In the last quarter of 2020, Nigerian e-commerce platform Jumia generated 27.7 million euros in net revenues through its marketplace segment. Marketplace revenues include commissions, fulfillment, marketing and advertising, as well as value-added services. In total, platform revenues amounted to 41.2 million U.S. dollars during that quarter.

In the first nine months of 2022, the expenditure of Jumia on sales and advertising stood at **** million U.S. dollars. In the previous year, the company's sales and advertising spending amounted to around ** million U.S. dollars. Jumia is the leading e-commerce marketplace in Africa.

The Nigerian e-commerce market, valued at $8.53 billion in 2025, is experiencing robust growth, projected to expand at a Compound Annual Growth Rate (CAGR) of 11.82% from 2025 to 2033. This surge is driven by increasing internet and smartphone penetration, a burgeoning young population eager to embrace digital shopping, and a growing preference for convenience and wider product selection. Key growth segments include fashion and apparel, consumer electronics, and beauty and personal care, reflecting rising disposable incomes and changing consumer lifestyles. While challenges remain, such as unreliable logistics and payment infrastructure, the market's resilience is evident in the emergence of numerous local players like Jumia, PayPorte, and others catering to diverse consumer needs, alongside international brands seeking a foothold in this lucrative African market. The B2C segment dominates, representing the lion's share of the market, with B2B e-commerce also exhibiting promising growth potential as businesses increasingly leverage digital platforms for procurement and sales. The government's efforts to improve digital infrastructure and support e-commerce initiatives are further bolstering market expansion. Further growth is expected from the increasing adoption of mobile commerce, the expansion of payment gateway options and improved logistics infrastructure. The diversification of product offerings, especially in the B2B sector, will also contribute to the growth. However, addressing the challenges relating to digital literacy, cybersecurity concerns, and the need for reliable customer service to build trust remains crucial for sustained growth. Competition is intense, but the market's size and growth trajectory signal significant opportunities for both established players and new entrants to participate in this dynamic and rapidly evolving sector. The forecast period of 2025-2033 presents a compelling window of opportunity for continued expansion and innovation within the Nigerian e-commerce landscape. Comprehensive Coverage Nigeria E-commerce Industry Report (2019-2033) This in-depth report provides a comprehensive analysis of the rapidly evolving Nigerian e-commerce industry, covering the period 2019-2033, with a focus on 2025. It delves into market size (GMV), key trends, growth drivers, challenges, and the competitive landscape, offering invaluable insights for businesses, investors, and policymakers. We leverage data from the historical period (2019-2024) to build a robust forecast (2025-2033), with 2025 serving as the base and estimated year. The report utilizes high-search-volume keywords like "Nigeria e-commerce market," "Nigerian online retail," "B2C e-commerce Nigeria," and "Nigerian e-commerce growth" to maximize online visibility. Recent developments include: March 2023 - ImaliPay, a global FinTech-as-a-Service provider, has partnered with Renda, a third-party e-commerce fulfillment solution. Through this agreement, they seek to help companies across Africa by simplifying and optimizing the order fulfillment process for enterprise and medium-sized firms. It will begin with Nigeria.. Key drivers for this market are: Adoption of Online mode of Payments, Growing Penetration of Internet. Potential restraints include: Costs Involved With Installation by Utility Providers and Security and Integration Challenges. Notable trends are: Growing Penetration of Internet is Expected to Drive the Market Growth.