Following a consistent growth in recent years, the overseas revenue of the animation industry in Japan reached a value of about 1.72 trillion Japanese yen for the first time in 2023. The combined value of the domestic anime market and the overseas anime market amounted to approximately 3.35 trillion yen in 2023, which was a new record for the industry. Exporting anime The anime industry is an important part of the Japanese content industry, which has received increasing attention as a possible growth motor for the Japanese economy since the early 2000s. Exports of media contents and other pop cultural goods, such as Pokémon merchandise and toys, were deemed economic success stories in Japan during the recession-stricken 1990s. A breakdown of the anime industry by segment shows that merchandising is by far the largest domestic segment of the anime industry. The overseas revenue represents the combined revenue of various segments of the industry, such as television broadcasting, movies, and video streaming. Anime streaming in particular has come into focus in recent years, as the competition between major streaming services, such as Netflix, Amazon Prime Video, and Disney+, has increased the demand for animated streaming content. Impact of demographic changes One reason for the increasing outward orientation of Japanese anime producers and related companies can be found in the limited growth potential of the domestic market. Japan’s low birthrate means that fewer and fewer children are born as time progresses, which poses a challenge particularly for those businesses which follow a media mix strategy that combines broadcasting TV programs for children with selling toys and other merchandise. Despite this development, the anime industry has greatly expanded its output since the 1990s, which has entailed an increasing focus on content aimed at adult audiences. A comparison of production minutes shows that the anime industry today produces more content aimed at adults than content aimed at children and families, which was not the case in earlier decades. In general, it has become more common for adults to enjoy animation, which is in part a result of the increasing sophistication of the medium.

The domestic revenue of the animation industry in Japan amounted to about **** trillion Japanese yen in 2023. Both the domestic sales and the overseas sales increased during that year, reaching a record-setting total revenue of approximately **** trillion yen. A popular entertainment form Animation is a popular medium of entertainment in Japan. The first successful television anime shows were broadcast for children in the 1960s. Throughout the decades, anime storylines became more complex and increasingly garnered popularity with adult audiences as well, both in Japan and overseas. Today, a wide variety of genres caters to different interests, which makes the medium appealing for both mainstream and niche audiences. While works such as “Akira” (1988), “Ghost in the Shell” (1995), and “Neon Genesis Evangelion” (1995-1996) pushed the artistic and storytelling boundaries of the medium, the movies of Studio Ghibli represent wholesome family entertainment. Although anime shows were initially broadcast for children, shows aimed at adult audiences have become more important for the industry in recent years, which can partly be explained by the demographic aging of Japan’s population. According to survey data, many of the most popular subscription video-on-demand (SVOD) titles are anime properties. The anime industry The anime industry is a highly creative and visually distinctive media industry. Many companies are located in Japan’s capital city Tokyo, which is the country’s most important media hub. Anime works are frequently produced by so-called production committees, which are constituted by different corporations specializing in a certain field of the anime-related business. While this form of cooperation reduces risk and enables specialization, the actual animation production companies often only receive a small proportion of the revenue generated from their products. A breakdown of the anime market by segment shows that merchandising is the largest business within the domestic market.

According to Cognitive Market Research, The Global Anime market will be worth USD 28.8 billion in 2023 and expand at a compound annual growth rate (CAGR) of 10.20% from 2023 to 2030.

The demand for anime is rising due to the emerging adoption and sales of Japanese anime content globally.
Demand for Merchandising remains higher in the anime market.
The online sales category held the highest anime market revenue share in 2023.
North American anime will continue to lead, whereas the European anime market will experience the most substantial growth until 2030.

Increase in Popularity of Anime to Provide Viable Market Output

One of the major causes driving anime consumption internationally is the expanding ownership of smart connected devices, owing to the increased affordability and accessibility of cell phones and internet services. Modern globalization has brought Japanese Anime to the international market, contributing to its appeal. The globalization of Japanese animation is also driven by partnerships between digital streaming services like Netflix and Amazon Prime and Japanese animation studios, pushing the worldwide anime business. The unique and distinguishing characteristics of Anime that endear it to the audience differ from those of Western animation or cartoons, making it extremely popular in the Western world. Growing animation studios with technology breakthroughs to produce more content to fulfill increased market demand has also boosted Anime's popularity. Creating personalized material for a particular geographical audience has aided the growth of the anime sector. Given the unique visuals and storytelling across genres, millennials' growing infatuation with anime has drawn significant attention to the global anime sector. Furthermore, the increased production of anime content in multiple countries to capitalize on the profitable anime business has led to the market's rise in the twenty-first century.

Market Dynamics of the Anime

Key drivers of Anime Market

Growing New Technologies to Propel Market Growth

Artificial intelligence, augmented reality, big data, the Internet of Things, and machine learning are defining the arrival of Industry 4.0 in every sector of the economy. In the foreseeable era, integrating artificial intelligence and other technologies to create better animation faster would support exponential market expansion. By saving a lot of time and effort, animation companies' usage of new technology might provide lucrative opportunities. Artificial intelligence can also improve anime shows' graphics, animation, and angles, thereby expanding the worldwide anime business.

Key Restraints of Anime Market

Lack of Anime Artists to Restrict Market Growth

Despite technical advances, anime production involves several steps, from writing and storyboarding to animation and sound design. The multiple steps take a long time. The lengthy hours worked by anime artists, designers, programmers, and creators are not justified by their pay. Budding anime artists are deterred from pursuing this job due to the hard hours and low pay. With an ever-increasing animation market and a scarcity of anime artists and professional animators, the business will likely grow slowly.

Key trends for Anime Market

Global Streaming Expansion: The anime industry is swiftly growing beyond Japan, with platforms such as Netflix, Crunchyroll, and Disney+ making significant investments in anime content. This trend of globalization has enhanced the accessibility of anime for international viewers, leading to increased demand and higher revenues across various demographic groups.

Surge in Anime Merchandising: Merchandise derived from anime—including clothing, figurines, accessories, and collectibles—has emerged as a significant source of revenue. The merchandising sector is gaining momentum worldwide, particularly in the U.S., Europe, and Southeast Asia, as fan engagement extends beyond mere screen consumption.

Cross-Media Integration and Gaming Synergy: The emergence of video games based on anime and cross-platform content (including films, comics, and merchandise) is fostering immersive ecosystems around franchises. Titles like “Demon Slayer: The Hinokami Chronicles” have generated new revenue opportunities, strengthening brand loyalty and encouraging ongoing investment from fans.

Technological...

The total revenue of the animation industry in Japan amounted to about **** trillion Japanese yen in 2023, which was a new record for the industry. Both the overseas market and the domestic market grew during that year. A breakdown of the revenue by segment shows that merchandising continued to be the largest domestic segment of the market.

The animation industry in Japan generated a revenue of about **** trillion Japanese yen via overseas sales in 2023. Since the overseas business combines the revenue of various segments, it was the largest category in terms of revenue for the Japanese anime industry. Merchandising, pachinko, and streaming constituted the largest domestic segments. The anime market The anime industry is a booming enterprise in Japan. One major contributing factor is the growing demand in other countries, which has led to a strong increase in overseas sales particularly since the mid-2010s. Among the domestic segments, one notable area of growth for the industry is the streaming business, which overtook television broadcasting for the first time in 2020. Due to the competition between major streaming services, such as Netflix, Amazon Prime Video, and Disney+, this segment has received a lot of media attention in recent years. Live entertainment, which includes businesses such as live performances, exhibitions, and cafés, also constitutes a segment that enjoys increasing popularity. The segment was particularly adversely affected by the COVID-19 pandemic, but managed to recover by 2022. Anime production companies In Japan, animation works are usually produced by so-called production committees, which represent cooperative endeavors between companies that belong to various related industries. The production of content often goes hand in hand with further products, such as merchandise in the form of toys or other character goods. While this cooperation reduces the risk each company has to carry and allows for the utilization of a highly specialized know-how with regard to the various market segments, the actual animation production companies only earn a small proportion of the revenue generated in the anime market.

Anime Market size was valued at USD 31.41 Billion in 2023 and is poised to grow from USD 34.49 Billion in 2024 to USD 72.86 Billion by 2032, growing at a CAGR of 9.8% during the forecast period (2025-2032).

Snapshot img

Anime Market Size 2025-2029

The anime market size is forecast to increase by USD 21.92 billion at a CAGR of 9.4% between 2024 and 2029.

The market, renowned for its vibrant storytelling and captivating visuals, is experiencing significant growth, driven primarily by the expansion of high-speed internet access worldwide. This digital revolution has enabled the increase in popularity of anime video games, allowing a larger and more diverse audience to engage with the content. However, this growth is not without challenges. Advanced technologies, such as artificial intelligence and blockchain, are transforming the industry, presenting both opportunities and threats. 
On the one hand, these technologies enable innovative content creation and distribution methods, while on the other hand, they require a significant investment in research and development and a lack of skilled professionals In the anime industry poses a challenge to their effective implementation. Companies seeking to capitalize on the market's opportunities must navigate these challenges effectively, investing in talent development and staying abreast of technological advancements to remain competitive.

What will be the Size of the Anime Market during the forecast period?

Request Free Sample

The market, a significant segment of the global media and entertainment industry, continues to experience strong growth driven by the proliferation of internet-based distribution channels and gaming applications. Creative agencies and production companies leverage online platforms to reach a global audience, making animated episodes accessible to fans beyond traditional television broadcasts. Home media sales, including DVDs and Blu-rays, remain a substantial revenue stream, while Japanese comics, or manga, serve as a source of intellectual property for adaptations. 
The market's expansion extends to virtual reality, offering enriching experiences for fans. Pop culture's influence on anime's popularity is undeniable, with its unique storytelling and artistic style resonating with audiences worldwide. The market's size and direction reflect its dynamic nature, adapting to technological advancements and evolving consumer preferences.

How is this Anime Industry segmented?

The anime industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Content Type

  Shows or series
  Movie
  Music
  Live entertainment


Type

  Merchandising
  Theatrical
  Internet
  Others


Genre

  Action and adventure
  Sci-Fi and fantasy
  Romance and drama
  Sports
  Others


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  Middle East and Africa

    Egypt
    KSA
    Oman
    UAE


  APAC

    China
    India
    Japan


  South America

    Argentina
    Brazil


  Rest of World (ROW)

By Content Type Insights

The shows or series segment is estimated to witness significant growth during the forecast period. The market is experiencing significant growth, particularly In the show or series segment. Anime shows and series, which consist of multiple animated episodes, are increasingly popular. In North America, the entertainment industry is advanced technologically, leading to the production of high-quality anime content. This content is easily accessible through internet-based distribution channels, such as streaming services, gaming applications, and online platforms. The demand for these services is global, resulting in increased competition and investment in producing superior content. Anime studios and production companies are enhancing their offerings with virtual surround sound, in-game communication, and VR gaming equipment. Social media platforms and social VR interactions are also integral to the anime community. The younger population is a key demographic, with cognitive development and problem-solving skills being prioritized through children's creativity and anime-related merchandise sales. The animation industry includes animation studios, production companies, and streaming platforms, all contributing to the growth of the market.

Get a glance at the market report of share of various segments Request Free Sample

The shows or series segment was valued at USD 9.55 billion in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

APAC is estimated to contribute 77% to the growth of the global market during the forecast period.Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

For more insights on the market size of various regions, Request Free Sample

The market in Asia Pacific (APAC) is experiencing significant growth due to t

The global anime market, valued at $33.13 billion in 2025, is projected to experience robust growth, exhibiting a Compound Annual Growth Rate (CAGR) of 8.44% from 2025 to 2033. This expansion is fueled by several key drivers. The increasing popularity of anime streaming platforms like Crunchyroll and Netflix, coupled with the rise of original anime content and the expansion into new markets, are significant contributors. Furthermore, the growing engagement with anime through merchandise, music, and live events enhances market reach and revenue streams. While the market faces challenges such as piracy and competition from other forms of entertainment, the strong global fanbase and consistent production of high-quality content ensure continued growth. Specific segments like streaming and merchandising are expected to be particularly lucrative, with a strong emphasis on digital distribution furthering accessibility and expanding the viewership base. The continued investment in high-quality animation and storytelling will ensure the anime industry remains a significant player in global entertainment. The geographical distribution of the market showcases a diverse landscape. North America and Asia are expected to hold the largest market share, reflecting established fan bases and substantial investment in the production and distribution of anime. However, Europe, Latin America, Australia and New Zealand, and the Middle East and Africa are showing promising growth potential, driven by increased internet penetration and greater exposure to anime through streaming platforms. Key players like Aniplex of America, Toei Animation, and Studio Ghibli contribute significantly to the market's vibrancy, with their diverse portfolios encompassing various genres and catering to a broad range of audiences. The continuous emergence of new studios and the exploration of innovative storytelling techniques will further invigorate market growth. This comprehensive report provides a detailed analysis of the global anime market, covering the period from 2019 to 2033. It delves into market size, growth drivers, challenges, and future trends, offering valuable insights for industry stakeholders. With a focus on key segments and regional markets, this report is an essential resource for anyone seeking to understand the dynamics of this ever-expanding industry. The report utilizes data from 2019-2024 as its historical period, with 2025 as the base and estimated year, and projects the market until 2033. Recent developments include: June 2023 - KC Global Media Asia (KCGM) partnered with cloud-based software as a service (SaaS) technology for broadcast and connected TV provider Amagi to provide Amagi's flagship SaaS offerings to distribute its premium anime channel, Animax, across multiple OTT platforms in India. The launch has enabled KC Global Media Asia to venture further into the Southeast Asian market, making its currently distributed premium content more accessible to advertisers and viewers., June 2023 - Dentsu Group announced that it will strengthen its anime business by establishing Dentsu Anime Solutions Inc., a new company to provide solutions centered on anime licensing. The new Dentsu Anime Solutions Inc.'s main businesses will be selling anime and licensing, such as merchandising, to broadcasters and streaming platforms in Japan and overseas., June 2023 - KC Global Media announced the launch of the Japanese entertainment pack Animax and GEM on Amazon Prime Video Channels in India. Animax and GEM offer consumers a selection of popular Japanese anime, drama, and variety programs with English subtitles from KC Global Media's linear channels Animax and GEM. Among the plethora of offerings, fans in India can now indulge in popular anime titles such as My Senpai is Annoying, Haikyu!!, Fruits Basket, and more.. Key drivers for this market are: The Growing Popularity of Anime, The Growing Popularity of Streaming Platforms. Potential restraints include: Rise of Alternative Technologies Such as Thermal Evaporation. Notable trends are: The Growing Popularity of Streaming Platforms is Analyzed to Drive the Anime Market.

The Japan Anime Market size was valued at USD 32.62 billion in 2023 and is projected to reach USD 42.64 billion by 2032, exhibiting a CAGR of 3.9 % during the forecasts period. The Japan anime market is defined as the business segment concerned with the creation, distribution and consumption of animation products originating from Japan. It belongs to a bright culture facility that covers a TV programme, movie, manga, product, merchandise, and game. Thus, anime has become a true cultural reference and has a wide audience among people from different countries. Recent trends are related to the penetration of streaming services where anime was provided to a global level and the use of VR and AR in the technological completion of anime. Also, owning to cooperative efforts with global franchises, as well as the appearance of brand new anime aimed at the international audience, the destiny of anime industry is being built today. Recent developments include: In October 2023, Toei Animation announced the launch of Dragon Ball DAIMA, a continuation series of its most famous anime franchise, Dragon Ball. The series commemorates the 40th anniversary of Dragon Ball and is speculated to be released in 2024. , In February 2023, Toei Animation Co., Ltd. announced a new collaborative project called DenDekaDen in association with Strata Co., Ltd. This newly established creative organization leverages technology to empower and elevate creativity. In this project, Toei introduced a new set of characters poised to take the next step towards the further development of Web 3.0. The project was born from a shared vision to create a new franchise expected to gain popularity worldwide. .

The global anime market is projected to experience robust growth, with its valuation expected to rise from approximately USD 32.15 billion in 2025 to around USD 72.35 billion by 2035.

Attributes	Description
Estimated Size, 2025	USD 32.15 billion
Projected Size, 2035	USD 72.35 billion
Value-based CAGR (2025 to 2035)	8.5%

Semi-Annual Market Update

Particular	Value CAGR
H1 (2024 to 2034)	7.5%
H2 (2024 to 2034)	8.1%
H1 (2025 to 2035)	8.5%
H2 (2025 to 2035)	9.2%

Country-wise Insights

Countries	CAGR from 2025 to 2035
India	10.5%
China	9.3%
Germany	6.6%
Japan	8.9%
United States	7.7%

Category-wise Insights

Segment	Value Share (2025)
Anime Creation Software	22.3%

Segment	CAGR (2025 to 2035)
Merchandising and Music	57.9%

Anime Market size was valued at USD 28.73 Billion in 2024 and is projected to reach USD 50.65 Billion by 2031, growing at a CAGR of 8.10% from 2024 to 2031.Global Anime Market DriversThe market drivers for the Anime Market can be influenced by various factors. These may include:Global Popularity: Anime has become incredibly popular not only in its native Japan but also in Western nations and other Asian regions. The demand for anime content is fueled by its enormous appeal across many regions and demographics.Streaming Services: With the emergence of services like Crunchyroll, Funimation, Netflix, and Amazon Prime Video, anime has been more widely available to people around the world. These platforms provide a large selection of anime titles, both new and classic, to suit a variety of tastes.Social Media and Online Communities: The promotion and dissemination of anime content is greatly aided by social media platforms and online communities. Anime fans make anime more visible and popular by hosting events, making fan art, and talking about their favourite episodes.Cross-Media Franchises: A lot of popular anime series branch out into other media, including light novels, video games, merchandising, manga, and even live-action remakes. This multi-platform strategy creates new revenue sources and improves audience engagement.Cultural Influence and Exchange: Themes, visual aesthetics, and narrative devices found in anime impact artists and viewers globally, acting as a conduit for cross-cultural communication. This cross-cultural interaction promotes anime aficionados worldwide and increases interest in the medium.Creative Visuals and Storytelling: Anime frequently tackles unusual and varied subjects, stretching the bounds of visual presentation and storytelling. This invention draws in viewers who are looking for interesting and new material, which helps the anime industry expand.Possibilities for Licencing and Merchandising: Due to the popularity of anime, businesses can benefit greatly from licencing and merchandising. Anime-related products, which ranges from toys and collectibles to apparel and accessories, appeals to fans and brings in extra money for the owners of the rights.Emerging economies: Anime discovers new audiences in emerging economies as internet access advances and streaming services broaden their consumer base. The desire for Japanese animation is rising in nations outside of the traditional anime strongholds, propelling global expansion.

According to a report published by GEM Partners in February 2024, Netflix was the leading subscription video-on-demand (SVOD) service in Japan in 2023. The service held a market share of 21.7 percent during that year. The estimated value of the domestic SVOD market amounted to 505.4 billion Japanese yen in 2023, up from 450.8 billion yen in 2022. According to the estimate, which was based on user fees paid to service operators and excluded advertising revenues, Netflix's market share slightly decreased compared to the previous year.

Netflix in Japan

Netflix entered the Japanese streaming market in September 2015, making it the first Asian market the company ventured into. According to news reports, Netflix expected Japan to be one of the slowest markets to penetrate due to the brand sensitivity of Japanese audiences. At the same time, this brand sensitivity was seen as a key to long-term payoffs once the service was embraced by Japanese consumers. In order to achieve this, the company secured long-term partnership deals with Japanese content creators throughout the years. Notably among them were several high-profile anime studios, whose products were also seen as a way to counter Disney. Other shows featuring domestic content include "The Naked Director," "Terrace House," and "Tidying Up with Marie Kondo." A lack of local content is considered to be one of the factors that hampered Hulu's initial uptake when it started its operations in Japan back in 2011.

The Japanese video streaming market

Video streaming has become an increasingly contested business in Japan as the market has shown strong growth figures in recent years. One major reason for this development can be found in the entry of several foreign services into the Japanese market, with Netflix and Amazon Prime Video both launching in 2015, DAZN following in 2016, and Disney joining the competition in early 2019. One source estimated that the combined market of SVOD, transaction video-on-demand (TVOD), and electronic sell-through (EST) more than tripled in size between 2015 and 2022. A strong growth can also be seen in the share of people who use SVOD services. As a result, the average time people spend on watching video-on-demand (VOD) per weekday has increased significantly compared to the mid-2010s.

The global anime market was valued at USD 19,942.01 million in 2019 and is projected to reach USD 42,461.11 million by 2033, exhibiting a CAGR of 10.20% over the forecast period. The market is primarily driven by the growing popularity of anime content, especially in the Asia Pacific region. The increasing adoption of streaming platforms, coupled with rising disposable income in emerging economies, is further fueling market growth. Additionally, the diversification of anime content, such as the development of video games, figurines, and other merchandise, is broadening the market's appeal and contributing to its expansion. The North American and Asia Pacific regions are expected to remain the largest markets for anime, with significant contributions from countries such as the United States, Japan, and China. The increasing penetration of streaming services in these regions, combined with collaborations between anime studios and global streaming giants, is creating a favorable environment for market growth. Furthermore, the rise of anime conventions, fan clubs, and dedicated anime channels is further enhancing the market dynamics and attracting a wider audience. The Middle East and Africa region is also expected to witness a notable increase in anime consumption, driven by the growing popularity of streaming platforms and the presence of a burgeoning youth population. Recent developments include: February 2022: The parent business of Sunrise, Inc. announced a restructure in which Sunrise, Inc. would be merged into a brand-new firm called Bandai Namco Filmworks, Inc. This action followed the need for tighter regulation and more efficient corporate management.. Notable trends are: The emerging adoption and sales of Japanese anime content globally is driving the market growth.

The media content market in Japan was valued at 12.4 trillion Japanese yen in 2022. The market slightly decreased compared to the previous year. Segments of the media content market The media content market consists of the three segments video-based, audio-based, and text-based content. A comparison of the segments shows that video-based content makes up the largest part of the market in Japan, followed by text-based content. Video-based content includes, among others, movies, game software, and terrestrial TV programs, while audio-based content mainly includes music and radio programs. Text-based content includes products like newspapers, comics, magazines, and books. According to a breakdown of the market by medium, terrestrial television TV programs are the largest medium in Japan. The media content market also includes the online media content market, which accounted for about 46 percent of the media content market size in 2022. Advertising in Japan Japan’s media industry exists alongside a highly creative advertising industry. The total advertising expenditure in Japan amounts to several trillion yen on a yearly basis, making it one of the largest advertising markets worldwide. Within Japan, the internet is the largest advertising medium. After several years of strong growth, it passed the threshold of two trillion yen in 2019, overtaking television as the leading advertising medium for the first time during that year. While traditional media tends to record declining advertising spending year on year, the internet greatly contributed to the growth of the advertising market observed throughout most of the 2010s. Traditional media companies, such as radio and television broadcasters, increasingly manage to tap into the growing online advertising market by positioning themselves as carriers of online advertisements.

US Tariff Impact on Market

The imposition of U.S. tariffs, particularly on Japanese imports, has had an impact on the manga and anime licensing market. Tariffs on merchandise and media products have increased production costs for licensed anime and manga-related goods, which could lead to higher prices for U.S. consumers.

This price increase could dampen the demand for anime and manga products, especially in price-sensitive markets. Furthermore, U.S. distributors and retailers relying on Japanese content may face challenges in securing affordable licensing agreements, as the cost of imports rises.

However, U.S. distributors may attempt to mitigate these impacts by negotiating new agreements, increasing digital content licensing, and focusing on domestic production of anime-related merchandise, which could partially offset the tariff-related challenges. Over time, as the market continues to grow, the long-term outlook remains positive.

➤➤➤ Get More Insights about US Tariff Impact Analysis @ https://market.us/report/manga-and-anime-licensing-market/free-sample/

• Economic Impact: U.S. tariffs increase production costs for anime and manga-related merchandise, potentially leading to higher prices for consumers and reducing demand.
• Geographical Impact: U.S. distributors are facing higher licensing and importation costs, impacting their profit margins and the overall affordability of manga and anime products in the U.S.
• Business Impact: Increased costs may lead to fewer affordable licensing deals or higher product prices, which could limit the potential for growth in the U.S. anime and manga markets.

http://scoop.market.us/wp-content/uploads/2025/04/US-Tariff-Impact-Analysis-in-2025-840x473.png" alt="US Tariff Impact Analysis in 2025" class="wp-image-53722">

Impact Percentage on Sectors

• Anime and Manga Merchandise: +8-10%
• Content Licensing Agreements: +5-7%

The Japan Anime Merchandising Market size was valued at USD 5.84 billion in 2023 and is projected to reach USD 10.07 billion by 2032, exhibiting a CAGR of 8.1 % during the forecasts period. Anime merchandising is the marketing and selling of products that are characterized by anime, which is animated Japanese imagery, and manga, which is graphic Japanese imagery. Such items may range from figurines and clothes with images of various anime heroes and characters to posters, accessories, and others. Anime merchandising chiefly consists of a diversified range of products that has a fan base of virtually every genre and excellent workmanship engendered by superior-quality graphics derived from the series. There is everything from simple and cheap items, such as keychains, to larger and more exclusive items, like statues, that are sold in limited quantities. Recent developments include: In October 2023, Good Smile Company announced the launch of a Nendoroid (figurine) of Aqua Hoshino and Kana Arima from Oshi no Ko. Both Nendoroids are expected to be released in April 2024, and each one comes with its own set of face plates and optional parts , In November 2023, Kodansha launched a new merchandise set that showcases a crossover collaboration between The Quintessential Quintuplets and Sanrio characters. This set includes five clear files and five wedding forms, each featuring a Nakano quintuplet member paired with Hello Kitty and other Sanrio characters , In March 2023, Shinchosha Publishing Co, Ltd., a Japanese publishing house, Japan’s first AI-generated science-fiction manga (comics or graphic novels) named Cyberpunk: Peach John. All the futuristic gadgets and characters in Cyberpunk: Peach John were crafted by Midjourney, an AI tool. This tool and others, such as Stable Diffusion and DALL-E 2, are used in creating art .

The Japan Animation, VFX and Post Production Market Report is Segmented by Animation Platform (Television and OTT, Films, Advertisement, Gaming, and Other Animation Platforms). The Market Size and Forecasts are Provided in Terms of Value (USD) for all the Above Segments.

Global Anime market size is expected to reach $46.07 billion by 2029 at 10%, segmented as by action and adventure, shonen (targeted at young male audience), seinen (targeted at adult male audience), mecha (robots and advanced technology)

Snapshot img

Manga Market Size 2025-2029

The manga market size is forecast to increase by USD 28.15 billion, at a CAGR of 22.7% between 2024 and 2029.

The market is experiencing significant growth, driven by the expanding e-commerce industry and the increasing adoption of anime in manga. The e-commerce sector's surge provides a lucrative platform for manga sales, enabling easy access to a vast audience worldwide. Furthermore, the integration of anime into manga has broadened its appeal, attracting a more diverse fanbase and increasing market reach. However, this burgeoning market faces challenges. The rise of manga piracy poses a substantial threat, with unauthorized distribution undermining the value of creators' intellectual property and potentially discouraging new entrants into the industry.
As the market evolves, companies must navigate these challenges and capitalize on opportunities to maintain a competitive edge. Strategies such as strengthening digital security measures, collaborating with e-commerce platforms, and engaging with fans through legal channels can help mitigate piracy and foster a thriving manga ecosystem.

What will be the Size of the Manga Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
Request Free Sample

The market continues to evolve, with various sectors experiencing dynamic shifts. School manga, for instance, adapts to educational trends, while psychological manga explores complex human emotions. Manga editors and artists collaborate to create drama manga, which resonates with readers seeking engaging narratives. Critics provide insightful analysis, fostering a rich manga culture. Autobiographical manga offers personal perspectives, comedy manga brings laughter, and fantasy manga transports readers to imaginative worlds. Character design is a crucial aspect, reflecting the unique style of each genre. Sales figures fluctuate, influenced by circulation and reader demographics. BL manga caters to specific audiences, educational manga supports learning, and mystery manga keeps readers guessing.

Manga publishing houses adapt to digital trends, translation services expand reach, and libraries preserve manga history. Shonen manga, shoujo manga, and seinen manga cater to distinct age groups and preferences. Manga techniques, from binding to lettering, evolve with technology. Digital manga art and traditional manga art coexist, while manga paper choices impact the final product. Anime and live-action adaptations expand manga's reach, and anthology manga showcases diverse voices. Manga fandom thrives on community engagement, distribution channels adapt to consumer demands, and manga conventions celebrate the art form. Manga research sheds light on genre trends and demographics, while manga licensing opens doors to new markets.

Manga storytelling continues to captivate audiences, transcending language and cultural barriers.

How is this Manga Industry segmented?

The manga industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Genre

  Action and adventure
  Sci-fi and fantasy
  Sports
  Romance and drama
  Others


Distribution Channel

  Online
  Offline


Content Type

  Printed
  Digital


Audience

  Children & Kids (Aged below 10 years)
  Teenagers (Aged between 10 to 16 years)
  Adults (Aged above 16 years)


Gender

  Male (Shonen)
  Female (Shojo)
  Seinen
  Josei


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  Middle East and Africa

    Egypt
    KSA
    Oman
    UAE


  APAC

    China
    India
    Japan


  South America

    Argentina
    Brazil


  Rest of World (ROW)

By Genre Insights

The action and adventure segment is estimated to witness significant growth during the forecast period.

Request Free Sample

The Action and adventure segment was valued at USD 2.43 billion in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

APAC is estimated to contribute 79% to the growth of the global market during the forecast period.Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

Request Free Sample

The market in the Asia Pacific (APAC) region is experiencing significant growth, accounting for the largest share in the global manga industry in 2024. This expansion is driven by the increasing demand for manga and its anime adaptations, which have gained popularity both regionally and internationally. Japanese manga, in particular, has seen a surge in interest, with anime versions streaming on various platforms eleva

Introduction

Anime Statistics: Anime is an art form that refers to Japanimation, which can be an animation practised in any other country that is devoid of Japanese influence. From being a culture of the fringe, it has developed into an international commercial approach worth billions of dollars. Animatic stories coupled with interesting characters and attractive designs are the reasons why people have loved it over the years.

In 2024, anime statistics will thrive, with enormous growth and popularity in different aspects, such as streaming services, sales of anime-related products, and even cinemas. The advancement of anime has been achieved because of an increased level of consumption of audiovisual content that has been able to reach different audiences worldwide. Within a short period, the phenomenon of anime has, in addition to countless spin-offs, also infiltrated contemporary society’s cultural-creative industries. Designers who create art or clothes and accessories for manufacture, for instance, are influenced by anime in their work.

The set of these items typically includes ordinary objects such as enamel pins, lanyards, and keychains. Still, the difference is in the designs, some of which are original characters while others are popular ones reinterpreted.

In this article, we will explore some Anime statistics about the industry and its growth, with an emphasis on its key components and regions from the year 2024.