This statistic shows the American Customer Satisfaction Index (ACSI) scores of Kentucky Fried Chicken restaurants in the United States from 2000 to 2024. KFC's ACSI score was 81 in 2024. This score remained unchanged from the previous year.

Global fast food chain KFC is a subsidiary of YUM BRANDS INC. In the 2024 financial year, KFC accounted for 31,981 restaurants worldwide. This figure shows an increase of around seven percent over the previous year's total 29,990. KFC's history KFC is a quick service chicken restaurant chain, founded by Harland Sanders commonly known as Colonel Sanders. The first restaurant was opened under the name Kentucky Fried Chicken in 1952 in Salt Lake City, Utah. The name was formally changed to KFC in the 1990s in an attempt to create a healthier brand image. Despite the restaurant chain’s efforts to appear healthier to consumers, KFC’s most famous dishes are still fried chicken based, such as their original recipe buckets, popcorn chicken and fried chicken wings. As of 2024, KFC operated in 150 countries across the globe. Is KFC the largest QSR chain in the world? KFC’s international expansion has helped it to become one of the most recognizable quick service restaurant brands in the world. Yet despite its solid performance year-over-year, it was unable to beat other leading QSR chains in the market. Still in the lead was McDonald’s which had an estimated brand value of around 221 billion U.S. dollars in 2024.

In fiscal year 2023, the annual sales revenue of KFC in India was over 14 billion Indian rupees, up from about 10 billion Indian rupees in fiscal year 2022. As of 2022, there were 278 Kentucky Fried Chicken restaurants in India.

This statistic presents the annual net sales of the fast food restaurant chain KFC in Germany between 2010 and 2017. In 2017 KFC generated sales of 244 million euros through its units in Germany.

In financial year 2024, the restaurant segment revenue of Kentucky Fried Chicken (KFC) Australia amounted to over 1.1 billion Australian dollars, marking a rise from the previous year of over 65 million Australian dollars. This marked the second consecutive year that KFC Australia witnessed sales of over one billion Australian dollars, which can be attributed to higher order sizes and strong e-commerce growth supported by food delivery platforms. KFC Australia is an offshoot of American fast food chain KFC, one of the largest quick-service restaurants globally.

The average daily sales of KFC operated by Devyani International Limited across India in fiscal year 2023 was around 105 thousand Indian rupees. It was a decline compared to the previous year.

The number of KFC restaurants in Germany has steadily increased. In Germany, there were 161 KFC restaurant units in 2017. In the same year, KFC’s annual sales reached more than 243 million euros.

Who owns and operates KFC in Germany?

KFC, or Kentucky Fried Chicken, is an American fast food restaurant chain that operates worldwide. Along with Pizza Hut and Taco Bell, it is a subsidiary of YUM! Brands Inc.. YUM! franchises all KFC restaurants outside of China, including the brand’s restaurants in Germany. A small number of German KFC outlets are operated by European fast food operator AmRest, who own the master franchise rights for KFC in many Central and Eastern Europe markets, including all KFCs in Poland. Both YUM! and AmRest rank as leaders in the quick service restaurant market in Germany.

KFC and the global fast food industry

KFC is one of the most recognizable fast food brands in the world. The brand has increased its presence each year, with the number of KFC restaurants reaching more than 22,600 in 2018.

In the geographic regions controlled by YUM BRANDS INC, KFC generated a revenue of approximately 3.1 billion U.S. dollars in 2024. Comparatively, Habit Burger & Grill, which was acquired by the company on March 18, 2020, generated revenues of 0.6 billion in 2024.

In the fiscal year 2024, the net sales of KFC Holdings Japan, Ltd. amounted to approximately 110.69 billion Japanese yen. KFC Japan was founded in 1970 as a joint venture between the American parent and Mitsubishi Corporation. Due to an advertisement campaign in the 1970s, eating KFC food for Christmas became a popular activity in Japan. Since 2017 the company is headquartered in Yokohama.

This statistic shows the share of people who have visited a KFC restaurant in the last six months in the United States as of April 2016, by ethnicity. During the survey, 36 percent of the respondents of Hispanic origin stated that they visited KFC in the last six months.

This statistic presents the share of Americans who visited KFC in the past 3 months in 2018, by age. In that year, 27.32 percent of respondents aged 18 to 29 years stated that they visited KFC in the past 3 months.

In 2023, Kentucky Fried Chicken (KFC) restaurants in Indonesia generated around 438 million U.S. dollars in sales. The fast food brand operated by PT Fastfood Indonesia, Tbk. was the second-leading foodservice brand in Indonesia in terms of sales value in that year.

In 2022, KFC reported average sales per unit amounting to 1.34 million U.S. dollars. This figure shows a decrease compared to the previous year's total of approximately 1.4 million U.S. dollars.

How high is the brand awareness of KFC in the United States?When it comes to restaurant chain customers, brand awareness of KFC is at 96 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is KFC in the United States?In total, 45 percent of U.S. restaurant chain customers say they like KFC.What is the usage share of KFC in the United States?All in all, 35 percent of restaurant chain customers in the United States use KFC. How loyal are the customers of KFC?Around 30 percent of restaurant chain customers in the United States say they are likely to use KFC again.What's the buzz around KFC in the United States?In June 2024, about 24 percent of U.S. restaurant chain customers had heard about KFC in the media, on social media, or in advertising over the past three months.If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

In China, the fast-food brand KFC - operated by Yum China in the country - generated over 8.2 billion U.S. dollars in revenue in 2023, an increase of approximately 14 percent compared to the previous year. With KFC as its flagship chain, Yum China has emerged as China's dominant restaurant company by far, reporting a revenue of nearly 11 billion U.S. dollars in 2023.

Early entry and rapid expansion

KFC was one of the first Western fast-food chains to enter the Chinese market when China was in the early stages of economic reform and opening to the outside world. It swiftly established footprints in 16 key locations, laying the foundation for its accelerated expansion. By the end of 2023, KFC had an extensive network in both urban and rural areas in China, with more than ten thousand restaurants.

Localization and innovation

Facing competition from other fast-food chains such as McDonald's, Pizza Hut, and other local Chinese fast-food chains, KFC made efforts to adapt to local tastes and preferences while maintaining its global brand identity. Other than the classic KFC fried chicken, they also offer various Chinese-inspired dishes such as congee, egg tarts, and rice dishes. It is no wonder that KFC in China has been known for its innovative marketing campaigns and menu offering. The company consistently rolls out approximately 50 new products annually, a stark contrast to the one or two new items introduced in the United States.

The revenue of KFC Ltd with headquarters in Japan amounted to 25.07 billion Japanese yen in 2023. The reported fiscal year ends on March 31.Compared to the earliest depicted value from 2020 this is a total decrease by approximately 2.73 billion Japanese yen. The trend from 2020 to 2023 shows, however, that this decrease did not happen continuously.

In the financial year 2024, the e-commerce sales of KFC Australia accounted for around 36 percent of its total sales. This marked an increase from the previous year, following a trend of year-on-year increases since 2021. The strong growth of e-commerce sales of KFC Australia can be attributed to the expansion of e-commerce channels and food delivery services, and KFC Australia's decision to join Uber Eats at the end of 2022.

Kentucky Fried Chicken is one of the largest quick service chains in the world. In 2024, the KFC brand was valued at 6.7 billion U.S. dollars, up from the previous year's total of 6.39 billion U.S. dollars.

In 2022, Kentucky Fried Chicken (KFC) had a share of 4.5 percent of Singapore's chained consumer foodservice market. This was a slight decrease from the previous year, keeping with the trend of decreasing market share over the last ten years.

At the end of financial year 2022, KFC Indonesia reported revenue of approximately 2.13 trillion Indonesian rupiah from the operations of its restaurant support center (RSC) in Jakarta. KFC Indonesia is operated by PT Fast Food Indonesia Tbk and is one of the leading fast food brands in Indonesia.