This statistic presents the breakfast cereal market share of the Kellogg Company worldwide in 2010 and 2015. In 2015, the world's leading seller of breakfast cereal held a global market share of 27.9 percent.

Kellogg Company - additional information

The Kellogg Company had its beginnings in 1898 when the company’s founder W.K. Kellogg and his brother accidentally created wheat berry flakes. Kellogg continued his experiments until he perfected the recipe for Kellogg’s Corn Flakes. In 1906, Kellogg established the Battle Creek Toasted Corn Flake company, as U.S. consumers’ eating habits shifted from heavy breakfasts to lighter, grain-based meals. At present, the company manufactures cereal and other snacks, including cookies, crackers and cereal bars. Kellogg’s brand portfolio includes Special K, Cheez-It, Pringles and Pop Tarts. In 2010, the Kellogg Company held a 29.9 percent share of the global breakfast cereal market. However, the breakfast food giant lost some market share until 2015. U.S. morning food was the company’s bestselling segment before it was overtaken by the U.S. snacks segment in 2013. In 2015, Kellogg’s U.S. morning foods segment generated 2.99 billion U.S. dollars in global net sales. Total net sales amounted to approximately 13.5 billion U.S. dollars that year. The United States is Kellogg’s largest market. More than 60 percent of the company’s net sales were generated nationwide between 2009 and 2016. In 2016, Kellogg’s Frosted Flakes was the third leading ready-to-eat cereal brand in the country, with a 4.7 percent market share, based on dollar sales.

This graph shows the market share of the leading ready-to-eat cereal brands of the United States in 2017, based on dollar sales. In that year, Post Honey Bunches Of Oats had a market share of 4.7 percent.

Cereal brands - additional information

Cereal is one of the most popular breakfast choices in the United States. It is consumed hot or cold, mostly combined with milk, fruit or yogurt. Ready-to-eat cereals remain to be favorite breakfast staples among U.S. consumers because they are nutritious, as well as quick and easy to prepare. In 2015, cereals had a 91 percent household penetration rate in the U.S.

General Mills and Kellogg Company were the leading U.S. manufacturers of ready-to-eat cereals in 2016, with combined sales amounting to more than five billion U.S. dollars. Although private labels dominated the U.S. ready-to-eat cereal market that year, General Mills and Kellogg Co. brands accounted for eight out of the ten leading ready-to-eat cereals in the country. General Mills’ Honey Nut Cheerios, Cinnamon Toast Crunch, Cheerios and Lucky Charms accounted for a combined market share of approximately 16.1 percent. In contrast, Kellogg’s Frosted Flakes, Frosted Mini Wheats, Froot Loops and Raisin Bran captured a 12.8 percent share.

General Mills, Inc. which is headquartered in Minnesota is a U.S. multinational corporation which manufactures and markets consumer food products. Its brand portfolio also includes Häagen-Dazs, Betty Crocker, Yoplait and Pillsbury. Michigan-based Kellogg Company produces cereals and other snacks. The firm’s other brands include Pringles, Pop-Tarts and Cheez-It.

The statistic depicts Kellanova (formerly Kellogg's) net sales worldwide from 2004 to 2022. In 2022, the company's net sales came to around 15.3 billion U.S. dollars. Kellanova is a multinational consumer goods company with a focus on breakfast cereals and convenience foods. The company is headquartered in Battle Creek, MI, United States. Kellogg CompanyKellanova is operating in the global snack business with a focus on breakfast foods and cereals. It was founded in Battle Creek, Michigan in 1906 and markets products in more than 180 countries worldwide. The company is best known for cereal brands such as Corn Flakes, Rice Krispies, Mini Wheats and Frosted Flakes. In addition, the company supplements its main product portfolio with snack and cookie brands such as Cheez-It and Pringles.Kellanova was one of the companies that pioneered in the cereal business when they first discovered how to make flakes out of corn. These toasted flakes were the base for the world-famous Kellogg’s Corn Flakes. Today, the cereal giant constantly competes with General Mills for the title of biggest vendor in the United States. General Mills announced that they will roll-out five gluten-free cereal options in the summer of 2015 as an answer for the increasing consumer demand. Earlier, the company placed an emphasis on the whole grain content of their products.Lately, the cereal market has been going through tough times. The cereal aisles have been facing stiff competition from protein-rich breakfast options such as Greek yogurt and hot meals such as oatmeal or egg-based dishes.

This statistic displays the market share of organic breakfast cereals sales in the Netherlands from 2005 to 2015, with a forecast for 2020. In 2010, approximately nine percent of the breakfast cereals sold in the Netherlands were organic breakfast cereals.