Noodle-based staple foods were the most popular alternatives to rice during shortages in Japan, according to a survey conducted in September 2024. Almost 32 percent of respondents named udon noodles their preferred rice-substitute for a meal, with pasta and macaroni following in second place. While rice is the staple food of choice for meals in Japan, the market experienced a table rice shortage in summer 2024. Reported reasons for the shortage ranged from policy-related restrictions, declining production output, climate-related challenges, stockpiling in private households for disasters, and increased demand amid surging number of tourists, among others.

Rice was by far the food category affected by price inflation based on the reports of Japanese consumers. In a survey conducted in February 2025, over ** percent of respondents felt that rice prices had increased, followed by ****************. The Consumer Price Index of grains and cereals showed a jump in 2024, impacted by rising rice prices due to reported shortages.

Explore the impact of inflation in Japan on living costs, with households and businesses facing increasing financial pressures amid rising prices for essentials.

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Spelt Market Size and Trends

The spelt market size is forecast to increase by USD 11.79 billion, at a CAGR of 3.7% between 2023 and 2028. The market is witnessing significant growth due to changing consumer preferences towards healthier food options. Organic farming practices are increasingly being adopted to produce spelt cereals, including common spelt, red spelt, and green spelt, which are rich in flavor and nutritional value. These grains are finding extensive applications in the food and beverage industry, particularly in baked goods, pastas, and brewing. Moreover, the demand for spelt is expanding beyond food and beverage to include skincare products, haircare products, dietary supplements, nutraceuticals, and animal feed. The growing popularity of these applications is driving the market's expansion. Additionally, the increasing use of online stores, health food stores, and specialty stores as sales channels is facilitating the market's growth. However, the market faces challenges due to the shortage of spelt, which is limiting its production and availability. Despite this, the market is expected to continue its growth trajectory, driven by the increasing demand for natural and organic products.

Market Analysis

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Spelt, an ancient grain, has gained considerable attention in the nutritious food market due to its numerous health benefits and sustainable production methods. This grain, a type of hulled wheat, has been a staple in European diets for centuries and is now regaining popularity in North America. Spelt is rich in essential nutrients, including fiber, proteins, vitamins, and minerals. Its high fiber content makes it an excellent choice for promoting digestive health, alleviating constipation, and preventing conditions such as diverticulitis. Moreover, spelt is a valuable source of vitamin niacin, which plays a crucial role in energy production and the synthesis of sexual hormones. Thiamin, another essential vitamin present in spelt, aids in psychological stress reduction. Spelt is a nutrient-dense food, offering various health advantages. Its fiber content makes it an effective digestive regulator, ensuring proper nutrient absorption and maintaining overall gut health.

Furthermore, spelt contains a decent amount of protein, making it a suitable alternative for individuals following gluten-free diets due to celiac disease or intolerances. Spelt's popularity extends beyond its nutritional benefits. The grain is grown using sustainable agriculture practices, which minimize the use of synthetic fertilizers and pesticides. This eco-friendly approach not only benefits the environment but also ensures the production of organic products that are free from harmful additives. The increasing health consciousness among consumers and the demand for sustainable food options have contributed to the growth of the spelt market. Consumers are increasingly seeking nutrient-rich, gluten-free alternatives, making spelt an attractive choice. Furthermore, the growing awareness of the importance of fiber in maintaining overall health has led to a rise in demand for high-fiber foods, including spelt.

Market Segmentation

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.

Product

  Conventional spelt
  Organic spelt


Geography

  Europe

    Germany
    UK
    France
    Italy


  North America

    Canada
    US


  APAC

    China
    India
    Japan
    South Korea


  South America



  Middle East and Africa

By Product Insights

The conventional spelt segment is estimated to witness significant growth during the forecast period. The market is witnessing significant growth due to several key factors. One of the primary reasons is the increasing availability of this ancient grain. With the rising consumer interest in spelt, more farmers are shifting towards its cultivation, leading to a supply shortage in certain regions. Price is another significant factor driving the conventional spelt market. Price-conscious consumers often opt for conventional spelt products due to their affordability. Moreover, the food and beverage industry's growing demand for spelt is anticipated to boost the segment's growth during the forecast period.

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The conventional spelt segment was valued at USD 33.38 billion in 2018. Spelt, a type of ancient wheat, is gaining popularity in various industries, including food and beverage, skincare products, haircare products, dietary supplements, nutraceuticals, animal feed, and flour. Commonly available in three varieties - red spelt, green spelt, and white spelt - spelt's unique flavor and nutritional benefits make it a preferred