Retail Sales in Japan increased 2 percent in June of 2025 over the same month in the previous year. This dataset provides the latest reported value for - Japan Retail Sales YoY - plus previous releases, historical high and low, short-term forecast and long-term prediction, economic calendar, survey consensus and news.

Key information about Japan Retail Sales Growth

• Japan Retail Sales grew 5.2 % YoY in Apr 2023, compared with a 6.8 % increase in the previous month.
• Japan Retail Sales Growth YoY data is updated monthly, available from Oct 1992 to Apr 2023, with an average growth rate of 0.1 %.
• The data reached an all-time high of 12.1 % in Mar 1997 and a record low of -14.0 % in Mar 1998.
• In the latest reports, Car Sales of Japan recorded 326,730.0 units in May 2023, representing a growth of 25.0 %.

CEIC calculates monthly Retail Sales: Incl. Motor Vehicles Growth from monthly Retail Trade Index. The Ministry of Economy, Trade and Industry provides Retail Trade Index with base 2020=100. Retail Sales: Incl. Motor Vehicles Growth prior to January 2003 is calculated from Retail Trade Index with base 2005=100, and prior to January 2001 is calculated from Retail Trade Index with base 1995=100.

In November 2024, the commercial sales in the retail sector reached **** trillion Japanese yen, representing a slight increase on a year-on-year basis. December was the strongest month for retail sales in Japan in 2023, reaching a sales value of around **** trillion yen. Compared to the same period in the previous year, retail sales increased slightly by about *** billion yen, facilitated by a sales increase at food and beverages retail stores.

Japan CDI: Retail Sales Value data was reported at 3.500 % in Oct 2018. This records an increase from the previous number of 2.200 % for Sep 2018. Japan CDI: Retail Sales Value data is updated monthly, averaging 1.600 % from Jan 1975 (Median) to Oct 2018, with 526 observations. The data reached an all-time high of 29.900 % in Mar 1975 and a record low of -14.300 % in Mar 1998. Japan CDI: Retail Sales Value data remains active status in CEIC and is reported by Economic and Social Research Institute. The data is categorized under Global Database’s Japan – Table JP.S001: Leading Indicators: 2015=100.

The retail sales value of still rosé wine Japan amounted to nearly *** million U.S. dollars in 2021. This marked a decrease from over *** million dollars in the previous year. In 2026, the retail sales value was forecast to reach about ***** million dollars.

Japan Large Scale Retailers Sales: YoY: Saga data was reported at -5.700 % in Jan 2020. This records an increase from the previous number of -11.700 % for Dec 2019. Japan Large Scale Retailers Sales: YoY: Saga data is updated monthly, averaging 3.700 % from Jan 2015 (Median) to Jan 2020, with 61 observations. The data reached an all-time high of 65.900 % in Sep 2019 and a record low of -39.000 % in Mar 2015. Japan Large Scale Retailers Sales: YoY: Saga data remains active status in CEIC and is reported by Ministry of Economy, Trade and Industry. The data is categorized under Global Database’s Japan – Table JP.H009: Large Scale Specialty Retail Stores: Sales.

In December 2023, the retail sales value of food and beverage in Japan amounted to around *** trillion Japanese yen. The Japanese food and beverage sales peaked at the end of the year, facilitated by the increased demand during the holiday season.

Japan Large Scale Retailers Sales: YoY: Cameras data was reported at -8.500 % in Jan 2020. This records an increase from the previous number of -23.500 % for Dec 2019. Japan Large Scale Retailers Sales: YoY: Cameras data is updated monthly, averaging -7.300 % from Jan 2015 (Median) to Jan 2020, with 61 observations. The data reached an all-time high of 16.000 % in Aug 2017 and a record low of -34.300 % in Mar 2015. Japan Large Scale Retailers Sales: YoY: Cameras data remains active status in CEIC and is reported by Ministry of Economy, Trade and Industry. The data is categorized under Global Database’s Japan – Table JP.H009: Large Scale Specialty Retail Stores: Sales.

The Japan travel retail market, valued at approximately ¥800 billion (USD 5.7 billion) in 2025, is projected to experience robust growth, exceeding a 6% CAGR through 2033. This expansion is fueled by several key drivers. Firstly, the resurgence of international tourism to Japan following the easing of pandemic-related restrictions is significantly boosting sales. Secondly, the increasing affluence of Japanese consumers and a growing preference for premium goods are driving demand within domestic travel retail channels. Thirdly, innovative strategies employed by key players like Lagardère, Shiseido, and DFS, including personalized experiences and omnichannel approaches, are enhancing customer engagement and driving sales. The market is segmented across diverse product categories, with fashion and accessories, wine and spirits, and fragrances and cosmetics comprising significant shares. Airports remain the dominant distribution channel, while airlines and ferries also contribute substantially. However, the market faces challenges such as fluctuations in currency exchange rates and potential economic downturns, which could influence consumer spending. Furthermore, increasing competition necessitates continuous innovation and strategic partnerships for sustained growth. The forecast period anticipates continued growth, primarily driven by targeted marketing campaigns focused on attracting younger demographics and leveraging digital technologies for enhanced customer experience. The expansion of duty-free offerings at more convenient locations, outside major airports, is also expected to contribute significantly to market expansion. While maintaining a strong focus on luxury goods, diversification into other product categories and leveraging strategic collaborations will be crucial for market players to maintain their competitive edge and capture a larger market share amidst a dynamic landscape. The success of individual players will hinge on their capacity to adapt to changing consumer preferences, embrace technological advancements, and optimize their operational efficiency in a highly competitive market. This in-depth report provides a comprehensive analysis of the Japan travel retail industry, encompassing the historical period (2019-2024), base year (2025), and forecast period (2025-2033). Valued at billions, the market is experiencing dynamic growth fueled by several key factors. This report offers invaluable insights for businesses aiming to capitalize on the opportunities within this lucrative sector. We cover key players like Lagardere, Shiseido, DFS, Lotte Duty Free, ANA Festa, LOFT, HIS Group, Daiso, Jalux, Fa-So-La, TIAT Duty Free, and Donki, alongside a detailed examination of market segmentation and emerging trends. Recent developments include: February 2023: Shiseido Travel Retail has launched the Japanese skin and mind brand, Baum, in travel retail with the opening of its first counter with Japan Duty-Free Ginza at Mitsukoshi Ginza Department Store in downtown Tokyo., October 2022: Lotte Duty-Free Retail stepped up activity in South Korean retail operations on the back of Japan's decision to open up to international visa-free travel. This offered opportunities for duty-free sales in both travel retailer's markets of South Korea and Japan.. Key drivers for this market are: Tourism Growth is Driving the Market, Airport Expansions is Driving the Market. Potential restraints include: Tourism Growth is Driving the Market, Airport Expansions is Driving the Market. Notable trends are: Rising International Tourist Arrivals to Japan is Driving the Market.

In 2021, the retail sales value of free-from products in Japan amounted to around *** billion U.S. dollars. The market size was forecast to grow steadily over the following years, with retail sales exceeding *** billion dollars in 2026.

Japan Large Scale Retailers Sales: YoY: Wakayama data was reported at -3.700 % in Jan 2020. This records an increase from the previous number of -11.200 % for Dec 2019. Japan Large Scale Retailers Sales: YoY: Wakayama data is updated monthly, averaging -0.200 % from Jan 2015 (Median) to Jan 2020, with 61 observations. The data reached an all-time high of 48.900 % in Sep 2019 and a record low of -33.500 % in Mar 2015. Japan Large Scale Retailers Sales: YoY: Wakayama data remains active status in CEIC and is reported by Ministry of Economy, Trade and Industry. The data is categorized under Global Database’s Japan – Table JP.H009: Large Scale Specialty Retail Stores: Sales.

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E-Commerce Retail Market Size 2025-2029

The e-commerce retail market size is forecast to increase by USD 4,833.5 billion at a CAGR of 12% between 2024 and 2029.

The market is experiencing significant growth, driven by the advent of personalized shopping experiences. Consumers increasingly expect tailored recommendations and seamless interactions, leading retailers to integrate advanced technologies such as Artificial Intelligence (AI) to enhance the shopping journey. However, this market is not without challenges. Strict regulatory policies related to compliance and customer protection pose obstacles for retailers, requiring continuous investment in technology and resources to ensure adherence.
Retailers must navigate these challenges to effectively capitalize on the market's potential and deliver value to customers. By focusing on personalization and regulatory compliance, e-commerce retailers can differentiate themselves, build customer loyalty, and ultimately thrive in this dynamic market. Balancing the need for innovation with regulatory requirements is a delicate task, necessitating strategic planning and operational agility. Fraud prevention and customer retention are crucial aspects of e-commerce, with payment gateways ensuring secure transactions.

What will be the Size of the E-Commerce Retail Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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In the dynamic market, shopping carts and checkout processes streamline transactions, while sales forecasting and marketing automation help businesses anticipate consumer demand and optimize promotions. SMS marketing and targeted advertising reach customers effectively, driving sales growth. Warranty claims and customer support chatbots ensure post-purchase satisfaction, bolstering customer loyalty. Retail technology advances, including sustainable packaging, green logistics, and mobile optimization, cater to environmentally-conscious consumers. Legal compliance, data encryption, and fraud detection safeguard businesses and consumer trust. Product reviews, search functionality, and personalized recommendations enhance the shopping experience, fostering customer engagement.
Dynamic pricing and delivery networks adapt to market fluctuations and consumer preferences, respectively. E-commerce software integrates various functionalities, from circular economy initiatives and website accessibility to email automation and real-time order tracking. Overall, the e-commerce landscape continues to evolve, with businesses adopting innovative strategies to meet the needs of diverse customer segments and stay competitive.

How is this E-Commerce Retail Industry segmented?

The e-commerce retail industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Apparel and accessories
  Groceries
  Footwear
  Personal and beauty care
  Others


Modality

  Business to business (B2B)
  Business to consumer (B2C)
  Consumer to consumer (C2C)


Device

  Mobile
  Desktop


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  APAC

    China
    India
    Japan
    South Korea


  Rest of World (ROW)

By Product Insights

The apparel and accessories segment is estimated to witness significant growth during the forecast period. The market for apparel and accessories is experiencing significant growth, fueled by several key trends. Increasing consumer affluence and a shift toward premiumization are driving this expansion, with the organized retail sector seeing particular growth. Influenced by social media trends, the Gen Z demographic is a major contributor to this rise in online shopping. This demographic is known for their preference for the latest fashion trends and their willingness to invest in premium products, making them a valuable market segment. Machine learning and artificial intelligence are increasingly being used for returns management and personalized recommendations, enhancing the customer experience.

Ethical sourcing and supply chain optimization are also essential, as consumers demand transparency and sustainability. Cybersecurity threats continue to pose challenges, requiring robust strategies and technologies. B2C and C2C e-commerce are thriving, with influencer marketing and e-commerce analytics playing significant roles. Customer reviews are essential for building trust and brand loyalty, while reputation management and affiliate marketing help expand reach. Sustainable e-commerce and b2b e-commerce are also gaining traction, with third-party logistics and social commerce offering new opportunitie

In 2024, the retail sales value of confectionery in Japan amounted to around *** trillion Japanese yen. This represented a slight increase from about *** trillion yen in the previous year. The Japanese confectionery market covers sweet and savory snack foods, with chocolate, traditional confectioneries ("wagashi"), and fried snacks representing major segments.

In 2023, the wholesale and retail trade industry contributed around **** percent to the gross domestic product (GDP) of Japan. This represented a slight decline of *** percent compared to the previous year. The Japanese GDP reached a decade-low in 2022, but forecasts expected an upward trend for the future. Wholesaling in Japan The wholesale sector is an important link within Japanese supply networks, ensuring timely supply of raw materials and intermediate goods to manufacturers, as well as final goods to the consumer market. Wholesale corporations in Japan vary by capital structure and products, ranging from a large number of small sole proprietorships with a straightforward portfolio to a small share of large-scale general trading companies that deal with a broad range of goods. While the rise of e-commerce has opened new distribution routes for producers and manufacturers to market and sell to retailers and consumers directly, wholesalers managed to maintain their role as intermediaries in an environment characterized by trust-based business relations, smooth operations, and the importance of quality. Retailing in Japan The Japanese retail sector encompasses store-based and non-store businesses, with domestic consumers discovering the possibilities of online shopping not only for digital services but also for physical goods. While brick-and-mortar stores remained the preferred point of sales, trusted for their transparency and long-standing services, online shopping was gradually adopted as the alternative for non-durables and leisure products. To defend their market positions against the advance of online marketplaces, physical retailers incorporated mail-order distribution, online stores, as well as click and collect services in their sales strategies in recent years.

Japan Large Scale Retailers Sales: YoY: Gunma data was reported at -4.300 % in Jan 2020. This records an increase from the previous number of -9.700 % for Dec 2019. Japan Large Scale Retailers Sales: YoY: Gunma data is updated monthly, averaging 4.300 % from Jan 2015 (Median) to Jan 2020, with 61 observations. The data reached an all-time high of 50.700 % in Sep 2019 and a record low of -39.800 % in Mar 2015. Japan Large Scale Retailers Sales: YoY: Gunma data remains active status in CEIC and is reported by Ministry of Economy, Trade and Industry. The data is categorized under Global Database’s Japan – Table JP.H009: Large Scale Specialty Retail Stores: Sales.

Japan Large Scale Retailers Sales: YoY: Tochigi data was reported at 13.100 % in Jan 2020. This records an increase from the previous number of 4.200 % for Dec 2019. Japan Large Scale Retailers Sales: YoY: Tochigi data is updated monthly, averaging 6.200 % from Jan 2015 (Median) to Jan 2020, with 61 observations. The data reached an all-time high of 65.400 % in Sep 2019 and a record low of -41.500 % in Mar 2015. Japan Large Scale Retailers Sales: YoY: Tochigi data remains active status in CEIC and is reported by Ministry of Economy, Trade and Industry. The data is categorized under Global Database’s Japan – Table JP.H009: Large Scale Specialty Retail Stores: Sales.

Japan Large Scale Retailers Sales: YoY: Miyazaki data was reported at 0.800 % in Jan 2020. This records an increase from the previous number of -8.100 % for Dec 2019. Japan Large Scale Retailers Sales: YoY: Miyazaki data is updated monthly, averaging -0.500 % from Jan 2015 (Median) to Jan 2020, with 61 observations. The data reached an all-time high of 73.700 % in Sep 2019 and a record low of -40.100 % in Mar 2015. Japan Large Scale Retailers Sales: YoY: Miyazaki data remains active status in CEIC and is reported by Ministry of Economy, Trade and Industry. The data is categorized under Global Database’s Japan – Table JP.H009: Large Scale Specialty Retail Stores: Sales.

In 2023, the convenience store sector in Japan generated annual sales revenue of over **** trillion Japanese yen, an increase from around **** trillion yen compared to 2014. That year, convenience stores, so-called konbini, accounted for an almost ***** percent share of retail sales. Convenience businesses in retail Convenience stores are an integral part of the Japanese retail sector. Selling a variety of food and non-food products, konbini are a point of sale for daily necessities and quick shopping trips. Additionally, while not a major business segment, the brick-and-mortar retailers offer a range of services, such as parcel drop-offs, financial services, and ticket sales. Konbini operators The Japanese convenience store sector is dominated by the presence of three operators, Seven-Eleven, Lawson, and FamilyMart. Through franchising and direct operations, the three brands are involved in the operation of a majority of the domestic convenience store network. While smaller companies like Poplar and Ministop have successfully prevailed within the competitive market, they operate only a minority of the tens of thousands of convenience stores in the country.

In 2021, grocery retailers were the main store-based sales channel for functional and fortified food and beverages in Japan, with supermarkets making up almost 40 percent of the retail sales value. Among non-store retailers, e-commerce shopping secured a 5.2 percent share. That year, the total sales value reached about 18.8 billion U.S. dollars.

Japan Large Scale Retailers Sales: YoY: Osaka data was reported at 3.100 % in Jan 2020. This records an increase from the previous number of -3.800 % for Dec 2019. Japan Large Scale Retailers Sales: YoY: Osaka data is updated monthly, averaging 1.800 % from Jan 2015 (Median) to Jan 2020, with 61 observations. The data reached an all-time high of 58.900 % in Sep 2019 and a record low of -29.800 % in Mar 2015. Japan Large Scale Retailers Sales: YoY: Osaka data remains active status in CEIC and is reported by Ministry of Economy, Trade and Industry. The data is categorized under Global Database’s Japan – Table JP.H009: Large Scale Specialty Retail Stores: Sales.