushed the UK Motor Vehicle Manufacturing industry into decline. Engine production is inching downwards as the industry struggles to attract investment because of higher EU production and multinationals wanting to be part of an integrated EU supply chain to reduce costs. The pandemic deepened the industry's troubles – output dropped by 29.3% in 2020, according to the Society of Motor Manufacturers and Traders (SMMT) – and recovery has been challenging. Motor vehicle producers have also been plagued by semiconductor shortages and supply chain issues, which have elevated production costs, squeezing their returns. Petrol and diesel vehicle output is falling, further sinking revenue. Car makers have abandoned diesel vehicles to produce electric vehicles. Car makers’ revenue is forecast to fall at a compound annual rate of 3.6% over the five years through 2024-25 to £53.4 billion. There’s a glimmer of hope – hybrid and pure electric vehicle sales are rising, both at home and abroad. Output climbed in 2023, driven by a resurgence in exports of electric and hybrid cars to the EU. Manufacturers produced 905,117 car units in 2023. However, output dropped to 779,584 units in 2024 because of the transition to electric vehicles. Revenue is expected to drop by 4.2% in 2024-25, with the average profit margin forecast to reach 5.9%. Manufacturers are passing on higher production costs, and luxury vehicle sales are driving profit. To plot a path to recovery, car manufacturers will focus on making alternatively fuelled vehicles (AFVs) in response to the UK’s ban on selling new petrol and diesel vehicles in 2035. However, demand for AFVs is currently weak, threatening the industry’s growth potential – some car makers are questioning their future in the UK unless the government does more to drive up demand for electric vehicles. The government has poured more money into building electric charge points to boost uptake but has withdrawn subsidies for buying electric cars. Still, electric vehicles will dominate the market in the long term as public and private efforts are pointed towards net zero policies. Revenue is expected to expand at a compound annual rate of 5.2% over the five years through 2029-30 to reach £68.9 billion.

Jaguar Land Rover was employer to ****** people in its 2018/19 fiscal year. Under the helm of Tata Motors, longstanding British car institutions Jaguar and Land Rover were first joined in 2013 as Jaguar Land Rover Automotive Plc. However, vehicle assembly for each brand is still mostly separated along its three UK based production plants. Although employment figures had been steadily increasing in recent years, the company announced at the start of 2019 that it expected to cut up to ***** jobs from its management, marketing and administrative workforce. Brexit uncertainty, a declining demand from Chinese buyers and a shift to petrol and alternatively fueled vehicles post-Dieselgate were named as the most likely culprits.

Where the motor industry is at home

The greatest number of those employed in the motor industry were found in the West Midlands. The English region was heart and home to two Jaguar Land Rover production plants in Birmingham and Solihull, as well as assembly facilities for Aston Martin, Morgan and MG motors.

JLR cars’ market destination

As of 2018, Jaguar Land Rover had sold roughly ******* motor vehicles in its home market. This made the UK the single most important market destination to the company, following a significant decrease in Chinese sales.

In April, around **** percent of car sales from Jaguar in the United Kingdom were battery-electric vehicles, making it the most electrified vehicle brand in the country that month, aside from fully electric manufacturers such as Tesla. Lotus and Abarth were the only other brands to record over ** percent of their sales as battery-electric vehicles.