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The Jam, Jelly, and Preserves Market Market Report is Segmented by Type (Jams and Jellies, Marmalade, and Preserves), Distribution Channel (Hypermarkets/Supermarkets, Convenience Stores, Online Retail, and Other Distribution Channels), and Geography (North America, Europe, Asia-Pacific, South America, and the Middle East and Africa). The Report Offers Market Sizes and Forecasts in Value (USD) for all the Above-Mentioned Segments.
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For the fifth consecutive year, the Sri Lankan market for citrus fruit jams, marmalades, jellies, purees or pastes recorded growth in sales value, which increased by 1.3% to $12M in 2024. In general, the total consumption indicated perceptible growth from 2012 to 2024: its value increased at an average annual rate of +3.1% over the last twelve-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period.
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In 2024, the Paraguayan homogenised jam and marmalade market decreased by -3.4% to $5.7M for the first time since 2020, thus ending a three-year rising trend. Over the period under review, consumption, however, showed a relatively flat trend pattern. The most prominent rate of growth was recorded in 2017 with an increase of 9.3% against the previous year. As a result, consumption reached the peak level of $6.5M. From 2018 to 2024, the growth of the market remained at a somewhat lower figure.
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The US Jam Jelly and Preserve Packaging Market is segmented by type (Jam and Jellies, Marmalade, and Preserve) and Distribution Channel (Supermarket/Hypermarket, Convenience Store, Online Store, and Other Distribution Channels). The market size and forecasts in value (USD million) for the above segments.
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Jam, Jelly, And Preserves Market size was valued at USD 1.87 Billion in 2024 and is projected to reach USD 2.61 Billion by 2031, growing at a CAGR of 4.3% from 2024 to 2031.
Global Jam, Jelly, And Preserves Market Drivers
Growing Health Consciousness: Consumers are increasingly aware of the nutritional benefits of fruits and the importance of natural, minimally processed foods. Convenience and Portability: Jams, jellies, and preserves offer a convenient and portable snack or condiment option. Global Food Trends: The growing popularity of artisanal, gourmet, and organic food products is driving demand for high-quality jams, jellies, and preserves.
Global Jam, Jelly, And Preserves Market Restraints
Sugar Content Concerns: The growing focus on reducing sugar intake can impact the demand for traditional jams and jellies. Competition from Other Sweeteners: The availability of artificial sweeteners and low-sugar alternatives can pose competition.
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The global mixed fruit jam market is experiencing robust growth, driven by increasing consumer demand for convenient, flavorful breakfast options and versatile culinary ingredients. The market's expansion is fueled by several key factors, including the rising popularity of artisanal and organic jams, a growing preference for healthier alternatives with reduced sugar content, and the increasing prevalence of online grocery shopping, offering wider product selections and convenient home delivery. The market is segmented by application (physical stores and online stores) and type (jams, marmalades, confitures, purees, and others), with jams and marmalades holding significant market share due to their established consumer base and widespread availability. Competition within the market is intense, with both established multinational corporations like AGRANA and Puratos, and smaller regional players vying for market share. While the market faces some restraints, such as fluctuating fruit prices and seasonal availability, these are being mitigated by innovative supply chain management strategies and the growing adoption of sustainable sourcing practices. The projected CAGR (assuming a CAGR of 5% based on industry trends) indicates a substantial market expansion over the forecast period (2025-2033). This growth is expected to be particularly strong in regions with burgeoning middle classes and increasing disposable incomes, such as Asia Pacific and certain parts of South America. Further analysis reveals that the online store segment is exhibiting faster growth compared to physical stores, reflecting evolving consumer shopping habits. The preference for specific types of mixed fruit jams, such as those with low sugar or unique flavor profiles, is driving innovation and product differentiation. Companies are focusing on premiumization strategies, offering high-quality ingredients and unique flavors to command higher price points. Successful market players are leveraging strong brand building, strategic distribution networks, and effective marketing campaigns to solidify their position within this competitive landscape. Geographical expansion, particularly into emerging markets with high growth potential, presents another significant growth opportunity for businesses in this industry. This entails adapting product offerings to local tastes and preferences and establishing robust local distribution channels.
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The Dominican homogenised jam and marmalade market rose significantly to $16M in 2024, with an increase of 13% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price).
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The North American jam, jellies, and preserves market, valued at $1.70 billion in 2025, is projected to experience steady growth, driven by a compound annual growth rate (CAGR) of 4.17% from 2025 to 2033. This growth is fueled by several key factors. The increasing consumer demand for convenient and ready-to-eat breakfast options contributes significantly to market expansion. Health-conscious consumers are also driving demand for products with natural ingredients and reduced sugar content, leading manufacturers to innovate with healthier formulations. Furthermore, the rising popularity of artisanal and gourmet jams and preserves, often sold through specialty stores and online channels, adds a premium segment to the market. The diverse range of flavors and product formats (from traditional jams to fruit spreads and specialty preserves) caters to a wide range of consumer preferences, boosting market appeal. The United States, being the largest market within North America, is expected to dominate the regional market share, followed by Canada and Mexico. Growth in the convenience store and online distribution channels further accelerates market expansion, offering consumers more accessible purchasing options. However, the market faces challenges. Fluctuations in raw material prices, particularly fruits and sugar, can impact profitability. Intense competition from both established players like J.M. Smucker and B&G Foods, and smaller artisanal brands, necessitates continuous product innovation and strong branding to maintain market share. Changing consumer preferences towards healthier alternatives, alongside concerns about sugar content, necessitates product reformulation and targeted marketing strategies. The market segmentation, with various product types (jams, jellies, marmalades, preserves) and distribution channels (supermarkets, convenience stores, online), offers opportunities for targeted marketing and product development to capture niche markets effectively. The continued focus on product quality, coupled with innovative marketing approaches to highlight the versatility and health benefits of jams, jellies, and preserves, will be key to future market success. Recent developments include: In 2020, Andros Group's brand Bonne Maman launched INTENSE additions to its brand made with more fruits and 38% less sugar than the common jam, and they are available in apricot, strawberry, raspberry, and wild blueberry flavors., In 2020, Crofters extended its premium preserves line by launching three brand new flavors named Pomegranate Power Superfruit, Peach Premium, and Wild Blueberry. This was seen as the company's response to capture the rapidly growing organic jams, jellies, and preserves market., In 2019, The JM Smucker Company expanded its existing Memphis facility at 4740 Burbank Road. This is expected to majorly include the up gradation and installation of new machinery, aiming to expand the production capacity.. Notable trends are: Demand for Clean-label and Reduced Sugar/Fat Spreads.
The value generated from the import of jams, fruit jellies and marmalades in the United Kingdom increased by 15.9 million British Pounds (+10.61 percent) compared to the previous year. While the growth in this industry is slowing down, with 165.8 million British Pounds, the value is at its peak in the observed period. Find other key market indicators concerning the tomatoes, apparel and clothing articles and provisionally preserved fruits and nuts..
In 2023, the value generated from the export of jams, fruit jellies and marmalades in the United Kingdom decreased by 3.4 million British Pounds (-8.84 percent) compared to 2022. Nevertheless, the last two years in this industry recorded a significantly higher value than the preceding years.Find other key market indicators concerning the meat and edible offal of poultry, pipe and fresh or dried citrus fruit.
The global jam industry, currently valued at $4.82 billion in 2025, is projected to experience steady growth, driven by several key factors. Increasing consumer demand for convenient breakfast options and the rising popularity of artisanal and gourmet jams are significant contributors to this expansion. Health-conscious consumers are also driving growth, with a preference for jams made with natural ingredients, low sugar content, and unique flavor profiles. The market is segmented by product type (jams and jellies, marmalade, preserves) and distribution channel (supermarkets/hypermarkets, convenience stores, online retail), with supermarkets and hypermarkets maintaining the largest market share due to established distribution networks and broad consumer reach. Online retail is a rapidly growing segment, benefiting from increased e-commerce penetration and the convenience of home delivery. Regional variations exist, with North America and Europe currently holding substantial market shares, reflecting established consumer preferences and strong retail infrastructure. However, Asia-Pacific is expected to witness significant growth in the coming years driven by rising disposable incomes and changing dietary habits. Competition within the industry is intense, with established players like Unilever and J.M. Smucker alongside smaller, specialized producers focusing on niche markets and premium offerings. Maintaining brand loyalty through consistent quality and innovative product development is crucial for success in this competitive landscape. Sustained growth is anticipated through the forecast period (2025-2033), with a projected CAGR of 4.38%, fueled by continuous product innovation, expanding distribution channels, and an increasing awareness of the health benefits of certain jams. The future of the jam market will be shaped by consumer trends toward healthier, more natural food options. Companies are responding by offering low-sugar and organic options, leading to premiumization within some segments. The growth of the online retail channel presents both opportunities and challenges, requiring effective e-commerce strategies to reach consumers. Furthermore, innovative product development, such as incorporating unique fruit blends and flavors, and expanding into convenient packaging formats, will be essential to maintain consumer interest and stimulate market growth. The industry will also need to address sustainability concerns related to packaging and sourcing of raw materials to meet the evolving demands of environmentally-conscious consumers. Competitive pressures will necessitate strategic partnerships and investment in research and development to remain at the forefront of this dynamic and evolving market. Recent developments include: In 2020, Jumel Jams launched its sugar-free jams range through online stores. The range included four flavors of stevia sweetener, with gluten-free and low-in-salt features., In 2020, The Skinny Food Co. expanded the portfolio of its #NotGuilty Jam range with the launch of two new flavors: Orange Marmalade and Black Cherry. The two new flavors contain 85% fewer calories and 93% less sugar than other jam products available on the market. The jams are also zero fat, gluten-free, high in fiber, vegan, diabetic-friendly, and made with real fruit.. Key drivers for this market are: Prevalence of Lactose Intolerance Driving the Market, Growing Influence of Healthy Lifestyle Trends and Rising Non-Traditional Users. Potential restraints include: Wide Availability of Alternative Protein Sources. Notable trends are: Demand for Clean-label and Reduced Sugar/Fat Spreads.
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Thailand Exports of jams, fruit jellies, marmalades, fruit or nut puree, pastes to Russia was US$188.79 Thousand during 2024, according to the United Nations COMTRADE database on international trade. Thailand Exports of jams, fruit jellies, marmalades, fruit or nut puree, pastes to Russia - data, historical chart and statistics - was last updated on June of 2025.
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The Uzbek market for citrus fruit jams, marmalades, jellies, purees or pastes reached $8.8M in 2024, remaining stable against the previous year. Overall, consumption saw a moderate increase. As a result, consumption reached the peak level of $9M. From 2023 to 2024, the growth of the market failed to regain momentum.
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The Indian market for citrus fruit jams, marmalades, jellies, purees or pastes totaled $97M in 2024, remaining relatively unchanged against the previous year. Over the period under review, the total consumption indicated tangible growth from 2012 to 2024: its value increased at an average annual rate of +4.0% over the last twelve-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period.
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In 2024, the Angolan homogenised jam and marmalade market was finally on the rise to reach $16M for the first time since 2021, thus ending a two-year declining trend. The market value increased at an average annual rate of +4.4% over the period from 2012 to 2024; the trend pattern indicated some noticeable fluctuations being recorded in certain years. Over the period under review, the market hit record highs in 2024 and is likely to continue growth in the near future.
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For the third consecutive year, the EU market for citrus fruit jams, marmalades, jellies, purees or pastes recorded growth in sales value, which increased by 1.6% to $224M in 2024. In general, consumption, however, saw a relatively flat trend pattern. The level of consumption peaked in 2024 and is likely to see gradual growth in the near future.
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For the third year in a row, the Spanish market for citrus fruit jams, marmalades, jellies, purees or pastes recorded growth in sales value, which increased by 22% to $42M in 2024. In general, consumption continues to indicate a resilient increase. Citrus fruit jams and marmalades consumption peaked at $45M in 2020; however, from 2021 to 2024, consumption stood at a somewhat lower figure.
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In 2024, the Myanmar's homogenised jam and marmalade market was finally on the rise to reach $43M after four years of decline. In general, consumption saw a pronounced decrease. Homogenised jam and marmalade consumption peaked at $64M in 2014; however, from 2015 to 2024, consumption remained at a lower figure.
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This report provides an in-depth analysis of the market for homogenised jam and marmalade in Puerto Rico.
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O tamanho e a participação do mercado são categorizados com base em Fruit Preserves (Jams, Jellies, Marmalades, Fruit Butters, Chutneys) and Vegetable Preserves (Pickles, Relishes, Sauces, Salsas, Fermented Vegetables) and Specialty Preserves (Organic Preserves, Low-Sugar Preserves, Gluten-Free Preserves, Artisan Preserves, Ethnic Preserves) and regiões geográficas (América do Norte, Europa, Ásia-Pacífico, América do Sul, Oriente Médio e África)
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The Jam, Jelly, and Preserves Market Market Report is Segmented by Type (Jams and Jellies, Marmalade, and Preserves), Distribution Channel (Hypermarkets/Supermarkets, Convenience Stores, Online Retail, and Other Distribution Channels), and Geography (North America, Europe, Asia-Pacific, South America, and the Middle East and Africa). The Report Offers Market Sizes and Forecasts in Value (USD) for all the Above-Mentioned Segments.