These Kickstarter stats will show you what it takes to be successful on Kickstarter and what you need to know before launching your own campaign.

Launched on April 28, 2009, Kickstarter is a Public Benefit Corporation based in Brooklyn, New York. It is a global crowdfunding platform that helps to fund new creative projects and ideas through direct support from individuals (backers) from around the world who pledge money to bring these projects and ideas to life. Kickstarter supports many different kinds of projects. Everything from films, games, and music to art, design, and technology. Funding on Kickstarter is based on the all-or-nothing model. Backers who pledge their support towards a particular project won't be charged unless the funding goal has been reached. Successfully funded projects reward their backers with one-of-a-kind experiences, e.g., limited editions, or copies of the creative work being produced. This study includes three datasets: (1) Kickstarter Project (public-use file), (2) Backer Location file, and (3) Kickstarter Project (restricted-use file). The public-use Kickstarter Project dataset contains detailed information about all successful and unsuccessful Kickstarter projects (N=610,015) from 2009-2023, including the project category and subcategory, project location (city, state (for U.S.-based projects), and country), funding goal in original and U.S. currencies, amount pledged in dollars, and the number of backers for each project. The restricted file adds the project title, 150-character project description, and the URL for the project on the Kickstarter site. The Backer Location dataset includes information about backers' country and state and the total amount pledged for each geographic location.

To date, there have been 272,205 successfully funded projects. Here’s the breakdown of how much those successfully funded projects raised in pledge.

The number of people who pledged money to support Kickstarter projects increased steadily between 2014 and 2025. As of August 2025, more than 24.47 million people had pledged their monetary support towards any of the over 650,000 projects launched on Kickstarter (successfully completed or not). In addition, over eight million people had backed more than one project on the crowdfunding site.

Just because certain Kickstarter categories get more pledges, doesn’t mean they have high success rates to get fully funded. Crowdfunding success is usually found in the art categories. These are the top 3.

📢 New Update Available — December 2025 Edition with 648,400 projects in total. We’ve collected the newest batch of Kickstarter data (Dec 2025) with thousands of new projects.

💖 Support Our Work Maintaining and expanding this dataset takes time and resources. If you find this dataset useful, please consider donating to support our work — donors will get early access to the newest Dec 2025 dataset and updates.

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🌏 Kickstarter campaign dataset includes 40+ fields:

| Field | Description |
|-------|-------------|
| id | Project ID |
| name | Project title |
| blurb | Short description |
| category_name | Category (e.g. "Games", "Art") |
| launched_at | Launch timestamp |
| deadline | Project deadline |
| goal | Goal amount (in local currency) |
| pledged | Amount pledged (in local currency) |
| usd_pledged | Amount pledged in USD |
| backers_count | Total backers |
| country, location_name, location_state | Geographic data |
| creator_id, creator_name, creator_url | Creator metadata |
| staff_pick, spotlight | Kickstarter editorial tags |
| state | Final status (e.g. successful, failed, canceled) |

As of January 2025, more than 651,000 projects had been launched worldwide on the American crowdfunding platform Kickstarter. Of these, 41.98 percent were successfully funded, meaning over four out of ten reached their funding goals. The total amount pledged across all projects surpassed 8.5 billion U.S. dollars, with approximately 7.86 billion U.S. dollars representing successfully funded contributions.

We'll customize a Kickstarter dataset to align with your unique requirements, incorporating public data on campaign titles, creator names, categories, launch dates, funding goals, amounts raised, backer counts, and other relevant metrics.

Leverage our Kickstarter datasets for various applications to strengthen strategic planning and market analysis. Examining these datasets enables organizations to understand backer preferences and crowdfunding trends, facilitating refined campaign offerings and optimized marketing strategies. Tailor your access to the complete dataset or specific subsets according to your business needs.

Popular use cases include optimizing campaign selections based on backer insights, refining marketing strategies through targeted backer segmentation, and identifying and predicting trends to maintain a competitive edge in the crowdfunding market.

It’s no secret that some categories on Kickstarter get more pledges than others. These are the top 3 categories.

As of January 2025, the success rate of fully funding a project on Kickstarter stood at ***** percent. This means that more than four out of ten projects on the platform achieved their funding goals, while less than six out of ten fell short of securing the necessary backing. More about Kickstarter Kickstarter is an American-based crowdfunding platform that was created in 2009 and has reportedly received pledges worth over *** billion U.S. dollars as of January 2025. The company focuses on creative projects and functions on a reward-based system, where backers of a project are promised a little something in return for their financial contribution, such as personalized merchandise, invitations to events, public acknowledgement or updates regarding the project’s development. Kickstarter also applies one of two types of reward-based crowdfunding, namely 'All-or-Nothing' support, where project initiators set a funding goal and receive the donations only if the goal is reached, as opposed to 'Keep-it-All,' the funding model used by other platforms, where the money raised is kept regardless of whether it meets the funding goal. Which are Kickstarter's most popular projects? As of January 2025, the most popular category of projects featured on Kickstarter was games, with roughly **** billion U.S. dollars pledged. Design projects were the second most funded, followed by technology and film and video. One of the most funded games in early 2025 was Exploding Kittens, a card game designed by Elan Lee, Shane Small and comic creator Matthew Inman. Their initial funding goal was only 10,000 U.S. dollars, which was reached within eight minutes. Exploding Kittens received over *** million U.S. dollars in pledges from more than ******** backers in less than a month, making it one of the most successful Kickstarter campaigns of all time.

Overview Daily snapshots of live Kickstarter projects with comprehensive campaign data, creator information, and funding metrics. Updated daily to track real-time crowdfunding performance across all categories. Data Collection

📢📢📢**Access the full history campaign dataset**📢📢📢 please go to Kickstarter Campaign Dataset

📈📈📈**If you are looking for the Kickstarter live projects daily tracking dataset**📈📈📈 please access them via Real-Time Kickstarter Campaign Tracker

Frequency: Daily collection of live projects Format: CSV files named items_live_daily_YYYYMMDD.csv Current Dataset: 558 projects with 53 features (August 7, 2025)

Key Features

Campaign Metrics: Goal, pledged amount, backers count, funding percentage Project Details: Name, description, category, launch date, deadline Creator Data: Profile information, location, social media links Financial Data: Multi-currency support with USD conversions Status Information: Staff picks, spotlight projects, campaign states

Use Cases

Crowdfunding success factor analysis Market trend identification and competitive intelligence Predictive modeling for campaign outcomes Geographic and category performance studies Creator behavior and optimization research

Data Structure Format: CSV (UTF-8) Rows: 558 (varies daily) Columns: 53 Update: Daily Ideal for researchers, data scientists, and entrepreneurs analyzing crowdfunding dynamics and campaign success patterns.

These are the top 15 most successful projects on Kickstarter in terms of pledges:

Most Kickstarter Campaigns Fail: Here's Why

A Statistical Analysis

About this dataset

Would you like to live in a world where over half of all Kickstarter campaigns are successful? We can make that happen.

By analyzing the data for different categories of projects, Kickstarter could see which categories are the most popular and adjust their website and/or marketing strategy to target those categories. Additionally, by using the data on successful campaigns, Kickstarter could attempt to replicate those campaigns that are most successful. Furthermore, Kickstarter could use this data to better understand why some campaigns are unsuccessful and provide advice or resources for future campaign creators to increase their chances of success. In other words - it's a win-win situation! So let's get started.

How to use the dataset

Kickstarter is an online crowdfunding platform that helps people bring their ideas to life. Although Kickstarter publishes many advice and best-practices articles on their blog, over half of all Kickstarter campaigns still fail.

This dataset contains data on 20,632 Kickstarter campaigns as of February 1st, 2017. Important attributes are described below:

• Project: a finite work with a clear goal that you’d like to bring to life (aka campaign)
• Funding goal: amount of money that a creator needs to complete their project
• Name: name of project on Kickstarter
• Blurb: the short description displayed under the name of your project and on the browse page
• Pledged and backers: amount of money that a project has raised and people that have supported it at the point of the API pull
• State: successful, failed, cancelled, live or suspended

Research Ideas

1. Kickstarter could analyze failed projects in order to better understand why they failed and improve their chances of success in the future.
2. By analyzing the data for different categories of projects, Kickstarter could see which categories are the most popular and adjust their website and/or marketing strategy to target those categories.
3. Kickstarter could use this data to better understand why some campaigns are unsuccessful and provide advice or resources for future campaign creators to increase their chances of success

Acknowledgements

This dataset was gathered by Rachel Downs and Muhammad Ghuari as part of an MIS elective at UT Austin. webrobots.io was used to collect the data on February 1st, 2017.

Kickstarter is an online crowdfunding platform aimed at helping people get their ideas funded while building a community of fans to support their ideas. While Kickstarter publishes many advice and best-practices articles on their blog, over half of campaigns still fail.

This project's objectives are the following:

1. Understand the marketplace of Kickstarter including timing of campaigns posted, types of projects, location of campaigns, description of campaigns and more
2. Provide insight into attributes that set campaigns up for a higher rate

File: kickstarter_data_full.csv | Column name | Description | |:---------------------------|:------------------------------------------------------------------------| | photo | A link to a photo for the project. (String) | | name | The name of the project. (String) | | blurb | A short description of the project. (String) | | goal | The funding goal of the project. (Float) | | pledged | The amount of money that has been pledged to the project. (Float) | | state | The state of the project. (String) | | slug | The unique identifier for the project. (String) | | disable_communication | Whether or not communication is disabled for the project. (Boolean) | | country | The country in which the project is located. (String) | | currency | The currency in which the project is funded. (String) | | currency_symbol | The symbol for the currency in which the project is funded. (String) | | currency_trailing_code | Whether or not the currency has a trailing code. (Boolean) | | deadline | The deadline for the project. (DateTime) | | state_changed_at | The date and time at which the state of the project changed. (DateTime) | | created_at | The date and time at which the project was created. (DateTime) | | launched_at | The date and time at which the project was lau...

As of January 2025, the most successfully funded mobile game project on Kickstarter was Fluyo: A language learning game like no other, which raised approximately 1.27 million U.S. dollars. It was followed by Make Leisure Suit Larry come again! and Elestrals Clash!, with around 655,000 and 557,000 U.S. dollars raised, respectively.

9% of all projects never receive a single pledge and a total of 376,286 projects were unsuccessful.

Launched on April 28, 2009, Kickstarter is a Public Benefit Corporation based in Brooklyn, New York. It is a global crowdfunding platform that helps to fund new creative projects and ideas through direct support from individuals (backers) from around the world who pledge money to bring these projects and ideas to life. Kickstarter supports many different kinds of projects. Everything from films, games, and music to art, design, and technology. Funding on Kickstarter is based on the all-or-nothing model. Backers who pledge their support towards a particular project won't be charged unless the funding goal has been reached. Successfully funded projects reward their backers with one-of-a-kind experiences, e.g., limited editions, or copies of the creative work being produced. This study includes three datasets: (1) Kickstarter Project (public-use file), (2) Backer Location file, and (3) Kickstarter Project (restricted-use file). The public-use Kickstarter Project dataset contains detailed information about all successful and unsuccessful Kickstarter projects (N=506,199) from 2009-2020, including the project category and subcategory, project location (city, state (for U.S.-based projects), and country), funding goal in original and U.S. currencies, amount pledged in dollars, and the number of backers for each project. The restricted file adds the project title, 150-character project description, and the URL for the project on the Kickstarter site. The Backer Location dataset includes information about backers' country and state and the total amount pledged for each geographic location.

The Kickstarter Campaigns Dataset 2.0 is the new version of the older Kickstarter Campaigns dataset (https://www.kaggle.com/yashkantharia/kickstarter-campaigns). I've added some new columns and updated the dataset, I am publishing this as another dataset.

This dataset contains Kickstarter's web scraping data from webrobots.io (https://webrobots.io/kickstarter-datasets/) which was combined, pre-processed, and created into a simple and easy to understand Dataset, containing various attributes about Kickstarter crowdfunding campaigns. The dataset includes projects from 2014 to 2020.

This data set can be used to create a model for a Kickstarter Campaign Success Prediction.

All the currency values are converted into appropriate amounts in USD as per the fx rate provided in the base dataset.

Acknowledgments

Data collected from webrobotos.io which provides web scraping services.

Inspiration

Dataset was created in order to create a model for the Kickstarter campaign success predictor.

As of January 2025, most successfully funded Kickstarter projects raised between 1,000 and 9,999 U.S. dollars, with over 143,000 projects falling into this funding range. Projects that secured significantly higher amounts were much rarer: 11,866 projects raised between 100,000 and 999,999 U.S. dollars, while fewer than 1,000 projects achieved funding of one million U.S. dollars or more.

These are the top 3 categories that have the most unsuccessfully funded projects.

Data for 375,000+ Kickstarter projects from 2009-2017, including project name, category, launch date, deadline, goal, amount pledged, number of backers, state, and country.