With a market share of more than 66 percent, Chrome was the most popular desktop web browser in Japan in January 2024. It was followed by Edge, which accounted for almost 20.5 percent of the desktop browser market.

With a market share of about 58 percent, Safari was the most popular mobile web browser in Japan as of January 2024. It was followed by Chrome, which accounted for around 36.9 percent of the mobile browser market.

Internet Usage: Browser Market Share: Mobile: MeeGo data was reported at 0.000 % in 27 Oct 2024. This stayed constant from the previous number of 0.000 % for 26 Oct 2024. Internet Usage: Browser Market Share: Mobile: MeeGo data is updated daily, averaging 0.010 % from Jul 2024 (Median) to 27 Oct 2024, with 54 observations. The data reached an all-time high of 0.030 % in 22 Oct 2024 and a record low of 0.000 % in 27 Oct 2024. Internet Usage: Browser Market Share: Mobile: MeeGo data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Japan – Table JP.SC.IU: Internet Usage: Browser Market Share.

With a market share of 45.3 percent, Safari was the most popular tablet web browser in Japan in January 2024. It was followed by Chrome, which accounted for about 39.8 percent of the tablet browser market.

As of August 2024, the Google Chrome browser accounted for over 65 percent of the global market for internet browsers. Apple’s Safari browser was the second most popular internet browser around the world, accounting for about 18.6 percent of market share. Apart from these two, no other browser controlled more than five percent of the overall market share. Internet use With billions of people around the world having some form of access to the technology, around half of the world’s population can be classified as internet users. In countries like Japan, the United Kingdom, and Germany, a big majority of citizens access the internet on a daily basis, whether it be for work or personal entertainment. In the United States, the average adult spends hours per day online, once again showing the large importance of internet in peoples’ daily lives. Web browsers Web browsers serve as the platform through which users from across the globe access the contents of the internet. With the help of a web browser, users can access a huge variety of content including entertainment sites, social media, and online shopping retailers. In recent years, social media sites such as Facebook have become some of the most popular sites, with users determined to keep up-to-date with the digital presence of their friends, families, and favorite celebrities.

In March 2025, the Google Chrome browser was the leader in the mobile internet browser market, with a share of 66.75 percent. As the runner-up, Apple’s Safari had a market share of around 23 percent. Other contenders in the field include Samsung Internet and Opera. Browser market Around half of the world’s population uses the internet regularly, and web browsers serve as the channel through which users from across the globe access the internet each day. As in the mobile browser market, Chrome is also the dominant figure in the overall web browser market. In December 2024, Chrome for Android and Chrome occupied the top two spots in the global web browser market. Chrome’s dominance is the most prominent in the desktop browser market: in 2024, Google’s popular browser accounted for nearly 67 percent of the market, miles ahead of its competitors. Google Chrome Released in 2008 by Google, Chrome has become one of the tech giant's most successful products over the years, together with their search engine Google Search, mobile operating system Android, e-mail service Gmail, etc. The success of Chrome has led to the expansion of the brand name into the company's other products such as Chrome OS, Chromecast, and Chromebook.

According to a survey conducted among users of digital comic services in Japan in 2023, more than two-thirds of the respondents preferred to use digital comic services via apps rather than web browsers. The share of users who preferred web browsers amounted to 27.2 percent.

（停止更新）互联网使用：浏览器市场份额：移动服务：MeeGo在10-27-2024达0.000%，相较于10-26-2024的0.000%保持不变。（停止更新）互联网使用：浏览器市场份额：移动服务：MeeGo数据按日更新，07-04-2024至10-27-2024期间平均值为0.010%，共54份观测结果。该数据的历史最高值出现于10-22-2024，达0.030%，而历史最低值则出现于10-27-2024，为0.000%。CEIC提供的（停止更新）互联网使用：浏览器市场份额：移动服务：MeeGo数据处于定期更新的状态，数据来源于Statcounter Global Stats，数据归类于全球数据库的日本 – Table JP.SC.IU: Internet Usage: Browser Market Share。

The web browser Chrome accounted for more than 55 percent of the web traffic in Japan in December 2024, which made it the leading browser in this regard. Chrome was followed by Safari, Edge, and Firefox.

Browser Based MMORPG Market Outlook

The global browser-based MMORPG market size was valued at USD 2.5 billion in 2023 and is projected to reach USD 4.7 billion by 2032, growing at a CAGR of 7.2% during the forecast period. This growth can be attributed to the increasing penetration of internet services and the rising popularity of browser-based games among different age groups.

One of the primary growth factors for the browser-based MMORPG market is the expanding internet user base globally. With the increasing affordability and accessibility of the internet, more individuals are turning to online gaming as a form of entertainment. The convenience of playing directly from a web browser without the need for high-end gaming hardware is another contributing factor, making these games accessible to a broader audience. Additionally, the advancements in browser technologies such as HTML5 have significantly enhanced the gaming experience, providing better graphics and faster load times, further attracting gamers to this market.

The growing trend of social gaming is another major factor driving the market. Browser-based MMORPGs often incorporate social elements, allowing players to interact, collaborate, and compete with others in virtual worlds. This social aspect is particularly appealing to younger demographics and helps foster a sense of community and engagement, increasing the time and money players are willing to invest in these games. Furthermore, the COVID-19 pandemic has also played a role in boosting the popularity of browser-based MMORPGs as people sought new forms of entertainment while adhering to social distancing measures.

Another significant driver is the monetization strategies employed by game developers. The free-to-play model, supplemented by in-game purchases, has proven to be highly lucrative. Players can access the game for free, with revenue generated through the sale of virtual goods, premium features, and cosmetic items. This model lowers the entry barrier for new players and creates a steady revenue stream from existing users who wish to enhance their gaming experience. Additionally, the pay-to-play model continues to attract a dedicated player base willing to pay a subscription fee for premium content and exclusive features.

From a regional perspective, Asia Pacific is expected to dominate the market due to the high penetration of internet services and the growing popularity of online gaming in countries like China, Japan, and South Korea. North America and Europe also hold significant market shares, driven by a strong gaming culture and advanced technological infrastructure. The Middle East & Africa and Latin America are emerging markets with considerable growth potential, primarily due to increasing internet accessibility and a growing young population interested in online gaming.

Game Type Analysis

In the browser-based MMORPG market, game type segmentation includes Fantasy, Sci-Fi, Historical, and Others. Fantasy games dominate the market, attracting a large number of players due to their immersive worlds and engaging storylines. These games often feature rich lore, intricate questlines, and expansive universes that captivate players' imaginations. The popularity of fantasy-themed media, such as books, movies, and TV shows, further adds to the appeal of fantasy MMORPGs. Well-known titles like RuneScape and Adventure Quest Worlds have set benchmarks in this category, continually attracting new players while retaining long-time fans.

Sci-Fi MMORPGs are gaining traction, appealing to players interested in futuristic worlds, advanced technology, and space exploration. Games in this category often feature innovative gameplay mechanics, such as space combat and high-tech weaponry, that differentiate them from other genres. Titles like DarkOrbit and Star Wars: The Old Republic have carved out a niche in this segment, providing unique experiences that cater to fans of science fiction. The continuous development of new Sci-Fi games and updates to existing ones keeps this segment vibrant and competitive.

Historical MMORPGs offer players a chance to experience different eras and significant events from history. These games often emphasize historical accuracy and educational content, making them appealing to players who enjoy learning about history while gaming. Titles like Forge of Empires and Travian Legends have been successful in this segment, providing rich, historically-themed gameplay experiences. The educational aspect of these games also makes them popular in academic settings, where they can b

As of March 2025, Google represented 79.1 percent of the global online search engine market on desktop devices. Despite being much ahead of its competitors, this represents the lowest share ever recorded by the search engine in these devices for over two decades. Meanwhile, its long-time competitor Bing accounted for 12.21 percent, as tools like Yahoo and Yandex held shares of over 2.9 percent each. Google and the global search market Ever since the introduction of Google Search in 1997, the company has dominated the search engine market, while the shares of all other tools has been rather lopsided. The majority of Google revenues are generated through advertising. Its parent corporation, Alphabet, was one of the biggest internet companies worldwide as of 2024, with a market capitalization of 2.02 trillion U.S. dollars. The company has also expanded its services to mail, productivity tools, enterprise products, mobile devices, and other ventures. As a result, Google earned one of the highest tech company revenues in 2024 with roughly 348.16 billion U.S. dollars. Search engine usage in different countries Google is the most frequently used search engine worldwide. But in some countries, its alternatives are leading or competing with it to some extent. As of the last quarter of 2023, more than 63 percent of internet users in Russia used Yandex, whereas Google users represented little over 33 percent. Meanwhile, Baidu was the most used search engine in China, despite a strong decrease in the percentage of internet users in the country accessing it. In other countries, like Japan and Mexico, people tend to use Yahoo along with Google. By the end of 2024, nearly half of the respondents in Japan said that they had used Yahoo in the past four weeks. In the same year, over 21 percent of users in Mexico said they used Yahoo.

Snapshot img

Cognitive Media Solutions Market Size 2024-2028

The cognitive media solutions market size is forecast to increase by USD 39.71 billion at a CAGR of 78.44% between 2023 and 2028.

The market is experiencing significant growth due to the increasing adoption of advanced digital devices, such as smartphones and tablets, which enable the consumption of digital content in various formats. Artificial intelligence (AI) and analytics are key technologies driving this market, with applications ranging from visual analytics in the publishing and music industries to deep learning in education and autonomous vehicles. Cloud computing is facilitating the delivery and accessibility of cognitive media solutions, allowing for real-time data integration and automation. However, challenges remain, including system integration and interoperability issues, as well as the need for natural language processing and CRM software to effectively analyze and understand unstructured data. Overall, the market is poised for continued expansion as AI and analytics continue to transform the way we create, consume, and interact with digital content.

What will be the Size of the Cognitive Media Solutions Market During the Forecast Period?

Request Free Sample

The market in the media industry is experiencing significant growth as media companies embrace automated workflows to enhance content creation and publishing processes. This market encompasses cognitive computing solutions that leverage artificial intelligence (AI) technologies such as deep learning, machine learning, and natural language processing to analyze and make decisions based on vast amounts of data. These advanced technologies enable media companies to triangulate data from multiple sources, including publishing platforms and subscriber bases, to deliver user-centric streaming content on demand. Cognitive media solutions are increasingly being deployed in the cloud and optimized for mobile devices, including smartphones, tablets, and internet browser-connected devices.
The video-streaming sector, in particular, is witnessing a rise in demand for cognitive media solutions due to the growing consumer's screen time and the need for personalized content recommendations. Content owners are leveraging these solutions to improve operational efficiency, enhance user experience, and monetize their assets more effectively. Overall, the market is poised for continued growth as media companies seek to leverage AI technologies to gain a competitive edge and meet evolving consumer demands.

How is this Cognitive Media Solutions Industry segmented and which is the largest segment?

The industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

End-user

  SME
  Large enterprises


Geography

  North America

    US


  Europe

    Germany
    UK


  APAC

    China
    Japan


  Middle East and Africa



  South America

By End-user Insights

The SME segment is estimated to witness significant growth during the forecast period.

Small and medium enterprises (SMEs) are increasingly adopting cognitive media solutions to enhance customer engagement and improve business insights. The media industry's shift towards technology-driven, omnichannel processes is leading SMEs to implement AI-powered platforms for marketing, sales, and customer relationship management. Cognitive media solutions offer intelligent, personalized experiences by analyzing customer data from various operations. These insights help SMEs to understand customer preferences, optimize content, and improve customer service. AI technologies, such as deep learning, machine learning, and natural language processing, enable cognitive media solutions to provide pre-purchase and post-purchase engagement experiences. Additionally, cognitive media solutions offer features like tagging content, content metadata management, network optimization, recommendation and personalization, security management, and support and maintenance.

These solutions assist in gaining customer feedback through surveys, managing billing and payments, providing technical support, and promoting campaigns. The adoption of cognitive media solutions is crucial for SMEs In the media industry to stay competitive and meet evolving consumer demands across various devices, including smartphone apps, tablets, and internet browser-connected devices.

Get a glance at the market report of share of various segments Request Free Sample

The SME segment was valued at USD 461.80 billion in 2018 and showed a gradual increase during the forecast period.

Regional Analysis

APAC is estimated to contribute 30% to the growth of the global market during the forecast period.

Technavio's analysts have elabora

According to a survey conducted in Japan from October to December 2020, 55 percent of female respondents aged between 16 to 29 years old used YouTube almost every day. The share was considerably lower among older age groups.

According to a survey conducted in Japan from October to December 2020, 72 percent of male respondents aged between 16 to 29 years old used YouTube almost every day. The share was considerably lower among older age groups.

Snapshot img

Mobile Advertising Market Size 2024-2028

The mobile advertising market size is forecast to increase by USD 382.9 billion at a CAGR of 14.27% between 2023 and 2028. The market is experiencing significant growth, driven by the increasing popularity of rich media and interactive ads. In-stream and out-stream advertising formats, such as rewarded video ads, are gaining traction on social media platforms and mobile browsers, with smartphone usage and mobile apps leveraging data analytics to optimize ad targeting and engagement. Programmatic advertising is also on the rise, allowing for more targeted and efficient ad placements. However, consumer privacy concerns are becoming increasingly important, with a focus on first-party data and the phasing out of third-party cookies. Regulatory changes, such as the deprecation of third-party cookies by major browsers, are adding complexity to the mobile advertising landscape. Consumer preferences continue to shift towards personalized and non-intrusive advertising experiences. To stay competitive, advertisers must prioritize privacy and security, while also adapting to the latest trends and regulatory changes.

What will be the Size of the Market During the Forecast Period?

Request Free Sample

The market has experienced significant growth in recent years, becoming an essential component of the media and entertainment industry. This growth can be attributed to several factors, including the increasing usage of smartphones and tablets, the rise of e-commerce, and the technological expertise of IT industry players. One trend in mobile advertising is the integration of augmented reality (AR) and virtual reality (VR) technologies. These formats offer advertisers unique opportunities to engage consumers in new and innovative ways. Location-based technology is another key trend, allowing advertisers to target consumers based on their physical location and deliver timely and relevant ads.

Moreover, social media platforms have also emerged as significant players in the market. With billions of active users, these platforms provide advertisers with a vast audience to reach. However, privacy and security concerns continue to be a challenge for the industry, with consumers increasingly demanding transparency and control over their data. Banner advertisements remain a popular format for mobile advertising, with display, search, video, and rich media options available. The advent of 5G technology is expected to further boost the market, enabling faster load times and more interactive ad experiences. The media and entertainment industry is also exploring the use of machine learning (ML) algorithms to personalize ad content and improve targeting.

Furthermore, websites and search engines are major sources of mobile traffic, making them prime targets for advertisers looking to reach consumers online. Despite the opportunities presented by the market, there are challenges to be addressed. Developing economies, in particular, face unique challenges in terms of infrastructure and regulatory frameworks. Privacy and security concerns continue to be a major issue, with consumers demanding transparency and control over their data.

Market Segmentation

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Type

  Search
  Display
  Video
  Others


End-user

  Large enterprise
  SMEs


Geography

  North America

    US


  APAC

    China
    India


  Europe

    Germany
    UK


  South America



  Middle East and Africa

By Type Insights

The search segment is estimated to witness significant growth during the forecast period. Mobile advertising refers to marketing strategies that utilize user data from searches conducted on browsers and applications to deliver targeted ads. These ads appear on all web pages visited by a user and are increasingly being optimized by major tech companies, such as Alphabet and Verizon, based on advertiser feedback. For example, search results may direct users to the nearest store based on their device location. This functionality is also being extended to popular apps and mapping services. Leading tech companies, including Google (Alphabet), Facebook, and Microsoft, are continuously improving their technologies to facilitate effective digital marketing. User behavior and technology advancements are driving the integration of social media and artificial intelligence into mobile advertising.

Furthermore, Ad formats are becoming more engaging, with personalized advertising and real-time bidding becoming the norm. Emerging technologies, such as machine learning and 5G mobile networks, are expected to further enhance user experience and ad targeting capabilities.

Get a glance at the ma