Kenya KE: International Tourism: Receipts: for Travel Items data was reported at 824.000 USD mn in 2016. This records an increase from the previous number of 724.000 USD mn for 2015. Kenya KE: International Tourism: Receipts: for Travel Items data is updated yearly, averaging 697.500 USD mn from Dec 1995 (Median) to 2016, with 22 observations. The data reached an all-time high of 935.000 USD mn in 2012 and a record low of 276.000 USD mn in 2002. Kenya KE: International Tourism: Receipts: for Travel Items data remains active status in CEIC and is reported by World Bank. The data is categorized under Global Database’s Kenya – Table KE.World Bank.WDI: Tourism Statistics. International tourism receipts for travel items are expenditures by international inbound visitors in the reporting economy. The goods and services are purchased by, or on behalf of, the traveler or provided, without a quid pro quo, for the traveler to use or give away. These receipts should include any other prepayment made for goods or services received in the destination country. They also may include receipts from same-day visitors, except in cases where these are so important as to justify a separate classification. Excluded is the international carriage of travelers, which is covered in passenger travel items. Data are in current U.S. dollars.; ; World Tourism Organization, Yearbook of Tourism Statistics, Compendium of Tourism Statistics and data files.; Gap-filled total;

In 2021, travel and tourism contributed 5.4 billion U.S. dollars to Kenya's Gross Domestic Product (GDP). The amount increased by nearly 35 percent compared to 2020, when the tourism industry struggled with the impact of the coronavirus (COVID-19) pandemic. Despite the recovery, the value added to the GDP remained below that registered previous to the health crisis.

As of 2023, over 1.9 million international visitors arrived in Kenya. This represents a steady recovery in growth since 2020, when only 567.8 thousand visitors entered the country as a consequence of the COVID-19 pandemic. Like other nations worldwide, Kenya implemented measures to contain the spread of the virus, such as lockdown and flight restrictions. As a result, the passenger flow in the two main Kenyan airports was drastically low between March and July 2020. After flights resumed, the volume of visitors increased, however, they remained under the pre-pandemic level. Signs of recovery post-COVID-19 pandemicIn 2022, earnings from international arrivals in Kenya amounted to 268.1 billion Kenyan shillings (KSh), around 2.1 billion U.S. dollars. This represented an increase of some 83 percent in comparison to the previous year, when the Kenyan tourism sector recorded a revenue of roughly 89 billion KSh (690 million U.S. dollars). The COVID-19 crisis interrupted an upgoing trend in tourism earnings registered in the last years. Since 2015, the sector recorded growing revenue year-by-year, after a slow down started in 2011, as a consequence of an upsurge in violent terrorist attacks. Relevance of tourism in Kenya’s economyHome of Mount Kenya, the second highest mountain in Africa, Kenya is extensively known for its rich nature and wildlife. Tourism, therefore, plays a key role in the country’s economy. In 2020, the sector contributed 4.2 billion U.S. dollars to Kenya’s Gross Domestic Product. By the same year, travel and tourism accounted for 6.4 percent of the total employment. Lastly, international tourists spent 581 million U.S. dollars in Kenya, which was equivalent to six percent of the country’s exports.

Kenya KE: International Tourism: Expenditures: for Travel Items data was reported at 145.000 USD mn in 2016. This records a decrease from the previous number of 217.000 USD mn for 2015. Kenya KE: International Tourism: Expenditures: for Travel Items data is updated yearly, averaging 176.000 USD mn from Dec 1995 (Median) to 2016, with 22 observations. The data reached an all-time high of 266.000 USD mn in 2008 and a record low of 108.000 USD mn in 2004. Kenya KE: International Tourism: Expenditures: for Travel Items data remains active status in CEIC and is reported by World Bank. The data is categorized under Global Database’s Kenya – Table KE.World Bank.WDI: Tourism Statistics. International tourism expenditures are expenditures of international outbound visitors in other countries. The goods and services are purchased by, or on behalf of, the traveler or provided, without a quid pro quo, for the traveler to use or give away. These may include expenditures by residents traveling abroad as same-day visitors, except in cases where these are so important as to justify a separate classification. Excluded is the international carriage of travelers, which is covered in passenger travel items. Data are in current U.S. dollars.; ; World Tourism Organization, Yearbook of Tourism Statistics, Compendium of Tourism Statistics and data files.; Gap-filled total;

Kenya KE: International Tourism: Number of Arrivals data was reported at 1,268,000.000 Person in 2016. This records an increase from the previous number of 1,114,000.000 Person for 2015. Kenya KE: International Tourism: Number of Arrivals data is updated yearly, averaging 1,170,000.000 Person from Dec 1995 (Median) to 2016, with 22 observations. The data reached an all-time high of 1,750,000.000 Person in 2011 and a record low of 792,000.000 Person in 1998. Kenya KE: International Tourism: Number of Arrivals data remains active status in CEIC and is reported by World Bank. The data is categorized under Global Database’s Kenya – Table KE.World Bank.WDI: Tourism Statistics. International inbound tourists (overnight visitors) are the number of tourists who travel to a country other than that in which they have their usual residence, but outside their usual environment, for a period not exceeding 12 months and whose main purpose in visiting is other than an activity remunerated from within the country visited. When data on number of tourists are not available, the number of visitors, which includes tourists, same-day visitors, cruise passengers, and crew members, is shown instead. Sources and collection methods for arrivals differ across countries. In some cases data are from border statistics (police, immigration, and the like) and supplemented by border surveys. In other cases data are from tourism accommodation establishments. For some countries number of arrivals is limited to arrivals by air and for others to arrivals staying in hotels. Some countries include arrivals of nationals residing abroad while others do not. Caution should thus be used in comparing arrivals across countries. The data on inbound tourists refer to the number of arrivals, not to the number of people traveling. Thus a person who makes several trips to a country during a given period is counted each time as a new arrival.; ; World Tourism Organization, Yearbook of Tourism Statistics, Compendium of Tourism Statistics and data files.; Gap-filled total;

As of 2023, roughly 265,000 visitors from the United States arrived in Kenya, the largest number among all other countries. Over 201,000 visitors came from Uganda, while close to 158,000 were from Tanzania, both neighboring nations. Overall, Kenya recorded over 1.9 million international visitor arrivals that year. This shows a steady post-pandemic recovery since 2020, with the number almost reaching pre-pandemic levels recorded in 2019. Changes in airport movements Due to COVID-19 restrictions, passenger flight landings in Kenya decreased severely in the second quarter of 2020. In May 2020, the traffic in the country’s main airports reduced to less than 200 flights, only a few coming from abroad. Thus, 2020 turned out to record one of the lowest performances in the annual number of flight landings in Kenya. However, by the end of that year, signs of recovery were already spotted. The rebounding trend followed through 2021: Passenger flight landings increased by 40 percent compared to 2020, although the number remained 37.5 percent lower than the pre-coronavirus level. Touristic destination for international visitors Being the home of Mount Kenya, the second-highest mountain in Africa, Kenya attracts many tourists with its rich nature and wildlife. In 2021, nearly 300,000 international visitors chose the country as a holiday destination. This corresponded to roughly 35 percent of the total inbound visits. In 2019, previous to the COVID-19 pandemic, direct earnings from international tourism generated around 2.6 billion U.S. dollars. Inbound visitors spent mostly on accommodation, air passenger transport, and food and beverage services.

As of January 2024, Kenya registered over ******* international visitors' arrivals, an decrease of about ***** arrivals from the preceding month. The country's tourism industry has been recovering from the coronavirus (COVID-19) pandemic, which led to a dramatic decrease in the number of international tourists in 2020. Previous to the health crisis, the monthly number of visitors arrivals in the country oscillated but kept above 100,000.

Kenya KE: International Tourism: Receipts: for Passenger Transport Items data was reported at 796.000 USD mn in 2016. This records a decrease from the previous number of 872.000 USD mn for 2015. Kenya KE: International Tourism: Receipts: for Passenger Transport Items data is updated yearly, averaging 491.000 USD mn from Dec 1995 (Median) to 2016, with 22 observations. The data reached an all-time high of 1.069 USD bn in 2012 and a record low of 217.000 USD mn in 2000. Kenya KE: International Tourism: Receipts: for Passenger Transport Items data remains active status in CEIC and is reported by World Bank. The data is categorized under Global Database’s Kenya – Table KE.World Bank.WDI: Tourism Statistics. International tourism receipts for passenger transport items are expenditures by international inbound visitors for all services provided in the international transportation by resident carriers. Also included are passenger services performed within an economy by nonresident carriers. Excluded are passenger services provided to nonresidents by resident carriers within the resident economies; these are included in travel items. In addition to the services covered by passenger fares--including fares that are a part of package tours but excluding cruise fares, which are included in travel--passenger services include such items as charges for excess baggage, vehicles, or other personal accompanying effects and expenditures for food, drink, or other items for which passengers make expenditures while on board carriers. Data are in current U.S. dollars.; ; World Tourism Organization, Yearbook of Tourism Statistics, Compendium of Tourism Statistics and data files.; Gap-filled total;

Employment in travel and tourism in Kenya represented nearly eight percent of total employment in the country in 2021. The sector's contribution to employment increased from 7.3 percent in 2020, when the coronavirus (COVID-19) pandemic highly affected the Kenyan tourism sector. Despite the improvement, the share remained below that registered previous to the health crisis.

Yearly (annual) dataset of the Kenya Travel Earnings, including historical data, latest releases, and long-term trends from 1995-12-31 to 2019-12-31. Available for free download in CSV format.

Discover the booming African wellness tourism market! This in-depth analysis reveals a $89.56 million industry projected to grow at over 5% CAGR until 2033, driven by rising disposable incomes and a growing focus on holistic wellness. Explore key trends, regional insights, and leading companies shaping this exciting sector. Recent developments include: August 2023: Africa’s leading conservation and ecotourism brand, Singita, partnered with the Prue Leith Culinary Institute, founded by the globally renowned culinary expert and television personality Dame Prue Leith. The goal is to build a more robust and internationally recognized qualification for students from nearby rural communities., March 2023: Healing Earth continues to expand its footprint on the continent with dedicated training, inspiration, and empowerment in East Africa. Healing Earth has started with their highly anticipated training program this year run by their highly professional and experienced Head of Wellness Operation.. Key drivers for this market are: Increasing demand for healthy living, stress reduction, meditation and other activities. Potential restraints include: Increasing demand for healthy living, stress reduction, meditation and other activities. Notable trends are: Increasing Number of Tourists in South Africa.

Key information about Kenya Visitor Arrivals

• Kenya Visitor Arrivals recorded 2,294,600 person in Dec 2024, compared with 1,985,100 person in the previous year
• Kenya Visitor Arrivals data is updated yearly, available from Dec 1991 to Dec 2024
• The data reached an all-time high of 2,294,600 person in Dec 2024 and a record low of 542,400 person in Dec 2020

CEIC calculates annual Tourist Arrivals by subtracting Transit Visitors from Total Visitors. The Kenya National Bureau of Statistics provides Total Visitors and Transit Visitors. Tourist Arrivals include Same-Day Visitors.

International visitor spending in Kenya corresponded to roughly 22 percent of the country's total exports in 2021. The share slightly declined compared to the previous year and remained far below the level recorded in 2019. That year, international tourist spending amounted to over 60 percent of Kenya's exports.

Tea Tourism Market Outlook

According to our latest research, the global tea tourism market size reached USD 2.14 billion in 2024, reflecting a robust and dynamic industry that is increasingly capturing the interest of experiential travelers worldwide. The market is projected to grow at a CAGR of 7.9% from 2025 to 2033, reaching a forecasted value of USD 4.29 billion by 2033. This growth is primarily driven by the rising interest in authentic cultural experiences, the increasing popularity of wellness tourism, and the expansion of unique travel offerings centered around tea cultivation, tasting, and heritage. As per our latest research, the tea tourism market is poised for significant expansion, with Asia Pacific, Europe, and North America emerging as key regions fueling this upward trajectory.

One of the primary growth factors for the tea tourism market is the global shift in traveler preferences toward immersive and authentic experiences. Modern tourists are increasingly seeking journeys that allow them to connect deeply with local traditions, cuisine, and history. Tea tourism, with its focus on plantation visits, hands-on tea plucking, and participation in local tea ceremonies, offers a unique blend of cultural enrichment and sensory delight. This trend is particularly pronounced among millennials and Gen Z travelers, who value experiences over material possessions and are willing to pay a premium for curated, meaningful adventures. The rise of social media has further amplified the appeal of tea tourism, as picturesque plantations and traditional tea rituals provide highly shareable content, driving organic marketing and influencing travel decisions globally.

Another significant driver propelling the tea tourism market is the growing awareness of health and wellness. Tea is universally recognized for its numerous health benefits, including antioxidant properties, stress reduction, and digestive support. As wellness tourism becomes a dominant force in the global travel industry, tea tourism is uniquely positioned to capitalize on this trend. Tourists are increasingly drawn to destinations that offer not only relaxation and recreation but also a chance to learn about healthy living practices. Tea plantation resorts and wellness retreats that integrate tea-based therapies, organic cuisine, and mindfulness sessions are witnessing heightened demand. This synergy between wellness and tea tourism is expected to remain a powerful growth catalyst throughout the forecast period.

The expansion of infrastructure and improved accessibility in traditional tea-growing regions is also contributing significantly to market growth. Governments and private stakeholders in countries such as India, China, Sri Lanka, and Kenya are investing in tourism infrastructure, including roads, accommodations, and visitor centers, to attract international tourists. The development of themed tea trails, educational museums, and interactive workshops has enhanced the overall visitor experience, making tea tourism more appealing and accessible to a broader audience. Furthermore, collaborations between tea estates and travel agencies have led to the creation of bespoke tour packages, catering to diverse traveler preferences and boosting market penetration.

From a regional perspective, Asia Pacific continues to dominate the global tea tourism market, accounting for the largest share in 2024. This dominance is attributed to the region's rich tea heritage, diverse tea varieties, and iconic destinations such as Darjeeling, Assam, Yunnan, and Uji. Europe and North America are also witnessing significant growth, driven by rising consumer interest in specialty teas and cultural exploration. Latin America and the Middle East & Africa, though smaller in market share, are emerging as promising markets due to the increasing popularity of niche travel experiences and the development of boutique tea estates. The regional outlook remains optimistic, with each geography contributing uniquely to the market's overall expansion.

Tour Type Analysis

The tour type segment in the tea tourism market is highly diversified, catering to the varying interests and preferences of travelers. Guided tours remain the most popular choice, offering visitors structured itineraries, expert-led sessions, and in-depth insights into the history, cultivation, and processing of tea. These tours often include exclusive access to tea estates, private tastings, and oppo

The North-African nation Morocco ranked first among the African countries with the most international tourist arrivals, accounting for almost **** million arrivals in 2024. Following in second place and third place were Egypt and Tunisia, which received around **** million and **** million arrivals, respectively.    Which is the top tourist spot?  Egypt ranked first in terms of international tourism receipts in 2023, which amounted to approximately **** billion U.S. dollars. Morocco, South Africa, and Tanzania followed, with international tourist receipts of around **** billion, *** billion, and *** billion U.S. dollars, respectively. Furthermore, Egypt, Morocco, and South Africa have been the three leading countries since 2019. Regarding the Travel & Tourism Competitiveness Index (TTCI) in Africa in 2024, which measures factors and policies that make a country eligible for investments in the travel and tourism sector, South Africa, Mauritius, and Egypt held the top spots. South Africa received a TTCI score of **** out of seven, while Mauritius and Egypt received **** and **** points, respectively. Comparatively, Botswana and Kenya came in next.

KE：国际旅游：旅行项目收入在12-01-2016达824.000百万美元，相较于12-01-2015的724.000百万美元有所增长。KE：国际旅游：旅行项目收入数据按年更新，12-01-1995至12-01-2016期间平均值为697.500百万美元，共22份观测结果。该数据的历史最高值出现于12-01-2012，达935.000百万美元，而历史最低值则出现于12-01-2002，为276.000百万美元。CEIC提供的KE：国际旅游：旅行项目收入数据处于定期更新的状态，数据来源于World Bank，数据归类于全球数据库的肯尼亚 – 表 KE.世行.WDI：旅游业统计。

Direct earnings from domestic tourism in Kenya amounted to some *** billion Kenyan shillings (KSh), approximately ***** billion U.S. dollars, in 2019. Of this total, domestic visitors spent the most on road passenger transport services, roughly *** billion KSh (around *** billion U.S. dollars). Receipts with food and beverage amounted to **** billion KSh (*** million U.S. dollars), while over ** billion KSh (*** million U.S. dollars) were spent on travel agencies and other reservation services.

In 2021, nine percent of international tourist arrivals in Tanzania were from Kenya. The neighboring country led in the number of tourist arrivals, closely followed by the U.S. (eight percent). Italy, France, and Uganda were other leading origins of tourists visiting Tanzania. Overall, the country counted around 923,000 tourist arrivals in 2021.