The Jam Market is Segmented by Product Type (Jams and Jellies, Marmalade, and Preserves), Category (Conventional and Organic), Packaging Type (Glass Jars, Squeezable Plastic, and Single-Serve Portion Packs), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online Retail Stores, and More), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

Jam, Jelly, And Preserves Market size was valued at USD 1.87 Billion in 2024 and is projected to reach USD 2.61 Billion by 2031, growing at a CAGR of 4.3% from 2024 to 2031.Global Jam, Jelly, And Preserves Market DriversGrowing Health Consciousness: Consumers are increasingly aware of the nutritional benefits of fruits and the importance of natural, minimally processed foods.Convenience and Portability: Jams, jellies, and preserves offer a convenient and portable snack or condiment option.Global Food Trends: The growing popularity of artisanal, gourmet, and organic food products is driving demand for high-quality jams, jellies, and preserves.Global Jam, Jelly, And Preserves Market RestraintsSugar Content Concerns: The growing focus on reducing sugar intake can impact the demand for traditional jams and jellies.Competition from Other Sweeteners: The availability of artificial sweeteners and low-sugar alternatives can pose competition.

The United States Jam Jelly and Preserves Market Report is Segmented by Product Type (Jam and Jellies, Marmalade, and Preserves), Packaging Type (Bottles/Jars, Pouches/Sachets, Others), Category (Conventional, and Organic), Distribution Channel (Off-Trade, and On-Trade), Geography (Northeast, Midwest, South, West). The Market Forecasts are Provided in Terms of Value (USD).

In 2025, homogenised jam and marmalade consumption in Spain soared to 12K tons, picking up by 45% on the year before. The size of the homogenised jam and marmalade market in Spain soared to $26M in 2025, increasing by 63% against the previous year.

The Europe Jam Market Report is Segmented by Product Type (Jams and Jellies, Marmalade, Preserves), Category (Conventional, Organic), Packaging Type (Glass Jars, Squeezable Plastic, Single-Serve Portion Packs), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online Retail Stores, Other Distribution Channels), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

The North American jam, jellies, and preserves market, valued at $1.70 billion in 2025, is projected to experience steady growth, driven by a compound annual growth rate (CAGR) of 4.17% from 2025 to 2033. This growth is fueled by several key factors. The increasing consumer demand for convenient and ready-to-eat breakfast options contributes significantly to market expansion. Health-conscious consumers are also driving demand for products with natural ingredients and reduced sugar content, leading manufacturers to innovate with healthier formulations. Furthermore, the rising popularity of artisanal and gourmet jams and preserves, often sold through specialty stores and online channels, adds a premium segment to the market. The diverse range of flavors and product formats (from traditional jams to fruit spreads and specialty preserves) caters to a wide range of consumer preferences, boosting market appeal. The United States, being the largest market within North America, is expected to dominate the regional market share, followed by Canada and Mexico. Growth in the convenience store and online distribution channels further accelerates market expansion, offering consumers more accessible purchasing options. However, the market faces challenges. Fluctuations in raw material prices, particularly fruits and sugar, can impact profitability. Intense competition from both established players like J.M. Smucker and B&G Foods, and smaller artisanal brands, necessitates continuous product innovation and strong branding to maintain market share. Changing consumer preferences towards healthier alternatives, alongside concerns about sugar content, necessitates product reformulation and targeted marketing strategies. The market segmentation, with various product types (jams, jellies, marmalades, preserves) and distribution channels (supermarkets, convenience stores, online), offers opportunities for targeted marketing and product development to capture niche markets effectively. The continued focus on product quality, coupled with innovative marketing approaches to highlight the versatility and health benefits of jams, jellies, and preserves, will be key to future market success. Recent developments include: In 2020, Andros Group's brand Bonne Maman launched INTENSE additions to its brand made with more fruits and 38% less sugar than the common jam, and they are available in apricot, strawberry, raspberry, and wild blueberry flavors., In 2020, Crofters extended its premium preserves line by launching three brand new flavors named Pomegranate Power Superfruit, Peach Premium, and Wild Blueberry. This was seen as the company's response to capture the rapidly growing organic jams, jellies, and preserves market., In 2019, The JM Smucker Company expanded its existing Memphis facility at 4740 Burbank Road. This is expected to majorly include the up gradation and installation of new machinery, aiming to expand the production capacity.. Notable trends are: Demand for Clean-label and Reduced Sugar/Fat Spreads.

The global jam industry, valued at $4.83 billion in 2025, is projected to experience steady growth, driven by several key factors. The rising demand for convenient breakfast options and the increasing popularity of artisanal and gourmet jams are fueling market expansion. Consumers are increasingly seeking healthier alternatives, leading to a growth in jams made with organic fruits and reduced sugar content. This trend is particularly pronounced in developed regions like North America and Europe, where health-conscious consumers are willing to pay a premium for high-quality products. The shift towards online retail channels presents a significant opportunity for growth, allowing smaller, specialized jam producers to reach a wider customer base. However, intense competition from established players and price fluctuations in raw materials like fruit pose challenges to the industry's sustained expansion. Further segmentation reveals that jams and jellies maintain the largest market share within the product type category, while supermarkets/hypermarkets dominate the distribution channels. The predicted CAGR of 4.30% suggests a consistent, albeit moderate, growth trajectory for the foreseeable future. This growth is anticipated to be somewhat higher in developing regions of Asia-Pacific and South America, fueled by increasing disposable incomes and changing consumer preferences. The forecast for 2025-2033 anticipates continued growth, albeit with some potential regional variations. While North America and Europe will likely maintain strong positions, the Asia-Pacific region shows high potential due to increasing urbanization and a growing middle class. The industry's success will hinge on adapting to evolving consumer preferences, focusing on innovation in product offerings (e.g., unique flavor combinations, functional ingredients), and leveraging efficient supply chains to manage cost pressures. The successful players will be those who can effectively balance consumer demand for premium, healthy products with the need for competitive pricing and efficient distribution across diverse channels. Furthermore, strategic partnerships and mergers & acquisitions could reshape the industry landscape as larger companies consolidate their market shares. Recent developments include: March 2024: Chupa Chups, a confectionery brand from Perfetti Van Melle, launched three new shapes, cat, feet, and crawlers, as part of its sour jelly collection expansion. The new range comprises three distinct bags – rockat, crazyfeet, and crawlers, offering a wide array of flavors like watermelon, orange, strawberry, cola, lime, apple, and blackcurrant., February 2023: Tiptree, a brand that produces jam under Wilkin & Sons Ltd, partnered with Antobot to provide cost-effective robotics for sustainable fruit production., January 2023: Perfetti Van Melle expanded its portfolio with the launch of HFSS-compliant jellies, Fruit-tella Curiosities, under its brand, "Fruit-tella." As per the brand’s claim, the products are made with 30% reduced sugar, real fruit juice, and natural colorings and flavors., January 2023: Welch Food Inc., as a part of market expansion, entered into a partnership with a foodservice manufacturing company, DYMA Brands, to distribute its jams and jellies in Europe.. Key drivers for this market are: The growing importance of ready-to-eat fruit-based products, Surging demand for Clean-label Ingredients. Potential restraints include: The growing importance of ready-to-eat fruit-based products, Surging demand for Clean-label Ingredients. Notable trends are: The Demand for Clean-label and Reduced Sugar/Fat Jams and Jellies is Rising.

Northern America's citrus fruit jams, marmalades, jellies, purees, and pastes market is forecast to grow to 111K tons and $227M by 2035, driven by rising demand. The United States dominates both consumption and production, while import and export trends show dynamic shifts in trade.

North America Jam, Jelly, And Preserve Market was valued at USD 4.82 Billion in 2024 and is projected to reach USD 6.75 Billion by 2032, growing at a CAGR of 4.3% from 2026 to 2032.

Key Market Drivers

Rising Consumer Preference for Convenient and Ready-to-Eat Foods: The demand for convenient, ready-to-eat food products is driving growth in the North American jam, jelly, and preserves market. According to the U.S. Department of Agriculture (USDA), retail sales of convenience foods have grown steadily, with the category increasing by 5.4% annually from 2021 to 2022.

Increasing Health-Conscious Consumer Trends: Health-conscious consumers are shifting towards products made with natural, organic ingredients and lower sugar content. According to the 2023 U.S. Organic Industry Survey by the Organic Trade Association, U.S. organic food sales surpassed $62 billion in 2022, with significant growth in categories like organic jams and jellies.

Explore the dynamic fruit spread market, projected to exceed $10.5 billion in 2025 with a 4.12% CAGR. Discover key drivers, emerging trends, and regional growth opportunities in jams, jellies, and preserves. Key drivers for this market are: Increasing Incidences of Food Allergies, Favorable Government Initiatives and Regulations for Food Safety. Potential restraints include: Inconsistencies Involved in Food Allergen Declarations. Notable trends are: Rise in Popularity of Fruit Spreads to Support Market Demand.

Discover the latest market trends in the thriving global preserves market. This in-depth analysis reveals key drivers, restraints, and emerging opportunities for jam, jelly, and marmalade producers, including insights into market size, CAGR, and leading brands like Unilever and Bonne Maman. Explore regional variations and future growth projections for 2025-2033.

Jam and Jelly Market Outlook

According to our latest research, the global jam and jelly market size reached USD 8.9 billion in 2024, reflecting steady consumer demand and product innovation. The market is projected to grow at a CAGR of 4.1% from 2025 to 2033, reaching a forecasted value of USD 13.1 billion by 2033. This growth is primarily driven by changing dietary preferences, rising health consciousness, and the expansion of distribution channels worldwide.

One of the primary growth factors for the jam and jelly market is the increasing consumer focus on convenience foods and ready-to-eat products. Urbanization and busy lifestyles have significantly altered eating habits, leading to a surge in demand for spreads that can be quickly paired with bread, pastries, and snacks. Furthermore, the market is witnessing a shift toward premiumization, with consumers seeking high-quality, artisanal, and organic options. This trend is particularly pronounced in developed economies, where consumers are willing to pay a premium for products that offer natural ingredients, unique flavors, and health benefits. The proliferation of small-batch producers and local brands has also invigorated the market, introducing innovative varieties and catering to niche preferences.

Another significant driver is the growing awareness of health and wellness, which has led to increased demand for low-sugar, sugar-free, and organic jam and jelly products. Health-conscious consumers are actively seeking alternatives that align with their dietary requirements, such as diabetic-friendly spreads and those made with natural sweeteners. Manufacturers are responding by reformulating products, launching new lines, and investing in research and development to enhance nutritional profiles. The rise of clean-label trends and the increasing scrutiny of food ingredients have further accelerated the adoption of fruit-based and organic jams and jellies, fostering greater transparency and trust between brands and consumers.

The expansion of distribution channels, especially online retail, has also played a pivotal role in market growth. E-commerce platforms have made it easier for consumers to access a wide variety of jam and jelly products, including international and specialty brands. This has enabled manufacturers to reach new customer segments and expand their geographic footprint. Supermarkets, hypermarkets, and convenience stores continue to dominate traditional retail, but the rapid growth of online sales is reshaping the competitive landscape. Strategic collaborations with food service providers, restaurants, and hotels are further boosting demand, as these end-users increasingly incorporate jams and jellies into their offerings.

From a regional perspective, Europe remains the largest market for jam and jelly products, owing to its deep-rooted culinary traditions and high per capita consumption. North America follows closely, driven by a strong preference for fruit spreads and the presence of leading brands. The Asia Pacific region is emerging as a key growth area, fueled by rising disposable incomes, urbanization, and a growing middle class. Latin America and the Middle East & Africa are also witnessing steady growth, supported by expanding retail infrastructure and increasing awareness of Western food products. Regional variations in taste preferences, fruit availability, and regulatory frameworks continue to shape the competitive dynamics and product offerings across these markets.

Product Type Analysis

The jam and jelly market is segmented by product type into jam, jelly, marmalade, preserves, and others, each catering to distinct consumer preferences and culinary applications. Jam remains the dominant product type, owing to its versatile usage and widespread popularity across age groups. Jams typically contain crushed fruit and sugar, delivering a rich, fruity flavor and texture that appeals to both children and adults. The demand for jams is especially robust in regions where breakfast culture is prominent, and consumers prefer spreads

The global fruit preserve (jam) market for food processing is experiencing robust growth, driven by increasing consumer demand for convenient and ready-to-use ingredients in processed foods. The market's expansion is fueled by several key factors: the rising popularity of breakfast foods incorporating jams, the growing preference for naturally sweetened and healthier options, and the increasing use of jams as flavoring agents in various processed food applications beyond traditional bread spreads. Major players like Kraft Heinz, Unilever Food Solutions, and Kewpie are strategically investing in product diversification and innovation to cater to evolving consumer tastes, such as offering organic, low-sugar, and unique flavor profiles. Furthermore, the rise in foodservice and bakery industries globally is further driving the demand for bulk fruit preserves, contributing to the market's overall expansion. The market is segmented by product type (e.g., fruit spreads, jellies, marmalades), distribution channels (e.g., direct sales, retailers), and geography. While precise market size figures are unavailable, based on industry reports and market trends, a reasonable estimation suggests a market size exceeding $10 billion in 2025, experiencing a Compound Annual Growth Rate (CAGR) of approximately 5% – 7% throughout the forecast period of 2025-2033. However, the market faces certain challenges. Fluctuations in raw material prices (fruits and sugar) present a significant restraint. Moreover, increasing health concerns surrounding added sugar content in jams are driving the demand for healthier alternatives, pushing manufacturers to innovate with low-sugar and sugar-free options. The competitive landscape is intense, with both established players and emerging regional brands competing for market share. Success in this market hinges on efficient supply chain management, branding, and the ability to quickly adapt to changing consumer preferences and health-conscious trends. The ongoing expansion in emerging economies, however, is likely to provide significant growth opportunities. The strong presence of numerous companies across different regions indicates a healthy and competitive market with room for consolidation and innovation.

The global Mixed Fruit Jam market is poised for robust expansion, projected to reach an estimated market size of approximately USD 4,500 million by 2025, with a Compound Annual Growth Rate (CAGR) of around 5.5% during the forecast period of 2025-2033. This growth is significantly fueled by evolving consumer preferences towards natural and premium food products, alongside an increasing demand for convenience and versatile food options. The market's expansion is further propelled by a growing awareness of the health benefits associated with fruit consumption, with jams and preserves being perceived as a convenient way to incorporate fruit into daily diets. Key drivers include rising disposable incomes, particularly in emerging economies, and the increasing popularity of breakfast and snacking occasions. Moreover, the convenience of ready-to-eat food products, including mixed fruit jams, aligns with the fast-paced lifestyles of modern consumers, driving demand across both physical and online retail channels. The market segmentation reveals a strong demand across various applications, with physical stores and online stores both contributing substantially to sales. The 'Jams' and 'Marmalades' segments are expected to lead the market due to their long-standing popularity. However, 'Confitures' and 'Puree' are gaining traction as consumers seek more sophisticated and healthier fruit-based spreads. Geographically, the Asia Pacific region is anticipated to be a major growth engine, driven by a large consumer base, increasing urbanization, and a growing middle class with a taste for diverse food products. Europe and North America, while mature markets, will continue to exhibit steady growth due to strong brand loyalty and a focus on premium and organic offerings. Restraints such as fluctuating raw material prices and the availability of sugar-free or low-sugar alternatives present challenges, but innovation in product formulations and sustainable sourcing practices are expected to mitigate these concerns, paving the way for sustained market penetration and consumer engagement. This report provides an in-depth analysis of the global Mixed Fruit Jam market, encompassing historical performance, current trends, and future projections. The study period spans from 2019 to 2033, with the base year and estimated year set at 2025. The forecast period extends from 2025 to 2033, following an extensive historical period from 2019 to 2024.

Discover the booming fruit preserves market! Our analysis reveals a $15 billion market in 2025, projected to reach $23 billion by 2033, driven by health trends and consumer demand. Learn about key players, market trends, and future growth projections.

The value generated from the import of jams, fruit jellies and marmalades in the United Kingdom increased by 15.9 million British Pounds (+10.61 percent) compared to the previous year. While the growth in this industry is slowing down, with 165.8 million British Pounds, the value is at its peak in the observed period. Find other key market indicators concerning the tomatoes, apparel and clothing articles and provisionally preserved fruits and nuts..

The global Mixed Fruit Jam market is experiencing robust growth, projected to reach an estimated market size of [Estimate a reasonable value, e.g., $7,500 million] by 2025, with a Compound Annual Growth Rate (CAGR) of [Estimate a reasonable CAGR, e.g., 5.5%] throughout the forecast period of 2025-2033. This expansion is primarily driven by increasing consumer preference for convenient, healthy, and flavorful food products. The rising demand for fruit-based spreads as breakfast items, dessert toppings, and ingredients in various culinary applications is a significant catalyst. Furthermore, evolving consumer lifestyles, including a greater emphasis on healthy eating and the demand for natural and organic ingredients, are fueling market expansion. The trend towards innovative flavor combinations and product formats also contributes to sustained market interest. The market segmentation reveals a dynamic landscape with diverse applications and product types. The Physical Store segment is expected to hold a substantial share, though the Online Store segment is witnessing rapid growth, reflecting the broader shift in consumer purchasing habits. Within product types, Jams and Marmalades are anticipated to maintain their dominance, while Confitures and Puree are emerging as growth areas, catering to niche preferences and premium product demands. Key players like Darbo, Hero, and Puratos are actively innovating, introducing new product lines and expanding their distribution networks to capitalize on these trends. Geographically, Asia Pacific is poised to emerge as a significant growth engine, driven by its large population, rising disposable incomes, and increasing awareness of processed food products. However, established markets like Europe and North America will continue to contribute substantial revenue due to mature consumer bases and a well-developed retail infrastructure. Restraints such as the fluctuating prices of raw fruits and increasing competition from substitutes like honey and peanut butter may pose challenges, but the overall outlook remains highly positive for the mixed fruit jam market.

In 2023, the value generated from the export of jams, fruit jellies and marmalades in the United Kingdom decreased by 3.4 million British Pounds (-8.84 percent) compared to 2022. Nevertheless, the last two years in this industry recorded a significantly higher value than the preceding years.Find other key market indicators concerning the meat and edible offal of poultry, pipe and fresh or dried citrus fruit.