In 2015, John Deere held the greatest share of the sales volume of tractors in the European market. 18.6 percent of all tractors sold in Europe that year were produced by this American Corporation. John Deere was followed by the FIAT-controlled company New Holland with 15.8 percent of the European tractor market share.

CNH and AGCO held together almost 45 percent of the European market for tractors in 2015

Even if John Deere on its own controlled 18.6 percent of the market in 2015, it is important to notice that New Holland, Case IH and Steyr together accounted for 24.1 percent of the market share in 2015. These three companies all belong to the Case New Holland Group (CNH). Tractor manufacturers Challenger, Fendt, Massey Ferguson and Valtra, on the other hand, are held by the American agricultural equipment manufacturer AGCO. If this AGCO Group is taken into account, John Deere is pushed to the third position. AGCO would then hold 20.7 percent of the market share with 21.1 percent for Case New Holland, AGCO’s net income for 2015 was 264 million dollars. John Deere registered alone 1941 millions of dollars .

John Deere net income also stems from a diversification of products and business segments

John Deere registered a net income that was more than double of the two AGCO ad CNH conglomerates put together. The reason behind this could be John Deere’s diversified range of products and sources of income. In 2018, the company recorded 792 millions of U.S. dollars in operating profit. John Deere also increases its net income by producing and selling construction machinery. In 2017, its sales of construction equipment were valued at around 5.72 billion dollars.

This statistic shows the share of tractor registrations in the United Kingdom (UK) in 2015 by brand, in percent. John Deere hold a 10.8 percent lead on the next nearest competitor, New Holland in 2015. Together, the two companies account for nearly half the tractor market in the UK in 2015.

This statistic shows the share of tractor registrations in Germany in 2015 by brand, in percent. In no other country does Fendt make it into the top three most sold brands, yet in Germany they edged out John Deere to claim the top spot by 0.1 percent. The top three brands held more than half of the German tractor market.

This statistic shows the share of tractor registrations in Sweden in 2015 by brand, in percent. Like in neighboring Finland, Valtra was the most commonly bought brand among Swedish tractor owners, claiming 24 percent of the market. However, John Deere is also a dominant force in the market and accounts for 21.9 percent of sales. Together with third placed Massey Ferguson, these three brands account for three fifths of the Swedish tractor market.

This statistic shows the share of tractor registrations in Croatia in 2015 by brand, in percent. Like in neighboring Slovenia, many of the brands which regularly feature in other European markets do not perform well in Slovenia. Only John Deere obtained more than ten percent of the market, leaving room for more competition in the country. This is reflected in the "Others" category, which accounts for nearly two fifths of the country's market.

The agricultural machinery manufacturing industry in the US is currently experiencing significant challenges due to high crop production and persistently high interest rates. While crop prices expanded machinery sales early in the current period, record-high crop production levels have since led to an oversupply, causing crop prices to plummet. Consequently, farmers' incomes have fallen, resulting in tightened budgets and deferred machinery purchases. Additionally, the market has been impacted by consistently high interest rates, making financing for new equipment less accessible. This financial strain has narrowed the profit for manufacturers, affecting smaller manufacturers more severely. Despite these obstacles, emerging markets in Southeast Asia, Africa and Latin America are providing new avenues for growth, with increased demand driven by the modernization of farming practices in these regions. Industry revenue has fallen at a CAGR of 3.4% over the current period to reach an estimated $38.1 billion after an increase of 1.0% in 2025. While agricultural price pressures loom large, significant transformative trends are occurring within the industry. Precision agriculture technologies are increasingly being adopted, with large farms leading the way due to their ability to absorb high upfront costs and achieve long-term savings. These technologies are helping to open new revenue streams and product lines for dominant companies like John Deere, which is investing heavily in research and development. Meanwhile, the rise of sustainability as a key industry driver encourages companies to develop eco-friendly and energy-efficient machinery. Manufacturers are focusing on electric and hybrid tractors to align with global climate goals and respond to consumer demand for sustainable products. The outlook for the agricultural machinery manufacturing industry isn’t that strong. Agricultural price declines are likely to persist through 2030, intensifying pressure on revenue growth. Climate change will demand increased adoption of precision agriculture technologies as farmers seek to optimize resource use amid erratic weather patterns, but it will also create additional volatility and crop failures, weakening this core customer base. Simultaneously, labor shortages in the agricultural sector will drive the uptake of autonomous machinery, presenting new growth opportunities for manufacturers that invest in AI-powered solutions. As sustainability becomes a cornerstone, innovation in electric and hybrid machinery will also become crucial to capturing market share. Companies that can adapt to these evolving conditions will be well-positioned to capture a larger share of the agricultural machinery manufacturing market. Industry revenue is forecast to continue its decline at a CAGR of 0.6% to reach $37.0 billion in 2030.

This statistic shows the share of tractor registrations in Austria in 2015 by brand, in percent. New Holland and John Deere were near the top of the table, as they are in many European countries, but the top spot was claimed by the Austrian brand Steyr (part of the AGCO group), which does not enjoy as much success outside of its home country.

This statistic shows the share of tractor registrations in France in 2015 and 2017, by brand. John Deere and New Holland were at the top of the table in both of these years, with the two American founded companies combining for approximately one third of the French tractor market in all three of these years.

This statistic shows the share of tractor registrations in Portugal in 2015 by brand, in percent. As in Spain, of the top three tractor brands sold in Portugal in 2015, none of them were originally European. John Deere and New Holland were both founded in the USA (although New Holland has since moved its headquarters to Europe) and the Japanese brand Kubota completing the top three.

This statistic shows the share of tractor registrations in Poland in 2015 by brand, in percent. The american companies New Holland and John Deere took the two spots at the top of the table, while the Czech brand Zetor was the third largest seller of tractors, claiming 13.47 percent of the polish market.

This statistic shows the share of tractor registrations in Denmark in 2015 by brand, in percent. The four most popular brands of tractor in Denmark in 2015 were all originally American companies. Combined they account for 70.5 percent of all Danish tractor sales.

This statistic shows the share of the European tractor market held by the largest tractor manufacturers in 2015. Case New Holland (which consists of New Holland, Case IH and Steyr) earned almost one quarter of the market, while AGCO (Challenger, Fendt, Massey Ferguson and Valtra) won more than one fifth of tractor sales in Europe in 2015. The biggest single brand in Europe, John Deere, rounded off the podium with 18.62 percent of the market.

In 2023, John Deere reported a revenue of about 55.6 billion U.S. dollars. The company's net income amounted to 10.1 billion U.S. dollars in 2023. The reported fiscal year ends on October 31.