Traffic analytics, rankings, and competitive metrics for kick.com as of May 2025

As of April 2023, online live platform Kick reported that for 100 subscribers creators would earn *** U.S. dollars. Kick was launched in December 2022 as a direct competitor to Twitch. Kick reportedly charges **** percent of streamers revenues, in comparison to Twitch which is reported to retain between ** and ** percent of creator's earnings. Kick, which signed up streamers Amouranth and xQc in June 2023, reported that creators with ***** subscribers would be able to earn almost ****** U.S. dollars on the platform.

These Kickstarter stats will show you what it takes to be successful on Kickstarter and what you need to know before launching your own campaign.

In November 2024, Colombian streamer WestCOL was the most popular creator on Kick with over *** million hours of content watched by global audiences during the month. Drb7h ranked second with approximately *** million hours of live content watched. Xqc ranked third, with *** million hours of live content watched inNovember 2024.

It’s no secret that some categories on Kickstarter get more pledges than others. These are the top 3 categories.

9% of all projects never receive a single pledge and a total of 376,286 projects were unsuccessful.

In Sweden, Kicks and Lyko dominate the list of most-visited beauty and cosmetics websites. The number of visitors to kicks.se exceeded **** million in April 2025. Lyko.com, in turn, attracted around **** million visitors. Other popular beauty and cosmetics websites include notino.se, luxplus.se, and nordicfeel.se.

The number of people who pledged money to support Kickstarter projects increased steadily between 2014 and 2025. As of May 2025, more than 24 million people had pledged their monetary support towards any of the over 650,000 projects launched on Kickstarter (successfully completed or not). In addition, over eight million people had backed more than one project on the crowdfunding site.

As of the beginning of 2025, Kick and Rumble were the platforms presenting the highest creators' revenue share. Kick shared 95 percent of streaming revenues with its creators, while Rumble shared the totality of creators' revenues generated via subscription badges. OnlyFans, which allows users to stream live content from creators as well as pre-recorded videos, shared 80 percent of fans' payments with creators. Twitch new partner program Partner Plus Program launched in June 2023 and allows streamers with at least 350 recurring paid subscribers for three months in a row to earn 70 percent of their net subscription revenue. Twitch's new partner program came right before influential live streamers xQc and Amouranth left the platform to onboard competitor's live-streaming hosting service Kick. Streamers’ revenues According to Kick’s estimations, streamers with 5,000 subscribers would be looking to earn around 23,750 U.S. dollars, thanks to the platform’s low commissions. Launched between the end of 2022 and March 2023 under the advisory of live streamer Trainwreck, Kick allows content creators to earn 95 percent of their revenues on the platform, with the service taking only five percent of streamers' subscriptions. This represents one of the lowest commission fees among this type of online video platform, with Twitch's streamers who are not eligible for the new partnership sharing 50 percent of their revenues with the Amazon-owned host, and YouTube's content creators sharing 30 percent of the Super Chat and Super Stickers received from viewers during a live streaming session with the Google-owned service. In 2022, only 22 percent of U.S. content creators who made money from creating internet videos reported making more than 1,000 U.S. dollars. In case of live-streamed content, the share of U.S. live streamers making 1,000 U.S. dollars and more were merely seven percent of the total. Kick’s rise Kick is a live streaming platform launched between the end of 2022 and the beginning of 2023, proposing itself as a competitor to giants YouTube and Amazon-backed Twitch. Between January 2023 and April 2023, the platform grew from nine thousand channels to 67 thousand, with popular live streamers Félix Lengyel (better known as xQc) and Amouranth adding to the ranks in June of the same year. Adin Ross, who was known for streaming Grand Theft Auto V games on Twitch – was the most popular streamer on Kick during the first quarter of 2023, gathering approximately 125 peak viewers during his live streams. PaulinhoLOKObr ranked second, with around 62 thousand peak concurrent viewers for hist streams.

According to a survey conducted in March 2024, ** percent of U.S. adults aged 18 to 34 reported that they watched live stream videos several times a day. However, ** percent of U.S. adults aged 35 to 54 reported that they never watched live stream videos. Only ** percent of U.S. adults ** and older watched live stream videos several times a day. Going live: meet the streamers In May 2024, American YouTuber and gamer KaiCenat was the leading Twitch streamer worldwide – with **** million hours watched in the previous 30 days. As in the case of their audiences, most live streamers topping the ranking were men as of February 2022: less than *** in ** of the leading streamers on Twitch, YouTube, and Facebook gaming was a woman. ********* was the leading female streamer on Twitch, with **** million hours between January and May 2023, while Texas-based Amouranth ranked fourth with **** million hours watched by global users in the first months of 2023. The streamer made news when she decided to join Kick exclusively, becoming the platform’s leading female streamer in July 2023 with around *** thousand hours watched during the month. Kick positioning Kick is a live streaming platform launched at the end of 2022 to compete with market leader YouTube Gaming and Amazon-backed Twitch. In the first quarter of 2023, Kick slid into the ranking of the most popular global live streaming platforms, with over ** million hours watched by global users. While the number remains less significant when compared to the ***** billion hours watched generated by YouTube, as well as the **** billion hours watched cranked up by Twitch, Kick has been aggressively marketing itself as a creators’ hub in order to attract more creative talents. In mid-August 2023, the company announced the opening of their first Creator Incentive program, designed to boost emerging streamers’ popularity and increase the platform’s visibility.