In 2023, the production volume of eye make-up in the cosmetics industry in Japan increased by 53 thousand kilograms (+18.96 percent) since 2022. Therefore, the production quantity in Japan reached a peak in 2023 with 332.5 thousand kilograms. Find more statistics on other topics about Japan with key insights such as production quantity of facial washing cream and foam products, sales quantity of eyebrow cosmetics and mascaras, and sales value of shaving preparations and bath additives.

The Japan Beauty And Personal Care Products market report segments the industry into By Product Type (Personal Care, Cosmetics/Make-Up Products), By Category (Premium Products, Mass Products), and By Distribution Channel (Specialist Retail Stores, Supermarkets/Hypermarkets, Convenience Stores, Pharmacies/Drug Stores, Online Retail Channels, Other Distribution Channels).

The Japan cosmetics market size reached USD 27.5 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 39.9 Billion by 2033, exhibiting a growth rate (CAGR) of 4.2% during 2025-2033. The rising geriatric population, rapid technological advancements and product innovations, growing demand for organic and natural products, and the implementation of supportive policies by the Government of Japan represent some of the key factors driving the market.

IMARC Group provides an analysis of the key trends in each segment of the Japan cosmetics market report, along with forecasts at the country level for 2025-2033. Our report has categorized the market based on product type, category, gender, and distribution channel.

The production volume of make-up foundation in the cosmetics industry in Japan increased by 0.3 million kilograms (+15.54 percent) since the previous year. In total, the production quantity amounted to 2.22 million kilograms in 2023. This increase was preceded by a declining production quantity in this industry.Find more statistics on other topics about Japan with key insights such as production quantity of moisturizing cream, sales quantity of hair pomade, hair cream and hair oil, and sales quantity of cleansing creams.

The Japanese beauty industry is a thriving market, with a size of 32.05 million in 2025 and a projected CAGR of 2.87% over the forecast period (2025-2033). Its growth is driven by the increasing popularity of premium skincare and cosmetics products, as well as the growing demand for natural and organic beauty products. Key trends in the market include the rise of personalized beauty products, the increasing adoption of e-commerce channels, and the growing importance of male grooming. Major players in the Japanese beauty industry include Procter & Gamble Co., AS Watson Group, Mandom Corporation, Lion Corporation, SK-II, Shiseido Company, Unilever PLC, Makanai, L'Oreal SA, and Kao Corporation. The market is segmented into product type (personal care, cosmetics/makeup products), category (premium products, mass products), and distribution channel (specialist retail stores, supermarkets/hypermarkets, online retail channels). Recent developments include: September 2021: Kao Corporation launched a new sheet mask called Smile Performer. The sheet mask claims to add radiance and bounce to the skin, which creates a smiling impression., April 2021: Kao Corporation, through its subsidiary Kao Salon Japan, launched its hair salon brand named Oribe in Japan. The brand consists of 23 product line-ups that were made widely available in Japan., February 2021: The Shiseido Company launched a new range of men's skincare and makeup products called " Shiseido Men." This series featured cosmetics in addition to skincare items like "SHISEIDO MEN UltimuneTM Power Infusing Concentrate.". Key drivers for this market are: Demand for Natural/Organic Beauty and Personal Care Products, Skincare Trends Revolutionizing Beauty Industry. Potential restraints include: Counterfeiting In the Cosmetics And Personal Care Sector. Notable trends are: Rising Demand for Natural Cosmetics and Skincare Products.

Cosmetics shipments in Japan generated a market value of approximately 2.5 trillion Japanese yen in fiscal year 2023. The country is one of the world’s leading markets for cosmetic products. Skincare was the dominating category of the domestic beauty market. Within this segment, skin lotions were by far the most popular skin care product, catering to male and female consumers. Who are Japan’s major beauty companies? Leading Japanese cosmetics groups are regularly listed as some of the top global beauty manufacturers, including companies such as Shiseido, Kosé, and Pola Orbis, all operating on a multitude of successful sub-brands in Japan and abroad. Brands focusing primarily on the domestic market, such as Fancl additionally contribute to the major success story of the Japanese cosmetics industry. What are the current trends in Japanese beauty and skin care? Japanese consumers value high-quality products and state-of-the-art technologies when purchasing beauty goods. Therefore, dermatological cosmetics, brands involving doctor-researched and developed products, and recommended at medical facilities register surging sales in Japan. The health and sustainability awareness of Japanese consumers add to the steady growth of natural and organic beauty products, following a general trend towards more conscious and wellness-related purchasing decisions.

In 2024, the estimated market size of hair care services in the beauty industry in Japan amounted to approximately 1.35 trillion Japanese yen. Haircare services at beauty salons comprised the largest share among available beauty services. The total market size of beauty services in Japan amounted to approximately 2.65 trillion yen.

 Hair-related services are the main industry segment 

In Japan, four types of beauty practitioners exist, namely hairdressers, eyelash artists, nail artists, and estheticians. Hair-related services were the major segment of the industry, as evidenced by the market size figures. The dominance of the segment is also expressed through the high utilization rate of hairdressing services when compared to other beauty-related services. Over 80 percent of women use beauty parlors regularly, while men’s usage also amounts to roughly 80 percent if beauty parlor sessions and barbershop visits are added together.

 Employment  The beauty service industry is an important employer in the service industry, with over half a million people working as beauticians alone. Regarding hairdressers, the number of beauticians is on the rise, while the number of barbers is declining. The industry’s workforce is comparatively young, with the average employee age being at around 31 years, while the average years of continuous service amounted to approximately six.

The Japan cosmetics products market size was nearly USD 33.34 Billion in 2024. The market is estimated to grow at a CAGR of 4.40% during 2025-2034 to reach around USD 51.28 Billion by 2034.

The Japan Beauty & Personal Care Products report features an extensive regional analysis, identifying market penetration levels across major geographic areas. It highlights regional growth trends and opportunities, allowing businesses to tailor their market entry strategies and maximize growth in specific regions.

In fiscal year 2021, the men’s beauty market was valued at around 202.5 billion Japanese yen. The market was recovering slowly from the shrinkage during the height of the coronavirus pandemic and was forecast to reach 215.8 billion yen in 2023. The men’s beauty market includes grooming and cosmetics products, electric appliances, and services like barbers and salons.

Men’s cosmetics

The men’s cosmetics segment is the largest within the male beauty market in Japan, valued at close to 160 billion yen. Including necessities for personal care, shaving, and skincare, the market has been experiencing a continuous growth trend in recent years. Beauty companies are exploring new market opportunities by developing brands that exclusively target male consumers in marketing. While not the leading beauty brand in Japan, Mandom’s “Gatsby” reportedly emerged as a leader within the men’s cosmetics segment, outperforming industry leaders like Shiseido and Kao. Especially younger people, who show a high adoption rate of skincare practices, are driving the momentum in Japan, as the opinion on men’s skincare is changing.

Men’s beauty services

The beauty service segment is carried by the barber shops market, which male patrons prefer over beauty parlors in Japan for a haircut. Other beauty services like massages and nail care are rarely sought after compared to female consumers. To make them more attractive to the male audience, new-style salons with barber licenses are emerging in Japan. By combining the hair and beard grooming services of traditional barbers with treatments commonly associated with salons, businesses are aiming at capitalizing on the slumbering segment.

The Japan organic cosmetics market size reached USD 24,827.4 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 38,173.5 Million by 2033, exhibiting a growth rate (CAGR) of 4.9% during 2025-2033.

IMARC Group provides an analysis of the key trends in each sub-segment of the Japan organic cosmetics market report, along with forecasts at the country and regional level from 2025-2033. Our report has categorized the market based on product type, gender, age group, price, end use and distribution channel.

Personal Care: Hair care products hold a significant market share in this segment.Skin Care: Facial care products, particularly those targeting anti-aging, are the most popular.Bath and Shower: Shower gels and soaps account for a majority of this segment's revenue.Oral Care: Toothpaste and toothbrushes dominate this segment.Men's Grooming Products: Shaving products and skincare items are key categories.Cosmetics/Make-up Products: Color cosmetics, including facial make-up products, are highly sought after.

Japan's Beauty Fridges Market is Segmented By Capacity (Up To 4 Liters, 4 Liters to 7 Liters, 7 Liters to 10 Liters, and More Than 10 Liters), By Application (Skincare Products, Haircare Products, and Cosmetics), By Distribution (Online and Offline). The report offers market size and forecasts for the Japan Beauty Fridges Market in value (USD) for all the above segments.

Technological advancements in the Japan Beauty industry are shaping the future market landscape. The report evaluates innovation-driven growth and how emerging technologies are transforming industry practices, offering a comprehensive outlook on future opportunities and market potential.

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Cosmetic Products Market Size 2025-2029

The cosmetic products market size is forecast to increase by USD 126.4 billion at a CAGR of 5.8% between 2024 and 2029.

The market is experiencing significant growth driven by several key factors. Firstly, the global population is aging, leading to an increasing demand for anti-aging and skincare products. According to the United Nations, the number of people aged 60 years or above is projected to reach 2.1 billion by 2050, creating a substantial market opportunity for cosmetic companies. Another trend shaping the market is the growing preference for organic and natural cosmetics and cosmeceuticals. Consumers are increasingly conscious of the ingredients in their personal care products and are seeking out organic and natural alternatives. This shift towards clean label and sustainable products is expected to continue, presenting both challenges and opportunities for companies.
However, the market is not without challenges. The presence of counterfeit products remains a significant issue, with consumers often unable to distinguish between authentic and fake products. This not only harms the reputation of the industry but also poses a risk to consumers' health and safety. Companies must prioritize product authentication and consumer education to mitigate this challenge and maintain trust with their customers. The market is poised for growth, driven by demographic trends and changing consumer preferences. Companies seeking to capitalize on these opportunities must stay abreast of market dynamics and navigate challenges such as counterfeit products effectively.
Investing in research and development of organic and natural products, implementing robust product authentication measures, and prioritizing consumer education are key strategies for success in this dynamic market.

What will be the Size of the Cosmetic Products Market during the forecast period?

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The cosmetics market in the US is experiencing dynamic trends and growth, driven by consumer preferences for biodegradable ingredients and personalized beauty products. Online retailers are capitalizing on this shift, offering a wide range of options for consumers seeking convenience and customization. The beauty community, including bloggers and influencers, plays a significant role in shaping consumer behavior through beauty content and advice. Skincare regimens continue to dominate the market, with an increasing focus on ethical sourcing, clinical efficacy, and ingredient transparency. Spa treatments and facial services offer a more immersive experience, while specialty stores cater to niche markets and provide expert beauty advice.
AI-powered skincare and virtual try-on technologies are revolutionizing the industry, providing personalized recommendations and enhancing the shopping experience. Beauty trends include sustainable packaging, clean beauty standards, and emerging markets in Asia and South America. The beauty industry is also embracing innovation, with product development focusing on virtual try-on, beauty services, and beauty education. Departments stores and salon services continue to be key players in the market, offering a wide range of beauty offerings and expert advice. The global beauty market is projected to reach significant growth, driven by the increasing popularity of skincare subscription services and the luxury beauty market.
The beauty industry is continuously evolving, with new trends and innovations shaping consumer behavior and market dynamics.

How is this Cosmetic Products Industry segmented?

The cosmetic products industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Skincare products
  Haircare products
  Color cosmetics
  Fragrances and deodorants


Distribution Channel

  Offline
  Online


End-user

  Men
  Women


Category

  Conventional
  Natural/Organic
  Vegan


Price Range

  Mass/Economy
  Mid-Range
  Premium/Luxury


Geography

  North America

    US
    Canada


  Europe

    Germany
    UK


  Middle East and Africa

    UAE


  APAC

    Australia
    China
    India
    Japan
    South Korea


  South America

    Brazil


  Rest of World (ROW)

By Product Insights

The skincare products segment is estimated to witness significant growth during the forecast period.

In the realm of cosmetics, skincare products hold a significant position as they cater to the essential need of maintaining healthy and radiant skin. The skincare cosmetics segment is experiencing growth due to the increasing awareness among both men and women regarding personal grooming and wellness. Women continue to dominate the global cosmetic market, but men are increasingly prioritizing their

The Japanese cosmetics market is home to major beauty brands that operate in the global landscape, contributing to the success of J-beauty overseas. Skincare is the core segment of the domestic market, accounting for around 47 percent of cosmetics shipments in Japan. Haircare followed as the second-largest cosmetics segment, with hair coloring and treatment preparations contributing significantly to the market size. Skincare in Japan Commercially available skincare products in Japan are separated into cleaning and moisturizing preparations. Basic moisturizing products, like lotions and serums, are significant contributors to the domestic skincare segment, whereas face washes are at the center of cleaning preparations. Complementing general cosmetics are quasi drugs like doctor’s cosmetics and skin whitening creams, which manufacturers develop in cooperation with physicians or medical professionals. Driven by beauty ideals and rising skin care awareness, medical cosmetics have grown in popularity in recent years. Cosmetics and personal care in Japan The beauty market in Japan is heavily intertwined with the personal care market, with innovative products that combine research breakthroughs of both industries blurring the lines. Major cosmetics manufacturers are also active in the personal care markets, offering a diverse brand portfolio catering to different consumer groups. In the cosmetics market, Shiseido Company, Limited is the undisputed leader, carried by high-end and mid-priced brands that enjoy a favorable reputation in Japan and overseas. While the company was also directly involved in the toiletries market until 2021, Kao Corporation was the leading Japanese manufacturer, with a brand portfolio catering to the mass and premium price segments.

In 2024, the Japanese cosmetics market decreased by -7.3% to $14B, falling for the third year in a row after six years of growth. Over the period under review, consumption showed a relatively flat trend pattern. Cosmetics consumption peaked at $17.5B in 2021; however, from 2022 to 2024, consumption stood at a somewhat lower figure.

The Japan beauty and personal care products market, valued at approximately ¥32.05 billion (assuming "Million" refers to Japanese Yen) in 2025, is projected to experience steady growth with a Compound Annual Growth Rate (CAGR) of 2.87% from 2025 to 2033. This growth is driven by several factors. Increasing disposable incomes among Japanese consumers, particularly within the younger demographic, fuel demand for premium and innovative products. A rising awareness of skincare and personalized beauty routines, influenced by social media trends and Korean beauty influences, further boosts market expansion. The strong presence of established international and domestic players like Unilever, Procter & Gamble, and Shiseido, constantly innovating with new formulations and product lines, also contributes to market dynamism. The preference for natural and organic ingredients is another significant trend, leading to increased demand for sustainably sourced and ethically produced products within the premium segment. However, the market faces challenges, including a declining birth rate and an aging population, which could impact future growth, particularly in certain product categories. Competition within the market remains fierce, with established players constantly battling for market share against emerging brands and innovative niche players. The online retail channel continues its rapid growth, demanding adaptability and strategic online presence from all players. The segmentation of the market reveals strong performance across various categories. Personal care products, including hair, skin, and oral care, dominate the market share, with consistent growth anticipated across all sub-categories. The premium segment is expected to witness faster growth compared to the mass segment due to rising consumer spending power and a preference for high-quality products. Distribution channels show a shift towards online retail, though traditional channels like specialist retail stores and supermarkets/hypermarkets maintain their significance. The projected growth trajectory necessitates strategic investments in research and development, effective marketing and distribution strategies, and a strong focus on meeting evolving consumer preferences. The projected market size for 2033, calculated based on the provided CAGR, suggests a significant increase in market value compared to the 2025 figure. This demonstrates the long-term growth potential and opportunities within the Japanese beauty and personal care industry. Recent developments include: September 2021: Kao Corporation launched a new sheet mask called Smile Performer. The sheet mask claims to add radiance and bounce to the skin, which creates a smiling impression., April 2021: Kao Corporation, through its subsidiary Kao Salon Japan, launched its hair salon brand named Oribe in Japan. The brand consists of 23 product line-ups that were made widely available in Japan., February 2021: The Shiseido Company launched a new range of men's skincare and makeup products called " Shiseido Men." This series featured cosmetics in addition to skincare items like "SHISEIDO MEN UltimuneTM Power Infusing Concentrate.". Notable trends are: Rising Demand for Natural Cosmetics and Skincare Products.

Japan Beauty & Personal Care Products Market size was valued at USD 45.6 Billion in 2024 and is projected to reach USD 80.7 Billion by 2032, growing at a CAGR of 7.4 % from 2026 to 2032.

The Japan Beauty & Personal Care Products Market is driven by a strong consumer preference for high-quality, innovative, and anti-aging products. An aging population with high disposable income and increasing awareness of personal grooming fuels demand for premium skincare and cosmetics.

Additionally, rising influence of K-beauty trends, clean beauty, and male grooming products contribute to market growth. E-commerce expansion and strong brand loyalty further support the sector’s development.

The Asia Pacific Beauty And Personal Care Products Market report segments the industry into By Product Type (Personal Care Products, Cosmetics/Make-Up Products), By Category (Mass Products, Premium Products), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Online Retail Stores, Other Distribution Channels), and By Geography (India, China, Japan, Australia, Rest Of Asia-Pacific).