The Jam Market is Segmented by Product Type (Jams and Jellies, Marmalade, and Preserves), by Category (Conventional and Organic), by Packaging Type (Glass Jars, Squeezable Plastic, and Single-Serve Portion Packs), by Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online Retail Stores, and More), and by Geography. The Market Forecasts are Provided in Terms of Value (USD).

Jam, Jelly, And Preserves Market size was valued at USD 1.87 Billion in 2024 and is projected to reach USD 2.61 Billion by 2031, growing at a CAGR of 4.3% from 2024 to 2031.Global Jam, Jelly, And Preserves Market DriversGrowing Health Consciousness: Consumers are increasingly aware of the nutritional benefits of fruits and the importance of natural, minimally processed foods.Convenience and Portability: Jams, jellies, and preserves offer a convenient and portable snack or condiment option.Global Food Trends: The growing popularity of artisanal, gourmet, and organic food products is driving demand for high-quality jams, jellies, and preserves.Global Jam, Jelly, And Preserves Market RestraintsSugar Content Concerns: The growing focus on reducing sugar intake can impact the demand for traditional jams and jellies.Competition from Other Sweeteners: The availability of artificial sweeteners and low-sugar alternatives can pose competition.

The US Jam Jelly and Preserves Market Report is Segmented by Product Type (Jam and Jellies, Marmalade, and Preserves), Packaging Type (Bottles/Jars, Pouches/Sachets, Others), Category (Conventional, and Organic), Distribution Channel (Off-Trade, and On-Trade), Geography (Northeast, Midwest, South, West). The Market Forecasts are Provided in Terms of Value (USD).

The global homogenised jam and marmalade market fell slightly to $7.3B in 2024, which is down by -1.9% against the previous year. Over the period under review, consumption continues to indicate a relatively flat trend pattern. The most prominent rate of growth was recorded in 2017 with an increase of 8.2%. Global consumption peaked at $7.5B in 2018; however, from 2019 to 2024, consumption remained at a lower figure.

The North American jam, jellies, and preserves market, valued at $1.70 billion in 2025, is projected to experience steady growth, driven by a compound annual growth rate (CAGR) of 4.17% from 2025 to 2033. This growth is fueled by several key factors. The increasing consumer demand for convenient and ready-to-eat breakfast options contributes significantly to market expansion. Health-conscious consumers are also driving demand for products with natural ingredients and reduced sugar content, leading manufacturers to innovate with healthier formulations. Furthermore, the rising popularity of artisanal and gourmet jams and preserves, often sold through specialty stores and online channels, adds a premium segment to the market. The diverse range of flavors and product formats (from traditional jams to fruit spreads and specialty preserves) caters to a wide range of consumer preferences, boosting market appeal. The United States, being the largest market within North America, is expected to dominate the regional market share, followed by Canada and Mexico. Growth in the convenience store and online distribution channels further accelerates market expansion, offering consumers more accessible purchasing options. However, the market faces challenges. Fluctuations in raw material prices, particularly fruits and sugar, can impact profitability. Intense competition from both established players like J.M. Smucker and B&G Foods, and smaller artisanal brands, necessitates continuous product innovation and strong branding to maintain market share. Changing consumer preferences towards healthier alternatives, alongside concerns about sugar content, necessitates product reformulation and targeted marketing strategies. The market segmentation, with various product types (jams, jellies, marmalades, preserves) and distribution channels (supermarkets, convenience stores, online), offers opportunities for targeted marketing and product development to capture niche markets effectively. The continued focus on product quality, coupled with innovative marketing approaches to highlight the versatility and health benefits of jams, jellies, and preserves, will be key to future market success. Recent developments include: In 2020, Andros Group's brand Bonne Maman launched INTENSE additions to its brand made with more fruits and 38% less sugar than the common jam, and they are available in apricot, strawberry, raspberry, and wild blueberry flavors., In 2020, Crofters extended its premium preserves line by launching three brand new flavors named Pomegranate Power Superfruit, Peach Premium, and Wild Blueberry. This was seen as the company's response to capture the rapidly growing organic jams, jellies, and preserves market., In 2019, The JM Smucker Company expanded its existing Memphis facility at 4740 Burbank Road. This is expected to majorly include the up gradation and installation of new machinery, aiming to expand the production capacity.. Notable trends are: Demand for Clean-label and Reduced Sugar/Fat Spreads.

Jams and Jellies Market Outlook

The global jams and jellies market size was valued at approximately USD 7.5 billion in 2023 and is expected to reach around USD 10.8 billion by 2032, growing at a compound annual growth rate (CAGR) of 4.1% during the forecast period. This growth is primarily driven by the increasing consumer preference for convenient and ready-to-eat breakfast options. The rising trend of urbanization and the hectic lifestyle of the working population are influencing the demand for fruit-based spreads, which are not only easy to apply but also offer varied flavors to cater to diverse taste preferences. Additionally, the growing awareness about the nutritional benefits of fruit-based products is steering the market towards a robust future.

The shift towards natural and organic food products has significantly bolstered the demand for jams and jellies. Consumers are increasingly inclined towards products that are free from synthetic additives and preservatives, leading manufacturers to offer organic variants. This trend is further amplified by the rising health consciousness among consumers, who are now more aware of the nutritional components in their diets. Moreover, technological advancements in food processing and preservation techniques have allowed producers to retain the natural flavor and nutritional value of fruits in their jams and jellies, thus appealing to health-focused demographics. The increasing disposable income and improved living standards in several regions also contribute to the growth of this market by enabling consumers to spend more on premium-quality food products, including jams and jellies.

The expansion of distribution channels is another pivotal growth factor for the jams and jellies market. With the proliferation of supermarkets, hypermarkets, and online retail platforms, consumers have easier access to a wide range of products. Supermarkets and hypermarkets offer a variety of brands and flavors, allowing consumers to compare and choose according to their preferences. The rise of e-commerce has further facilitated the market's growth by offering consumers the convenience of purchasing products from the comfort of their homes. Additionally, the food service industry, encompassing hotels, cafes, and restaurants, has significantly contributed to the demand for jams and jellies, as these establishments often use such products in breakfast menus and as accompaniments, thereby stimulating market growth.

Regionally, the demand for jams and jellies is largely influenced by cultural preferences and available fruit resources. North America and Europe have been traditional strongholds for the market due to their established breakfast cultures, where spreads play a crucial role. However, the Asia Pacific region is witnessing an accelerated growth rate due to changing dietary habits, increasing western influence, and a growing middle-class population that is open to experimenting with different flavors. The availability of local and exotic fruits in regions such as Latin America and the Middle East & Africa is also creating opportunities for market expansion as these regions are incorporating local flavors and traditional recipes into their product offerings. The diverse fruit cultivation and innovative product offerings in these regions offer lucrative prospects for market players.

In recent years, the market has also seen a growing interest in High Sugar Jam, which is favored for its rich taste and traditional appeal. Despite the increasing health consciousness among consumers, there remains a segment that appreciates the classic sweetness that high sugar content provides. This type of jam is often associated with indulgence and nostalgia, reminding consumers of homemade preserves and traditional recipes. Manufacturers are capitalizing on this by offering high sugar variants that emphasize quality ingredients and authentic flavors. While health trends push for low-sugar options, high sugar jams continue to hold a significant place in the market, particularly among those who prioritize taste and tradition over calorie count.

Product Type Analysis

Fruit jams, fruit jellies, preserves, marmalades, and other variants form the backbone of the product type segment in the jams and jellies market. Fruit jams, which are made by boiling fruit pulp with sugar, hold a significant share due to their widespread acceptance and use in households. The versatility of fruit jams, which can be consumed with bread, pastries, and desserts, makes them a staple in many pantries

The Europe Jam Market Report is Segmented by Product Type (Jams and Jellies, Marmalade, Preserves), Category (Conventional, Organic), Packaging Type (Glass Jars, Squeezable Plastic, Single-Serve Portion Packs), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online Retail Stores, Other Distribution Channels), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

The global preserves market, encompassing jams, jellies, marmalades, and fruit spreads, is a mature yet dynamic sector characterized by steady growth. While precise market sizing data is unavailable, considering the presence of major players like Kraft Foods and Unilever, alongside numerous regional brands, a reasonable estimate for the 2025 market size could be around $15 billion USD. A compound annual growth rate (CAGR) of 3-4% over the forecast period (2025-2033) appears plausible, driven by several factors. Increasing consumer demand for convenient breakfast options and naturally sweet spreads fuels market expansion. The growing health consciousness is also driving demand for low-sugar and organic preserves, presenting significant opportunities for manufacturers to cater to this segment. Premiumization trends, with consumers willing to pay more for artisanal and specialty preserves, further contribute to growth. However, challenges remain, including fluctuating fruit prices, intense competition, and evolving consumer preferences. The market is segmented by product type (jam, jelly, marmalade, etc.), distribution channel (retail, foodservice), and geography. Regional variations in taste preferences and purchasing habits influence market performance, with North America and Europe likely holding the largest market shares. The competitive landscape is characterized by a blend of multinational corporations and smaller regional players. Established brands benefit from strong brand recognition and extensive distribution networks. Smaller companies, however, leverage niche product offerings and premium positioning to gain market share. The success of individual players depends on their ability to innovate, effectively manage supply chain costs, and meet the evolving demands of health-conscious consumers. Future growth will likely be fueled by product diversification, the expansion of e-commerce channels, and strategic collaborations within the food industry. Sustained success requires a focus on product quality, sustainability practices, and effective marketing strategies targeting health-conscious and convenience-seeking consumers.

For the fifth consecutive year, the Sri Lankan market for citrus fruit jams, marmalades, jellies, purees or pastes recorded growth in sales value, which increased by 1.3% to $12M in 2024. In general, the total consumption indicated perceptible growth from 2012 to 2024: its value increased at an average annual rate of +3.1% over the last twelve-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period.

Jam, Jelly, and Preserves Market Outlook

According to our latest research, the global jam, jelly, and preserves market size reached USD 8.74 billion in 2024, reflecting steady consumer demand and evolving taste preferences worldwide. The market is projected to grow at a CAGR of 4.2% from 2025 to 2033, resulting in a forecasted market size of USD 12.61 billion by 2033. This growth is propelled by shifting consumer lifestyles, increased demand for convenience foods, and the rising popularity of artisanal and premium fruit spreads.

A significant growth factor for the jam, jelly, and preserves market is the increasing emphasis on health and wellness among consumers. Modern consumers are seeking products with natural ingredients, reduced sugar content, and functional benefits such as added vitamins or probiotics. This trend has encouraged manufacturers to innovate by introducing organic, low-sugar, and superfruit-infused spreads. Additionally, the growing awareness of the adverse effects of artificial additives and preservatives is pushing brands to develop cleaner labels and more transparent ingredient sourcing. The market is also benefiting from the rise in vegan and plant-based diets, as fruit-based spreads are naturally aligned with these dietary preferences, further expanding the consumer base.

Another important driver is the expansion of distribution channels, particularly the rapid growth of online retail and e-commerce platforms. Consumers now have easier access to a wide variety of jams, jellies, and preserves, including international and artisanal brands that were previously unavailable in local markets. Supermarkets, hypermarkets, and specialty stores continue to play a vital role in product visibility and impulse purchases, but the convenience of online shopping and the ability to compare products and read reviews have significantly boosted sales volumes. The increased penetration of digital payment systems and home delivery services has further accelerated this trend, making it easier for consumers to access their favorite spreads.

Furthermore, the market is being shaped by evolving culinary trends and the premiumization of food products. Consumers are increasingly interested in gourmet and exotic flavors, such as fig, passionfruit, or chili-infused preserves, driving innovation and diversification within the product portfolio. The food service sector, including bakeries, cafes, and hotels, is also contributing to market growth by incorporating high-quality jams and preserves into their offerings. The trend towards home baking and cooking, which surged during the pandemic and remains strong, has led to increased household consumption of these products. Manufacturers are capitalizing on this by launching convenient, resealable packaging and multipack options to cater to varying consumption needs.

From a regional perspective, Europe continues to dominate the jam, jelly, and preserves market, accounting for the largest share due to its rich tradition of fruit preservation and high per capita consumption. North America follows closely, driven by rising demand for premium and organic spreads. The Asia Pacific region is experiencing the fastest growth, supported by urbanization, rising disposable incomes, and changing dietary patterns. Latin America and the Middle East & Africa are also witnessing steady growth, albeit from a smaller base, as local manufacturers expand their product offerings and distribution networks. The global market outlook remains positive, with ample opportunities for innovation and expansion across all regions.

Product Type Analysis

The jam, jelly, and preserves market is segmented by product type into jam, jelly, preserves, marmalade, and others, each catering to distinct consumer preferences and culinary applications. Jam remains the most popular segment, favored for its thick, fruity consistency and versatility in both sweet and savory dishes. Consumers are gravitating towards jams made with whole fruit pieces, natural sweetener

North America Jam, Jelly, And Preserve Market was valued at USD 4.82 Billion in 2024 and is projected to reach USD 6.75 Billion by 2032, growing at a CAGR of 4.3% from 2026 to 2032.

Key Market Drivers

Rising Consumer Preference for Convenient and Ready-to-Eat Foods: The demand for convenient, ready-to-eat food products is driving growth in the North American jam, jelly, and preserves market. According to the U.S. Department of Agriculture (USDA), retail sales of convenience foods have grown steadily, with the category increasing by 5.4% annually from 2021 to 2022.

Increasing Health-Conscious Consumer Trends: Health-conscious consumers are shifting towards products made with natural, organic ingredients and lower sugar content. According to the 2023 U.S. Organic Industry Survey by the Organic Trade Association, U.S. organic food sales surpassed $62 billion in 2022, with significant growth in categories like organic jams and jellies.

The global Mixed Fruit Jam market is poised for significant expansion, projected to reach an estimated market size of USD 10,500 million in 2025, with a robust Compound Annual Growth Rate (CAGR) of 5.2% anticipated through 2033. This growth is primarily propelled by increasing consumer preference for convenient and healthy breakfast options, coupled with a rising global demand for diverse fruit-based products. The convenience offered by pre-made jams for busy lifestyles, alongside their appeal as versatile ingredients in various culinary applications from breakfast toast to dessert toppings, are key demand drivers. Furthermore, advancements in processing technologies and packaging innovations are enhancing product shelf-life and consumer appeal, further contributing to market penetration. The market's expansion is also supported by the growing emphasis on natural and minimally processed food products, leading manufacturers to introduce a wider array of jams with authentic fruit flavors and reduced artificial additives. The market landscape for Mixed Fruit Jam is dynamic, shaped by evolving consumer tastes and a competitive company environment. Key market segments include the Physical Store channel, which still holds a substantial share due to impulse purchases and traditional shopping habits, and the Online Store channel, experiencing rapid growth driven by e-commerce convenience and wider product availability. Within product types, Jams and Marmalades lead the segment, though Confitures and Purees are gaining traction. Geographically, the Asia Pacific region, particularly China and India, is emerging as a pivotal growth engine due to its large population, rising disposable incomes, and increasing adoption of Western dietary habits. Europe and North America remain significant markets, characterized by a mature demand for premium and specialty jams. Restraints such as fluctuating raw material prices and intense competition from substitute spreads are present, but the overall outlook remains overwhelmingly positive, indicating sustained growth and innovation opportunities for market players.

The global fruit preserves market is a dynamic sector experiencing steady growth, driven by increasing consumer demand for convenient and healthy food options. The market, estimated at $15 billion in 2025, is projected to expand at a compound annual growth rate (CAGR) of 5% from 2025 to 2033, reaching approximately $23 billion by 2033. This growth is fueled by several key factors, including the rising popularity of jams, jellies, marmalades, and fruit spreads as breakfast staples and baking ingredients. Furthermore, the increasing preference for natural and organic fruit preserves, coupled with the growing health-conscious consumer base seeking minimally processed foods, is significantly contributing to market expansion. The rise of e-commerce and direct-to-consumer channels also presents considerable opportunities for market players to broaden their reach and enhance sales. However, fluctuating fruit prices and stringent regulations concerning food safety and labeling pose potential challenges to the market's growth trajectory. Key players in the fruit preserves market, such as Agrana, Frulact, Zuegg, and Hero, are focusing on product diversification, innovation in flavors and packaging, and strategic partnerships to maintain their competitive edge. The market is segmented by product type (jams, jellies, marmalades, etc.), distribution channel (retail, foodservice), and region. Regional variations in consumer preferences and purchasing power influence market dynamics, with North America and Europe currently dominating market share due to established consumer bases and high per capita consumption. However, emerging economies in Asia-Pacific and Latin America are also exhibiting strong growth potential owing to increasing disposable incomes and changing dietary habits. Continued innovation in areas such as low-sugar, functional, and exotic fruit preserves will be crucial for market players to capitalize on the growing opportunities within this dynamic sector.

The global fruit spread market is poised for steady expansion, projected to reach approximately $10.5 billion in 2025 and grow at a Compound Annual Growth Rate (CAGR) of 4.12% through 2033. This sustained growth is fueled by an increasing consumer demand for healthier and more natural food options, with consumers actively seeking fruit spreads as a perceived healthier alternative to processed sweets. The rising popularity of breakfast and brunch culture, coupled with a growing preference for convenient yet nutritious food choices, further propels market penetration. Moreover, the expansion of online retail channels and the increasing availability of diverse fruit flavors and specialty products catering to niche dietary needs, such as sugar-free or organic options, are significant market drivers. The market is segmented by product type into Jams and Jellies, Preserves, and Marmalades, with Jams and Jellies currently holding the dominant share due to their widespread appeal and affordability. Distribution channels like supermarkets/hypermarkets and online retail stores are leading the way in reaching a broader consumer base, reflecting evolving shopping habits. Key restraints for the fruit spread market include fluctuating raw material prices, particularly for fruits, which can impact production costs and consumer pricing. Intense competition from established global players and emerging regional brands also presents a challenge, necessitating continuous innovation and strategic marketing efforts. However, these challenges are being mitigated by advancements in food processing technology, which improve shelf life and reduce spoilage, and by innovative product development, such as the introduction of exotic fruit blends and functional fruit spreads fortified with vitamins or probiotics. The Asia Pacific region, driven by the burgeoning economies of India and China and a growing middle class with increasing disposable income and a taste for Westernized food products, is expected to be a significant growth engine. North America and Europe, while mature markets, continue to exhibit consistent demand driven by health-conscious consumers and a strong café culture. Key drivers for this market are: Increasing Incidences of Food Allergies, Favorable Government Initiatives and Regulations for Food Safety. Potential restraints include: Inconsistencies Involved in Food Allergen Declarations. Notable trends are: Rise in Popularity of Fruit Spreads to Support Market Demand.

The Europe Jam, Jelly, and Preserves Market is Segmented by Product Type (Product Type (Jams and Jellies, Marmalade, and Preserves), by Category (Conventional and Organic), by Packaging Type (Glass Jars, Squeezable Plastic, and Single-Serve Portion Packs), by Distribution Channel (Supermarkets/Hypermarkets, Online Retail Stores, and More), and by Geography. The Market Forecasts are Provided in Terms of Value (USD).

The global preserves market, encompassing a wide range of fruit spreads, jams, jellies, and marmalades, is a mature yet dynamic sector. While precise figures for market size and CAGR are unavailable, industry analysis suggests a substantial market valued in the billions of dollars. The market's growth is driven by several key factors, including the rising popularity of artisanal and gourmet preserves, increased consumer demand for natural and organic options, and the growing preference for convenient breakfast and snack options. Furthermore, the expanding food service sector, including cafes, restaurants, and hotels, contributes significantly to the overall demand. However, the market faces challenges like fluctuating raw material prices, intense competition from private label brands, and growing health concerns related to high sugar content in traditional preserves. This has led to innovation in the sector, with manufacturers introducing low-sugar, sugar-free, and healthier alternatives, often using natural sweeteners and incorporating superfoods. The market segmentation is diverse, including categories based on fruit type (e.g., strawberry, blueberry, apricot), sweetener type (sugar, honey, artificial sweeteners), and packaging (jars, pouches). Key players like Kraft Foods, Unilever, and Bonne Maman, along with numerous regional brands, fiercely compete in this fragmented market, constantly striving to meet evolving consumer preferences and maintain market share. The competitive landscape is characterized by both established multinational corporations and smaller, specialized producers. Established brands leverage their strong distribution networks and brand recognition to maintain their market presence, while smaller players often focus on niche markets and emphasize premium quality and unique flavors. Regional variations in taste preferences and consumption patterns contribute to the market's complexity, with different product formulations and marketing strategies adapted to specific geographic areas. Looking ahead, the preserves market is anticipated to continue its steady growth trajectory, driven by innovation in product development, expanding distribution channels, and the increasing focus on healthier and more convenient food options. The market's resilience and adaptability will ensure its continued growth in the coming years.

This industry includes companies that purchase fruits and process them with other ingredients to produce fruit preservatives such as jam, jelly and marmalade. Products are then packaged and sold to consumers through supermarkets, grocery stores and restaurants.

In 2025, homogenised jam and marmalade consumption in Spain soared to 12K tons, picking up by 45% on the year before. The size of the homogenised jam and marmalade market in Spain soared to $26M in 2025, increasing by 63% against the previous year.

The report covers Jam, and Jelly Manufacturers in North America and is segmented by Type (Jam and Jellies, Marmalade, and Preserves), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online Stores, and Other Distribution Channels), and Geography.